Shorten your links easily with Bitly - Step-by-step guide

Published on June 27, 2023

Are you tired of long, messy URLs? Do you want to make your links more manageable and user-friendly? Bitly is the perfect tool for you! In this article, we will teach you how to shorten links using Bitly and explain why it's a valuable tool for marketers, social media managers, and anyone who wants to simplify their online presence.

What is Bitly?

Bitly is a URL shortening service that allows you to convert long URLs into shorter, more compact links. It's a convenient way to share links on social media platforms, email campaigns, or any other online platform where space is limited. Instead of a long string of characters, Bitly generates a concise, memorable link that redirects users to the original URL. With Bitly, you can create branded or customized links to enhance your brand's visibility and recognition.

How to shorten links using Bitly

Shortening links with Bitly is a straightforward process. First, you need to create a Bitly account, which only takes a few minutes. Once you've signed up, simply paste the long URL into the provided field on the Bitly dashboard. Then, click the "Shorten" button, and voila! Bitly will generate a shortened link that you can copy and use in your marketing materials, blog posts, social media updates, or any other online content.

It's worth mentioning that Bitly offers additional features and analytics to track the performance of your shortened links. You can monitor click-through rates, geographic data, and other valuable insights to optimize your online strategy and measure the effectiveness of your campaigns.

Now that you know how to shorten links with Bitly, you can make your online presence more concise and professional. Start using Bitly today and experience the benefits of shorter, user-friendly links!

The Benefits of Shortening Links with Bitly

In today's digital world, links play a crucial role in online communication and marketing. Whether you are sharing content on social media, promoting your website, or sending out emails, using shortened links can provide several benefits. One such tool for shortening links is Bitly, a popular URL shortening service.

1. Increased Click-through Rates

Long, cumbersome links can be off-putting for users and can reduce click-through rates. By using Bitly to shorten your links, you can make them more visually appealing and easier to read. This will result in higher click-through rates as users will be more likely to click on a shorter and more professional-looking link.

2. Advanced Analytics and Tracking

Bitly not only shortens your links but also provides you with valuable analytics and tracking information. You can track the number of clicks your links receive, as well as the geographical location of the users and the times they clicked. This information can help you gain insights into your audience's behavior and preferences, allowing you to optimize your marketing strategies.

Additionally, Bitly offers the ability to add custom tags to your links, making it easier to categorize and organize them. This feature can be particularly useful for businesses that manage multiple campaigns or have a large volume of links to track.


Learning how to use Bitly to shorten links can greatly benefit your online communication and marketing efforts. By using Bitly, you can increase click-through rates, make your links more visually appealing, and gain valuable analytics and tracking information. With these advantages, incorporating Bitly into your online strategies will help you drive more traffic, engage with your audience effectively, and ultimately achieve your goals.

Enhance User Experience

When it comes to improving user experience on a website or an application, every detail matters. One way to enhance the user experience is by using shortened links with bitly.

Shortened links not only make it easier for users to share and remember links, but they also improve the overall aesthetics of a webpage. Long, complex URLs can look cluttered and unprofessional, while short, concise links created through bitly can make a webpage appear sleek and modern.

Moreover, shortened links with bitly can also improve the usability of a website or application. Long URLs can be difficult to click on, especially on mobile devices. By using bitly to shorten links, you can create clickable links that are much easier for users to interact with, resulting in a more seamless browsing experience.

Additionally, using shortened links with bitly can also provide valuable analytics and insights into user behavior. By tracking the number of clicks, you can gain a deeper understanding of what content resonates with your audience, which can ultimately help you optimize your website or application to better meet their needs.

Overall, incorporating shortened links with bitly into your website or application is a simple and effective way to enhance the user experience. By making links more shareable, aesthetically pleasing, and easier to interact with, you can create a more enjoyable and user-friendly browsing experience for your audience.

Improve Click-through Rates

One effective way to improve click-through rates is by using bitly to shorten your links. By condensing long URLs into shorter, more concise links, you can make them more appealing and easier to share. This can lead to higher click-through rates and more engagement with your content.

When you shorten a link with bitly, you have the ability to customize the link's domain and add relevant keywords. This gives you the opportunity to create links that are more memorable and descriptive, making them more likely to be clicked on by users. Additionally, shorter links are often seen as more trustworthy and professional.

