Is using bitly free

Published on July 04, 2023

Bitly is a popular URL shortening service that allows users to easily share long and complex URLs in a more concise format. Many individuals and businesses prefer using Bitly to make their links more manageable and visually appealing.

One of the most common questions people have when considering Bitly is whether or not it is free to use. The good news is that Bitly offers a free plan that allows users to shorten URLs and track basic analytics. This makes it an ideal option for those who need a simple and cost-effective solution for their link management needs.

While the free plan offers great functionality, Bitly also provides additional features and benefits through its paid plans. These plans come with advanced analytics, branded short links, and integration options with other tools. These additional features can be valuable for businesses and individuals looking to optimize their link management strategies.

What Is Bitly

Bitly is a popular URL shortening service that allows users to create shortened links. Using Bitly, users can take long, complex URLs and turn them into short, manageable links that are easier to share and remember.

With Bitly, you can quickly and easily condense lengthy URLs into concise, user-friendly links. The service also provides advanced features such as link analytics, which allow you to track and measure the performance of your links. This can be especially useful for businesses and marketers, as it provides valuable insights into how your audience is engaging with your content.

In addition to link shortening and analytics, Bitly offers other features such as link customization and branding. You can customize the shortened links with your own memorable and branded domain name, creating a consistent and recognizable online presence for your links.

Overall, using Bitly can enhance your online presence and make it easier for others to access and share your content. Whether you're sharing links on social media, sending them in emails, or embedding them in blog posts, Bitly provides a convenient and efficient way to manage and optimize your URLs.

How Does Bitly Work

Bitly is a powerful URL shortening service that allows users to create shortened links for sharing on social media platforms, emails, or websites. The process of using Bitly is simple and straightforward.

When a user wants to shorten a link using Bitly, they first paste the original URL into the provided input box. After that, Bitly automatically generates a unique and shorter URL for the original link. This shortened URL is created using Bitly's own domain or a custom domain if the user has one.

Once the shortened link is created, users can easily share it wherever they desire. When someone clicks on the shortened link, they are redirected to the original website or content associated with that link. The entire process is seamless and transparent to the user, without any noticeable delay or interruption.

Bitly also provides users with additional features and analytics to track the performance of their shortened links. Users can access data such as the number of clicks, geographic location of the users, and even the time of the clicks. This data can be valuable for understanding the reach and engagement of the shared content.

In summary, Bitly works by taking a long URL and converting it into a shorter, more manageable link that can be easily shared. It redirects users to the original content when clicked, while also providing insights and analytics for the link's performance.

Features of Bitly

Bitly offers a range of useful features for users to enhance their experience of using the platform:

1. Customizable Short Links

One of the main features of Bitly is the ability to create customizable short links. Users can choose their own vanity URLs, which can be branded or personalized to match their needs. This feature allows for better brand visibility and recognition.

2. Link Analytics

Using Bitly, users can track the performance of their shortened links through detailed analytics. The platform provides valuable insights such as click-through rates, referral sources, geographic location of visitors, and much more. This data can help users understand their audience better and optimize their marketing strategies.

Additionally, Bitly's analytics can help in measuring the success of marketing campaigns by providing accurate metrics on link clicks and engagement with the content.

3. Advanced Link Management

Bitly offers advanced link management capabilities to its users. Users can organize and categorize their links using tags, which makes it easier to find and share them later. The platform also allows users to edit and update their links whenever necessary, without having to create new ones.

4. Integrations

Bitly integrates with various popular platforms and tools, making it easier for users to share their links across different channels. Whether it's social media platforms like Facebook and Twitter, or marketing tools like Hootsuite and Buffer, Bitly offers seamless integration options that enhance the convenience of using the platform.

5. Collaboration and Team Management

Bitly allows for collaboration by enabling users to invite team members and manage their access to specific links and analytics. This feature is particularly useful for businesses and organizations that require multiple users to work together on campaigns and monitor their effectiveness.

Overall, Bitly provides users with a comprehensive set of features that simplify the process of creating and managing shortened links, while offering valuable insights and analytics to improve marketing strategies.

