Effortlessly Generate Concise URLs with Google's Shortening Feature

Published on August 23, 2023

Short URLs have become an essential tool for sharing links efficiently. Whether you're sharing a website, a blog post, or a funny cat video, a shorter URL can make it easier to remember and share. While there are many URL shortening services available, Google also provides its own URL shortener called "goo.gl".

Why should you use Google's URL shortener?

Google's URL shortener offers a range of benefits. First and foremost, it's incredibly easy to use. With just a few clicks, you can transform a long and complex URL into a short, concise link that is much easier to share and remember. Additionally, Google's URL shortener provides users with statistics and analytics, allowing you to track the number of clicks and gather data on who is accessing your shortened URLs.

How can you create a short URL using Google?

Creating a short URL with Google is a straightforward process. Simply visit the "goo.gl" website, paste your long URL in the provided field, and click the "Shorten URL" button. Google will generate a unique and shortened URL for you to use. You can then copy and share this shorter URL across various platforms, such as social media, email, or text messages.

In conclusion, using Google's URL shortener can streamline your online sharing experience. It helps you create concise and memorable links while providing useful analytics. So, next time you need to share a URL, give Google's URL shortener a try and experience the benefits of shorter, more efficient links.

Why Use a Short URL Google?

A short URL is a condensed version of a longer URL that is easier for users to remember and share. Google offers a short URL service that can help simplify long and complex links.

There are several reasons why you might want to use a short URL from Google:

1. Simplifies URLs

Long URLs can be difficult to share and remember. By using a short URL, you can condense a lengthy web address into something more concise and memorable. This can be especially useful when sharing links on social media platforms with character limitations.

2. Track Performance

Google's short URL service provides analytics that allow you to track the performance of your links. You can see how many clicks your link receives, where the clicks are coming from geographically, and other valuable insights. This data can help you understand the effectiveness of your marketing campaigns and make informed decisions.

3. Customization Options

Google's short URL service allows you to customize the ending of your shortened URL. Instead of using a random string of characters, you can choose a keyword or phrase that is relevant to the content you are sharing. This customization can help build brand recognition and make your links more trustworthy to users.

In conclusion, using a short URL from Google can simplify long web addresses, track link performance, and provide customization options. It is a valuable tool for individuals and businesses looking to optimize their online presence.

What is a Short URL Google?

A short URL Google is a shortened version of a URL (Uniform Resource Locator) that is generated using the Google URL Shortener service. It is a tool provided by Google that allows users to create short, condensed versions of long URLs for easier sharing and tracking purposes.

Creating a short URL with Google involves inputting the long URL into the Google URL Shortener tool, which then generates a shortened version of the link. This shortened link typically contains a few characters or a random sequence of numbers and letters.

The main advantage of using a short URL is that it takes up less space, making it more convenient for sharing through social media platforms, emails, or other forms of communication where character limits exist. Additionally, short URLs are often easier to remember or type manually.

Moreover, by using a short URL created by Google, users can also benefit from additional features such as link tracking and analytics. Google provides insights on the number of clicks, the geographic location of the users, and other relevant data to understand the reach and effectiveness of the shared URL.

In summary, a short URL Google is a condensed version of a URL created using the Google URL Shortener service. It offers the convenience of easy sharing, the ability to track link performance, and it often takes up less space when compared to its long-form counterpart.

Benefits of Using a Short URL Google

Creating a short URL Google can offer several advantages. Here are some of the key benefits:

1. Improved User Experience Short URLs are easier to remember and share, enhancing the overall user experience. They are concise and can be easily communicated through various platforms, such as social media, emails, or print materials.
2. Increased Click-through Rates Short URLs tend to generate higher click-through rates compared to long and cumbersome links. When users see a short and concise URL, they are more likely to click on it, leading to increased web traffic and engagement.
3. Enhanced Branding Short URLs can be customized to include your brand name or a relevant keyword. This not only makes your links more recognizable and trustworthy but also helps to reinforce your brand identity and increase brand awareness.
4. Tracking and Analytics Short URLs often come with built-in tracking and analytics features. This allows you to monitor the performance of your links, track click data, and gain valuable insights into user behavior. With this information, you can optimize your marketing strategies and improve campaign effectiveness.
5. Easy Management A short URL Google typically comes with a user-friendly dashboard that simplifies link management. You can easily create, edit, and delete your short URLs, ensuring that your links stay relevant and up-to-date. Additionally, you can organize and categorize your links for better organization and retrieval.

