Is Bitly Free to Use?

Published on August 12, 2023

When it comes to shortening and managing URLs, Bitly is one of the most popular tools available. But is Bitly free to use? In this article, we will explore the different pricing options offered by Bitly and help you understand what you can expect in terms of features and limitations.

The good news is that Bitly does offer a free plan that allows users to shorten and track up to 1,000 URLs per month. This can be a great option for individuals or small businesses who have minimal URL management needs. With the free plan, you can take advantage of Bitly's core features, such as link customization, click tracking, and basic analytics.

However, if you require more advanced features and customization options, Bitly also offers paid plans. These plans start at $29 per month and offer additional benefits such as branded links, retargeting pixels, and advanced analytics. The pricing is tiered based on the number of links you need to manage and the level of customization you require.

So, whether you are an individual looking to track your personal blog posts or a large enterprise in need of comprehensive link management, Bitly has a pricing plan that can suit your needs. From the free plan for casual users to the enterprise plan for businesses, Bitly provides options for all types of users.

Bitly Pricing: Is it Free or Paid?

When it comes to the pricing of Bitly, there are both free and paid options available for users to choose from. Whether you can use Bitly for free or have to pay depends on your specific needs and requirements.

Free Version of Bitly

The free version of Bitly is available to users who want to take advantage of basic link shortening and tracking features. With the free version, you can create branded short links, track click analytics, and access limited data on your links' performance. This option is great for individuals or small businesses who want to shorten and track URLs without incurring any costs.

Paid Plans for Advanced Features

If you require more advanced features and enhanced analytics, Bitly offers various paid plans to cater to different needs. These paid plans include additional features such as custom domains, advanced analytics, audience targeting, and integrations with other marketing tools.

The pricing for Bitly's paid plans varies depending on the level of functionality and the size of your organization. Bitly offers different tiers of paid plans, which can be paid monthly or annually. By subscribing to a paid plan, you can unlock more advanced features and gain access to detailed analytics, making it easier to track and optimize your link performance.

Overall, while Bitly does offer a free version, the paid plans offer more comprehensive features and customization options. Whether you choose to use Bitly for free or opt for a paid plan depends on your specific needs and the level of functionality you require.

What is Bitly and What Does it Offer?

Bitly is a popular link management platform that allows users to shorten, track, and share URLs. It offers a range of features and tools that can help individuals and businesses optimize their online presence and improve their overall marketing strategies.

One of the main benefits of using Bitly is that it offers a free plan that allows users to access basic link management features. With the free version, anyone can sign up and start shortening their links right away. This is especially useful for individuals or smaller businesses who may have a limited budget and can't afford to invest in more advanced link management solutions.

Bitly also offers a variety of paid plans, which provide additional features and customization options. These plans are suitable for larger businesses or individuals who have more specific needs. The paid plans offer advanced analytics, branded short links, custom domains, and more. They also come with additional customer support options and the ability to integrate Bitly with other platforms.

Overall, Bitly is a versatile tool that can be used by anyone looking to optimize their online presence. Whether you're a personal blogger, a social media manager, or a marketing professional, Bitly offers a range of features and options that can help you create more effective and engaging links, track their performance, and improve your overall online strategy.

Key Features of Bitly

Bitly offers a wide range of useful features for users to take advantage of:

1 Easy to use
2 Free to sign up
3 I
4 Can
5 Shorten long URLs
6 Track click-through rates
7 Create custom links
8 Manage and organize links in one place
9 Access link analytics

With Bitly, individuals and businesses can take advantage of these features to easily shorten long URLs, track the performance of their links, and manage their links in a centralized location. Whether you're looking to share links on social media, track the success of your marketing campaigns, or simply organize your links more efficiently, Bitly provides the necessary tools to do so effectively.

Bitly Free Plan: What Does it Include?

If you are looking for a free URL shortening service, Bitly can be a great option to consider. The platform offers a free plan that allows you to use Bitly without any cost.

With the free plan, you can shorten, share, track, and manage your links using Bitly's powerful features. This means you can shorten long URLs into more compact and user-friendly links that are easier to share on social media platforms, emails, or any other online channel.