Tracking and Analytics

Another benefit of using bitly to shorten your links is the ability to track clicks and gather valuable analytics. Bitly provides detailed information on how many times your links have been clicked, where the clicks are coming from, and when they were clicked. This data can help you understand your audience's behavior and preferences, allowing you to optimize your marketing efforts.

Increase Social Media Visibility

Shortened links are particularly useful for social media platforms where character limits are a concern. By using bitly, you can turn long URLs into compact links, freeing up space for more engaging content. This can help increase your social media visibility, as users are more likely to click on a concise and visually appealing link.

In conclusion, by using bitly to shorten your links, you can improve click-through rates by creating more appealing and share-worthy links. The customization options and tracking capabilities of bitly allow you to optimize your links and gain valuable insights into your audience's behavior. Additionally, shortened links are perfect for social media platforms, where character limits are a factor. Start using bitly today to enhance your digital marketing strategy and take your click-through rates to new heights.

Track Link Performance

One of the key features of using bitly to shorten links is the ability to track their performance. Tracking link performance is important because it allows you to measure the success of your marketing efforts and optimize your strategies if needed.

When you shorten a link with bitly, you can access detailed analytics about how many clicks the link has received, where those clicks originated from, and when they occurred. This information can help you understand which channels are driving the most traffic to your links and what time of day is the most effective for sharing.

By tracking link performance, you can identify trends and patterns that can inform your future marketing decisions. For example, if you notice that a particular social media platform is consistently driving a high volume of clicks, you might want to allocate more resources to that platform or experiment with different messaging strategies to further optimize your results.

In addition to tracking the number of clicks, bitly also provides data on engagement metrics such as how many people clicked on your link but didn't take any further action, and how many people clicked and then proceeded to complete a desired action, such as making a purchase or signing up for a newsletter.

With this wealth of information at your fingertips, you can make data-driven decisions and continuously improve your link sharing strategy. Whether you're a business owner, marketer, or content creator, tracking link performance with bitly is an essential tool for understanding the impact of your efforts and maximizing your results.

Increase Social Media Engagement

One of the most effective ways to increase social media engagement is to make use of shortened links. By using services like bitly, you can create shorter, more concise links to share on your social media platforms.

Shortened links are beneficial because they take up less space in a post, leaving more room for captivating content. This is especially important on platforms like Twitter, where character limits can restrict the amount of information you can share.

Shortening links also makes them more visually appealing and aesthetically pleasing. Long, cumbersome links can look messy and unprofessional, while shorter links appear cleaner and more concise.

Furthermore, using shortened links allows you to track engagement and statistics. Services like bitly provide analytics that show how many clicks your links receive, as well as other valuable information such as the location of your audience.

When sharing links on social media, it's important to consider your target audience and tailor your content accordingly. Engaging and relevant content is more likely to catch the attention of your audience and encourage them to click on your links.

In conclusion, learning how to shorten links using services like bitly can significantly increase social media engagement. By making your links more concise, visually appealing, and trackable, you can create a more engaging social media presence and ultimately drive more traffic to your content.

Save Characters in Tweets

When composing a tweet on Twitter, every character counts. In order to make the most of your limited character space, you can save characters by using bitly to shorten links.

Bitly is a popular URL shortening service that allows you to condense long URLs into shorter, more manageable links. By using bitly, you can reduce the number of characters in a link, leaving more space for your message.

For example, instead of sharing a lengthy link like "", you can shorten it to something like "". This not only saves characters in your tweet, but it also makes the link more visually appealing and easier to share.

Using bitly to shorten links is simple. All you need to do is copy and paste the long URL into the bitly website or app, and it will generate a shortened link for you. You can then copy the shortened link and use it in your tweet.

By saving characters in tweets using bitly, you can make the most of Twitter's character limit and optimize your message for maximum impact. Whether you're sharing articles, blog posts, or other content, shortening links with bitly is a valuable tool for efficient sharing on social media.

Customize Links for Branding

bitly is a powerful tool that allows you to shorten links and make them more shareable. But that's not all it can do! You can also customize your links with bitly to enhance your branding.

