Is Bitly Still Free? Everything You Need to Know in 2022

Published on August 21, 2023

Bitly, the popular URL shortening service, has long been a go-to tool for social media marketers, bloggers, and everyday internet users. But the question on everyone's mind is: "Is bitly still free?"

The short answer is yes, bitly is still free. But as with any service, there are limitations and premium features that come with a price tag. In this comprehensive guide, we'll explore bitly's pricing structure, what features you get for free, and whether upgrading to a paid plan is worth it.

First and foremost, let's talk about what you can do with the free version of bitly. With a free account, you can shorten URLs, track clicks, and get basic analytics on your links. This is great for individuals and small businesses who don't need advanced features or heavy traffic.

However, if you're looking for more advanced features like branded short domains, custom link names, and detailed audience insights, you'll need to upgrade to a paid plan. Bitly offers several pricing tiers, each with their own set of features. Whether it's worth it for you depends on your specific needs and budget.

Is Bitly Still Free

Bitly is a widely-used URL shortening service that has been popular among users for its ability to shorten long URLs into more manageable and shareable links. Many people have wondered if Bitly is still free to use, considering the numerous changes and updates that have taken place since its inception.

Bitly originally started as a free service and has continued to offer free accounts for individuals and businesses.

While Bitly does offer paid plans with additional features and benefits, the basic functionality of shortening URLs remains free.

With a free Bitly account, users can shorten, customize, and track the performance of their links.

Bitly's paid plans, known as Bitly Enterprise, are designed for businesses and organizations with larger-scale needs.

These plans offer advanced features such as custom domains, branded links, enhanced security, and more detailed analytics.

However, it's worth noting that for most individuals and small businesses, the free version of Bitly provides more than enough functionality and value.

In conclusion, Bitly is still free to use for individuals and businesses, with the option to upgrade to paid plans for additional features.

A Comprehensive Guide to Bitly Pricing and Features

Bitly, the popular URL shortening service, has been a favorite tool for marketers, businesses, and individuals alike. It allows users to create shortened URLs that are easier to share and track. But is Bitly still free? In this comprehensive guide, we will explore the pricing and features of Bitly.

Pricing

Bitly offers both free and paid plans for users. The free plan allows users to create and share shortened links without any cost. However, it does come with some limitations. Free users have access to basic analytics and link management features, but advanced analytics and customization options are reserved for paid plans.

Bitly also offers a range of paid plans, starting from the Basic plan priced at $29 per month. The Basic plan includes additional features such as custom domains, enhanced analytics, and branded short links. For more advanced features like audience intelligence and API access, users can explore the Enterprise plan, which offers custom pricing based on the specific requirements of the user.

Features

Bitly provides a wide range of features to help users optimize their link sharing and tracking activities. Some of the key features include:

  • Customizable Short Links: Users can create branded short links using their own custom domains, which helps in promoting brand identity.
  • Advanced Analytics: Bitly provides detailed analytics reports, allowing users to track link clicks, referral sources, and audience engagement metrics.
  • Link Management: Users can organize their links into groups, tags, and campaigns, making it easier to track and manage multiple URLs.
  • Integrations: Bitly integrates with various popular platforms, including social media channels, marketing tools, and content management systems, to streamline link sharing and tracking processes.
  • API Access: Bitly offers API access for developers, allowing them to build custom integrations and automate link management tasks.

While Bitly's free plan provides basic functionality, the paid plans offer more extensive features and customization options to meet the diverse needs of users.

In conclusion, Bitly is still free to use, but users can choose to upgrade to one of the paid plans to unlock advanced features and customization options. Whether you are an individual looking to track link performance or a business wanting to enhance brand visibility, Bitly offers a range of pricing plans and features to suit your requirements.

Understanding Bitly Pricing

As of now, bitly offers a free plan for users who are looking for basic link shortening and tracking capabilities. This means that you can still use bitly for free, but there are also paid plans available for those who require more advanced features and additional usage limits.

Free Plan

The free plan offered by bitly includes essential features that allow users to shorten URLs and track click-through rates (CTR) for their links. With the free plan, you get access to basic analytics, which gives you insights into the number of clicks, geographic location of clicks, and the referring websites. This plan is suitable for individuals and small businesses who have limited needs.