In conclusion, using a short URL Google can provide numerous benefits, including improved user experience, increased click-through rates, enhanced branding, tracking and analytics, and easy link management. Consider utilizing short URLs to enhance your online presence and optimize your marketing efforts.

Step 1: Sign in to your Google Account

To create a short URL using Google, you need to first sign in to your Google Account. If you don't have a Google Account, you can create one for free.

Signing in to your Google Account allows you to access the necessary tools and features for creating and managing short URLs. It also ensures that your short URLs are associated with your account, making it easier to track and manage them.

To sign in to your Google Account, follow these steps:

1 Go to the Google homepage.
2 Click on the "Sign in" button located in the top right corner of the page.
3 Enter your email address and password associated with your Google Account.
4 Click on the "Sign in" button to access your account.

Once you have successfully signed in to your Google Account, you will be ready to proceed to the next step and create a short URL using Google.

Step 2: Go to the Google URL Shortener

To create a short URL using Google, you will need to access the Google URL Shortener tool. This tool allows you to take a long URL and shorten it into a more manageable length, making it easier to share and remember.

To start using the Google URL Shortener, follow these simple steps:

1. Open your web browser and navigate to the Google URL Shortener page.

You can find the Google URL Shortener by searching for it on Google or by going directly to the website https://goo.gl/. This page will be your starting point for creating short URLs.

2. Sign in to your Google account (optional).

If you have a Google account, signing in before using the URL Shortener will give you access to additional features, such as managing your shortened URLs and tracking their performance. If you don't have a Google account or prefer to use the tool without signing in, you can still create short URLs without any restrictions.

Once you have arrived at the Google URL Shortener page and signed in (if desired), you are ready to move on to the next step of creating your short URL.

Step 3: Enter your Long URL

To create a short URL, you need to enter the long URL that you want to shorten. This can be a website address, a link to a document, or any other type of URL. The long URL should be a valid and complete URL, including the protocol (e.g., "http://" or "https://").

You can enter the long URL in the input field provided. Once you have entered the URL, click on the "Create" button to generate the short URL.

Please make sure to double-check the long URL for any typing errors or missing characters. An incorrect or incomplete URL may result in an invalid short URL. If you encounter any issues, please check the URL format and try again.

Long URL:

Step 4: Customize the Short URL (Optional)

If you want to add a personal touch to your short URL, you can customize it to make it more memorable or relevant to your content. This step is optional, as you can still use the default short URL generated by Google.

To customize the short URL, you will need to access the settings of your Google account or the URL shortener service you are using. Here are some options you can consider:

1. Choose a Custom Domain

If you want to create a short URL that includes your own domain name, you can register a custom domain and set it up to work with a URL shortener service. This will give your short URL a more professional and branded appearance.

For example, if your website is "mywebsite.com", you can create a custom short URL like "mywebsite.com/short". This not only makes the URL more recognizable but also helps in building brand trust.

2. Add a Relevant Keyword

If you want your short URL to contain a specific keyword related to your content, you can add it as a path or a parameter to the URL. This can help with search engine optimization (SEO) and make it easier for users to understand what the content is about.

For example, if you have a blog post about "tips for gardening", you can create a short URL like "yourdomain.com/gardening-tips" or "yourdomain.com/tips?category=gardening". This makes it clear to users and search engines that the content is related to gardening tips.

Remember to keep the URL short and concise, avoiding unnecessary or irrelevant keywords.