By default, bitly generates a random combination of letters and numbers for your shortened links. However, you can change this to something more meaningful and specific to your brand. This way, when people see your links, they'll immediately recognize that it's associated with your brand.

To customize your links using bitly, simply sign in to your bitly account and navigate to the "Customize" section. In this section, you can enter the desired custom keyword or phrase that you want to use for your link. Make sure it aligns with your brand identity and is easy to remember.

Once you've selected a custom keyword or phrase, bitly will check its availability and let you know if it's already been taken. If it's available, you can proceed to save the custom link. If not, you'll need to choose a different one until you find an unused option.

Customizing your links with bitly is a simple yet effective way to strengthen your brand recognition. Whenever people see your customized links, they'll immediately associate them with your brand, promoting brand awareness and visibility.

So, don't limit yourself to generic shortened links. Take advantage of bitly's customization feature to create unique and branded links that reflect your business or personal brand. Start customizing your links today and watch your brand gain more traction!

Prevent Broken Links

When using bitly to shorten links, it is important to take steps to prevent broken links. A broken link occurs when the URL associated with a shortened link no longer works or leads to a page that doesn't exist.

To avoid broken links, it is recommended to regularly check the URLs associated with your shortened links. This can be done by clicking on the shortened link and verifying that it leads to the intended destination. If you find any broken links, take immediate action to update the destination URL.

Additionally, it is important to monitor the lifespan of your shortened links. Some platforms may set an expiration date for links, after which they no longer work. Make sure to keep track of the expiration dates and update or replace links as needed.

Another way to prevent broken links is to use link management platforms, such as bitly. These platforms monitor the health and validity of your links, ensuring that they remain functional. They often provide analytics and reporting tools to help you stay on top of any broken links and take appropriate measures to fix them.

In conclusion, preventing broken links when using bitly or any other link shortening service is crucial for maintaining a seamless user experience. Regularly checking and updating the destination URLs, monitoring link lifespan, and using link management platforms are effective strategies to ensure that your shortened links remain functional and reliable.

Secure Your Links

When using bitly to shorten links, it's important to consider the security of your shortened links. By taking a few simple steps, you can help protect your links and the information they lead to.

  • Choose a strong password to protect your bitly account. Avoid using common phrases or easily guessable passwords.
  • Enable two-factor authentication for an extra layer of security. This will require you to provide a second form of verification, such as a unique code sent to your phone, in addition to your password.
  • Regularly monitor your bitly account for any suspicious activity. If you notice any unauthorized access or unusual link activity, change your password immediately.
  • Take care when sharing your shortened links. Avoid posting them publicly or sending them to unknown or untrusted individuals. This will help prevent your links from being accessed by unauthorized parties.
  • Avoid clicking on shortened links from unknown or untrusted sources. If you receive a shortened link and are unsure of its destination, use a link preview tool or contact the sender for more information.

By following these best practices, you can help ensure the security and privacy of your links when using bitly to shorten them.

Share Links Easily

bitly is a popular service that allows users to easily shorten their links. By using bitly, you can create shorter and more manageable URLs that are easier to share with others.

Shortening links with bitly is simple. All you have to do is copy the long URL you want to share, paste it into bitly's interface, and click the shorten button. Within seconds, bitly will generate a unique, shortened link that you can then copy and share with others.

Using shortened links is beneficial for many reasons. First, it makes sharing URLs on social media platforms, such as Twitter, much easier. With character limits in place, long URLs can take up valuable space in a tweet. By shortening your links with bitly, you can save characters and still provide your followers with the necessary link.

Shortened links are also more visually appealing and easier to remember. Instead of sharing a long, convoluted URL full of random numbers and letters, you can share a concise and straightforward bitly link. This makes it easier for others to remember and manually type the link into their browser if they choose to do so.

Furthermore, bitly offers additional features to enhance the sharing experience. For example, you can customize your shortened links by adding a unique tag or keyword that is relevant to the content you are sharing. This can help others understand the purpose or topic of the link before clicking on it. Additionally, bitly provides analytics and tracking tools so you can see how many clicks your links are receiving.

In conclusion, bitly is a powerful tool for shortening links and making them easier to share. By using bitly, you can create concise and visually appealing links that are more memorable and user-friendly. Whether you are sharing links on social media or through other means, bitly is a valuable resource to help streamline your sharing process.

