Google URL Shortener - Shorten and Track URLs

Published on April 03, 2023

Google URL Shortener - Shorten and Track URLs

Shorten and track URLs with the Google URL Shortener. Get real-time analytics on every click and view detailed stats on every user

Welcome to our comprehensive guide on Google URL Shortener, your ultimate solution for shortening and tracking URLs. As an expert in SEO and copywriting, we understand the importance of having a strong online presence, and how a good URL shortener can help improve it. In this article, we will dive deep into what Google URL Shortener is, how it works, and how it can benefit you.

What is Google URL Shortener?

Google URL Shortener, also known as, is a free tool developed by Google to shorten and track URLs. It was launched in 2009 and has been widely used ever since. The tool allows you to shorten long and complicated URLs into a shorter and more manageable format that is easy to share, remember, and track.

How Does Google URL Shortener Work?

The process of using Google URL Shortener is simple and straightforward. All you need to do is copy the long URL that you want to shorten and paste it into the provided box on the Google URL Shortener website. Click on the "Shorten URL" button, and voila! You now have a shortened URL that you can use and share with ease.

Additionally, Google URL Shortener also provides you with the option to customize your shortened URL. You can add your own custom alias, making it easier for your audience to remember and recognize your brand.

Tracking with Google URL Shortener

One of the most significant benefits of using Google URL Shortener is the ability to track your links. The tool allows you to see how many people clicked on your link, where they clicked it from, and when they clicked it. This feature can help you measure the effectiveness of your marketing campaigns, monitor traffic to your website, and track the success of your social media shares.

Google URL Shortener also offers you the ability to create multiple shortened URLs for the same long URL. This feature allows you to track different campaigns or platforms separately, giving you a more detailed analysis of your traffic.

Why Use Google URL Shortener?

Google URL Shortener is a powerful tool that can benefit you in many ways. Here are some of the reasons why you should consider using it:

  1. Shortening URLs - Long URLs can be complicated, difficult to share, and hard to remember. With Google URL Shortener, you can create shorter, more manageable URLs that are easier to share, and more user-friendly.

  2. Customization - Google URL Shortener allows you to customize your links by adding your own custom alias. This feature makes it easier for people to recognize your brand and remember your URLs.

  3. Tracking - Google URL Shortener provides you with the ability to track your links, giving you valuable insights into your marketing campaigns and social media shares.

  4. Security - Google URL Shortener provides you with a secure and reliable platform to share your links. The tool is backed by Google's robust infrastructure and is trusted by millions of users worldwide.


In conclusion, Google URL Shortener is an essential tool for anyone looking to improve their online presence. It is easy to use, provides you with valuable tracking data, and is backed by Google's robust infrastructure. By shortening and customizing your URLs, you can make them more user-friendly and recognizable, which can help drive more traffic to your website. So why not give it a try and see how it can benefit you?