By customizing your short URL, you can enhance the user experience, increase click-through rates, and make your content more shareable. However, make sure to choose a customization option that aligns with your branding and content strategy.

Note: Customizing the short URL may have additional costs associated with domain registration and maintenance.

Step 5: Copy and Share the Short URL

Once you have created the short URL using Google's URL shortener tool, it's time to copy and share it! The short URL is a condensed version of the original URL, making it easier to remember and share with others.

To copy the short URL, simply click on it and press the "Ctrl" and "C" keys on your keyboard simultaneously. This will copy the URL to your clipboard.

Now that you have copied the short URL, you can easily share it with others. You can paste it into an email, a messaging app, or even post it on social media platforms like Facebook and Twitter.

Best Practices for Sharing Short URLs

Here are some tips to consider when sharing short URLs:

  • Provide context: When sharing the short URL, include a brief description or a message to give your audience an idea of what the link is about.
  • Use hyperlink text: Instead of sharing the raw URL, you can use hyperlink text to make it more user-friendly. For example, you can say "Click here" or "Check it out" and link the text to the short URL.
  • Customize the URL: Some URL shorteners, like Google's, allow you to customize the short URL. Consider using a customized URL that reflects the content of the link.
  • Track the clicks: If you want to track the number of clicks on your short URL, you can use a URL shortener that provides analytics. This can give you insights into the popularity and reach of your shared link.


Copying and sharing the short URL created using Google's URL shortener tool is a straightforward process. By following best practices for sharing, you can make sure your audience understands the purpose of the link and increase the likelihood of engagement. Now go ahead, copy that short URL, and start sharing it with the world!

Step 6: Analyze Short URL Clicks (Optional)

Once you have successfully created a short URL using Google's URL shortener, you may want to analyze the clicks on that URL to gather valuable insights about user behavior or campaign performance. While analyzing short URL clicks is optional, it can provide you with valuable data to optimize your marketing strategies.

Google's URL shortener provides a simple method to access click data for any short URL you create. By using the Analytics API provided by Google, you can extract detailed information about the clicks on your short URL, such as the number of clicks, location of the users, and the platforms they are using.

Setting up Google Analytics

In order to analyze short URL clicks, you need to have a Google Analytics account and link it with the URL shortener. You can do this by following these steps:

  1. Go to the Google Analytics website and sign in using your Google account.
  2. Create a new property for your short URL by providing the necessary information.
  3. Once the property is created, you will be provided with a tracking ID that you need to add to the URL shortener settings.
  4. Open the URL shortener and go to the Settings page.
  5. Paste the tracking ID in the provided field and save the settings.

Accessing Click Data

After setting up Google Analytics and linking it with the URL shortener, you can start accessing click data for your short URL. Follow these steps to view the click data:

  1. Go to the URL shortener and sign in using your Google account.
  2. Click on My URLs to see a list of all the short URLs you have created.
  3. Choose the desired short URL and click on the Analytics button.
  4. You will be redirected to the Google Analytics dashboard where you can see detailed information about the clicks on your short URL.

By analyzing short URL clicks, you can gain insights into which marketing campaigns or channels are driving the most traffic, which geographical locations are showing the most interest, and which devices are being used to access your content. This data can help you make data-driven decisions and optimize your marketing efforts for better results.

Remember, analyzing short URL clicks is optional, but if you want to unlock the full potential of your Google short URLs, it's a step worth considering.

Tips for Creating Effective Short URLs on Google

Creating short URLs on Google can help improve your online presence and make it easier for users to remember and share your links. Here are some tips to help you create effective short URLs:

  • Keep it simple and concise: A short URL should be easy to read, understand, and remember. Avoid using complex words or long phrases.
  • Include relevant keywords: Incorporate keywords related to the content of your link to help search engines understand its relevance.
  • Avoid unnecessary characters: Remove unnecessary characters like hyphens, underscores, or special symbols that can confuse users or make the URL longer.
  • Make it easy to pronounce: Choose words that are easy to pronounce and spell, as this can make it easier for users to verbally share your URL.
  • Use a URL shortening service: Consider using a URL shortening service like Google's own goo.gl to create short and trackable links.
  • Test and optimize: Test different variations of your short URLs to see which ones perform better in terms of click-through rates and user engagement. Analyze the data and optimize your URLs accordingly.

