How to Generate a Bitly Link and Boost Your Click-Through Rate

Published on July 27, 2023

When it comes to sharing long and clunky URLs on the web, nothing beats the convenience of a link shortener. One of the most popular and reliable options is Bitly, a platform that allows you to quickly and easily transform your lengthy URLs into shorter, more manageable links.

Whether you want to share a link on social media, in an email, or simply make it easier for others to remember and access, Bitly is the perfect tool for the job. With just a few simple steps, you can create a short and snappy Bitly link that will make the web a little bit friendlier.

To get started, head over to the Bitly website and sign up for an account. Once you're logged in, you'll be able to access the link shortening feature. Simply paste the URL you want to shorten into the designated field, click the "Shorten" button, and voila! Your long URL will instantly be transformed into a sleek and stylish Bitly link.

But the benefits of Bitly don't stop there. Not only does it help you create short links, but it also tracks valuable data about the performance of your links. With Bitly, you can see how many clicks your link has received, where those clicks are coming from, and even when they were clicked. This data can be incredibly useful for understanding your audience and optimizing your web presence.

So, the next time you find yourself burdened with a long and unwieldy URL, don't fret. Simply turn to Bitly and let their link shortener work its magic. With just a few clicks, you'll have a sleek and trackable Bitly link that will make sharing on the web a breeze.

Sign up for a Bitly Account

If you want to generate and manage your own custom URLs, you'll need to sign up for a Bitly account. Bitly is a popular web-based URL shortener that allows you to shorten and customize your links. Here's how you can sign up for a Bitly account:

Step 1: Go to the Bitly website

Open your preferred web browser and navigate to the official Bitly website.

Step 2: Click on "Sign up"

Once you're on the Bitly website, locate and click on the "Sign up" button. This will direct you to the registration form.

Step 3: Fill out the registration form

Provide your personal information, such as your email address and password, in the registration form. Choose a strong and secure password to protect your account.

Step 4: Verify your email

After completing the registration form, check your email inbox for a verification email from Bitly. Click on the verification link provided in the email to verify your account.

Step 5: Start using Bitly

Congratulations! You now have a Bitly account and can start generating customized short links for your own URLs. Simply copy and paste your original URL into the Bitly website, and it will generate a shortened version that you can easily share with others.

Access the Bitly Dashboard

To generate a Bitly link, you first need to access the Bitly dashboard. Here's how:

  1. Open your preferred web browser.
  2. Go to the Bitly website by entering "" into the address bar.
  3. If you already have a Bitly account, log in using your credentials. If not, click on the "Sign Up" button to create a new account.
  4. After logging in, you will be redirected to the Bitly dashboard. This is where you can manage and track your shortened links.

The Bitly dashboard allows you to generate short URLs for your links, track their performance, and manage your account settings. From this central hub, you can easily shorten long URLs into compact, Bitly links that are easier to share and remember.

Click on the "Create" Button

Once you have pasted the desired URL in the designated box, you are ready to generate a Bitly link that will redirect users to the same web page. To do this, simply click on the "Create" button. This button will immediately initiate the process of shortening your long URL and generating a unique and compact Bitly link.

Bitly provides you with the ability to shorten and customize your URLs, making them more concise and easier to share. The "Create" button is a crucial step in this process, as it enables you to generate a short and memorable link that will direct users to your desired web page.

By clicking on the "Create" button, Bitly will use its algorithms to generate a unique shortened link for you. This process involves compressing and encoding the original URL, creating a customized and simplified link that you can share with others.

Once the link is generated, you can copy and paste it wherever you need to share it. This could be in an email, a social media post, or any other platform where you want to provide a convenient and easily accessible link for your audience.

With Bitly, the process of shortening and generating URLs has become effortless. By simply clicking on the "Create" button, you can quickly generate a concise and memorable link that will redirect users to the desired web page.

So, the next time you need to share a long and complicated URL, remember to use Bitly and click on the "Create" button to generate a shortened and easy-to-share link!

Paste Your Long URL

Once you are ready to generate a short URL, you will need to paste your long URL into the appropriate field. A long URL is the full web address of the webpage or website that you want to shorten or generate a Bitly link for.

This could be a link to an article, blog post, product page, or any other web page that you want to share with others but find cumbersome to type or share due to its length. By using a URL shortener like Bitly, you can create a shorter, more manageable link to replace the long URL.

Where to Paste Your Long URL

On the Bitly website, there will be a designated field or box where you can enter or paste your long URL. Look for a box that is labeled "Paste Long URL" or similar, and make sure you don't confuse it with any other input fields on the webpage.