Access Analytics and Insights

Once you start shortening your links using Bitly, you gain access to a wealth of analytics and insights that can help you understand how your links are performing.

Bitly's analytics provide you with detailed information about the number of clicks your links receive, the sources of those clicks (such as websites or social media platforms), and the locations of your audience. This data allows you to track the success of your links and make informed decisions about your marketing strategies.

In addition, Bitly's analytics also provide you with insights into how your links are performing over time. You can see trends in link clicks, compare the performance of different links, and identify the most successful campaigns or content.

With this valuable information at your fingertips, you can optimize your links to drive more engagement and conversions. You can experiment with different strategies, test the effectiveness of different marketing channels, and make data-driven decisions to improve your overall performance.

Measure Campaign Effectiveness

Using bitly allows you to not only shorten links, but also measure the effectiveness of your campaigns. By creating shortened links for different marketing materials and sharing them across various channels, you can easily track the performance of each campaign and make data-driven decisions.

Bitly provides detailed analytics that show you the number of clicks, the geographic location of your audience, and even the devices they are using to access your links. This data helps you understand which campaigns are generating the most engagement and which channels are driving the most traffic.

With this information, you can adjust your marketing strategies, optimize your campaigns, and allocate your resources more effectively. By constantly measuring the effectiveness of your campaigns through bitly, you can improve your overall ROI and achieve better results.

Shortening your links with bitly not only saves space, but it also gives you valuable insights to enhance your marketing efforts. Start using bitly today to measure the effectiveness of your campaigns and unlock the full potential of your marketing efforts.

Drive Traffic to Specific Pages

One of the key benefits of using bitly to shorten links is the ability to drive traffic to specific pages. By creating shortened links with bitly, you can easily direct users to a particular webpage, article, or product you're promoting.

Create Customized Links

bitly allows you to customize your shortened links with a keyword or phrase that relates to the content of the target page. This can make your links more memorable and relevant to your audience, increasing the likelihood that they will click on the link and visit the specific page you're driving traffic to.

Share on Multiple Platforms

Once you've created your shortened link with bitly, you can easily share it across multiple platforms, such as social media, email campaigns, or even physical marketing materials. This flexibility allows you to reach a wider audience and drive traffic to specific pages no matter where your audience is located.

Overall, by using bitly to shorten links, you have the power to drive traffic to specific pages with customized and easily shareable links. Start using bitly today and see how it can help you maximize your online presence and reach your desired audience.

Simplify URLs

When working with links on the internet, the URLs can sometimes be long and cumbersome. This is where bitly comes in. Bitly is a powerful tool that allows you to shorten URLs, making them more concise and easier to share.

With bitly, you can quickly and easily shorten any link. Whether you are sharing a blog post, an article, or a product page, bitly makes it simple to create a shorter, more manageable URL.

How to shorten links using bitly

Using bitly to shorten links is incredibly easy. Here is a step-by-step guide to help you get started:

  1. Create a free bitly account: The first step is to create a free account on bitly. This will allow you to keep track of your shortened links and provide additional functionality.
  2. Paste your link: Once you have logged in to bitly, simply paste your long URL into the provided field. Bitly will automatically generate a shortened link for you.
  3. Customize your link (optional): If desired, you can customize your shortened link to make it more memorable or relevant. Bitly allows you to edit the last section of the URL to best suit your needs.
  4. Share and track your link: With your shortened link created, you can now easily share it on social media, in emails, or anywhere else you need. Plus, bitly provides analytics to help you track clicks and engagement for your links.

So why struggle with long and complicated URLs? Simplify your links with bitly and make sharing content online a breeze. Start using bitly today and see how it can help streamline your online presence.

Generate Short QR Codes

Using bitly, you can also generate short QR codes for your links. QR codes are a type of barcode that can be scanned by smartphones or other devices with a camera. These codes can contain information such as URLs, text, or contact information.

To generate a short QR code using bitly:

Step 1: Shorten your link

Before generating a QR code, you first need to shorten your link using bitly. Follow the steps mentioned in the previous section on how to shorten links with bitly.