Paid Plans

For users who require more advanced features and increased usage limits, bitly offers several paid plans to choose from. These plans are specifically designed for businesses, agencies, and organizations that need to manage multiple teams and track more links. The paid plans offer additional features such as custom branded links, advanced analytics, API access, and team collaboration tools.

Each paid plan has different pricing tiers based on the number of links and level of support needed. Pricing starts at affordable rates and increases depending on the number of features and usage limits required. These paid plans are ideal for users who need to take their link management and analytics capabilities to the next level.

Overall, while bitly still offers a free plan, the paid plans provide additional features and benefits that cater to users with higher demands. Whether you are an individual, small business, or a large organization, bitly pricing has options to suit your needs and budget.

Bitly Free Plan Features

Bitly still offers a free plan, allowing users to enjoy a range of useful features without having to pay a penny. These features include:

1. Shortened links: Users can still shorten their URLs using bitly's intuitive and user-friendly interface. This helps to make long and cumbersome links more manageable and appealing to share.

2. Customized short links: With the free plan, users can customize their shortened links to reflect their brand or message. This adds a professional touch to the links and helps to differentiate them from generic URLs.

3. Click analytics: Bitly's free plan also includes access to basic click analytics. Users can track the number of clicks their links receive, as well as the geographical location of their audience. This data can be valuable in measuring the effectiveness of marketing campaigns and understanding audience behavior.

4. Link management: The free plan allows users to organize their links into folders, simplifying link management and making it easier to locate and track specific URLs.

5. Bitly integration: Bitly can be integrated with various platforms and tools, including social media platforms, email marketing software, and content management systems. This integration ensures that shortened links can be easily shared across multiple channels, maximizing their reach and impact.

In conclusion, while bitly offers premium plans with additional features and benefits, the free plan still provides a robust set of features that are useful for individuals and small businesses. Whether you're looking to shorten links, track clicks, or organize your URLs, the free plan is a great option to consider.

Bitly Basic Plan Features

The Bitly Basic plan is perfect for individuals and small businesses who are still looking for a free URL shortening service. Even though there are premium plans available, the Basic plan remains free, making it an attractive option for those on a tight budget.

With the Bitly Basic plan, you can create shortened links and track their performance with ease. Here are some key features included in the Basic plan:

Link Shortening

The Bitly Basic plan allows you to shorten your long URLs into concise, easy-to-remember links. This can be especially useful for sharing links on social media platforms or in marketing campaigns.

Link Analytics

Tracking the performance of your shortened links is essential for understanding how they are being interacted with. The Basic plan provides basic analytics that give you insights into link clicks, locations, and referral sources.

Using this data, you can measure the success of your marketing efforts, identify areas for improvement, and make informed decisions to optimize your link sharing strategy.

Custom Bitlinks

In addition to shortening links, the Basic plan also allows you to create custom Bitlinks. This means you can personalize the portion of the link that appears after "bit.ly/". For example, you could create a custom Bitlink like "bit.ly/MyBrand" instead of the automatically generated random string.

Custom Bitlinks can help strengthen your brand identity and make your links more recognizable to your audience.

Note: With the Basic plan, you can create up to 1,000 branded Bitlinks per month.

Overall, the Bitly Basic plan offers an array of features to help you shorten and track your links effectively. While there are limitations to the Basic plan compared to the premium options, it is still a valuable and free resource for individuals and small businesses.

Bitly Premium Plan Features

The Bitly Premium Plan offers a range of advanced features and capabilities to enhance your link management and tracking experience. While the basic version of Bitly is free, upgrading to the Premium Plan unlocks additional tools and functionalities.

Enhanced Link Analytics: With the Premium Plan, you gain access to detailed analytics and insights, allowing you to track link performance, engagement metrics, and audience demographics. Understand where your audience is coming from and how they are interacting with your links.

Custom Branded Short Domains: Establish a professional and recognizable brand presence by using your own custom domain for shortened links. This feature allows you to enhance your brand visibility and credibility when sharing links.

Advanced Link Customization: Customize the appearance of your shortened links by using custom slugs or vanity URLs. Create meaningful and memorable URLs that align with your brand or campaign messaging.

