Shorten url to original

Published on September 18, 2023

URLs, or Uniform Resource Locators, are the addresses that we use to access websites or web pages on the internet. While URLs serve as the gateway to the vast world of the internet, they can often be long and cumbersome, making them difficult to remember or share. When sharing URLs, it is often more convenient to shorten them to a more manageable length.

There are various URL shortening services available online that reduce the length of a URL while still directing users to the original webpage. These services assign a unique, shorter identifier to the original URL. When someone clicks on the shortened URL, they are redirected to the original website. This not only saves space, but it also makes URLs easier to share, especially on platforms with character limitations, such as social media.

Shortening a URL is as simple as copying and pasting the original URL into a URL shortening service. The service will then generate a shortened version of the URL, which can be copied and shared with others. It is important to note that while URL shortening services are convenient, they can also pose some security risks. It is always advisable to use trusted and reputable URL shortening services to ensure the safety and integrity of the original URL.

What is a URL Shortener?

A URL shortener is a tool or service that is used to shorten long URLs to a more concise and manageable length. URLs, or Uniform Resource Locators, are the addresses that we use to access specific websites or web pages on the internet.

However, URLs can sometimes be long and difficult to remember or share. This is where a URL shortener comes in handy. It takes the original lengthy URL and generates a shorter, more user-friendly version that can be easily shared and accessed.

The process of shortening a URL involves taking the original address and assigning it a new, shorter URL. When a user clicks on the shortened link, they are redirected to the original long URL. The redirection happens seamlessly and the user doesn't notice any difference in the web browsing experience.

URL shorteners are commonly used in various situations, such as:

  1. Social media: Shortened URLs are often used on platforms like Twitter, where character limits restrict the length of the message that can be shared.
  2. Email marketing: Marketers use URL shorteners to track click-through rates and gather analytics data on the performance of their campaigns.
  3. QR codes: Shortened URLs are frequently used in QR codes, which can be scanned by mobile devices to access websites or specific content.
  4. Website optimization: Shortened URLs can help improve the overall appearance of a website, as long, complex URLs can look cluttered and unprofessional.

URL shorteners have become increasingly popular due to their convenience and versatility. They provide an efficient way to share long URLs and track their usage, whether it's for personal or professional purposes.

Why Do You Need a URL Shortener?

URLs, or Uniform Resource Locators, are the addresses that help navigate the vast world of the internet. They are essential tools for accessing websites, documents, and various online resources. However, some URLs can be long, confusing, and difficult to remember.

This is where a URL shortener comes in handy. By using a URL shortener, you can transform a long and cumbersome URL into a shorter and more manageable one. This can be useful for a variety of reasons:

1. Easy to share

A shortened URL is much easier to share, especially in situations where character limits are a concern, such as social media platforms or mobile messaging apps. It allows you to convey the intended message without worrying about exceeding the allowed character count.

2. Improved aesthetics

Shortened URLs are visually more appealing, especially when embedding links in text or sharing them in print materials such as business cards or flyers. They make the content look cleaner and more professional.

Example: Instead of sharing a long and messy URL like "", a URL shortener can provide a much cleaner and more concise link like "short.url/abc123".

3. Trackable and Analytical

Many URL shorteners offer analytics and tracking features, providing valuable insights into how many times your link has been clicked, where the clicks come from, and other important data. This can be useful for marketers, businesses, or individuals who want to measure the success of their campaigns and adjust their strategies accordingly.

4. Convenient and Efficient

With a URL shortener, you can save time and effort when sharing links, as you don't have to manually copy and paste long URLs or remember complex combinations of letters and numbers. It simplifies the process and makes sharing and accessing information more convenient and efficient.

In conclusion, a URL shortener is a valuable tool for simplifying and optimizing your online experience. It helps make URLs more manageable, improves sharing capabilities, enhances aesthetics, provides valuable analytics, and saves time and effort. Whether you're a casual internet user or a seasoned professional, a URL shortener can benefit you in a variety of ways.

Benefits of Using a URL Shortener

Using a URL shortener has many benefits. Here are a few reasons why you should consider using one:

  1. Shorten Long URLs: One of the main advantages of using a URL shortener is the ability to shorten long and complex URLs. This makes the URLs easier to share, remember, and type. Instead of sharing an URL that is several lines long, you can share a concise and user-friendly link.
  2. Improve Link Sharing: When you share a shortened URL, it not only improves the aesthetics of the link but also increases the likelihood of people actually clicking on it. A shorter, cleaner URL is more visually appealing and can make your content appear more trustworthy and professional.
  3. Track and Analyze Clicks: Most URL shorteners provide analytics and tracking features that allow you to monitor the number of clicks your shortened URLs receive. This can be invaluable data for marketers and businesses, as it provides insights into audience engagement and behavior.
  4. Redirect Management: URL shorteners often offer redirect management features, allowing you to change the destination of a shortened URL without having to change the link you've shared. This can come in handy if you need to update or move the content associated with the URL.
  5. Brand Awareness: Using a URL shortener can also help with brand awareness. Many URL shorteners allow you to customize the shortened links with your own brand or domain name, making them more recognizable and memorable. This can reinforce your brand identity and increase the chances of people clicking on your links.

