Switching to Bitly - Transforming Your Links for Greater Impact

Published on August 03, 2023

Do you want to optimize your links and make them more manageable and user-friendly? Look no further than Bitly! Bitly is a popular link shortening service that allows you to shrink long URLs into concise, memorable links. In this guide, we will walk you through the simple steps to change your link to Bitly, so you can enjoy the benefits of a more compact and professional-looking link.

Step 1: Sign Up for a Bitly Account

The first step towards changing your link to Bitly is creating an account on their platform. Visit the Bitly website and click on the "Sign Up" button to get started. Fill in your details, including your email address and password, and agree to the terms of service. Once you've completed the registration process, you're ready to move on to the next step.

Tip: Bitly offers both free and paid plans. The free plan provides more than enough features for most users, but if you require advanced analytics and customization options, you might consider upgrading to a premium plan.

Step 2: Shorten Your Link

Now that you have a Bitly account, it's time to shorten your link. Log in to your Bitly dashboard and locate the input box at the top of the page. Paste your original link into the box and click on the "Shorten" button. Bitly will generate a unique and compact Bitly link for you, which you can customize further if desired.

Tip: Bitly allows you to customize your links by adding a custom domain or customizing the slug. This can be useful for branding purposes or to make your links more recognizable.

Step 3: Test and Share Your Bitly Link

Before you start using your new Bitly link, it's essential to test it to ensure it works correctly. Click on the generated Bitly link to make sure it redirects to your original URL. Once you're satisfied with the test results, you can share your Bitly link with confidence. Whether you're posting it on social media, sending it via email, or using it in any other context, your Bitly link will make a professional and concise impression.

By following these simple steps, you can easily change your link to Bitly and enjoy the benefits of shorter, more manageable URLs. Start using Bitly today and optimize your links for a better online experience!

What is Bitly

Bitly is a popular link shortening service that allows you to create shorter, more manageable links for sharing on social media platforms, emails, or websites. By using Bitly, you can transform long and messy URLs into concise and memorable ones.

The process of changing a link to Bitly is simple and user-friendly. Just copy the long URL that you want to shorten and paste it into the Bitly website or app. Bitly will then generate a unique shortened link that you can use instead. This link will redirect users to the original long URL when they click on it.

Not only does Bitly make your links look cleaner and more professional, but it also provides you with valuable tracking information. Bitly tracks the number of clicks your shortened links receive, as well as the location and device of the clickers. This data can help you analyze the success of your links and optimize your online marketing efforts.

Benefits of using Bitly
1. Easy to use and user-friendly interface
2. Shortens long and messy URLs
3. Provides tracking and analytics
4. Customizable links with a branded domain
5. Integrates with popular social media platforms

In conclusion, Bitly is a powerful tool for anyone looking to change a link into a more concise and trackable format. With its easy-to-use interface and rich features, Bitly makes link management and sharing a breeze.

Benefits of Using Bitly

When it comes to changing links, Bitly is a powerful tool that offers numerous benefits for its users. Here are some of the key advantages that come with using Bitly:

1. Customizable and Trackable Links

Bitly allows users to create custom link aliases that are short, memorable, and on-brand. This is especially useful for businesses or individuals who want to promote their brand while sharing links. Additionally, Bitly provides detailed analytics that give users insights into link performance, including the number of clicks and geographic data.

2. Enhanced Link Management

With Bitly, you can easily organize and manage your links in one centralized dashboard. This makes it simple to track and update your links, saving you time and effort. You can also categorize links, add notes or tags, and collaborate with team members, making it a great tool for teams working on multiple projects.

By utilizing the features offered by Bitly, you can significantly optimize your link management process.

3. Reliable Link Shortening

Bitly's link shortening service is known for its reliability and speed. The platform consistently generates short, clean, and aesthetically pleasing links that won't hinder user experience. These shortened links are perfect for sharing on social media platforms, SMS, or any other medium where character count matters.

Overall, Bitly offers a wide range of benefits that make it the go-to choice for link management and customization. Whether you're an individual looking to share links more effectively or a business trying to drive engagement and track performance, using Bitly can greatly improve the way you handle and share links.

So, why not give Bitly a try and experience these benefits for yourself?

Why Change a Link to Bitly

Bitly is a popular URL shortening service that allows you to condense long, complex links into shorter, more manageable ones. There are several reasons why you might want to change a link to Bitly:

1. Shorter Links: Long URLs can be difficult to remember and share. By using Bitly, you can create short, concise links that are easier for users to remember and type.

2. Customizable Links: Bitly allows you to customize the ending of the shortened link. This can be helpful for branding purposes or for creating meaningful, memorable links.