Link Retargeting: Re-engage with your audience by adding retargeting pixels to your shortened links. This feature allows you to target specific groups of people who have clicked on your links in the past, expanding your reach and maximizing the impact of your marketing efforts.

UTM Parameters: Add UTM parameters to your links to track performance across different marketing campaigns or channels. Gain insights into which campaigns are driving the most traffic and conversions, and optimize your marketing strategies accordingly.

Team Collaboration: Collaborate with your team members by creating custom groups and organizing links and analytics data. This feature allows for seamless teamwork and efficient communication, ensuring everyone is on the same page.

Link Security: Protect your links from being modified or tampered with by enabling link password protection and expiration dates. Secure your valuable links and maintain control over who can access them.

Integration with Third-Party Tools: Integrate Bitly with other third-party tools and platforms such as Google Analytics, Buffer, Hootsuite, and more. This integration allows for a seamless workflow and easy data sharing between different marketing tools.

Note: The Premium Plan is not free, and it comes with a monthly or annual subscription fee. However, the benefits and features it offers can greatly enhance your link management and tracking capabilities.

Bitly Enterprise Plan Features

The Bitly Enterprise plan offers a wide range of features that can enhance your link management capabilities. While there is a cost associated with this plan, it provides additional functionality and benefits compared to the free version of bitly.

Some of the key features included in the Bitly Enterprise plan are:

Feature Description
Advanced Analytics Access detailed analytics reports, including click data, location information, and referral sources, to gain insights into link performance.
Branded Short Links Create custom, branded short links that reflect your company's brand identity and improve link trust and click-through rates.
Team Collaboration Collaborate with team members by creating user roles and permissions, allowing them to manage and track links within your organization.
Link Retargeting Retarget your audience with customized ads based on their interactions with your Bitly links, improving conversion rates and engagement.
UTM Parameter Tracking Add UTM parameters to your links to track campaign performance and measure the effectiveness of your marketing efforts.
Link Expiration Set expiration dates for your links to ensure they are only active for a specific period, increasing the security and control of your shared content.

These are just some of the features available with the Bitly Enterprise plan. By investing in this plan, you can unlock additional functionality and take your link management strategy to the next level.

Choosing the Right Bitly Plan

With bitly, choosing the right plan for your needs is essential. While bitly provides various pricing options, it's important to understand what features are included in each plan to make an informed decision.

First and foremost, it's worth noting that bitly still offers a free plan. The free plan includes basic features such as link shortening and tracking, as well as limited access to analytics. This can be a great option for individuals or small businesses who have minimal needs and don't require advanced features.

If you find that the free plan doesn't meet your requirements, bitly also offers paid plans with additional features and benefits. The paid plans include options such as branded links, which allow you to customize the short URL with your own domain, providing a more professional and recognizable appearance for your links.

Another advantage of the paid plans is advanced analytics. With these plans, you can gain deeper insights into your link performance, including information on click-through rates, geographic data, and referral sources. These analytics can be valuable for businesses and marketers looking to optimize their campaigns and track their ROI.

Additionally, the paid plans offer enhanced security and link management features. These features include the ability to set password protection for links, control who can access your links, and manage your links in a more organized and efficient way.

Ultimately, the right bitly plan for you will depend on your specific needs and budget. If you're just starting out or have minimal requirements, the free plan can be a good starting point. However, if you're looking for advanced features and greater control over your links, upgrading to a paid plan may be worth considering. Take the time to evaluate your needs and compare the features and pricing of the different plans to make the best decision for your business.

Comparing Bitly to Other URL Shorteners

Bitly is one of the most popular and widely used URL shorteners available today. However, it's not the only option out there. There are several other URL shorteners that offer similar features and functionalities. In this section, we will compare Bitly to some of the other popular URL shorteners to help you make an informed decision.

1. TinyURL

TinyURL is another popular URL shortener that has been around for a long time. It offers a simple and user-friendly interface, allowing users to easily shorten their URLs. Like Bitly, TinyURL is also free to use, making it a great option for those on a budget.

2. Ow.ly

Ow.ly is a URL shortener offered by Hootsuite, a popular social media management platform. It integrates seamlessly with Hootsuite's other features, making it a great choice for those who use Hootsuite for their social media management needs. Ow.ly also offers some advanced analytics and reporting features that can be useful for businesses.

