How to Easily Generate a Bitly Link and Boost Your Social Media Engagement

Published on September 27, 2023

Do you want to know how to create a shortened link for your website or blog? Look no further! Bitly is a popular and easy-to-use tool that allows you to quickly shorten long URLs into compact links. In this step-by-step guide, we will show you how to create a Bitly link in just a few simple steps.

Step 1: Sign in to your Bitly account. If you don't have one, you can easily create a free account on their website. Once you're logged in, you'll have access to additional features and analytics.

Step 2: Copy the URL that you want to shorten. Simply go to the webpage you want to link to and highlight the entire URL in the address bar. Right-click and select "Copy" (or press Ctrl+C) to copy the URL to your clipboard.

Step 3: Paste the copied URL into the "Paste a link to shorten" box on the Bitly homepage. You can find this box at the top of the page. After pasting the URL, click on the "Shorten" button to create the Bitly link.

Step 4: Congratulations! Your Bitly link has been created. You can now copy the shortened link by clicking on the "Copy" button next to the link. Use this link in your social media posts, emails, or anywhere you want to share it. The Bitly link will redirect anyone who clicks on it to the original URL.

Now that you know how to create a Bitly link, you can easily share your long URLs in a more concise and professional way. Don't underestimate the power of a short and memorable link in driving traffic to your website or blog.

What is Bitly?

Bitly is a URL shortening service that allows you to create shorter and more manageable links. It is a popular tool used by individuals and businesses alike to optimize their online presence. With Bitly, you can easily create custom short links that redirect users to a specific webpage or content.

Using Bitly, you can take a long and complicated URL and transform it into a concise and easy-to-share link. This can be particularly useful when sharing links on social media platforms with character limits, such as Twitter. A shortened Bitly link not only saves space but also looks more professional and trustworthy.

So, how does Bitly work? When you create a Bitly link, the service generates a unique, shorter URL that is linked to the original destination. When someone clicks on the Bitly link, it redirects them to the intended webpage. Bitly also offers analytics and tracking features, allowing you to monitor the performance and engagement of your links.

Benefits of using Bitly:

  • Creates shorter and more visually appealing links
  • Allows for easy sharing on platforms with limited character counts
  • Provides tracking and analytics to measure link performance
  • Customizable and brandable links
  • Enhances credibility and professionalism

Overall, Bitly is a powerful tool for link management and optimization. Whether you are sharing links on social media, sending them in emails, or using them in advertising campaigns, Bitly can help simplify the process and improve the effectiveness of your links.

Why use Bitly?

Bitly is a popular URL shortening service that allows you to create shorter, more manageable links. In today's digital world, where attention spans are short and character limits are imposed, having a shorter link can be extremely beneficial.

Bitly not only shortens your links, but it also provides valuable analytics and tracking information. With Bitly, you can track how many clicks your link receives, where those clicks are coming from, and even when those clicks are happening. This information can be incredibly useful in measuring the success of your marketing campaigns or tracking the effectiveness of certain web pages.

In addition to analytics, Bitly also offers customization options. You can create custom short links that align with your brand or campaign, making your links more memorable and aesthetically pleasing.

Bitly is simple and easy to use. With just a few clicks, you can create a short link that redirects to your original URL. It's a quick and efficient way to share links on social media platforms, in emails, or even in print materials.

So, if you're looking for a way to create shorter, more trackable links, Bitly is the answer. Give it a try and see the benefits it can bring to your online presence.

Step 1: Sign up for Bitly

In order to create a Bitly link, you will need to sign up for an account with Bitly. To do this, follow the steps below:

  1. Go to the Bitly website
  2. Click on the "Sign Up" button located in the top right corner of the homepage
  3. Fill in the required information, including your email address and desired password
  4. Click on the "Create Account" button to complete the sign-up process

Once you have successfully signed up for Bitly, you will have access to all of its features, including the ability to create shortened links. Now, you can proceed to the next step to learn how to create a Bitly link.

Step 2: Copy the URL

In order to create a Bitly link, you'll first need to find the URL that you want to shorten. This can be the URL of a webpage, an image, a document, or any other type of online content.