Once you have located the correct field, click inside it and paste your long URL. You can do this by right-clicking and selecting "Paste" or by using the keyboard shortcut "Ctrl + V" (on Windows) or "Cmd + V" (on Mac).

Why Paste Your Long URL?

Pasting your long URL is necessary to generate a shortened URL or Bitly link. The Bitly system needs your long URL in order to create a unique, shortened version for you to use. Without inputting your original, lengthy URL, the URL shortening process cannot take place.

By pasting your long URL into the designated field, you are initiating the process of URL shortening and generating a shortened link. This link will be used to redirect users who click on it to the original, long URL that you provided.

So, make sure you find the correct field to paste your long URL, double-check for any typos or errors, and then proceed to generate your short, shareable Bitly link!

Customize Your Bitly Link

Once you have generated a short link using Bitly's link shortener, you can further customize it to fit your specific needs. Customizing your Bitly link allows you to create a memorable and more descriptive URL for your audience.

To customize your Bitly link, follow these steps:

  1. Go to the Bitly website and log into your account.
  2. Locate the short link that you want to customize in your dashboard.
  3. Click on the link to open the details page.
  4. In the details page, you will see an option to edit the link's destination URL.
  5. Edit the destination URL to redirect your short link to the desired webpage.
  6. If you want to further customize the appearance of your link, you can also edit the vanity keyword or branded domain associated with it.
  7. Once you are satisfied with your changes, click on the save button to update your customized Bitly link.

By customizing your Bitly link, you can make it more relevant, engaging, and intuitive for your audience. It allows you to align your shortened URL with your branding efforts and maintain a consistent online presence. So take advantage of the customization options provided by Bitly and make your short link even more effective in driving traffic to your desired destination.

Choose a Custom Domain

One of the advantages of using a URL shortener like Bitly is the ability to customize the domain of your shortened URLs. Instead of using the default Bitly domain, you can choose a custom domain that fits your website or brand.

By choosing a custom domain, you can create short URLs that match your brand or website name. This helps to reinforce your branding and makes your links more memorable and recognizable to your audience.

When it comes to choosing a custom domain, you have several options. You can use your existing domain and set up a subdomain for your short URLs, such as Alternatively, you can register a new domain specifically for your short URLs.

Once you have your custom domain set up, you can generate short URLs using Bitly by simply pasting the long URL into the Bitly web interface or using the Bitly API. Bitly will automatically shorten the URL using your custom domain, giving you a unique and branded short URL.

Choosing a custom domain for your shortened URLs is a great way to create a professional and cohesive web presence. It allows you to fully customize your short URLs and make them an integral part of your branding strategy.

Shorten Your Link

If you have a long URL and want to share it on the web, you can use a link shortening service to generate a shorter and more manageable URL. Link shortening services, like Bitly, can take long URLs and transform them into shorter URLs that are easier to share and remember.

To shorten a URL using Bitly, follow these steps:

1. Go to the Bitly website.
2. Sign up for a free Bitly account or log in if you already have one.
3. Click on the "Create" button to generate a new shortened URL.
4. Paste your long URL into the provided field.
5. Click on the "Shorten" button to generate a new shortened URL.
6. Copy the shortened URL and use it to share your link.

By using Bitly or other link shortening services, you can easily generate shorter URLs for your web content, making it easier for others to access and share your links.

View the Analytics of Your Link

Once you have generated a short link using a URL shortener like Bitly, you can track and analyze its performance using the built-in analytics tools. These tools provide valuable insights into how your link is performing across the web.

The analytics tools offer various data points about your link, including the number of clicks, the locations of the users who clicked, and the platforms they used to open the link. This data can help you understand the effectiveness of your link in reaching your intended audience.

By analyzing the analytics data, you can gain valuable insights into the performance of your link and how it is driving traffic to your website or content. You can use this information to optimize your marketing strategies and make informed decisions to enhance the reach and impact of your link.

Whether you are using the short link for a marketing campaign, social media post, or any other online content, tracking its analytics is essential to measuring its success. By regularly monitoring the analytics of your short links, you can gain a better understanding of their performance and make data-driven decisions to improve your web presence.

Share Your Bitly Link

Once you have generated your shortened URL using the Bitly link shortener, it's time to share it with others! Sharing your Bitly link is easy and convenient, allowing you to quickly distribute your shortened URL to anyone you want.

Here's how you can share your Bitly link:

1. Copy the Link

First, copy the generated Bitly link from the Bitly website or the Bitly app. The Bitly link is a shortened version of your original URL, making it easier to share and remember.

