How to Easily Download and Use Bitly - A Complete Guide to Boosting Your Link Sharing and Tracking

Published on August 14, 2023

Bitly is a popular online tool that allows users to shorten long URLs into more manageable and shareable links. With just a few clicks, you can transform a lengthy web address into a concise redirect that is both easier to remember and more aesthetically pleasing.

Downloading Bitly onto your computer or mobile device is a straightforward process that requires minimal technical expertise. Whether you're a seasoned internet user or a beginner, this step-by-step guide will walk you through the process of downloading Bitly and start using it to your advantage.

Step 1: Go to the Bitly website

The first step in downloading Bitly is to visit the official website. Simply type "Bitly" into your favorite search engine's search bar and click on the first result that appears. This will take you to the Bitly homepage, where you can find all the necessary information and links to begin the download process.

Step 2: Click on the "Download" button

Once you're on the Bitly homepage, look for the prominent "Download" button. It is usually located in a visible area, such as the top right corner of the page. Click on this button to initiate the download process. Depending on your device and browser settings, you may be prompted to confirm the download or choose a destination folder.

Step 3: Install Bitly

After the download is complete, locate the installation file on your computer or mobile device. Double-click on the file to begin the installation process. Follow the on-screen instructions to install Bitly onto your device. The installation process is usually quick and straightforward, so you'll be up and running in no time.

Congratulations! You have successfully downloaded and installed Bitly. Now you can start using this powerful tool to shorten, share, and track links with ease. Whether you're a social media enthusiast, a blogger, or an online marketer, Bitly can help you optimize your web presence and make your URLs more user-friendly.

What is Bitly?

Bitly is a popular URL shortener that allows you to easily share and track your links. It is a web-based service that allows you to shorten long URLs into short, memorable links. When you download Bitly, it provides you with a unique shortened URL that you can share with others. This is particularly useful when sharing links on platforms with character limits, such as Twitter. Instead of sharing a long and messy URL, you can simply share a concise Bitly link.

With Bitly, you can track the performance of your links, including the number of clicks and the demographics of the users who clicked on your links. This can be valuable information for businesses and content creators who want to measure the success of their campaigns.

Download - Shorten - Share
URL - Link - Web
Bit - Ly - Click

Benefits of Using Bitly

Bitly is a web link shortener that provides numerous benefits for users. Here are some key advantages of using Bitly:

1. Enhanced Tracking and Analytics

By using Bitly, you can gain valuable insights into your web links. Bitly provides detailed analytics on the number of clicks, geographical location of users, and the websites and devices used to access your links. This information helps you better understand your audience and make data-driven decisions.

2. Customized and Branded Links

Bitly allows you to create customized and branded short links. Instead of using long and messy URLs, you can create concise and memorable links that reflect your brand or specific campaign. This not only improves the aesthetics of your links but also promotes brand recognition.

3. Click Tracking and Redirection

Bitly's click tracking feature allows you to track every click on your links in real-time. This gives you a clear picture of how many people are engaging with your content and can help you identify areas for improvement. Additionally, Bitly uses redirects to ensure that your links always lead to the correct destination, even if the original URL changes.

4. Save Time and Effort

Using Bitly to shorten your links can save you time and effort. Instead of manually copying and pasting long URLs, you can simply generate a Bitly link with a few clicks. This is especially useful for social media posts, emails, and any other situation where character count is limited.

5. Link Management and Organization

Bitly provides convenient link management and organization features. You can categorize your links into different campaigns or folders, making it easier to search, analyze, and share them. This helps you stay organized and ensures that you can quickly find the links you need.

In conclusion, Bitly offers a wide range of benefits for anyone who needs to manage and share web links. Whether you're a marketer, business owner, or simply an individual looking to streamline your link-sharing process, Bitly is a powerful tool that can enhance your online presence and drive better results.

Step 1: Sign Up for a Bitly Account

Before you can start using Bitly, you need to sign up for an account. Bitly is a web-based URL shortener that allows you to create shortened links, or "bitlinks," that redirect to longer URLs. With Bitly, you can easily share and track the performance of your links across different platforms.

To sign up for a Bitly account, follow these simple steps:

1. Visit the Bitly Website

Open your web browser and navigate to the Bitly website. You can find it by typing "Bitly" into your favorite search engine and clicking on the official Bitly website link.