Overall, using a URL shortener is a convenient and beneficial tool for anyone looking to streamline their URLs, improve link sharing, track clicks, manage redirects, and enhance their brand presence. It's a simple yet effective way to make your online experience more user-friendly and professional.

How URL Shorteners Work

A URL shortener is a tool that takes a long or complicated URL and creates a shorter, more concise version. The original URL is typically quite lengthy and may contain random characters or numbers, making it difficult to share or remember.

When you enter a URL into a URL shortener service, the tool generates a unique shortcode or alias for the original URL. This shortcode is much shorter than the original URL, usually consisting of a combination of letters and numbers.

URL shorteners work by redirecting the shortened URL to the original URL when accessed. When someone clicks on the shortened link, they are redirected to the original URL, allowing them to access the intended website or content.

URL shorteners offer several benefits. Firstly, they allow for easier sharing of links, especially on platforms with character restrictions like social media. The shorter URL takes up less space and is easier to include in tweets, posts, or text messages.

Secondly, URL shorteners provide useful analytics and tracking features. They allow you to track the number of clicks on the shortened URL, the location of the users, and other relevant data. This can be helpful for marketing purposes or tracking the success of a specific campaign or link.

However, it's important to note that while URL shorteners can be convenient, they also have some downsides. One potential issue is the loss of transparency. Since the original URL is hidden behind the shortened version, it can be challenging to determine where the link leads without clicking on it.

Additionally, URL shorteners can sometimes be used for malicious purposes. Hackers or scammers may use shortened URLs to hide malicious links or to deceive users into visiting dangerous websites. It's essential to exercise caution when clicking on shortened links, especially if you're not familiar with the source or sender.

In conclusion, URL shorteners play a crucial role in making long, complex URLs more manageable and shareable. They generate shorter aliases for original URLs and redirect users to the intended destination when clicked. Despite their benefits, it's important to use URL shorteners responsibly and be cautious when clicking on shortened links from unknown sources.

The Importance of Shortening URLs

URLs, or Uniform Resource Locators, are the addresses that help us access websites and webpages on the internet. They play a crucial role in navigating the vast online world. However, URLs can sometimes become long and complex, which can be inconvenient for users.

Shortening a URL is the process of transforming a long and complex web address into a shorter and more manageable version. This has become increasingly important in today's digital age, where we often share links through various platforms such as social media, emails, and instant messaging.

Improved User Experience

Shortened URLs provide a better user experience by minimizing the clutter and confusion caused by long and convoluted web addresses. They make it easier for users to read and understand the links being shared, which increases the chances of them clicking on the link and visiting the intended webpage.

A shorter and more concise URL also has the benefit of being visually appealing and easier to remember. This is particularly useful for sharing links verbally or in situations where the link needs to be manually entered, such as on a mobile device.

Enhanced Shareability

Shortening URLs also improves their shareability across different platforms. Many social media platforms have character limits for posts, tweets, and comments, making it essential to optimize the use of available space. Using shortened URLs allows users to convey their message effectively within the given limits while including a clickable link.

Furthermore, shortened URLs can also help in tracking and analyzing the performance of shared links. Services that provide URL shortening often include analytics and metrics, allowing users to monitor click-through rates, engagement, and other valuable insights.

In summary, shortening URLs offers numerous benefits, ranging from improved user experience to enhanced shareability. By employing URL shortening techniques, individuals and businesses can effectively convey their message, streamline communication, and analyze the performance of their shared links.

Popular URL Shortening Services

When it comes to shortening URLs, there are several popular services that can help you achieve this. These services take a long URL and provide you with a shortened version that redirects to the original one. Here are some of the most popular URL shortening services available:

  • Bitly: Bitly is one of the most well-known URL shortening services. It provides a simple and user-friendly interface, allowing you to easily shorten your URLs.
  • TinyURL: TinyURL is another popular URL shortening service. It offers a quick and easy way to shorten your links, and it also allows you to customize the end part of the shortened URL.
  • is a URL shortening service provided by Hootsuite. It offers not only URL shortening capabilities but also analytics and social media integration.
  • Google URL Shortener: Google URL Shortener was a popular choice for many users, but it has been discontinued. However, existing shortened URLs still work, and you can find alternatives to it.
  • Rebrandly: Rebrandly is a URL shortening service that allows you to create branded short links. It offers advanced features such as link retargeting and link customization to enhance your branding efforts.