Benefits of Using Bitly

There are several benefits to using Bitly, especially considering that it is a free service. Here are some of the advantages:

1. Shorten URLs Bitly allows you to easily create shortened URLs, which are easier to share and remember. This can be particularly useful when sharing links on social media platforms with character limits.
2. Track Link Performance Bitly provides analytics that allow you to track the performance of your links. You can see how many clicks your link has received, where those clicks are coming from, and other valuable data.
3. Branding With Bitly, you can customize your shortened URLs with your own branded domain. This helps to reinforce your brand identity, making your links more trustworthy and professional.
4. Save and Organize Links Bitly allows you to save and organize links in one place. This can be helpful for managing your bookmarked websites or organizing links for different campaigns or projects.
5. Collaboration Bitly offers collaboration features that allow you to share saved links with others and collaborate on link management. This can be particularly useful for teams or organizations working on link-related projects.

In conclusion, using Bitly offers a range of benefits, including the ability to easily shorten URLs, track link performance, enhance branding, save and organize links, and collaborate with others. And the best part is that it's all available for free!

Is Bitly Free

Yes, Bitly is indeed free to use. It offers a variety of features and tools that are available at no cost to users.

With Bitly, you can shorten and customize links, track their performance and analytics, and even create QR codes. These features allow you to optimize your online presence and monitor the effectiveness of your marketing campaigns.

While Bitly offers a free version, there is also a paid version called Bitly Enterprise that provides additional features and functionality for businesses with higher demands. The Enterprise version offers advanced analytics, branded links, enhanced security, and dedicated support.

Whether you're an individual looking to manage your personal links or a business aiming to improve its online presence, Bitly offers a flexible and valuable solution. The free version is suitable for most users, while the paid Enterprise version provides extra capabilities for those with more specific needs.

In conclusion, Bitly is a powerful and accessible tool for link management and analytics, and its free version allows users to get started without any financial commitment.

Pricing Plans for Bitly

Bitly offers various pricing plans to cater to the needs of different users. Whether you are an individual, a small business, or a large enterprise, there is a plan that suits your requirements.

Free Plan

The Free plan is perfect for individuals or small businesses who want to start using Bitly for basic link shortening and tracking. With the Free plan, you can create custom short links, track clicks and engagement metrics, and manage your links with ease. However, please note that the Free plan comes with certain limitations on the number of links you can shorten and the amount of data you can store.

Premium Plans

Bitly offers three premium plans: Basic, Pro, and Enterprise. These plans are designed for businesses and organizations that require advanced features and additional resources.

Plan Price Features
Basic $29 per month Custom domain, advanced analytics, branded short links
Pro $199 per month Advanced branding, full API access, dedicated support
Enterprise Custom pricing Custom solutions, SLA, dedicated account management

These premium plans offer additional features such as custom domains, advanced analytics, branded short links, advanced branding, full API access, dedicated support, custom solutions, service level agreements (SLA), and dedicated account management. The pricing for the Enterprise plan is customizable based on your specific needs and requirements.

Overall, Bitly provides flexible pricing options that allow users to choose the plan that best fits their needs and budget. Whether you choose the Free plan or one of the premium plans, you'll be able to leverage the power of Bitly's link management and analytics platform to optimize your online presence.

Bitly Basic Plan

If you are using Bitly, you may be wondering about the features and limitations of the Bitly Basic plan. The Bitly Basic plan is a free option that allows you to shorten and share links through the Bitly platform.

With the Bitly Basic plan, you can create custom links, track clicks and analytics for your links, and manage your link history. It is a great option if you are looking for a simple and straightforward way to shorten and share links.

However, it is important to note that the Bitly Basic plan does have some limitations. With the free plan, you are limited to 1,000 branded links and you cannot access advanced features such as custom domains, advanced analytics, or integrations with other platforms.

Despite these limitations, the Bitly Basic plan can still be a valuable tool for individuals and small businesses who are looking to track and share links with ease. It offers a user-friendly interface and basic link management features.

Overall, if you are looking for a free option for shortening and sharing links, the Bitly Basic plan is worth considering. It provides essential features for link management without the need for a paid subscription.

Bitly Premium Plan

While Bitly offers a free plan for users to shorten and track their links, they also provide a premium plan with additional features.

The Bitly Premium plan is designed for individuals or businesses who require advanced link management capabilities.