By following these tips, you can create effective short URLs on Google that are easy to remember, share, and improve the overall success of your online presence.

Use Relevant Keywords

When creating a short URL using Google, it is important to use relevant keywords to optimize your link's visibility. By incorporating keywords such as "create" and "URL," you can increase the likelihood of your shortened link appearing in relevant search results.

When generating a short URL, think about the keywords that best describe the content of your link. For example, if you are sharing a blog post about creating a website, consider using keywords like "website creation" or "build a website" in your shortened URL.

Using relevant keywords not only helps search engines understand the topic of your link, but it also improves the chances of your URL being clicked on by users searching for related information. By including relevant keywords in your short URL, you can potentially attract more organic traffic to your content.

Remember to keep your keywords concise, specific, and aligned with the content you are sharing. Avoid using too many keywords or forcing them into your URL unnaturally, as this can appear spammy and harm your search engine ranking.

By utilizing relevant keywords when creating a short URL with Google, you can improve the visibility and click-through rate of your link, leading to increased exposure for your content.

Make it Memorable

When it comes to creating a short URL on Google, it's important to make it memorable. A memorable URL can help users easily remember and revisit the website or content it represents. It is crucial to create a URL that stands out and captures attention, ensuring that it stays at the forefront of a user's mind.

One way to make a URL memorable is by using words or phrases that are easy to remember and relate to the content. For example, instead of using a combination of random numbers and letters, consider using keywords or a description that accurately represents the webpage. This makes it easy for users to recall the URL and know what to expect when they visit.

Along with using meaningful words, it's also a good idea to keep the URL short and concise. A long and cumbersome URL can be difficult to remember, especially if it contains multiple numbers, special characters, or unrelated words. By keeping it short, users will find it easier to type, share, and remember, enhancing the overall user experience.

Lastly, consider using domain extensions that are popular and widely recognized, such as .com or .org. These extensions are more familiar to users and can contribute to making the URL memorable. Avoid using less common extensions that might confuse or deter users from clicking on the link.

In conclusion, when creating a short URL on Google, prioritize making it memorable by using relevant words, keeping it concise, and using familiar domain extensions. By doing so, you can enhance user experience and make your URL stand out among the rest.

Avoid Using Special Characters

When creating a short URL for your Google website, it is important to avoid using special characters. Special characters such as @, #, $, %, etc. can cause issues with the URL structure and readability. They may also cause conflicts with the functionality of the URL.

Using special characters in a URL can lead to confusion and may result in broken links or websites that are inaccessible. It is best to stick to alphanumeric characters and hyphens (-) to ensure the URL is simple and easy to understand.

Benefits of Avoiding Special Characters in a Short Google URL

  • Improved URL readability
  • Reduced chances of broken or inaccessible links
  • Compatibility with various systems and platforms
  • Easier sharing and communication of the URL

Tips for Choosing a Short URL for a Google Website

  • Keep it simple: Use a short and concise URL that is easy to remember and type.
  • Avoid special characters: Stick to alphanumeric characters and hyphens.
  • Use relevant keywords: Include keywords that describe the content of the website.
  • Consider branding: If applicable, incorporate your brand or website name into the URL.

By following these guidelines and avoiding special characters in your short Google URL, you can create a user-friendly and accessible website that is easy to share and navigate.

Consider Using a URL Shortening Service

When it comes to sharing links on the internet, long URLs can be cumbersome and difficult to remember. That's where a URL shortening service like Google's can come in handy. With Google's URL shortener, you can create short, easy-to-share links that are much more manageable.

Using a URL shortening service like Google's not only makes it easier for people to remember and share your links, but it also provides some added benefits. For example, a shorter URL can make it easier to fit your link into social media posts or email messages, where character limits are often present. It can also make your links look more visually appealing, especially when sharing them in print or on physical materials.