These are just a few of the popular URL shortening services available on the web. Each service has its own unique features and advantages, so it is recommended to explore them and choose the one that best suits your needs.


Bitly is a popular URL shortening service that allows users to shorten long URLs into shorter, more manageable links.

With Bitly, users can easily and quickly create short links by simply pasting their long URL into the platform and clicking a button. Bitly then generates a unique, shortened URL that can be easily shared and accessed.

One of the advantages of using Bitly is that it allows users to track and analyze the performance of their shortened links. Users can see how many clicks their links receive, where the clicks are coming from, and other valuable insights. This data can help users understand the effectiveness of their marketing campaigns and optimize their strategies accordingly.

Bitly also provides additional features and customization options. Users can choose a custom domain name for their shortened URLs, making them more branded and memorable. Additionally, Bitly offers integration with other platforms and services, allowing users to seamlessly share their shortened links across different channels.

Features of Bitly Benefits
URL shortening Allows users to create shorter and more user-friendly links
Link tracking and analytics Provides valuable data to analyze link performance
Custom domain name Helps create branded and memorable links
Integration with other platforms Enables easy sharing of links across different channels

In conclusion, Bitly is a powerful URL shortening service that offers users the ability to quickly and easily create shortened links. With its tracking and analytics features, customization options, and integration capabilities, Bitly provides users with a comprehensive solution for managing and optimizing their shortened URLs.


TinyURL is a popular service that allows users to shorten long URLs to a more manageable length. It provides a simple and convenient way to share links without cluttering them with unnecessary characters.

The process of shortening a URL with TinyURL is straightforward. Users need to visit the TinyURL website and paste their long URL into the provided input box. Once they click the "Shorten" button, TinyURL generates a unique and shortened URL. This new URL is significantly shorter than the original, making it easier to share and remember.

Benefits of Using TinyURL

One of the main benefits of using TinyURL is that it saves space and reduces the overall length of a URL. This is particularly useful when dealing with character limits in social media platforms or online messaging services. By shortening the URL with TinyURL, users can avoid having to use multiple posts or messages to share a link.

Another advantage of using TinyURL is that it enhances the aesthetics of a link. Long URLs can look visually unappealing and may discourage users from clicking on them. By shortening the URL with TinyURL, users can present a clean and concise link that is more likely to attract clicks and engagement.

Shortened URLs and Original URLs

It is important to note that while TinyURL shortens a URL, it does not alter its content or redirect it to a different webpage. The shortened URL simply serves as a substitute for the original URL, redirecting users to the same webpage as the long URL would have.

Users should also keep in mind that TinyURL generates unique URLs for each shortened link. This means that even if two users shorten the same long URL, they will receive different shortened URLs. Therefore, it is crucial to save or bookmark the shortened URL generated by TinyURL to ensure easy access to the original webpage.

In conclusion, TinyURL is a valuable tool for shortening long URLs to a more manageable length. By using TinyURL, users can save space, enhance aesthetics, and make their links more user-friendly. However, it is important to note that TinyURL does not alter the content of the URL or redirect users to a different webpage. is a URL shortening service that allows users to shorten long URLs to a more manageable length. When a user inputs a long URL into, the service generates a shortened URL that directs users to the original, longer URL. also provides analytics and tracking capabilities, allowing users to see how many clicks their shortened URLs receive. This can be useful for tracking the effectiveness of marketing campaigns or sharing links on social media.

With, users can easily share long links without worrying about them being overwhelming or hard to remember. By simply inputting the original URL into the service, takes care of shortening it and providing a more user-friendly alternative.

Overall, offers a convenient solution for anyone looking to shorten their URLs and make them more manageable and shareable. Whether it's for personal use or business purposes, provides a reliable and user-friendly platform for shortening and tracking URLs.


Rebrandly is a popular online tool that allows users to shorten URLs to make them more concise and memorable. With Rebrandly, you can create custom short links with your own domain name, making your links more professional and branded. By using Rebrandly, you can easily manage and track all your short links in one centralized dashboard.

One of the key features of Rebrandly is its ability to customize the URL. You can choose your own domain name, create meaningful and catchy links, and even add keywords for better search engine optimization. This makes it easier for your audience to remember and share your links, leading to increased click-through rates and engagement.

Additionally, Rebrandly provides detailed analytics on each of your short links. You can track the number of clicks, the geographical location of the clickers, the devices used, referral sources, and more. This data is invaluable for measuring the success of your marketing campaigns, understanding your audience, and making data-driven decisions.