One of the greatest benefits of the free plan is the ability to track and analyze the performance of your links. Bitly provides detailed analytics that show you the number of clicks, geographical location of the clicks, referrers, and even the devices used by the users. This valuable data can help you understand your audience better and optimize your marketing campaigns.

Additionally, Bitly offers the option to customize your shortened links with your own branded domain. This means you can create links that reflect your brand or organization, increasing your brand visibility and recognition.

It's important to note that the free plan does have some limitations. For example, you can only create up to 1,000 custom links per month, and the analytics data is available for 30 days only. However, considering that the plan is free, these limitations are reasonable.

In conclusion, the Bitly free plan allows you to use Bitly's URL shortening service without any cost. It includes features like link shortening, link tracking, detailed analytics, and the option to customize your links with your own branded domain. While there are some limitations, the free plan still provides significant value for individuals and small businesses looking to optimize their link sharing and tracking efforts.

Bitly Premium Plans: Pricing and Options

If you're a frequent user of Bitly and find it valuable for your business, you may want to consider upgrading to one of the Bitly Premium plans. While Bitly is free to use, upgrading to a premium plan offers additional features and benefits that can enhance your experience and provide more value for your money.

Bitly offers three premium plans: Basic, Business, and Enterprise. Each plan is designed to cater to different needs and requirements, allowing you to choose the one that best suits your business goals.

Plan Pricing Features
Basic $29/month Custom domain, Link analytics, Retargeting, Branded short links
Business Contact sales All Basic features, plus Advanced analytics, Team collaboration, Dedicated support
Enterprise Contact sales All Business features, plus Custom security controls, Service-level agreement, Integration options

The Basic plan is a great option for individuals or small businesses looking to enhance their links with custom branding and powerful analytics. The Business plan offers additional features like team collaboration and advanced analytics, making it suitable for larger teams and organizations. The Enterprise plan is tailored for big enterprises with unique security needs and integration requirements.

While Bitly does offer a free option, upgrading to one of the premium plans can provide you with even more tools and functionalities to optimize your link management and enhance your marketing efforts. Whether you're a casual user or a business professional, Bitly has a pricing option to meet your needs and take your link management to the next level.

Bitly Enterprise Plan: What's the Difference?

The Bitly Enterprise Plan offers an advanced set of features and functionalities that go beyond what the free version of Bitly provides. This plan is designed for businesses and organizations that require a more robust and scalable URL shortening solution.


With the Bitly Enterprise Plan, users can take advantage of additional features and tools to enhance their link management. Some of the key features include:

  • Custom domains: Users can use their own custom domain to create shortened URLs, giving their links a more professional and branded look.
  • Branded short links: The Enterprise Plan allows users to create branded short links with their own custom keywords, making it easier for audiences to remember and associate the links with the brand.
  • Advanced analytics: Users can access more in-depth analytics data and insights on how their links are performing. This includes information on click-through rates, demographics, and geographic location of the audience.
  • Collaboration tools: The Enterprise Plan enables teams to collaborate and work together on link management. Users can set permissions and roles for team members, making it easier to manage multiple projects and campaigns.
  • API access: With the Enterprise Plan, users can integrate Bitly with other tools and platforms using the API. This allows for greater flexibility and automation in link management processes.


The Bitly Enterprise Plan is not free. It offers a range of pricing options based on the specific needs and requirements of the business or organization. To get detailed pricing information, users can contact Bitly's sales team for a quote.

Features Free Plan Enterprise Plan
Custom domains No Yes
Branded short links No Yes
Advanced analytics Basic Advanced
Collaboration tools No Yes
API access No Yes

Overall, the Bitly Enterprise Plan offers an extensive set of features and functionalities that cater to the needs of businesses and organizations with more demanding link management requirements. With custom domains, branded short links, advanced analytics, collaboration tools, and API access, users can optimize their link management processes and drive better results.

Is Bitly Worth the Price?

Bitly is a popular URL shortening service that offers a range of features, including link analytics, custom branding, and real-time data. While it does offer a free version, it also has a paid version called Bitly Enterprise.

So, is Bitly worth the price? It depends on your needs and how you plan to use the service. If you're just looking to shorten URLs and track basic link analytics, then the free version of Bitly is probably sufficient for your needs.