2. Choose Your Method

Next, choose the method you prefer to share your Bitly link. You have several options to choose from:

Email: Insert the Bitly link directly into your email and send it to the recipients. This is a common and straightforward method of sharing links.

Social Media: Share your Bitly link on social media platforms like Facebook, Twitter, or LinkedIn. These platforms provide an easy way to reach a wide audience and engage with them.

Instant Messaging: Share your Bitly link through instant messaging apps like WhatsApp or Slack. This method allows for quick and direct communication with specific individuals or groups.

3. Send and Track

Once you have chosen your method and shared your Bitly link, you can track its performance. Bitly provides analytics that show you how many people clicked on your link, where they came from, and when they clicked. This information can help you measure the success of your link and optimize your sharing strategy.

So, don't hesitate to generate a Bitly link and start sharing your short, memorable URLs with others. It's a convenient way to share information and track the performance of your links at the same time.

Track Your Link's Performance

Once you have generated a Bitly link using a URL shortener, it's important to track its performance on the web. By monitoring the analytics of your shortened link, you can gain valuable insights into its effectiveness and measure the success of your marketing efforts.

Why Track Your Link's Performance?

Tracking the performance of your shortened URLs allows you to:

  • Measure click-through rates (CTRs) to determine the level of engagement with your link.
  • Analyze the sources of traffic to understand which channels are driving the most clicks.
  • Monitor the performance of your links over time to identify trends and optimize your marketing strategy.
  • Compare the performance of different links to determine which ones are most effective.

Using Bitly's Analytics Dashboard

Bitly provides an intuitive analytics dashboard that allows you to closely monitor the performance of your shortened links. Once you have created a Bitly account and shortened a URL, you can access the analytics dashboard to view key metrics such as:

Metric Description
Total Clicks The total number of clicks your link has received.
Click Referrers The sources of traffic that clicked on your link, such as social media platforms or websites.
Click Countries The countries from which the clicks originated.
Click Timeline A visual representation of when the clicks occurred, allowing you to identify peak activity periods.

By regularly monitoring and analyzing these metrics, you can gain valuable insights into the performance of your shortened links and make data-driven decisions to optimize your marketing efforts.

Edit or Update Your Bitly Link

If you have generated a Bitly link and need to edit or update it, the Bitly web interface makes it simple and convenient. Follow these steps to make changes to your link:

Step 1: Access the Bitly Website

Open a web browser and visit the Bitly website at Log in to your account if you haven't already.

Step 2: Find your Link

Once logged in, locate the link you want to edit or update in your Bitly dashboard. You can use the search bar or browse through your list of links if needed.

Step 3: Edit your Link

Click on the link's title or the "Edit" button next to it to access the link's settings. Here, you can modify the original URL, change the link's title, update the link's tags, or customize the shortened URL if it is not already a custom link.

Step 4: Save the Changes

After making the desired changes, don't forget to save them. Click on the "Save" button to update your Bitly link with the new settings.

Your updated link is now ready to be used. The updated Bitly link will redirect users to the modified web address or destination you have specified.

Keep in mind that editing or updating your Bitly link will not affect any analytics or statistics associated with the link. The data collected prior to the changes will remain intact.

Feature Description
Edit URL Modify the original URL associated with the Bitly link.
Edit Title Change the title of the Bitly link for better organization and identification.
Update Tags Add or remove tags to categorize your Bitly links for easy searchability.
Customize Link Turn your Bitly link into a memorable custom link that fits your branding or preferences.

With the Bitly link editor, you have full control over your URLs, allowing you to update and optimize your links as needed.

Delete Your Bitly Link

Bitly is a widely used URL shortener that allows users to generate shorter, more concise links for their websites or social media posts. However, there may come a time when you no longer need a Bitly link and want to delete it. Thankfully, Bitly makes it easy to delete your shortened URLs with just a few simple steps.

Step 1: Log in to your Bitly account

Before you can delete a Bitly link, you'll need to log in to your Bitly account. Go to the Bitly website and enter your username and password to access your account.

Step 2: Find the link you want to delete

Once you're logged in, navigate to the "Links" section of your Bitly account. Here, you'll find a list of all the links you've generated using Bitly. Scroll through the list or use the search bar to locate the specific link you want to delete.

Step 3: Delete the link

Once you've found the link you want to delete, click on it to open its details. On the link details page, you'll find an option to delete the link. Click on the "Delete link" button to remove the Bitly link from your account.