To copy the URL, simply navigate to the webpage or location where the content is hosted. Once you're on the page, you can find the URL in the address bar at the top of your web browser. Click inside the address bar to select the entire URL, then right-click and choose "Copy."

If you're using a mobile device, the process may differ slightly. In this case, you can typically find the option to copy the URL by tapping and holding the address bar until a menu appears. From there, select the option to copy the URL.

Step 3: Open Bitly and Paste the URL

Now that you have copied the URL that you want to create a Bitly link for, it's time to open Bitly and paste the URL into the appropriate field. Here's how:

1. Open Bitly

Go to the Bitly website and sign in to your Bitly account. If you don't have an account, you can easily create one by clicking on the "Sign Up" button and following the registration process.

2. Paste the URL

Once you are signed in to your Bitly account, you will see a dashboard with various options. Locate the field that says "Paste a long URL here" or something similar. This is where you will paste the URL that you want to shorten.

Note: Make sure to remove any leading or trailing spaces in the URL before pasting it into Bitly, as they can cause issues with the link creation.

Pro tip: You can also choose to customize the link by clicking on the "Customize" button, which will allow you to create a more memorable and branded link.

Once you have pasted the URL into the field, click on the "Shorten" button or a similar button to generate the Bitly link.

Step 4: Customize the Link

Now that you know how to create a Bitly link, let's walk through how to customize it.

1. First, log in to your Bitly account. If you don't already have an account, you can easily sign up for free.

2. Once you're logged in, go to your Bitly dashboard and locate the link you want to customize.

3. Click on the link to open its settings page. Here, you'll find various options to customize your link.

4. If you want to change the destination URL of the link, simply enter the new URL in the designated field.

5. Bitly also allows you to add a custom alias to your link. This is especially useful if you want your link to be more memorable or branded. Just enter your desired alias, making sure it's unique and not already in use by another Bitly user.

6. Additionally, you can add tags to your link to help organize and categorize them. Tags can be used to label links by campaign, topic, or any other relevant criteria.


Here are some best practices when customizing your Bitly link:

  • Keep your alias short, simple, and easy to remember.
  • Use descriptive tags to make it easier to find your links later.
  • Ensure the destination URL is accurate and up to date.
  • Regularly review and update your customized links as needed.

7. Once you've made your desired changes, click on the "Save" or "Update" button to save your customizations.

That's it! You now know how to create and customize a Bitly link. In the next step, we'll learn how to track the performance of your link using Bitly's analytics features.

Step 5: Analyze Link Data

Once you have created a bitly link, you can now analyze the data associated with it. This data can provide valuable insights into the performance of your link and can help you understand its reach and effectiveness.


Bitly provides various metrics and analytics to help you analyze your link data. You can view the number of clicks your link has received, the referring domains, geographic location of the clicks, and even the devices that have been used to access your link.

Create Custom Campaigns

Bitly allows you to create custom campaigns, which can help you track the performance of a specific marketing initiative or a particular channel. By adding a unique tag to your link, you can easily track the clicks and engagement for that specific campaign.

Measure Engagement

Bitly also provides engagement metrics such as the number of clicks, click-through rates, and the time of each click. This allows you to gauge the effectiveness of your link and measure user engagement.


In addition to the standard analytics provided by Bitly, you can also integrate with other platforms like Google Analytics to get a more comprehensive view of your link data. This can help you understand the overall impact of your link on your website traffic and conversions.


By analyzing your link data, you can gain valuable insights into your audience's behavior and preferences. This can help you make informed decisions when it comes to optimizing your marketing efforts and improving the performance of your links.

Step 6: Share and Track the Link

Once you have created a Bitly link, you can easily share it with others. Simply copy the link and paste it into any social media platform, messaging app, or email. You can also embed the link into websites or blogs using HTML code. The Bitly link will appear as a shortened URL, making it easier for people to click on and access the content you want to share.

Track Link Performance

One of the key features of Bitly is the ability to track the performance of your links. By using Bitly's analytics tools, you can gain valuable insights into how your link is performing in terms of clicks, locations, and devices. This data can help you understand the effectiveness of your marketing campaigns, measure audience engagement, and optimize your sharing strategies.