However, if you're a business or a marketer looking for more advanced features, such as custom domains, audience intelligence, and integrations with other marketing tools, then Bitly Enterprise may be worth the price. With Bitly Enterprise, you can have more control over your branded links and gain deeper insights into your audience's behavior.

One of the main advantages of using Bitly is its ease of use. The platform is intuitive and user-friendly, making it easy for anyone to create and share shortened links. Additionally, Bitly provides robust link analytics, allowing you to track clicks, geographic location, and device type.

Bitly also offers valuable features such as link retargeting, which enables you to reach the people who have clicked on your links with relevant ads. This can help you drive more conversions and maximize your marketing efforts.

In conclusion, while the free version of Bitly can provide basic link shortening and tracking functionality, the paid version offers additional features and capabilities that can be beneficial for businesses and marketers. Whether Bitly is worth the price for you depends on your specific needs and how much you value the advanced features it offers.

Bitly vs Other URL Shorteners: A Comparison

When it comes to URL shorteners, Bitly is one of the most popular choices available. Not only is it user-friendly and easy to use, but it also offers a range of features that make it stand out from other URL shortening services. Let's take a look at how Bitly compares to other URL shorteners:

Free to Use

One of the biggest advantages of Bitly is that it is free to use. You can sign up for a free account and start shortening your URLs right away. This makes it an excellent choice for individuals and businesses who want to save money while still benefitting from the convenience of URL shortening.

A Wide Range of Features

Bitly offers a wide range of features that make it stand out from other URL shorteners. With Bitly, you can not only shorten your URLs, but you can also track their performance and gain valuable insights. Bitly provides detailed analytics on click-through rates, geographic location, and referral sources, allowing you to optimize your marketing strategies accordingly.

Furthermore, Bitly allows you to customize your shortened URLs, making them more memorable and brandable. You can also add retargeting pixels to your links, enabling you to target specific audiences and track their actions.

Integration with Other Tools

Bitly integrates seamlessly with various other tools and platforms, making it easy to use alongside your existing workflow. Whether you use it with social media scheduling tools, email marketing platforms, or analytics software, Bitly is designed to work well with other tools, providing a smooth user experience.

Overall, Bitly offers a comprehensive package of features and benefits that make it a top choice among URL shorteners. Its free pricing option, wide range of features, and seamless integration with other tools make it a versatile and reliable choice for both individuals and businesses. So, if you're looking for a URL shortening service that you can trust, Bitly is definitely worth considering.

Bitly for Individuals: Pros and Cons

Bitly is a powerful link management tool that individuals can use to shorten, customize, and share links. Here are some pros and cons of using Bitly as an individual:


1. Easy to use: Bitly offers a user-friendly interface, making it easy for individuals to shorten and manage their links. The platform provides a straightforward process that requires minimal technical expertise.

2. Link tracking: With Bitly, individuals can gain insights into the performance of their shortened links. The platform offers analytics and reporting tools that provide valuable data on link clicks, sources, and engagement.

3. Customization options: Bitly allows users to customize their shortened links with branded domain names, which can help establish a professional and consistent online presence. Additionally, users can create custom slugs to create memorable and descriptive links.


1. Limited free features: While Bitly offers a free plan, it comes with limitations. Free users have access to basic link management features, but more advanced features, such as branded domains and advanced analytics, are only available in paid plans.

2. Cost for additional features: To access the full range of Bitly's features, individuals will need to upgrade to a paid plan. Depending on your needs and budget, the cost of these plans can be a consideration.

3. Dependency on third-party service: When using Bitly, individuals are relying on an external service to manage their links. This means that any issues with Bitly, such as downtime or technical problems, could affect the availability of your shortened links.

In conclusion, Bitly offers individuals the convenience of link shortening and customization, along with valuable link tracking capabilities. However, the limitations of the free plan and the reliance on a third-party service should be considered before deciding to use Bitly.