By following these simple steps, you can easily delete your Bitly link and remove it from your list of shortened URLs. Whether you no longer need the link or want to generate a new short URL, Bitly provides a user-friendly platform for managing and deleting your short URLs on the web.

Protect Your Link with Password

If you want to generate a Bitly link and protect it with a password, you're in luck. Bitly offers a feature that allows you to add an extra layer of security to your shortened link.

How to Generate a Password-Protected Bitly Link

Follow these steps to generate a password-protected Bitly link:

  1. Sign in to your Bitly account or create a new one if you don't have an account yet.
  2. Once you're logged in, go to the Bitly link shortener tool.
  3. Enter the long URL that you want to shorten in the provided text box.
  4. Click on the "Shorten" button to generate a Bitly link.
  5. After the link is generated, click on the "Edit" button next to the shortened link.
  6. In the "Edit link" section, you will find the option to add a password.
  7. Click on the checkbox next to "Password-protect this link."
  8. Enter your desired password in the provided text box.
  9. Click on the "Save" button to apply the password to your Bitly link.

Once the password is set, anyone who clicks on your Bitly link will be prompted to enter the password before accessing the content.

This additional security feature ensures that only authorized individuals can access your short URL, giving you peace of mind knowing that your link is protected.

Enable Link Retargeting

One of the powerful features of the Bitly platform is the ability to enable link retargeting for your shortened URLs. Link retargeting allows you to add a retargeting pixel to your shortened links, so you can collect valuable data on the people who click on your links and then target them with relevant ads in the future.

To enable link retargeting, you will need to have a retargeting pixel set up with your chosen retargeting provider, such as Facebook or Google Ads. Once you have your retargeting pixel ready, you can follow these steps to enable link retargeting:

  1. Sign in to your Bitly account and go to the Links section.
  2. Locate the link for which you want to enable retargeting and click on it.
  3. In the link details page, click on the Retargeting tab.
  4. Toggle the switch to On to enable link retargeting for the selected URL.
  5. Paste your retargeting pixel code into the provided field.
  6. Click on the Save button to save your changes.

Once you have enabled link retargeting, the retargeting pixel will be added to any shortened URLs you generate using Bitly. This means that when someone clicks on one of your shortened links, their information will be captured by the retargeting pixel and you will be able to target them with customized ads on various platforms.

Why Enable Link Retargeting?

Link retargeting is a valuable tool for anyone looking to optimize their marketing efforts. By enabling link retargeting, you can:

  • Collect valuable data on the people who click on your links and build audience segments for targeted advertising.
  • Improve the effectiveness of your ads by delivering personalized content to individuals who have already shown interest in your brand.
  • Increase your conversion rates by reaching out to potential customers who are more likely to engage with your ads.
  • Gain insights into the performance of your campaigns and make data-driven decisions to improve your marketing strategy.

Overall, link retargeting can help you make the most of your shortened URLs by maximizing the impact and reach of your marketing efforts on the web.

Use Bitly API for Advanced Integrations

If you want to take your shortened links to the next level, you can use the Bitly API for advanced integrations. The Bitly API allows you to programmatically interact with Bitly and perform actions like shortening links, generating custom short URLs, and much more.

By making use of the Bitly API, you can incorporate link shortening directly into your web applications, allowing you to dynamically generate short URLs for your users. This can be especially useful if you have a website that frequently generates URLs and you want to provide a seamless experience for your users.

With the Bitly API, you can also generate short links that are specific to certain campaigns, channels, or platforms. This can help you track the performance of different marketing efforts or target different audiences with customized URLs.

Furthermore, the Bitly API provides a way to gain insights into the performance of your short links. You can retrieve click data for your links and analyze the effectiveness of your campaigns. This information can be invaluable when it comes to optimizing your marketing strategies.

How to Use the Bitly API

To start using the Bitly API, you will need to create an account on the Bitly website and obtain an access token. This token will be used to authenticate your requests to the API.

Once you have your access token, you can make HTTP requests to the Bitly API to perform various actions. For example, you can use the API endpoint to shorten a link by providing the original URL.

Here is an example of how to generate a short link using the Bitly API:

POST /v4/shorten Content-Type: application/json Authorization: Bearer ACCESS_TOKEN { "long_url": "" }

Make sure to replace ACCESS_TOKEN with your actual access token and include the long URL you want to shorten. The API will respond with a JSON object containing the generated short URL.

By exploring the Bitly API documentation, you can discover all the available endpoints and parameters for the various actions you can perform. This will allow you to create custom integrations tailored to your specific needs.