Bitly provides detailed statistics and metrics, allowing you to monitor the success of your link in real-time. You can see the total number of clicks, the sources of traffic, and even track conversions if you have integrated Bitly with your preferred analytics platform. This information is invaluable for measuring the impact and reach of your shared content.

Customize and Personalize Your Links

With Bitly, you can also customize and personalize your links to make them more memorable and branded. Instead of using the default random characters, you can choose a custom alias for your link that reflects the content or purpose behind it. This customization not only enhances your brand identity, but also increases link trustworthiness and click-through rates.

Pro Tip: Experiment with different link formats and track their performance to find the most effective ones for your audience.

Now that you know how to create a Bitly link and share it with others, you can leverage the power of link tracking and optimization to make informed marketing decisions and enhance your online presence.

Step 7: Create a Custom Bitly Domain

In this step, we will learn how to create a custom Bitly domain for your shortened links. A custom Bitly domain allows you to brand your links with your own domain name.

To create a custom Bitly domain, follow these steps:

Step 1: Choose a Domain Name

The first step is to choose a domain name that you want to use for your Bitly links. Make sure that the domain name is available and reflects your brand or business.

Step 2: Set Up DNS Records

Once you have chosen a domain name, you need to set up DNS records to point your domain to Bitly. This involves creating a CNAME record with your domain registrar or DNS provider.

Log in to your domain registrar or DNS provider's website and navigate to the DNS settings. Create a new CNAME record and enter the following details:

  1. Name: Enter the subdomain you want to use for your Bitly links. For example, if you want your links to be like "", enter "link" as the name.
  2. Value: Enter ""

Save the DNS settings and wait for the changes to propagate. This process may take some time, usually a few hours, but it can vary depending on your DNS provider.

Step 3: Verify the Domain

Once you have set up the DNS records, you need to verify the custom domain in your Bitly account. Go to your Bitly account settings and navigate to the "Advanced" tab. Enter the domain name you just set up and click "Verify".

Bitly will check the DNS records and verify the domain. If everything is set up correctly, you will see a success message confirming the verification.

Congratulations! You have successfully created a custom Bitly domain for your shortened links. Now, when you create a Bitly link, it will use your custom domain name, making your links more branded and memorable.

Remember to update your website or marketing materials with your new custom domain to utilize the benefits of a branded link.

Step 8: Use Bitlinks in Social Media

Now that you know how to create a Bitlink using Bitly, it's time to learn how to use these shortened links in your social media posts. Whether you're sharing content on Facebook, Twitter, Instagram, or any other platform, Bitlinks can make your posts more streamlined and professional.

To use a Bitlink in your social media post, simply copy the shortened link that you created using Bitly, and paste it directly into your post. You can add a caption or description to the post if you'd like, and then hit the "Post" button to share it with your followers.

When your followers see your post, they will see the shortened Bitlink and can click on it to access the original webpage or content. Using Bitlinks not only makes your social media posts look cleaner, but it also allows you to track the performance of your links.

Bitly provides analytics that show how many clicks your Bitlink received, where the clicks came from, and when they occurred. This valuable information can help you gauge the success of your social media posts and make any necessary adjustments to improve engagement.

So, next time you're sharing a link on social media, remember to create a Bitlink using Bitly. It's a simple and effective way to optimize your posts and track their performance. Happy linking!

Step 9: Integrate Bitly with Other Tools

Once you have created a Bitly link, you can easily integrate it with other tools to maximize its effectiveness. Here is how you can do it:

1. Social Media Platforms

One of the best ways to utilize your Bitly link is by sharing it on social media platforms. Whether you are promoting a blog post, a product, or a website, Bitly allows you to shorten your URL and track click metrics. This way, you can monitor the performance of your link and make necessary adjustments to your social media strategy.

2. Email Campaigns

Email marketing is a powerful tool for businesses, and integrating Bitly links can enhance its effectiveness. By including shortened links in your email campaigns, you can track the click-through rates and analyze the success of your email marketing efforts. Additionally, Bitly links can make your emails appear cleaner and more professional.