Bitly for Businesses: Pros and Cons

Bitly is a powerful tool that businesses can use to optimize their links and track their performance. Here are some of the pros and cons of using Bitly for your business:

  • Pros:
  • You can i>shorten long and complex URLs, making them more manageable and shareable.
  • Bitly provides detailed analytics and insights, allowing you to monitor the performance of your links.
  • It offers link customization, so you can create branded and memorable short links that reflect your business or campaign.
  • Bitly is user-friendly and easy to use, even for those with limited technical knowledge.
  • It offers a free plan that provides basic features for individuals and small businesses.
  • Bitly can be integrated with other tools and platforms, such as social media management tools and email marketing software, to enhance your marketing efforts.
  • Cons:
  • Some advanced features and functionalities may not be available in the free version of Bitly, requiring a paid subscription for access.
  • While Bitly provides valuable analytics, the level of detail may not be sufficient for businesses with complex tracking and reporting needs.
  • Using a third-party link shortening service like Bitly introduces an additional point of reliance and potential risk.
  • If you exceed the limits of the free plan, you may need to upgrade to a paid plan, which can be costly for some businesses.
  • Bitly's branding may be present in your shortened links, which can diminish the overall branding of your business.

Overall, Bitly can be an effective tool for businesses to optimize their links and analyze their performance. However, it's important to consider the pros and cons of using Bitly and determine if it aligns with your business goals and budget.

How to Get Started with Bitly

If you're wondering how to get started with Bitly, you'll be glad to know that it's a quick and easy process. Whether you're an individual or a business, you can start using Bitly for free.

To begin, you'll need to create a Bitly account. Simply visit the Bitly website, and click on the "Sign Up" button. You can sign up using your email address or through your existing social media accounts like Facebook or Twitter.

Once you've signed up, you can start using Bitly right away. Bitly provides you with a simple and user-friendly interface where you can shorten your URLs in just a few clicks.

To create a shortened link, all you have to do is paste the original URL into the provided field and click on the "Shorten" button. Bitly will generate a unique shortened link for you that you can use in your marketing campaigns, social media posts, or any other digital content.

Bitly also offers additional features that can enhance your experience. With a free account, you can track the performance of your shortened links, including the number of clicks, the geographical location of the clicks, and the platforms used to access the links.

If you find that you need more advanced features and analytics, Bitly offers premium plans as well. These plans provide additional functionalities such as custom domain branding, advanced analytics, and integrations with other tools.

In conclusion, getting started with Bitly is straightforward and hassle-free. Sign up for a free account, and you can start shortening your URLs and tracking their performance in no time. Take advantage of the free features that Bitly offers, or explore the premium options for more advanced capabilities. Regardless of your needs, Bitly has a solution that can help you optimize your links and drive more traffic to your content.

Bitly Usage: Tips and Best Practices

Bitly is a powerful tool that offers many features and functionalities for free. Whether you are an individual or a business, you can use Bitly to shorten URLs, track click metrics, and optimize your online presence. Here are some tips and best practices for using Bitly effectively:

1. Shorten and customize your URLs

Bitly allows you to shorten long, complex URLs into shorter and more shareable links. But it doesn't stop there - you can also customize your shortened URLs to make them more meaningful and branded. By using descriptive keywords or your business name in the customized link, you can create a more memorable and professional online presence.

2. Track click metrics

One of the most valuable features of Bitly is its ability to track the performance of your shortened links. By monitoring the click metrics, you can gain insights into the effectiveness of your marketing campaigns and content. You can see how many clicks your links have received, where the clicks are coming from, and when they occurred. This data can help you refine your strategies and make data-driven decisions.

3. Use Bitly for social media

Social media platforms often have character limitations in their posts and bios. Bitly can be a game-changer in such situations, allowing you to save space by shortening your URLs. This not only helps you share your content more efficiently but also gives your posts a cleaner and more professional appearance.

Furthermore, Bitly provides analytics for social media platforms, giving you a deeper understanding of how your posts are performing. You can track the engagement and click-through rates of your social media posts, and use that information to optimize your content strategy.

4. Integrate Bitly into your tools and workflows

Bitly offers integrations with various tools and platforms, allowing you to seamlessly incorporate it into your existing workflows. For example, you can integrate Bitly with your social media management platform to automatically shorten and track the links you share on social media. Likewise, you can integrate it with your email marketing platform to track the effectiveness of your email campaigns.

By using Bitly in conjunction with your favorite tools, you can streamline your processes and save time while still benefiting from its comprehensive link management features.

In conclusion, Bitly is a versatile tool that can greatly enhance your online presence and marketing efforts. By following these tips and best practices, you can make the most out of Bitly's free offerings and optimize your link management strategies.