3. Tracking and Analytics: Bitly provides detailed analytics on the performance of your links, including the number of clicks, location data, and referral sources. This can be valuable information for measuring the success of your marketing campaigns or understanding your audience.

4. Link Management: By using Bitly, you can organize and manage all of your links in one place. This makes it easier to track and update your links as needed.

Overall, changing a link to Bitly can improve the user experience, enhance your branding efforts, and provide valuable insights into your link performance. It's a simple and effective way to optimize your links for sharing and tracking.

Step 1: Sign up for a Bitly Account

In order to change a link to Bitly, you first need to sign up for a Bitly account. Bitly is a popular link shortening service that allows you to create a shortened, customized link that is easy to share.

To sign up for a Bitly account, follow these simple steps:

  1. Go to the Bitly website at https://bitly.com
  2. Click on the "Sign Up" button located at the top right corner of the page.
  3. Fill out the required fields, including your email address, password, and the verification code.
  4. After filling out the information, click on the "Sign Up" button to create your Bitly account.
  5. You will receive a confirmation email from Bitly. Open the email and click on the provided link to verify your account.

Once you have successfully signed up for a Bitly account and verified your email address, you can start using Bitly to change your links and track their performance.

Step 2: Go to the Bitly Dashboard

Once you have copied the link that you want to change, it's time to head over to the Bitly dashboard. Bitly is a URL shortening service that allows you to create and customize short links.

To access the Bitly dashboard, you can simply open your preferred web browser and navigate to https://bitly.com/. This will take you to the main Bitly website.

If you already have a Bitly account, you can login with your credentials by clicking on the "Log in" button at the top right corner of the website. If you don't have an account yet, you can create one by clicking on the "Sign up" button.

Once you are logged in, you will be redirected to the Bitly dashboard. Here, you will find various features and options to manage your links. The dashboard is designed to be user-friendly and intuitive, so you should have no trouble navigating through the different sections.

Now that you have reached the Bitly dashboard, you are ready to proceed to the next step and start changing your link to Bitly. Keep reading to learn how to do this in the following step.

Step 3: Shorten Your Link

Now that you have learned how to change a link to Bitly, it's time to shorten your link using this platform. Bitly is a popular URL shortening service that allows you to take long and complex links and make them shorter and cleaner. This makes it easier to share links, especially on social media platforms with character limits.

To shorten your link using Bitly, follow these easy steps:

  1. Go to the Bitly website or open the Bitly mobile app.
  2. Create an account if you don't already have one. It's free and only takes a few seconds.
  3. Once you're logged in, locate the link-shortening feature on the Bitly platform.
  4. Paste your long link into the provided field.
  5. Click on the "Shorten" button or press enter to generate your shortened link.
  6. Wait a few seconds for Bitly to process your link. Once it's done, you will be provided with the shortened version.
  7. Copy the shortened link to your clipboard.

That's it! You have successfully shortened your link using Bitly. Now you can use this shortened link in your emails, social media posts, or anywhere else you need to share it. This will make your links look cleaner and more professional, while still redirecting users to the original destination.

Remember to regularly check your Bitly account for analytics and insights on how your links are performing. Bitly provides detailed click-tracking data, allowing you to see how many people clicked on your link and when.

So go ahead, take advantage of Bitly's link-shortening capabilities and start sharing your links in a more efficient and effective way!

Step 4: Customize Your Bitly Link

Once you have successfully converted your link to a Bitly link, you have the option to customize it. This means you can change the auto-generated string of random characters into a more memorable and distinct link.

To customize your Bitly link, simply log in to your Bitly account and navigate to the link you want to modify. Click on the "Customize" button next to the link, and a text box will appear allowing you to enter your desired custom link.

Keep in mind that customizing your Bitly link is subject to availability. It's possible that the custom link you want has already been taken by another user. In this case, you will need to choose a different combination of characters that is unique and represents your desired link.

When customizing your Bitly link, it's recommended to choose something short, simple, and relevant to the destination page. Avoid using special characters or spaces in your custom link, as these may not be recognized by some platforms.

Once you have entered your preferred custom link, click on the "Save" button to apply the changes. Your Bitly link will now be updated with your customized URL.

Remember that changing your Bitly link does not affect the destination URL. It only modifies the appearance of the shortened link. Any clicks on the customized Bitly link will still redirect users to the same destination page as before.

Customizing your Bitly link allows you to create a branded and easily recognizable link that reflects the content of your destination page. Take advantage of this feature to make your links more professional and shareable.