Whether you're a business owner, a social media manager, or a digital marketer, Rebrandly is a powerful tool to shorten and customize your URLs. It not only enhances the aesthetics and professionalism of your links but also provides valuable insights into your audience's behavior. Try Rebrandly today and take control of your branding and link management. was a URL shortening service operated by Google. It allowed users to shorten long URLs into shorter and more manageable links. The service was launched in December 2009 and quickly gained popularity due to its ease of use and integration with other Google products.

To shorten a URL using, users simply needed to visit the website and paste the long URL into the provided text box. The service would then generate a shortened URL that could be easily shared or used in various online platforms. provided users with analytics and statistics on their shortened URLs, allowing them to track the number of clicks and other relevant data. This feature was particularly useful for businesses and marketers who wanted to measure the effectiveness of their marketing campaigns.

In March 2018, Google announced that they would be officially discontinuing the service. Existing URLs created with will continue to function, but users are no longer able to create new URLs using the service. Google recommended users to transition to alternative URL shortening services, such as Bitly or TinyURL.

While may no longer be available, the concept of URL shortening remains popular and useful in today's digital landscape. There are many other reliable and user-friendly URL shortening services available that can help users shorten their URLs and make them more shareable.

Overall, was a widely used URL shortening service that provided a simple and efficient solution for users to shorten their long URLs. Its discontinuation by Google does not diminish the value and usefulness of URL shorteners in general.

URL Shortening Techniques

URL shortening is the process of converting a long and complex URL into a shorter and more manageable form. There are several techniques that can be used to achieve this.

  1. Hashing: One common technique is to make use of hashing algorithms to generate a unique identifier for a given URL. This unique identifier can then be used as the shortened URL. Hashing ensures that the same URL will always be shortened to the same identifier, allowing for easy lookup.
  2. Base62 Encoding: Another technique involves encoding the identifier generated from the original URL using a base62 encoding scheme. This scheme uses a combination of numbers (0-9), lowercase letters (a-z), and uppercase letters (A-Z). Base62 encoding allows for a shorter representation of the identifier compared to traditional base10 or base16 encoding.
  3. Redirection: One simple approach to URL shortening is to create a mapping between a shortened URL and the original URL. When a user accesses the shortened URL, they are redirected to the original URL. This technique does not involve any changes to the original URL itself, but rather creates a shorter alias that can be used to access it.
  4. Custom Links: Some URL shortening services allow users to create custom links that are more memorable and descriptive. This can be achieved by allowing users to specify a keyword or phrase to be included in the shortened URL. The service then maps this custom link to the original URL.

These techniques provide different options for shortening URLs and offer various advantages depending on the specific use case. Ultimately, the goal is to make URLs more concise and user-friendly without losing their original functionality.

Cut Out Unnecessary Characters

When it comes to shortening a URL back to its original form, it's important to remove any unnecessary characters that have been added in the process. These unnecessary characters can include extra slashes, query strings, or anchor tags. By removing them, the URL can be returned to its original clean and concise form.

To cut out unnecessary characters, start by taking a close look at the URL and identify any parts that are not essential to the destination. For example, if there are query strings at the end of the URL that are not needed, remove them. Additionally, if there are any anchor tags that do not affect the functionality of the URL, they can also be removed.

A common unnecessary character in URLs is the double slash "//" that sometimes appears after the protocol (e.g., "http://"). This double slash is not needed and can be safely removed without affecting the functionality of the URL.

By eliminating unnecessary characters, the URL can be shortened and restored to its original length. This can be beneficial in cases where a long URL needs to be shared or typed manually, as it reduces the risk of errors and makes the URL more user-friendly.

Use a Custom URL Shortener

If you want to have complete control over your shortened URLs, you can use a custom URL shortener. With a custom URL shortener, you can create personalized short links that reflect your brand or website. This allows you to build trust with your audience and increase click-through rates.

Using a custom URL shortener also allows you to track and analyze the performance of your shortened links. You can gather valuable data such as the number of clicks, the geographic location of the clicks, and the devices used to access the links. This information can help you make informed decisions and optimize your marketing strategies.

When choosing a custom URL shortener, it’s important to consider factors such as reliability, security, and scalability. You want a service that will ensure your links are always accessible and won't go offline. Additionally, security is crucial to protect your brand reputation and prevent fraudulent activities.

With a custom URL shortener, you can also take advantage of advanced features such as link retargeting and link expiration. Link retargeting enables you to show customized ads to people who have clicked on your shortened links. Link expiration allows you to set a specific time limit for the shortened URL, after which it will no longer be accessible.

Benefits of Using a Custom URL Shortener:

  • Branding: Customized short URLs increase brand recognition and establish credibility.
  • Analytics: Track and analyze the performance of your shortened links.
  • Advanced Features: Take advantage of features like link retargeting and link expiration.
  • Reliability and Security: Choose a service that ensures your links are always accessible and protects against fraudulent activities.