Step 2: Access the QR code generator

Once you have a shortened link, go to the bitly website and log in to your account. On the dashboard, you will find an option to generate a QR code. Click on it to access the QR code generator.

Note: Some URL shorteners may also provide QR code generation as a feature. However, bitly is a popular and trusted choice for this purpose.

Step 3: Enter your shortened link

In the QR code generator, you will need to enter the shortened link you created in step 1. Paste it in the appropriate field or provide the bitly URL directly.

Step 4: Customize the QR code

Depending on the generator you are using, you may have options to customize the appearance of the QR code. You can change the color, add a logo, or adjust the size. However, keep in mind that complex modifications may affect the scannability of the QR code.

Note: It's recommended to keep the QR code simple and easily scannable by avoiding excessive customization.

Step 5: Download and use the QR code

After customizing the QR code, you can download it as an image file. Save it to your device and use it wherever you want to share the shortened link. You can add it to posters, flyers, or digital media.

Generating short QR codes using bitly allows you to easily share your links in a scannable format, making it convenient for users to access your content. With bitly, you can also track the QR code's performance and gather valuable data about link engagement.

Integrate with Other Tools

Using Bitly, you can easily integrate with other tools to further enhance your link management experience. By connecting Bitly with your favorite applications, you can automate the process of shortening links and track their performance across different platforms. Here are a few examples of how you can maximize the potential of Bitly by integrating it with other tools:

Email Marketing Platforms:

By integrating Bitly with email marketing platforms like Mailchimp or Constant Contact, you can automatically shorten links in your email campaigns. This not only saves time but also provides you with valuable data on link clicks and engagement.

Social Media Management Tools:

Link shortening is crucial for social media posts due to character limitations. By integrating Bitly with tools like Hootsuite or Sprout Social, you can easily shorten links and share them across different social media platforms.

Analytics Platforms:

To gain detailed insights into your link performance, you can integrate Bitly with analytics platforms like Google Analytics or Adobe Analytics. This integration allows you to track link clicks, conversions, and other valuable metrics.

Project Management Tools:

If you use project management tools like Trello or Asana, you can integrate Bitly to easily shorten links and attach them to relevant tasks or projects. This helps to keep all your important links organized and easily accessible.

By leveraging the power of integration, you can seamlessly incorporate Bitly into your existing workflow and streamline your link management process. Explore the available integrations and choose the tools that best suit your needs to optimize your link shortening experience.


What is bitly?

Bitly is a website and a platform that allows users to shorten long website links into shorter, more manageable URLs.

How can I use bitly to shorten a link?

You can use bitly to shorten a link by simply copying and pasting the long URL into the provided field on the bitly website or app.

Why would I want to shorten a link with bitly?

Shortening a link with bitly can be useful in several ways. It makes long URLs more user-friendly, easier to share on social media platforms with character limitations, and provides analytical data on link clicks.

Is there a cost to use bitly?

Bitly offers both free and paid plans. The free plan allows users to shorten links, while the paid plans offer additional features such as custom branding, link analytics, and more.

Can I track the performance of my shortened links with bitly?

Yes, bitly provides analytical data on link clicks, including the number of clicks, the geographic location of the clicks, and the referring websites. This can be helpful for measuring the success of your links and optimizing your marketing strategies.

What is bitly?

Bitly is a URL shortening service that allows you to create shorter, more manageable links to share online.

How does bitly work?

When you enter a long URL into bitly, it generates a shorter version of that link that still redirects users to the original website. The shorter link can be easily shared on social media platforms and other online channels.

Why should I use bitly?

There are several benefits to using bitly. Firstly, it helps to make long and complex URLs more manageable and visually appealing. Secondly, it allows you to track the performance of your shortened links, providing valuable analytics and insights. Lastly, it enables you to share links easily across various platforms.

Are there any limitations to using bitly?

Bitly does have some limitations. For free users, there is a limit on the number of links you can create per month. Additionally, bitly reserves the right to disable or delete any links that violate their terms of service, such as links leading to malicious or inappropriate content.

Can I customize the shortened links created by bitly?

Yes, bitly allows you to customize your shortened links to some extent. As a free user, you can customize the last part of the link, which is referred to as the "slug". However, for more advanced customization options, such as using your own domain name, you may need to upgrade to a paid plan.