So why limit yourself to just manually generating short links when you can leverage the power of the Bitly API? Start exploring the possibilities and take your link management to the next level!

Manage Your Bitly Links in Bulk

If you have a large number of URLs that you need to shorten, Bitly provides a convenient way to shorten them in bulk. Instead of generating individual shortened links, you can simply upload a file or copy and paste a list of URLs to generate multiple shortened links at once.

To manage your Bitly links in bulk, follow these steps:

Step 1: Prepare Your List of URLs

Gather all the URLs you want to shorten and organize them in a text file or spreadsheet. Make sure each URL is on a separate line or cell for easier processing.

Step 2: Access the Bitly Bulk Shortening Tool

Login to your Bitly account and navigate to the Bulk Shortening Tool. This tool allows you to upload your file or copy and paste your list of URLs for batch processing.

Step 3: Upload or Paste Your URLs

Choose whether you want to upload a file or paste your URLs directly into the tool. If you choose to upload a file, click on the "Choose File" button and select the file from your computer. If you choose to paste your URLs, simply copy and paste them into the designated area.

Step 4: Generate the Shortened URLs

Once you have uploaded or pasted your URLs, click on the "Shorten" or "Generate" button to initiate the bulk shortening process. Bitly will process each URL and generate shortened links for all of them.

Step 5: Download or Share the Shortened URLs

After the bulk shortening process is complete, Bitly will provide you with the option to download a file containing the shortened URLs. You can also choose to share the generated links directly from the tool to social media platforms or via email.

Managing your Bitly links in bulk saves you time and effort, especially when dealing with a large number of URLs. With just a few simple steps, you can generate multiple shortened links in one go, making it easier to track and manage your shortened URLs effectively.

Take Advantage of Bitly Enterprise Solutions

If you're looking to harness the power of link shortening and management on a large scale, Bitly Enterprise Solutions is the answer. With this advanced web-based platform, you can generate and track shortened URLs with ease, saving you time and effort.

Key Benefits of Bitly Enterprise Solutions:

  • Streamline Your Workflow: Bitly Enterprise Solutions allows you to automate the process of generating short URLs, enabling you to focus on other important tasks.
  • Enhanced Analytics: Gain insights into the performance of your shortened links with detailed analytics and metrics. Understand your audience better and optimize your marketing strategies.
  • Customizable URLs: Bitly Enterprise Solutions lets you create custom branded links that align with your brand identity. This helps improve brand recognition and credibility.
  • Collaboration and Team Management: Easily collaborate with your team members, assign roles and permissions, and track individual link performance. Keep your team organized and efficient.

With Bitly Enterprise Solutions, you can unlock the full potential of link shortening and management. Whether you're a marketing professional, social media expert, or a business owner, this robust platform is designed to meet your needs and help drive your online initiatives to new heights.


What is a Bitly link?

A Bitly link is a shortened URL created using the Bitly platform. It is used to make long URLs shorter and more manageable.

Why would I need to generate a Bitly link?

You might need to generate a Bitly link if you have a long URL that you want to share on social media or in an email, but you want to make it shorter and more visually appealing. Bitly links are also useful for tracking click-through rates and gathering analytics.

How can I generate a Bitly link?

To generate a Bitly link, you first need to create an account on the Bitly website. Once you have an account, you can simply paste your long URL into the provided field and click the "Shorten" button. Bitly will then generate a shortened link for you to use.

Are Bitly links permanent?

Bitly links are permanent as long as you have an active Bitly account. If you delete your account, however, the links associated with that account will no longer work.

Can I customize my Bitly links?

Yes, Bitly allows you to customize your links by adding a custom back-half. This can make your links more branded and memorable. However, keep in mind that customizing your links may limit the number of characters you can use.

What is Bitly?

Bitly is a popular URL shortening service that allows users to create shortened links that are easier to share and remember.

Why would I want to use Bitly?

There are several reasons why you might want to use Bitly. Firstly, it allows you to create shorter, more concise links that are easier to share. Additionally, Bitly provides analytics that allow you to track how many clicks your link receives, making it a useful tool for measuring the success of your marketing campaigns. Lastly, Bitly offers the ability to customize your links with your own branded domain, which can help to promote your brand and increase link trust.

How do I generate a Bitly link?

Generating a Bitly link is a quick and simple process. First, you need to sign up for a Bitly account, which is free. Once you have an account, you can simply copy and paste the long URL you want to shorten into the provided field on the Bitly website. Bitly will then generate a short, unique URL for you to use. You can customize the link further by adding a custom domain, adding a campaign tag, or setting a specific link expiration date.