3. Rebrandly

Rebrandly is a URL shortener that focuses on branding and customization. It allows you to create custom short links that match your brand's domain, adding a professional touch to your shortened URLs. While Rebrandly offers a free plan, their advanced features and customization options come at a cost.

When comparing Bitly to these other URL shorteners, it's important to consider your specific needs and requirements. Bitly's free plan is a great option for individuals and small businesses who need basic URL shortening capabilities. However, if you require more advanced features or customized branding options, you may need to explore other options like TinyURL, Ow.ly, or Rebrandly.

Overall, Bitly remains a popular and reliable choice for URL shortening, especially for those looking for a free solution. However, make sure to explore other options and compare their features and pricing to find the best fit for your needs.

Bitly vs. TinyURL

When it comes to URL shortening services, two of the most popular options are Bitly and TinyURL. Both services offer users the ability to create shorter, more manageable links, but there are some key differences to consider.

One of the main differences between Bitly and TinyURL is their pricing structure. Bitly offers both free and paid plans, giving users the option to choose the level of service that best fits their needs. On the other hand, TinyURL is completely free to use, making it a budget-friendly choice for those looking for a simple and straightforward solution.

Another difference between the two services is the level of customization available. With Bitly, users have the ability to personalize their shortened links with custom domains, adding a level of professionalism to their brand. TinyURL, on the other hand, does not offer this feature, limiting users to generic shortened URLs.

Additionally, Bitly provides users with detailed analytics and tracking features, allowing them to monitor the performance of their links. This can be a valuable tool for businesses and marketers looking to understand their audience and optimize their marketing efforts. TinyURL does not offer this level of analytics, making it more suitable for casual users who simply need a way to shorten long URLs.

In summary, while both Bitly and TinyURL offer URL shortening services, they cater to different user needs. Bitly provides a range of features, including customization options and analytics, but comes with a cost for premium plans. On the other hand, TinyURL offers a basic, no-frills solution that is completely free to use. Ultimately, the choice between the two will depend on the specific needs and budget of the user.

Bitly vs. Ow.ly

When it comes to URL shortening services, two of the most popular options are Bitly and Ow.ly. Both of these services offer similar features, but there are a few key differences you should be aware of.

First and foremost, Bitly is still free to use for individuals, although they also offer paid options for businesses and teams. This means that you can create shortened links for personal use without having to pay a dime. On the other hand, Ow.ly is not entirely free. While they do have a free plan, it comes with certain limitations and additional features are only available in their paid plans.

In terms of features, both Bitly and Ow.ly offer analytics to track the performance of your shortened links. However, Bitly tends to have more advanced analytics features, such as the ability to track link clicks by location and device type.

Another difference is the level of customization offered by each service. Bitly allows you to customize the URL slug, meaning you can choose a specific keyword or phrase to be included in the shortened link. Ow.ly, on the other hand, does not offer this level of customization and the URL slugs tend to be more random.

Both Bitly and Ow.ly also offer browser extensions and integrations with popular social media platforms, allowing you to easily create and share shortened links. However, Bitly has a wider range of integrations and is often considered to be more user-friendly.

In conclusion, while both Bitly and Ow.ly are popular choices for URL shortening, there are some key differences to consider. Bitly is still free for personal use and offers more advanced analytics and customization options. Ow.ly, on the other hand, offers a free plan with limitations and may be more suitable for those who don't require as many features.

Ultimately, the choice between Bitly and Ow.ly will depend on your specific needs and preferences. It's worth trying out both services to see which one works best for you.

Bitly vs. Rebrandly

When it comes to URL shortening and branding, two popular options that often come up are Bitly and Rebrandly. Both platforms offer features that can help businesses and individuals make their links more visually appealing and memorable, but they do have some key differences.

Bitly is one of the most well-known and established URL shortening services. It offers a free plan that allows users to shorten and customize their links with a Bitly domain, as well as track basic analytics such as click counts and referrers. Bitly also offers paid plans with additional features like branded domains, advanced analytics, and integrations with other software tools. Despite the availability of paid plans, Bitly’s free plan is still popular and widely used.