Bitly Analytics: What Metrics Does it Provide?

Bitly offers a comprehensive analytics dashboard that provides users with valuable insights into their link performance and audience engagement. Whether you are using the free or paid version of Bitly, you can access a range of metrics that can help you track and measure the success of your links.

1. Click Metrics

With Bitly's analytics, you can see the number of clicks your links receive in real-time. This metric allows you to understand the level of engagement your links are generating and helps you gauge the effectiveness of your marketing campaigns. The click metrics include both the total clicks and unique clicks, giving you a deeper understanding of the reach and impact of your links.

2. Referrer Metrics

Bitly also provides information on where your traffic is coming from. You can see which websites, social media platforms, or apps are referring the most traffic to your links. This data helps you identify your most effective marketing channels and adjust your strategies accordingly to optimize traffic generation.

3. Geographic Metrics

Bitly allows you to track the geographic location of your link clicks. This metric provides insights into where your audience is located, allowing you to tailor your marketing efforts to specific regions or countries. Understanding the geographic distribution of your audience can help you optimize your targeting and messaging.

4. Device Metrics

Bitly's analytics dashboard also provides information about the devices used to access your links. You can see the breakdown of clicks by device type, such as desktop, mobile, or tablet. This data helps you optimize the user experience by ensuring your content is device-friendly and responsive.

5. Time Metrics

Bitly allows you to track the timing and frequency of link clicks. You can see how your links perform over time, whether there are specific days or hours when your links receive higher engagement. This information can help you determine the best times to share your content and optimize your posting schedule.

Overall, Bitly's analytics provide you with the necessary data to measure the effectiveness of your links and make informed decisions to enhance your marketing strategies. Whether you are using Bitly for personal or business purposes, the provided metrics can help you understand your audience, optimize your content, and achieve your goals more effectively.

Bitly Integrations: Which Tools Can You Connect?

Bitly offers a range of integrations with various tools that can enhance your experience and increase your productivity. Whether you're a marketer, developer, or just someone who wants to maximize the power of Bitly, these integrations can help you achieve your goals.

Social Media Management Tools

Bitly integrates seamlessly with popular social media management tools like Hootsuite, Buffer, and Sprout Social. These integrations allow you to easily shorten and track links without leaving your social media management dashboard. With just a few clicks, you can create and track Bitly links directly from these tools, saving you time and effort.

Analytics Platforms

If you want to dive deeper into tracking and analyzing your links, Bitly integrates with various analytics platforms such as Google Analytics, Adobe Analytics, and IBM Digital Analytics. By connecting Bitly with your preferred analytics tool, you can gain valuable insights into click-through rates, audience demographics, and other metrics that can help fine-tune your marketing strategies.

It's worth noting that some of these integrations may be available for free, while others may require a paid subscription or a specific plan.

Additional Features and Tools

Bitly also offers integrations with other useful tools and services such as WordPress, Mailchimp, and Slack. These integrations enable you to seamlessly incorporate Bitly functionality into your daily workflow, whether it's shortening links in blog posts, sending trackable links in email campaigns, or sharing valuable content in team communication channels.

With these integrations, you can maximize the benefits of Bitly and streamline your processes, ultimately saving you time and improving your effectiveness in achieving your goals.

Bitly Security: Is Your Data Safe?

When you use Bitly, you can feel confident knowing that your data is safe and secure. Bitly takes the security of your information seriously and has implemented a range of measures to protect your data from unauthorized access and potential threats.

One of the key security features of Bitly is its encryption. All data transmitted between your device and Bitly's servers is encrypted using industry-standard SSL/TLS encryption protocols. This ensures that your data is protected from interception and tampering by malicious actors.

In addition to encryption, Bitly has also implemented strong access controls. This means that only authorized personnel have access to your data. Bitly regularly reviews and updates its access control policies to ensure that your information remains secure.

Bitly also has a comprehensive security monitoring and auditing system in place. This allows Bitly to detect and respond to any potential security incidents in real-time. If any suspicious activity is detected, Bitly's security team takes immediate action to mitigate the risk and protect your data.

Furthermore, Bitly complies with industry-standard security and data protection regulations. This includes compliance with GDPR (General Data Protection Regulation) guidelines, which govern the handling and processing of personal data. So you can rest easy knowing that Bitly is committed to protecting your privacy and data security.