Additionally, using a URL shortener can provide you with valuable tracking and analytics information. Google's URL shortener, for example, allows you to see how many people have clicked on your link, where they were located geographically, and what types of devices they were using. This data can be incredibly helpful in understanding your audience and optimizing your marketing efforts.

Overall, using a URL shortening service like Google's can greatly improve the efficiency and effectiveness of sharing links on the internet. It saves space, makes links more visually appealing, and provides valuable analytics. So, the next time you need to share a long and cumbersome URL, consider using Google's URL shortener for a simpler, cleaner, and more impactful link-sharing experience.

Best Practices for Sharing Short URLs

When it comes to creating short URLs using Google, there are a few best practices that can enhance the overall experience for both the creator and the recipient. By following these guidelines, you can ensure that your short URLs are effective and user-friendly.

Choose a memorable and descriptive URL

When creating a short URL, it is important to choose a URL that is memorable and descriptive. This will make it easier for your audience to remember and understand the content that the URL leads to. Avoid using random characters or numbers in the URL and instead opt for keywords or phrases that accurately represent the destination page.

Customize your URL

Google allows users to customize the end of their short URLs, which can be a great way to further enhance the user experience. By customizing the URL, you can make it more intuitive and relevant to the content that it represents. This can help build trust with your audience and increase the likelihood of them clicking on the shortened link.

Track and analyze your URLs

One of the advantages of using Google to create short URLs is the ability to track and analyze their performance. By utilizing Google Analytics or other tracking tools, you can gain insights into how your URLs are performing. This data can help you identify which URLs are generating the most clicks, allowing you to optimize your sharing strategy accordingly.

Share your URLs responsibly

When sharing short URLs, it is important to do so responsibly. Avoid spamming your audience with an excessive number of links, as this can come across as untrustworthy and decrease engagement. Instead, focus on sharing relevant and valuable content that your audience will find useful.

In conclusion, by following these best practices for sharing short URLs created through Google, you can ensure that your links are user-friendly, relevant, and effective. Remember to choose memorable and descriptive URLs, customize when possible, track and analyze performance, and share responsibly to maximize the benefits of your shortened links.

Use Short URLs in Social Media Posts

When it comes to sharing links on social media platforms like Google, using short URLs has become increasingly important. A short URL not only saves character space but also makes the link more visually appealing and easier to remember.

Google offers a convenient solution for creating short URLs with its URL shortener tool. By using this tool, you can transform long, complex URLs into simple and concise ones.

Using short URLs in your social media posts has several advantages. Firstly, it allows you to include more content in your message while adhering to character limits. This is particularly useful on platforms like Twitter, where every character counts.

Additionally, short URLs are more aesthetically pleasing and less intimidating to users. Long URLs can appear cluttered and untrustworthy, whereas short URLs are concise and invite clicks.

Furthermore, short URLs can help track the success of your social media campaigns. By using Google's URL shortener, you gain access to analytics that provide valuable insights into the performance of your links. You can see how many clicks your shortened link received, where those clicks originated from, and other relevant data.

In conclusion, when sharing links on social media, utilizing short URLs can greatly enhance your posts. By making your links more concise, visually appealing, and trackable, engaging with your audience becomes easier and more effective.

Include Short URLs in Email Marketing Campaigns

In today's digital age, email marketing is an essential tool for businesses to connect with their customers. One key element in an email marketing campaign is the inclusion of short URLs.

Short URLs, such as those created through Google's URL shortener, provide several benefits for email marketing campaigns. Firstly, they are more visually appealing and take up less space in your email, allowing you to convey your message concisely. In a cluttered email inbox, a long and messy URL can easily be overlooked, while a short and clean URL stands out.

Secondly, short URLs are easier for recipients to remember and type into their browser. People are more likely to click on a link if it is short and easy to enter into their address bar. By including a short URL, you are increasing the chances of recipients visiting your website or landing page.