On the other hand, Rebrandly is a newer player in the URL shortening and branding space. It focuses specifically on link branding and provides users with the ability to create short, branded links using their own custom domain. Rebrandly offers a free plan with limited features, including link tracking and basic analytics. However, in order to access more advanced features such as custom reports and integrations, users will need to upgrade to one of Rebrandly’s paid plans.

While both Bitly and Rebrandly offer URL shortening and branding solutions, their target audiences and pricing models differ. Bitly is more popular among businesses and marketers who are looking for a comprehensive link management platform with advanced analytics. On the other hand, Rebrandly appeals to users who prioritize link branding and want a simple, intuitive interface to create and manage their branded links.

In conclusion, both Bitly and Rebrandly offer valuable features for those looking to shorten and brand their links. Bitly is a more established platform with a range of advanced analytics and integrations, while Rebrandly focuses specifically on link branding. The choice between the two will ultimately depend on individual needs and preferences.

Bitly vs. T2M

When it comes to URL shortening and link management, Bitly and T2M are two popular options that offer similar services. While Bitly is well-known for its features and widespread usage, T2M offers a different set of features for users in search of customization and added functionalities.

One major difference between Bitly and T2M is their pricing structure. Bitly offers a free version of its platform, allowing users to shorten and track their links without spending any money. This is an attractive option for individuals and small businesses who are looking for a budget-friendly solution. T2M, on the other hand, does not offer a free version and instead focuses on providing advanced features and capabilities for its paid users.

Another distinction between the two platforms is their focus. Bitly is primarily used for shortening URLs and tracking link clicks, making it a popular choice for social media marketers and individuals seeking basic link management capabilities. T2M, however, goes beyond this basic functionality and offers advanced features such as custom domains, branded links, and detailed analytics. These additional features are particularly useful for businesses and professionals who require a more comprehensive link management solution.

In terms of ease of use, both Bitly and T2M offer user-friendly interfaces that make it simple to create and manage shortened links. Bitly's interface is known for its simplicity and straightforwardness, making it accessible to users of all technical skill levels. T2M, on the other hand, offers a more customizable interface that allows users to personalize their link management experience to suit their specific needs.

In conclusion, while Bitly is a popular choice due to its free version and widespread use, T2M provides a different set of features and customization options for users in need of more advanced link management capabilities. Ultimately, the decision between Bitly and T2M depends on the specific requirements and preferences of the user.

Bitly vs. Polr

When it comes to URL shortening and link management services, two popular options that often come to mind are Bitly and Polr. While both platforms offer similar functionalities, there are some key differences that set them apart.

Bitly:

Bitly is an established and widely used URL shortening service that has been around since 2008. It offers a range of features for individuals and businesses, including link shortening, analytics, and customization options. Bitly is known for its reliability and robust analytics capabilities, making it a popular choice for professionals.

Polr:

Polr is a newer player in the market, offering an open-source solution for URL shortening and link management. It provides the basic features of URL shortening and custom domain support, but lacks some of the advanced analytics and customization options offered by Bitly.

While Bitly has a long-standing reputation and a strong user base, Polr appeals to users who prefer an open-source solution and have more technical knowledge. Polr allows users to host their own URL shortening service, giving them full control over their links and data.

In conclusion, while Bitly is still the more popular and feature-rich option, Polr offers a viable alternative for users who prioritize control and prefer an open-source solution. Whether you choose Bitly or Polr depends on your specific needs and preferences.

Bitly vs. Short.io

When it comes to link shortening and tracking, two popular options are Bitly and Short.io. Both platforms offer similar features, but there are some differences to consider.

Bitly Short.io
Bitly is a well-established link management platform that has been around for years. It is known for its reliability and robust tracking capabilities. Short.io is a newer player in the market, but it has quickly gained popularity for its simplicity and ease of use.
Bitly offers both free and paid plans. The free plan includes basic features like link shortening and click tracking. Short.io also offers a free plan, but its features are more limited compared to Bitly. However, it does offer affordable paid plans with more advanced features.
Bitly's user interface can be a bit overwhelming for beginners, as it offers a wide range of features and analytics. Short.io's user interface is intuitive and user-friendly, making it a great choice for those new to link management platforms.
Bitly integrates with various third-party platforms and has a robust API, allowing for seamless integration into existing workflows. Short.io also offers integrations with popular tools, but its API capabilities may be more limited compared to Bitly.