When using a custom URL shortener, remember to choose a memorable domain name and keep your links relevant to your content. This will help improve user experience and increase the chances of click-throughs.

So, if you want full control over your shortened URLs and the ability to optimize your marketing efforts, consider using a custom URL shortener.

Remove "www" from the URL

If you want to shorten a URL to its original length, one thing you can do is remove the "www" from the front of the URL. The "www" prefix is a convention that has been used for decades to denote websites, but it is not actually necessary for accessing the site.

When you type a URL into your browser, the "www" is often added automatically by the browser if it is not present. However, if you remove the "www" from the URL, you will still be able to access the website without any issues.

Why remove the "www"?

Removing the "www" can make the URL shorter and more concise. This can be especially beneficial if you are sharing the URL with others or if you need to type it manually. In addition, removing the "www" can make the URL easier to read and remember.

While removing the "www" does not have any impact on the functionality of the website, it is important to note that some websites may be set up to only work with the "www" prefix. In such cases, removing the "www" may result in an error when trying to access the website. However, this is relatively rare and most websites will function perfectly fine without the "www".

How to remove the "www" from the URL

To remove the "www" from the URL, all you need to do is delete it. Simply go to the address bar in your browser, locate the "www" at the beginning of the URL, and delete it. Then, press Enter or Return to load the website without the "www".

For example, if the original URL is "", you can shorten it to "" by removing the "www". The website will still load correctly and you will save a few characters in the URL.

It should be noted that removing the "www" will not affect any other part of the URL. The rest of the URL, including any subdomains or specific page paths, will remain the same.

In conclusion, removing the "www" from a URL can help you shorten it to its original length and make it more concise. However, be aware that some websites may require the use of the "www" prefix, so always double-check before removing it.

Take Advantage of Redirects

Another way to shorten a URL back to its original length is to take advantage of redirects. A redirect is a way to create a shortcut for a long URL by pointing it to a shorter one. This can be particularly helpful when sharing URLs on social media or in places where character count is limited.

To use redirects, you'll need to have access to a website or server that allows you to set them up. Many website hosting platforms and content management systems have built-in tools for creating redirects.

Here's how it works: when a user clicks on a shortened URL, they are redirected to the longer URL behind the scenes. The redirection happens so quickly that the user doesn't even realize it. This means that the shortened URL can be as short as you want, while the original URL can remain whatever length it needs to be.

Redirects can also be useful if you have multiple URLs that point to the same content. Instead of sharing all the different URLs, you can choose one short URL to use for all of them and set up redirects for the rest.

Benefits of Using Redirects
1. Allows you to shorten long URLs without changing their original content
2. Provides a way to create custom or branded URLs for marketing purposes
3. Makes it easier to share URLs on platforms with character limitations
4. Helps with tracking and analytics by providing a way to monitor clickthrough rates

Overall, taking advantage of redirects can be an effective way to shorten URLs without sacrificing their original content. It's a simple technique that can make a big difference in your online presence.

Utilize 301 Redirects

If you want to maintain the original URL length after shortening it, one effective method is to utilize a 301 redirect. A 301 redirect is a permanent redirect from one URL to another, and it is widely regarded as the best method for redirecting web pages. By implementing a 301 redirect, you can ensure that any click or visit to the shortened URL will be automatically redirected to the original URL.

To utilize a 301 redirect, you need to have access to the server where the shortened URL is hosted. You can set up the redirect by configuring the server's .htaccess file. In the .htaccess file, you can add a line of code that instructs the server to redirect any requests for the shortened URL to the original URL.

Here is an example of how the 301 redirect code looks like:

RewriteEngine On
RewriteRule ^{shortened_url}$ {original_url} [R=301,L]

Note: Replace "{shortened_url}" with the shortened URL and "{original_url}" with the original URL.

By using a 301 redirect, you can maintain the original URL length while still benefiting from shortened URLs. This is especially useful when you want to share a shorter URL but still have the user end up on the original page.

How to Shorten a URL

Shortening a URL is a quick and efficient way to make long web addresses more manageable and easier to share. By using a URL shortener, you can reduce a lengthy URL to just a few characters without affecting its original destination. This can be useful for various purposes, such as sharing links on social media platforms, sending URLs via text messages, or saving space in printed materials.

To shorten a URL, you can use various online tools or services specifically designed for this purpose. These tools typically require you to paste the original URL into a designated field and generate a shortened version of it. The resulting shortened URL often consists of a combination of letters, numbers, and special characters.

It's important to note that while a shortened URL may be easier to remember or share, it still retains the functionality of its original link. When someone clicks on a shortened URL, they will be redirected to the intended destination without any issues. However, it's crucial to ensure that the shortened URL is generated from a trusted source to avoid potential security risks.