Step 5: Share Your Bitly Link

Once you've made the change to Bitly, it's time to share your new shortened link! Bitly makes it easy to distribute your link across a variety of platforms, so you can reach your audience no matter where they are.

To share your Bitly link, follow these simple steps:

1. Copy Your Bitly Link

Before sharing your link, you'll need to copy it from the Bitly platform. To do this, simply navigate to your dashboard and locate the link you want to share. Hover over the link and click the "Copy" button that appears. Your Bitly link is now copied to your clipboard!

2. Choose Your Sharing Method

Now that you have your Bitly link copied, it's time to decide how you want to share it. You can paste your link into social media posts, emails, blog articles, or any other platform where you want to share your content.

Pro Tip: If you're sharing your link on a social media platform like Twitter, you can use Bitly's integration to directly shorten your URL while composing your tweet.

Remember to consider your audience and the platform you're sharing on to optimize engagement and reach.

That's it! You've successfully changed your long URL to a Bitly link and are ready to share it with the world. Enjoy the benefits of shorter, more manageable links and track your audience's engagement with Bitly's analytics tools.

Step 6: Track Your Bitly Link Analytics

Once you've changed your link to a Bitly link, you can start tracking its analytics. This will give you valuable insights into how your link is performing and how it is being shared.

To access your Bitly link analytics, simply log in to your Bitly account and click on the link you want to track. You'll be taken to a page that displays detailed information about your link's performance.

Key Metrics

Bitly provides several key metrics that can help you understand the impact of your link:

  • Clicks: This shows the total number of clicks your link has received. It gives you an idea of how many people are engaging with your content.
  • Referrers: This shows the sources from which your link is being clicked. It helps you understand where your traffic is coming from.
  • Locations: This shows the geographical locations of the people who clicked on your link. It can be useful for targeting specific regions.
  • Devices: This shows the types of devices used to click on your link, such as desktop, mobile, or tablet. It helps you optimize your content for different devices.

Using Analytics to Improve Performance

By analyzing your Bitly link analytics, you can make informed decisions to improve the performance of your link:

  • Identify popular platforms: By studying the referrers and devices data, you can determine which platforms are driving the most traffic. This can help you focus your efforts on those platforms and tailor your content accordingly.
  • Optimize content: If you notice that your link is receiving low clicks or engagement from a particular location or device, you can optimize your content to better target that audience segment.
  • Experiment with different strategies: By tracking your link analytics over time, you can test different strategies and see which ones yield the best results. This can help you refine your approach and achieve better outcomes.

Tracking your Bitly link analytics is a crucial step in understanding the success of your link and improving its performance. By using the insights provided, you can optimize your link and achieve your goals more effectively.

Step 7: Manage Your Bitly Links

Once you have changed your link to a Bitly link, you can easily manage and track its performance.

Access Bitly Dashboard

To manage your Bitly links, you need to access the Bitly dashboard. Simply go to the Bitly website and sign in to your account.

View Link Statistics

Once you are logged in to your Bitly account, you will be able to view the statistics of your Bitly links. The dashboard provides information such as the number of clicks, the countries where the clicks originated, and the referrers.

Edit Link Details

If you need to make any changes to the link details, such as the destination URL or the custom alias, you can do so easily in the Bitly dashboard. Simply locate the link you want to edit and click on it to access the editing options.

Delete or Archive Links

If you no longer need a Bitly link, you can choose to delete it or archive it. Deleting a link will permanently remove it from your Bitly account, while archiving a link will remove it from your active links list but keep it stored in the archives in case you need it in the future.

Managing your Bitly links allows you to gain insights into the performance of your shared links and make necessary adjustments to optimize their reach and impact.

Tips for Optimizing Your Bitly Links

If you are looking to change a long URL to a shorter, more manageable link, Bitly is a great option. But simply changing your link to Bitly is not enough to optimize it for maximum impact. In this article, we will provide you with some tips on how to optimize your Bitly links for better results.

1. Customize your link

When you create a Bitly link, it will have a random string of characters and numbers. However, you can customize your link to make it more branded and memorable. Simply edit the link settings in your Bitly account and choose a custom alias that aligns with your brand or content. This will make your link more shareable and recognizable.

2. Add a descriptive title

When people see your Bitly link, they won't have any context about what it leads to. To entice them to click on it, add a descriptive title that gives them an idea of what they can expect. You can do this by using the title tag when creating your Bitly link or by providing a clear and concise description in the accompanying text or post.

3. Track and analyze your link's performance

One of the great features of Bitly is that it provides detailed analytics on your link's performance. Take advantage of this by tracking and analyzing your link's metrics. This will help you understand how well your link is performing, which platforms are driving the most traffic, and which strategies are most effective. Use this data to refine your approach and improve your results.