To integrate Bitly with other tools, simply copy and paste your Bitly link into the desired location or platform. You can also use the Bitly API to automate the process and integrate Bitly with your existing tools and workflows.

In summary, integrating Bitly with other tools is a simple and effective way to maximize the impact of your links. From social media platforms to email campaigns, learn how to leverage Bitly to track click metrics, improve your marketing strategies, and make your content more shareable and accessible.

Step 10: Collaborate with Team Members

Once you have created a Bitly link, you can collaborate with your team members to share it and track its performance. Bitly offers several collaboration features that make it easy to work together and stay organized.

  • Create Teams: In Bitly, you can create teams and invite team members to join. This allows you to collaborate with specific individuals or groups on specific projects or campaigns.
  • Share Links: Once you have created a link, you can share it with your team members by simply sending them the shortened URL. This makes it easy for everyone to access and use the link.
  • Track Link Performance: Bitly provides detailed analytics for every link you create. This allows you to track the performance of your shared link and see how many clicks it is receiving.
  • Collaborative Workspace: Bitly provides a collaborative workspace where team members can communicate, organize their links, and share insights. This makes it easy to manage and monitor all your shared links in one place.

Collaborating with your team members in Bitly not only helps you stay organized, but it also allows you to work together effectively and track the success of your shared links. Whether you are working on a marketing campaign, social media strategy, or any other project, Bitly's collaboration features make it easier to achieve your goals.

Step 11: Monitor Link Performance

Once you've created a link using Bitly, it's important to monitor its performance to see how well it's performing. Bitly provides you with a variety of analytics to track important metrics, such as link clicks, geographic distribution, referrers, and more.

How to Monitor Link Performance:

1. Login to your Bitly dashboard.

2. Navigate to the "Links" tab.

3. Find the link you want to monitor and click on it.

4. On the link's page, you'll find a summary of its performance, including the total clicks, the number of unique clicks, and the top countries and referrers.

5. Scroll down to access more detailed analytics, such as link clicks over time, geographic distribution, and top referrers.

6. Use this data to gain insights into how your link is performing and to make informed decisions about your marketing strategies.

Remember to regularly monitor your link performance to ensure its effectiveness and make any necessary adjustments to optimize your marketing efforts.

Step 12: Troubleshooting

1. Check your internet connection:

Make sure you have a stable internet connection before attempting to create a Bitly link. A weak or intermittent connection can cause issues with the link creation process.

2. Verify your URL:

Double-check the URL you're trying to shorten with Bitly. Make sure it's a valid URL and doesn't contain any typos or errors. Additionally, ensure that the URL is accessible and active.

3. Clear your browser cache:

If you're still facing issues, try clearing your browser cache. Cached data can sometimes interfere with the Bitly link creation process. After clearing the cache, restart your browser and try again.

4. Disable browser extensions:

Some browser extensions may interfere with the functionality of the Bitly website. Disable any extensions you may have installed and try creating a link again.

5. Contact Bitly support:

If none of the above steps resolve the issue, reach out to Bitly's support team for assistance. They can provide further troubleshooting steps specific to your situation and help resolve any technical difficulties you may be encountering.

By following these troubleshooting steps, you should be able to resolve most common issues that arise when creating a Bitly link. Happy link shortening!


What is Bitly?

Bitly is a URL shortening service that allows you to create shorter and customized links for your website or any other webpage.

Why would I want to use Bitly?

Using Bitly can make your links more visually appealing, easy to remember, and can also provide you with analytics on link clicks and performance.

How do I create a Bitly link?

To create a Bitly link, you first need to sign up for a Bitly account. Once you have an account, you can simply paste the URL you want to shorten into the Bitly link shortening tool and click on the "Shorten" button. Bitly will then generate a shortened link for you.

Can I customize my Bitly link?

Yes, you can customize your Bitly link to make it more recognizable and meaningful by adding a custom alias. This can be done by clicking on the "Edit" button next to the shortened link and entering your preferred alias.

Can I track the performance of my Bitly link?

Yes, Bitly provides analytics that allow you to track the number of clicks, geographic location of the clicks, and inbound traffic sources for your Bitly link. This can help you determine the effectiveness of your link and understand your audience better.