Additionally, some URL shorteners offer additional features, such as link customization, tracking analytics, or the ability to set expiration dates for shortened links. These features can provide further convenience and control over your shortened URLs.

In conclusion, shortening a URL can be a valuable tool for making long web addresses more accessible and user-friendly. By utilizing online tools or services, you can easily transform a lengthy URL into a concise and shareable link without compromising its original functionality. Whether you're sharing links on social media or optimizing your marketing strategies, URL shortening is a simple yet effective technique to enhance the efficiency of your online activities.

Step 1: Choose a URL Shortener

When it comes to shortening a URL back to its original length, the first step is to choose a reliable URL shortener. A URL shortener is a tool that takes a long and complex URL and converts it into a shorter and easier-to-share link. This shortened link can then be used to redirect users to the original URL.

There are numerous URL shorteners available online, each with its own set of features and advantages. Some popular options include Bitly, TinyURL, and Google's URL shortener (which was shut down in 2018, but many alternative services are now available).

When choosing a URL shortener, consider factors such as reliability, ease of use, customization options, and analytics capabilities. It's also important to ensure that the shortener you choose offers a redirect method that allows you to easily retrieve the original URL.

Pros and Cons of URL Shorteners

Pros Cons
Shortens long and complex URLs Potential loss of SEO value
Allows for easier sharing of links Links can be seen as untrustworthy or spammy
Provides analytics and tracking capabilities Dependency on the shortener service
Can be customized to reflect a brand or campaign Potential risk of broken or expired links

It's important to weigh these pros and cons and choose a URL shortener that best fits your needs and goals. Once you've selected a URL shortener, you can move on to the next step of the process.

Step 2: Enter the Original URL

To begin shortening your URL, enter the original URL in the designated input field. This is the long web address that you want to make shorter for ease of sharing and rememberability. Make sure to type the URL accurately, including the "http://" or "https://" part.

Once you have entered the original URL, double-check for any errors or typos before proceeding to the next step. It's important to ensure the accuracy of the URL to prevent any issues with the shortened link.

Once you are confident that the original URL is correct, proceed to the next step to generate a shortened version of your URL.

Step 3: Customize the Shortened URL

Once you have shortened your URL, you may want to customize it to make it more memorable or meaningful.

There are several ways you can customize a shortened URL:

1. Use a custom domain

If you want to brand your shortened URLs, you can purchase a custom domain and use it for your short links. This allows you to have a unique and recognizable URL that represents your brand or website.

2. Add a meaningful slug

Instead of a random string of characters, you can add a meaningful slug to your shortened URL. A slug is a short and descriptive phrase that gives users an idea of what the link is about. For example, instead of "", you can have "".

Using a meaningful slug can make your shortened URL more informative and can potentially improve click-through rates.

3. Take advantage of URL shortening services

Some URL shortening services provide additional customization options. For example, you may be able to choose a custom ending for your shortened URL, such as ".link" or ".click". This can make your shorter URL look more professional and enhance your branding.

Remember that while customization can make your shortened URL more attractive and memorable, it's also important to keep it short and easy to share. Long and complex URLs can be difficult for users to type or remember.

Consider your audience and the context in which you will be sharing the shortened URL, and find the right balance between customization and simplicity.

Step 4: Share the Shortened URL

Now that you have successfully shortened the original URL, it's time to share it with others. The shortened URL will be much more convenient and easier to remember compared to the lengthy original link.

To do this, simply copy the shortened URL and paste it wherever you want to share it. It could be in an email, a blog post, a social media post, or any other platform where you want to direct people to the website associated with the original URL.

Remember to include some context or a call to action alongside the shortened URL to encourage people to click on it. This will help them understand the purpose of the link and increase the chances of them visiting the desired webpage.

Sharing the shortened URL will not only help save character space in your content but also make it more user-friendly. It can make URLs look cleaner and more professional, especially when shared on platforms with character limits.

Don't forget to test the shortened URL before sharing it to ensure that it functions correctly and directs users to the intended webpage. This will help avoid any confusion or frustration from users if the link does not work as expected.

By following these steps, you can easily shorten and share the original URL, making it more user-friendly and practical for various purposes.

Step 5: Analyze the Click Data

Once you have successfully shortened a URL and shared it with your audience, it's important to analyze the click data to gain insights and make data-driven decisions. By analyzing the click data, you can understand how people interact with your shortened links and optimize your strategies accordingly.

Start by using a URL shortening service that provides detailed analytics on your links. This allows you to track how many times your shortened URL has been clicked, as well as additional information such as the source of the clicks, the devices used, and the geographic location of the users.

Analyze the click data to identify trends and patterns. Look for links that receive a high number of clicks and determine the reasons behind their success. Are certain social media platforms driving more traffic? Are specific marketing campaigns generating more clicks? By understanding what works and what doesn't, you can adjust your strategies and maximize your results.