How to create a short URL using Google's URL shortener:

  1. Visit the Google URL shortener website.
  2. Paste the long URL you want to shorten into the input box.
  3. Click the "Shorten URL" button.
  4. Copy the generated short URL.

Tips for incorporating short URLs into your email marketing campaigns:

  • Use a call-to-action to encourage recipients to click on the short URL.
  • Place the short URL prominently in your email, making it easily noticeable.
  • Track the performance of your short URLs using analytics tools to measure click-through rates and conversion rates.
  • Consider using different short URLs for different segments of your email list to track the effectiveness of different messages or target different demographics.

In conclusion, including short URLs in your email marketing campaigns can help increase click-through rates and drive more traffic to your website or landing page. With the ease of creating short URLs using Google's URL shortener, there's no reason not to take advantage of this valuable tool.

Track Short URL Clicks with Analytics Tools

If you create a short URL for your website or specific landing pages, it's important to monitor its performance and track the clicks it receives. This can help you gauge the effectiveness of your marketing campaigns and make data-driven decisions to optimize your online presence.

Analytics tools provide valuable insights into the performance of your short URLs by tracking the number of clicks, the geographical location of the users, and even the devices they are using. By analyzing this data, you can gain a deeper understanding of your audience and tailor your marketing strategies accordingly.

Some popular analytics tools that can help you track short URL clicks include Google Analytics, Bitly, and Ow.ly. These tools not only provide basic click tracking but also offer advanced features such as conversion tracking, referral source analysis, and engagement metrics.

Google Analytics: By integrating your short URLs with Google Analytics, you can access detailed reports on clicks, bounce rate, average time on page, and other valuable metrics. You can also set up goals and track conversions to measure the success of your campaigns.

Bitly: Bitly is another powerful tool for tracking short URL performance. It provides real-time analytics, allowing you to monitor click data as it happens. Bitly also offers customizable link branding and deep link tracking features.

Ow.ly: If you use Hootsuite for social media management, you can track the performance of your short URLs through Ow.ly. It offers click analytics, traffic sources, and social sharing metrics, enabling you to optimize your social media marketing efforts.

These analytics tools not only help you track the performance of your short URLs but also provide valuable insights for improving your marketing strategies. By understanding how your audience interacts with your content, you can refine your campaigns and drive more traffic and conversions.


How can I create a short URL using Google?

Creating a short URL using Google is simple. You can use Google's URL shortener service, called goo.gl, to create a short and custom URL for any webpage or link. Just visit the goo.gl website, enter your long URL, and click on "Shorten URL" to get your short URL.

What is the advantage of using a short URL?

Using a short URL has several advantages. Firstly, it is easier to share and remember a short URL compared to a long one. Short URLs also look cleaner and can be used in social media posts or messages that have a character limit. Additionally, short URLs can be used to track the number of clicks and analyze the performance of a particular link.

Is there a limit to the number of characters in a short URL?

Yes, there is usually a limit to the number of characters in a short URL. Different URL shortener services may have different limits, but it is generally around 2,000 characters. If your long URL exceeds the maximum character limit, you may need to use a different URL shortener service or consider using a custom domain to create shorter URLs.

Are there any risks or disadvantages to using a short URL?

While using a short URL is generally safe, there are some potential risks. Short URLs can be easily manipulated or redirected to malicious websites. Therefore, it is important to be cautious when clicking on a short URL from an unfamiliar source. It is advisable to use trusted URL shortener services and to only click on short URLs from trusted sources. Additionally, short URLs may expire if the service provider shuts down or discontinues the URL shortening service.

Can I customize the short URL created by Google?

Yes, you can customize the short URL created by Google's URL shortener service, goo.gl. After shortening a URL, you can click on the "Details" link on the goo.gl website, and then choose the "Edit" option. This will allow you to enter a custom name for your short URL, as long as it is available and not already taken by someone else.

What is a short URL?

A short URL is a condensed version of a long URL that makes it easier to share and remember.