4. Share your link strategically

Simply changing your link to Bitly is not enough; you need to share it strategically to maximize its impact. Consider the platforms where your target audience is most active and engage with them there. Use compelling and relevant content to accompany your link and encourage sharing. You can also leverage influencers or collaborative partnerships to amplify the reach of your Bitly link.

5. Test and experiment

Optimizing your Bitly links is an ongoing process. Don't be afraid to test different strategies, formats, and platforms to see what works best for your audience. Experiment with different posting times, messaging styles, and visuals to identify the most effective approach. By constantly testing and iterating, you can continuously optimize your Bitly links for better engagement and results.

By following these tips, you can optimize your Bitly links and increase their impact and effectiveness. Remember to customize your link, add a descriptive title, track and analyze your link's performance, share it strategically, and continually test and experiment to improve your results. With these strategies in place, you'll be well on your way to getting the most out of your Bitly links.

Common Issues and Troubleshooting

While changing a link to Bitly is typically a straightforward process, there may be a few common issues that you encounter along the way. Here are some potential problems and troubleshooting tips:

1. Incorrectly formatted link: One common issue is entering the link incorrectly when using Bitly. Double-check that the link is properly formatted and includes the necessary protocols (e.g., "http://" or "https://").

2. Link not working after the change: If the link is not working after the change, confirm that you have correctly updated the link in all relevant locations, such as your website or social media accounts. Also, check if there are any restrictions or privacy settings that may be affecting the accessibility of the link.

3. Bitly account issues: If you are experiencing issues specifically related to your Bitly account, such as not being able to generate links or track clicks, ensure that you have a stable internet connection and try logging out and back into your account. If the problem persists, reach out to Bitly's customer support for assistance.

4. Link analytics not updating: Bitly provides detailed analytics for your shortened links, including clicks and geographic information. If you notice that your link analytics are not updating, ensure that you have enabled analytics tracking for the specific link and that you are checking the correct analytics dashboard in your Bitly account.

5. API integration issues: If you are using Bitly's API to integrate the link shortening service into your applications or systems, make sure that you have followed the correct API documentation and have the necessary permissions and credentials. If you are still experiencing issues, consult Bitly's developer documentation or reach out to their developer support team.

Overall, most issues with changing a link to Bitly can be resolved by double-checking your settings and ensuring that you follow the correct steps. If you encounter persistent issues, don't hesitate to seek help from Bitly's support channels for further assistance.


Q: How do I change a link to Bitly?

A: To change a link to Bitly, you can follow these easy steps:

  1. Step 1: Go to the Bitly website.
  2. Step 2: Create an account or login to your existing account.
  3. Step 3: Copy the link you want to change.
  4. Step 4: Paste the link into the provided field on the Bitly website.
  5. Step 5: Click the "Shorten" button to generate a Bitly link.
  6. Step 6: Use the new Bitly link in place of the original link.

By following these steps, you can easily change any link to Bitly and take advantage of its features and benefits.


1. Bitly website. Available here.

2. Bitly Support Center. Visit their support center here for more information and guidance on using Bitly.

3. "How to Change a Link to Bitly" tutorial on the Bitly Blog. Read the tutorial here to learn step-by-step instructions on how to change a link to Bitly.


Why should I use Bitly to change a link?

Bitly is a convenient URL shortening tool that allows you to create more concise and manageable links. By using Bitly, you can make your links more visually appealing, track the performance of your links, and easily share them on social media platforms. It also offers other advanced features like link customization and analytics.

Is it possible to customize the Bitly link?

Yes, Bitly allows you to customize the links for better branding and memorability. After creating a Bitly link, you can click on the "Edit" button next to the link to customize its domain, slug, and title. Keep in mind that certain customization options may be available only to paid Bitly accounts.

Can I track the performance of my Bitly links?

Yes, one of the main advantages of using Bitly is the ability to track the performance of your links. Bitly provides detailed analytics that show you the number of clicks, geographical distribution of clicks, and other relevant statistics. You can access this information by logging into your Bitly account and viewing the analytics for each specific Bitly link.

Are there any alternatives to Bitly for changing links?

Yes, there are several alternative URL shortening services available, such as TinyURL, Ow.ly, and Rebrandly. Each service has its own unique features and advantages, so you may want to explore these options to find the one that best suits your needs. Some of these services also offer link customization and analytics features similar to Bitly.

What is Bitly?

Bitly is a URL shortening service that allows users to shorten long, complex URLs into shorter, more manageable links.