Additionally, analyzing the click data can help you monitor the performance of your shortened links over time. Keep track of the click-through rates and conversion rates to measure the effectiveness of your marketing efforts. If you notice a decline in clicks or conversions, it may be time to reassess your tactics and make necessary adjustments.

In conclusion, analyzing the click data provides valuable insights into the performance of your shortened URLs. It allows you to understand user behavior, optimize your strategies, and measure the success of your marketing campaigns. Take advantage of the data available to make informed decisions and continually improve your URL shortening efforts.

Best Practices for URL Shortening

URL shortening is a commonly used technique to shorten long and cumbersome URLs into more manageable and user-friendly links. However, it is essential to follow certain best practices to ensure that the shortened URLs remain reliable and trustworthy. Here are some recommended practices for URL shortening:

  1. Choose a reputable URL shortening service: There are several URL shortening services available, but it is important to select a trusted and reliable one. This ensures that the original URL is not only shortened but also securely redirected to the intended destination.
  2. Use descriptive and meaningful URLs: Shortened URLs should contain relevant keywords that give users an idea of the link's contents. This helps users understand the destination before they click on the link, increasing the likelihood of click-throughs.
  3. Ensure transparency: Users should be made aware that they are clicking on a shortened URL. Providing a clear indication, such as the display of the original URL, can help users make an informed decision before accessing the link.
  4. Avoid excessive URL modifications: It is important to maintain the originality of the URL as much as possible. Excessive modifications such as altering the domain or removing essential components may raise suspicion among users and reduce their trust in the link.
  5. Regularly monitor and update shortened URLs: Periodically reviewing the performance of shortened URLs is crucial. This allows you to identify any broken or outdated links and update them accordingly. It also helps you track the click-through rate to measure the effectiveness of the shortened URLs.
  6. Consider security: Security should be a priority when shortening URLs. Ensure that the URL shortening service you choose implements proper security measures, such as HTTPS encryption, to protect user data and prevent malicious activities.

By following these best practices for URL shortening, you can create reliable and user-friendly shortened URLs that provide a seamless browsing experience for your users.

Keep the URL Short and Meaningful

When it comes to sharing URLs, it's important to keep them as short and meaningful as possible. This not only makes them easier to remember and type, but also helps to improve the overall user experience. Long and convoluted URLs can be confusing and are more prone to mistakes.

One way to achieve this is by using a URL shortening service. These services take a long and complex URL and provide you with a shorter and more manageable version. However, it's important to note that while URL shorteners can be useful, they also have some drawbacks.

Short URLs

Short URLs are not only more user-friendly, but they also take up less space, making them more visually appealing. This is especially important when sharing links on platforms with character limitations, such as social media sites like Twitter.

Furthermore, short URLs are easier to type, minimizing the chances of errors when manually entering them. They also have the advantage of being more shareable, as they take up less space when shared through messaging apps or email.

Meaningful URLs

In addition to being short, URLs should also be meaningful. A meaningful URL provides some context and gives users an idea of what they can expect when they click on it. This can be achieved by including relevant keywords or a brief description of the content.

Meaningful URLs not only benefit the user, but they can also have a positive impact on search engine optimization (SEO). Search engines consider the keywords in a URL when ranking a page, so having a meaningful URL can improve a page's visibility in search results.

In conclusion, when sharing URLs, it's important to keep them short and meaningful. This helps to improve the user experience, makes URLs easier to type and remember, and can have a positive impact on SEO. By prioritizing short and meaningful URLs, you can ensure that your audience has a better experience when interacting with your content.

Test the Shortened URL before Sharing

Before sharing the shortened URL with others, it is important to test it to ensure that it redirects to the original link correctly. This will help avoid any potential issues or errors that may arise when someone clicks on the shortened URL.

Step 1: Copy the shortened URL that you have generated.

Step 2: Open a new browser tab or window.

Step 3: Paste the shortened URL into the address bar.

Step 4: Press Enter or click the Go button to load the shortened URL.

Step 5: Make sure that the shortened URL redirects you to the original link. If it does not redirect correctly or displays any error messages, then there may be an issue with the shortening service or the link itself.

Why Testing is Important

Testing the shortened URL before sharing it is crucial to ensure that the link works as intended. By testing it yourself, you can identify any potential problems and avoid sharing a faulty or broken link with others.

If the shortened URL does not redirect to the original link, it can lead to frustration for the person clicking on it and can damage your credibility. It is important to make sure that the link functions correctly and directs users to the intended content.

Monitor and Track Your Shortened URLs

Once you have shorted your long URLs using a URL shortening service, it is important to be able to monitor and track their usage. Tracking the performance of your shortened URLs can give you valuable insights into how your audience is engaging with the content you share.