Benefits of Bitly Premium

Using the Bitly Premium plan, users gain access to a variety of benefits:

  • Customizable short links: With Bitly Premium, users can create branded short links that reflect their business or personal brand.
  • Advanced analytics: Premium users get detailed analytics on link performance, including click metrics, geographic data, and more.
  • Link retargeting: Bitly Premium allows users to retarget their audience by adding retargeting pixels to their shortened links.
  • Collaboration and team features: Premium users can collaborate with team members, assign roles and permissions, and manage multiple accounts from a single dashboard.
  • Integration with third-party apps: Bitly Premium offers integrations with popular apps and platforms such as Google Analytics, Hootsuite, and Adobe Marketing Cloud.


The Bitly Premium plan is available on a subscription basis, and pricing varies depending on the user's needs and the features they require. Users can contact Bitly directly to get pricing information tailored to their specific requirements.

In conclusion, while Bitly offers a free plan for basic link management needs, the Bitly Premium plan provides users with advanced features and capabilities for more robust link management and tracking.

Bitly Enterprise Plan

While Bitly offers a free version of their URL shortening service, they also have a paid plan known as the Bitly Enterprise Plan. This plan offers additional features and capabilities for businesses and organizations that require a more comprehensive URL management solution.

The Bitly Enterprise Plan includes advanced analytics, allowing users to track and analyze their shortened links in greater detail. This can help businesses gain insights into their audience's behavior and optimize their marketing strategies. Additionally, the Enterprise Plan offers enhanced security features, such as link blacklisting and control over link access.

With the Bitly Enterprise Plan, users also have the ability to create custom domains for their shortened links. This allows businesses to maintain a consistent branding experience and increase brand recognition. Additionally, the plan offers integration with other marketing tools and platforms, allowing for streamlined workflows and greater efficiency.

The Bitly Enterprise Plan is a paid subscription service, and the pricing varies based on the specific needs and requirements of each business or organization. Interested users can contact the Bitly sales team to discuss pricing options and to learn more about the features and benefits of the Enterprise Plan.

Comparing Bitly Plans

Bitly offers several plans to cater to different user needs. Here is a comparison of the plans available:

Plan Free Bitly
URL Shortening
Custom Branded Links
Link Analytics
Link Retargeting
Link Management
Team Collaboration
Price Free Paid

As shown above, the free plan offers basic URL shortening and link analytics features. However, if you need advanced features like custom branded links, link retargeting, link management, and team collaboration, you will need to upgrade to one of Bitly's paid plans.

How to Sign Up for Bitly

If you want to use bitly to shorten links and track their performance, you can easily sign up for a free account. Here's how:

  1. Go to the bitly website.
  2. Click on the "Sign Up" button located at the top right corner of the page.
  3. Fill out the registration form with your desired username, email address, and password.
  4. Agree to the terms and conditions and click on the "Create Account" button.
  5. You will receive a verification email to the email address you provided during registration.
  6. Open the verification email and click on the link to verify your account.
  7. After verifying your account, you can start using bitly to shorten links and track their performance.

Signing up for a Bitly account is quick and easy, and it allows you to access the full range of features and analytics that Bitly offers. Plus, it's completely free to use!

Using Bitly for Personal Use

Bitly is a popular URL shortening service that can be incredibly useful for personal use. With Bitly, you can easily shorten long and complex URLs into shorter, more manageable links.

One way you can use Bitly for personal use is to make your social media posts more concise. When sharing links on platforms like Twitter, where character count is limited, using Bitly allows you to save precious space while still providing a clickable link for your followers

Another advantage of using Bitly for personal use is the ability to track and analyze link clicks. Bitly provides analytics that show you how many times your links have been clicked, which can be helpful for measuring the success of your content or campaigns. This information can help you refine your sharing strategies and understand your audience better.

In addition to link shortening and analytics, Bitly also offers the ability to create custom branded short links. This feature can be particularly useful if you have your own website or brand and want to maintain consistency in your URLs. With Bitly's custom domain feature, you can create shortened links that include your brand name, making them more professional and recognizable.

Overall, Bitly is a versatile tool that can greatly benefit personal users. Whether you want to save space in your social media posts, track link clicks, or create custom branded links, Bitly provides an easy and effective solution.

Using Bitly for Business Use

Bitly is a powerful tool that businesses can use to enhance their marketing strategies and track their online presence.

One of the main advantages of using Bitly for business purposes is that it is free to use. This means that businesses of all sizes can benefit from its features without having to worry about any additional costs.

With Bitly, businesses can shorten and customize their URLs, making them more visually appealing and easier to share. This can be particularly useful when businesses want to promote their products or services on social media platforms, where character limits can be a constraint.