While Bitly offers a free version of its service, it is important to note that there are additional security features and benefits available with a paid subscription. For users with high-security requirements or sensitive data, upgrading to a paid plan may be recommended.

In conclusion, Bitly is a safe and secure platform for shortening and tracking your links. Its robust security measures, including encryption, access controls, monitoring, and compliance with data protection regulations, ensure that your data is well-protected. Whether you use Bitly for free or opt for a paid plan, you can trust that your data's security is a top priority.

Bitly Customer Support: How Good is it?

When it comes to customer support, Bitly doesn't disappoint. The company offers several ways for you to get the assistance you need.

  • First and foremost, Bitly provides a helpful and informative documentation section on their website. Here, you can find answers to frequently asked questions and comprehensive guides on using different features of the platform.
  • If you can't find the answer you're looking for in the documentation, you can reach out to Bitly's support team directly. They offer email support, so you can send in your queries and expect a prompt response from their knowledgeable team.
  • For more urgent matters, Bitly also provides live chat support during business hours. This allows you to chat with a support representative in real-time and get immediate assistance.

One of the great things about Bitly's customer support is that it's available to both free and paid users. That's right, even if you're using Bitly for free, you can still reach out for help and expect a timely response.

Additional Support Channels

Bitly understands that not all users prefer the same communication method, so they also offer support through their social media channels. You can reach out to Bitly on Twitter or Facebook and get your questions answered there.

Furthermore, Bitly has an active user community where you can engage with other Bitly users, share tips and tricks, and get help from the community. This can be a great resource if you prefer learning from fellow users.


Overall, Bitly's customer support is top-notch. They provide various channels to get assistance, including email support, live chat, and social media. This level of support is available to all users, whether they're on the free or paid plan. So, if you're using Bitly and need help with anything, rest assured that Bitly's support team is there for you.

Bitly User Reviews: What Do People Say?

When it comes to Bitly, users are generally very satisfied with the platform. Many people appreciate that Bitly offers a free option for basic link shortening and tracking. This allows users to easily share shortened links without having to pay for additional features.

Users rave about how easy it is to use Bitly. The interface is intuitive and straightforward, making it simple to shorten links and track their performance. The analytics provided by Bitly are also highly praised, allowing users to gain valuable insights into their link engagement and audience demographics.

Another aspect that users love about Bitly is its reliability. The platform is known for its stability and uptime, ensuring that links are always accessible and functional. Users also appreciate the speed at which Bitly generates shortened links, making it a convenient tool for sharing content on various platforms.

Additionally, Bitly's customer support is highly regarded by users. The support team is responsive and helpful, promptly addressing any issues or questions that users may have. This level of support adds to the overall positive experience of using Bitly.

In conclusion, Bitly's user reviews reflect a general satisfaction with the platform. Users appreciate the free option for basic link shortening and tracking, as well as the easy-to-use interface, reliable performance, and excellent customer support. Bitly is a trusted tool that users can rely on for all their link management needs.


What is the pricing for Bitly?

Bitly offers various pricing plans, including a free plan, as well as paid plans such as Basic, Enterprise, and Custom. The pricing for these plans depends on the features and level of usage you require.

What are the limitations of the free Bitly plan?

The free plan of Bitly has certain limitations such as a maximum of 1,000 branded links per month, limited access to analytics, and a limited number of saved links and bundles. However, it still offers basic link shortening and tracking features for free.

How much does the Basic plan of Bitly cost?

The Basic plan of Bitly costs $29 per month when billed annually. This plan offers features such as custom branded links, link retargeting, advanced analytics, and integrations with other platforms.

What is included in the Enterprise plan of Bitly?

The Enterprise plan of Bitly is a custom-priced plan that offers advanced features and functionalities for large-scale businesses. It includes features such as API access, dedicated account management, custom domain setups, and enhanced security options.

Can I get a custom pricing plan with specific features?

Yes, Bitly offers a Custom plan that allows you to tailor the pricing and features based on your specific requirements. You can contact Bitly's sales team to discuss your needs and negotiate a custom pricing plan.

Is Bitly a free service?

Yes, Bitly offers a free basic plan which has limited features.