In conclusion, both Bitly and Short.io have their strengths and weaknesses. Bitly is a well-established platform with advanced features, while Short.io offers a more user-friendly experience. Ultimately, the choice between the two will depend on your specific needs and preferences.

Bitly vs. ClickMeter

When it comes to URL shortening and tracking services, two popular options that often come to mind are Bitly and ClickMeter. While both offer similar functionality, there are some key differences between the two.

Bitly is known for its simplicity and ease of use. It allows users to shorten long URLs into more manageable links, making them more shareable. With Bitly, you can also track the performance of your links, including the number of clicks, location data, and referrer information. Furthermore, its free tier allows users to take advantage of these features without having to pay anything.

In contrast, ClickMeter offers a more robust set of features for advanced link tracking and analytics. Along with basic link shortening and tracking, ClickMeter includes tools for customizing links, redirecting traffic based on various criteria, and A/B testing. It also provides more detailed analytics, allowing users to gain deeper insights into their link performance. However, unlike Bitly, ClickMeter does not have a free tier and requires a subscription to access its full range of features.

So, if you're looking for a simple and free solution for basic link shortening and tracking, Bitly is a great choice. However, if you need more advanced features and analytics capabilities, ClickMeter may be worth the investment.

Bitly vs. Capsulink

When it comes to URL shortening services, two popular options that often come up in comparisons are Bitly and Capsulink. Both services offer the ability to shorten links, track click data, and customize URLs. However, there are some notable differences to consider when choosing between the two.

Free Plan

One of the main factors that users often consider when choosing a URL shortening service is the cost. Bitly offers a free plan that allows users to shorten and track up to 1,000 links per month. This can be a great option for individuals or small businesses with limited needs.

Capsulink also offers a free plan, but with more generous features. With Capsulink's free plan, users can shorten and track up to 2,500 links per month. This can be advantageous for users who require a higher volume of link shortening and tracking without having to pay for a premium plan.

Paid Plans and Features

If you require more advanced features and higher usage limits, both Bitly and Capsulink offer paid plans to choose from.

Bitly's paid plans start at $29 per month and offer features such as custom branded domains, advanced analytics, and integrations with popular marketing tools. These features can be beneficial for businesses that require detailed insights and seamless integration with their existing marketing stack.

Capsulink's paid plans start at $9 per month and offer additional features such as password protection, link expiration, and the ability to create custom campaigns. These features can be helpful for users who need more control over their shortened links and the ability to tailor their campaigns to specific audiences.

Summary

In summary, both Bitly and Capsulink offer URL shortening services with free and paid plan options. Bitly's free plan offers up to 1,000 links per month, while Capsulink's free plan offers up to 2,500 links per month. When it comes to paid plans, Bitly offers advanced analytics and integrations, while Capsulink offers features such as link expiration and custom campaigns. The choice between the two ultimately depends on your specific needs and budget.

Question-answer:

Is there a free version of bitly?

Yes, bitly offers a free version of their service. You can sign up for a free account and use basic features like link shortening and tracking.

What are the limitations of the free version of bitly?

The free version of bitly has some limitations. You can only create a certain number of shortened links per month, and the analytics provided are basic compared to the paid plans.

How much does bitly's paid plans cost?

bitly offers several paid plans with different pricing options. The cost starts at $29 per month for their basic plan, and goes up to $499 per month for their enterprise plan.

What additional features do the paid plans of bitly offer?

The paid plans of bitly offer additional features such as advanced analytics, custom branded short links, integration with third-party tools, and the ability to create and manage multiple user accounts.

Is it worth upgrading to a paid plan on bitly?

Whether or not it's worth upgrading to a paid plan on bitly depends on your specific needs and goals. If you require more advanced analytics and want to have custom branded short links, then upgrading to a paid plan might be beneficial for you. However, if you only need basic link shortening and tracking, the free version should suffice.

Is bitly still offering a free plan?

Yes, bitly still offers a free plan. The free plan allows users to shorten and customize links, as well as track their performance.

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