Furthermore, Bitly provides businesses with detailed analytics and insights about their links. This allows them to better understand their audience and measure the effectiveness of their marketing campaigns. Businesses can track the number of clicks, location data, and referral sources, enabling them to make data-driven decisions and optimize their marketing strategies.

Bitly also offers the ability to create branded links, which can further enhance a business's brand identity and recognition. By customizing the links with their own domain name, businesses can establish a stronger online presence and build trust with their audience.

  • Shorten and customize URLs: Businesses can create visually appealing and shareable links.
  • Analyze link performance: Detailed analytics provide insights to measure marketing campaigns.
  • Create branded links: Customized links help businesses establish a strong brand identity.

In conclusion, using Bitly for business purposes is a cost-effective solution that provides businesses with valuable features and insights to enhance their marketing strategies. Whether it's shortening URLs, analyzing link performance, or creating branded links, Bitly offers a range of tools that can help businesses drive more traffic and improve their online presence.

Alternatives to Bitly

If you are looking for alternatives to Bitly, there are several other URL shortening services available that you can consider:

  • Using Google URL Shortener: Google URL Shortener, also known as, is a popular choice for shortening URLs. It offers a simple and straightforward interface and is compatible with various platforms.
  • TinyURL: TinyURL is another well-known URL shortening service. It allows you to customize the shortened link and provides an option to track the number of clicks on the shortened URL.
  • is a URL shortener provided by Hootsuite. It is specifically designed for social media sharing and offers analytics to track engagement with your shortened links.
  • Rebrandly: Rebrandly is a URL shortening and branding platform that allows you to customize your shortened links with your own domain name. It provides advanced analytics and integrates with popular platforms like Slack and Zapier.

These are just a few alternatives to Bitly that you can explore. Each service has its own features and benefits, so consider your specific needs and requirements before choosing the one that is right for you.

Choosing the Right Link Shortening Tool

When it comes to link shortening tools, there are several options available. One popular choice is Bitly, which offers a free plan for users to utilize. However, it's important to consider other factors when choosing the right link shortening tool for your needs.

Consider the Features

While Bitly is free to use, it's important to evaluate the features that the tool offers. Some link shortening tools provide additional functionalities such as customizing shortened URLs, tracking click-through rates, and managing multiple links. Depending on your requirements, these features can greatly enhance your user experience.

Assess Ease of Use

Another important factor to consider is the ease of use of the tool. While Bitly is known for its user-friendly interface, it's essential to ensure that the link shortening tool you choose is intuitive and straightforward to navigate. This will save you time and frustration when using the tool for your link management purposes.

Additionally, it's crucial to check if the tool requires any technical expertise to set up and configure. If you're unfamiliar with coding or advanced technical skills, selecting a tool with a simple setup process can be advantageous.

Lastly, take into account the user reviews and recommendations of the different link shortening tools available. User feedback can provide valuable insights into the overall performance and reliability of the tool.

To summarize, while Bitly is a popular free option for link shortening, it's important to consider the features and ease of use of various tools before making a decision. Understanding your specific requirements will help you select the right link shortening tool that suits your needs.


Is Bitly completely free?

Yes, Bitly offers a free plan that includes basic features such as link shortening and tracking. However, they also offer premium plans with additional features and analytics that require a monthly subscription fee.

What are the limitations of the free Bitly plan?

The free Bitly plan has some limitations compared to the premium plans. For example, it has a limited number of link clicks tracked per month and limited access to advanced analytics. However, for most basic users, the free plan provides sufficient functionality.

Can I upgrade from the free Bitly plan to a paid plan later?

Yes, you can upgrade from the free Bitly plan to a paid plan at any time. Simply go to your account settings and select the plan that suits your needs. The upgraded plan will provide you with more features and enhanced analytics.

What additional features do I get with a paid Bitly plan?

A paid Bitly plan provides access to advanced features such as custom branded links, deeper analytics, and integrations with other tools and platforms. It also allows you to have more link clicks tracked per month and offers priority support.

How much does a paid Bitly plan cost?

The cost of a paid Bitly plan varies depending on the specific plan you choose and the features you require. Bitly offers a range of pricing plans, starting from as low as $29 per month. You can visit their website to see the full pricing details and choose the plan that fits your needs.