Why Should You Monitor Your Shortened URLs?

Monitoring your shortened URLs allows you to:

  • Measure the effectiveness of different marketing campaigns
  • Identify the platforms or channels that drive the most traffic
  • Understand the demographics and interests of your audience
  • Optimize your content strategy based on user behavior

How to Track Your Shortened URLs

Most URL shortening services provide analytics tools that allow you to monitor the performance of your shortened URLs. These analytics tools typically offer information such as:

Metrics Description
Clicks The number of times your shortened URL has been clicked
Referrers The websites or platforms that refer traffic to your shortened URL
Geographic location The location of the users who clicked on your shortened URL
Devices The types of devices used by users to access your shortened URL

By tracking these metrics, you can gain insights into the effectiveness of your marketing efforts and make data-driven decisions to improve your campaigns.

Additionally, some URL shortening services offer advanced features like A/B testing, conversion tracking, and custom tracking domains, which provide even more detailed information about your audience's behavior.

Be Wary of Suspicious Shortened URLs

When using shortened URLs, it is important to exercise caution and be wary of suspicious links. While shortened URLs can be convenient and save space, they can also be used for malicious purposes.

One major concern is that shortened URLs can hide the true destination of a link. This means that the URL displayed may not actually lead to the site or page that you expect. It is important to always be vigilant and double-check the destination of a shortened URL before clicking on it.

Another risk of shortened URLs is that they can make it easier for cybercriminals to distribute malware or engage in phishing attacks. By disguising the true destination of a link, attackers can trick users into clicking on links that lead to harmful websites or prompt them to download malicious files.

To protect yourself from these risks, it is always a good idea to exercise caution when encountering shortened URLs. Here are some tips to help you stay safe:

  1. Verify the source of the shortened URL before clicking on it. If you receive a shortened URL in an email or on a website, make sure it is from a trusted source before clicking on it.
  2. Hover over the shortened URL to view the full destination. Most web browsers will display the full URL when you hover over a hyperlink. Take the time to check if the destination matches the link's description.
  3. Use a URL expander tool to preview the destination before clicking on it. There are online services available that allow you to expand shortened URLs and view the full destination before navigating to it.
  4. Avoid clicking on shortened URLs in unsolicited emails or messages. Be especially cautious of shortened URLs in messages from unknown or suspicious senders.
  5. Keep your computer and antivirus software up to date. Regularly updating your software can help protect against malware and other threats.

By following these precautions, you can minimize the risks associated with shortened URLs and ensure your online safety.


Why would I want to shorten a URL?

Shortening a URL can make it easier to share and remember. It is especially useful for social media posts, where character count is limited. Additionally, shortened URLs can be more visually appealing and less intimidating for recipients.

How do URL shorteners work?

URL shorteners work by taking a long URL and creating a shorter, unique link that redirects to the original URL. They use a process called URL redirection, where the short URL acts as a substitute for the longer one. When a user clicks on the shortened link, they are automatically redirected to the original URL.

Are there any limitations to using URL shorteners?

Yes, there can be limitations to using URL shorteners. Some URL shortening services have restrictions on the length of URLs that can be shortened or the number of clicks a shortened URL can receive. Additionally, certain websites or platforms may block or flag URLs generated by certain URL shortening services, considering them potentially harmful or spammy.

Can I customize the shortened URL?

Yes, many URL shortening services allow users to customize the shortened URL to some extent. This customization can include choosing a unique keyword or phrase to be included in the shortened link. However, keep in mind that the availability of customization options may vary depending on the specific URL shortening service being used.

What are some popular URL shortening services?

There are several popular URL shortening services available, including Bitly,, TinyURL, and These services offer a range of features, such as link analytics, customization options, and integration with social media platforms. Each service may have its own unique advantages and limitations, so it's worth exploring different options to find the one that best suits your needs.

Why would I want to shorten a URL?

There are several reasons why you might want to shorten a URL. One of the main reasons is to make the URL more user-friendly and easier to remember. Shortened URLs are also commonly used in social media posts where character count is limited.

How can I shorten a URL?

There are many online tools and services available that allow you to shorten a URL. These tools typically take a long URL and generate a shorter, more compact version. Some popular URL shortening services include Bitly, TinyURL, and

Can a shortened URL be reverted back to its original length?

No, once a URL has been shortened, it cannot be automatically reverted back to its original length. The original URL is typically lost in the process. It's important to make sure you keep a record of the original URL if you think you might need it in the future.

Are there any disadvantages to using shortened URLs?

While shortened URLs can be useful in certain situations, there are some potential disadvantages to consider. One disadvantage is that they can be more difficult to trust, as it's not always clear where the shortened URL will lead. Additionally, some websites and services may not accept or redirect shortened URLs, so they may not work in all situations.