2. Click on "Sign Up"

Once you're on the Bitly website, locate the "Sign Up" button and click on it. This will take you to the sign-up page where you can create your account.

3. Fill Out the Sign-Up Form

On the sign-up page, you'll need to provide some basic information, such as your email address and password. Make sure to choose a strong and secure password to protect your account.

After filling out the required information, click on the "Sign Up" button to proceed.

Once you've completed these steps, you will have successfully signed up for a Bitly account. You can now start using the Bitly URL shortener tool to create and track your shortened links.

Step 2: Verify Your Email Address

After signing up for a Bitly account on the web, the next step is to verify your email address. This is an important step to ensure the security and legitimacy of your account.

Why Verify Your Email Address?

Verifying your email address is essential to activate your Bitly account. It helps to prevent unauthorized access and misuse of your account.

How to Verify Your Email Address

Once you have signed up for a Bitly account, you will receive an email from Bitly with a verification link. Here is how you can verify your email address:

  1. Access your email inbox and look for an email from Bitly.
  2. Open the email and locate the verification link.
  3. Click on the verification link, and you will be redirected to a verification page on the Bitly website.
  4. On the verification page, you may be prompted to enter your Bitly login credentials.
  5. After entering your login credentials, click the "Verify" button to complete the verification process.

Once you have successfully verified your email address, you will have full access to all the features and functionalities of Bitly's URL shortener and link management platform. You can begin creating and sharing shortened links for your online content.

Step 3: Customize Your Profile

Once you have downloaded Bitly and created your account, it's time to customize your profile. Personalizing your profile will help you establish your brand and make your links more visually appealing. Follow the steps below to make your Bitly account reflect your unique style:

1. Log in to your Bitly account: Open the Bitly app or go to the Bitly website and enter your username and password to log in.

2. Access your profile settings: Once you're logged in, click on your username or profile picture in the top right corner of the screen to access your account settings.

3. Edit your profile information: In the account settings menu, you will find options to edit your display name, profile picture, and bio. Make sure to choose a display name that represents you or your brand and upload a profile picture that is recognizable.

4. Customize your shortened link domain: Bitly provides a default link domain ( for shortening URLs. However, you can change it to a custom domain that reflects your brand or website. Click on the "Customize short domain" option in the settings menu and follow the instructions to set up your custom domain.

5. Set up link redirect preferences: By default, Bitly links redirect users to the original target URL. However, you can choose to create branded short links that display your custom domain or a custom URL slug. This can help increase brand recognition. Go to the "Link Controls" section in the account settings to customize your link redirect preferences.

Once you have personalized your profile and customized your link settings, your Bitly account is ready to go! You can now start shortening URLs and sharing them with others with just a click of a button. Enjoy the convenience and efficiency of Bitly's link shortening services.

Step 4: Create Your First Short Link

Now that you have set up your Bitly account and learned the basics of this powerful URL shortener, it's time to create your first short link.

To create a short link, follow these steps:

1. Copy the URL you want to shorten

The first step is to copy the full URL of the website or webpage that you want to shorten. It can be any web address, whether it's a blog post, a product page, or a news article.

Example: Let's say you want to shorten the URL of your latest blog post, which is "".

2. Open the Bitly website and sign in to your account

Next, open your web browser and go to the Bitly website. Sign in to your account using your username and password.

3. Click on the "Create" button

Once you're signed in, locate the "Create" button on the Bitly dashboard and click on it. This will open the link creation form.

4. Paste the copied URL into the link creation form

In the link creation form, you'll find a field where you can paste the URL that you want to shorten. Paste the URL you copied in the previous step into this field.

5. Click on the "Create" button again

After pasting the URL, click on the "Create" button once again to generate your short link. Bitly will automatically create a unique shortened URL for you.

6. Copy and share your shortened link

Once the short link is generated, it will appear on the Bitly dashboard. Copy the shortened URL and use it wherever you want to share it - on social media, in emails, or in any other web content.

Tip: You can also customize the shortened link by clicking on the "Edit" button and adding a custom back-half. This allows you to make the link more meaningful or memorable.

That's it! You have successfully created your first short link using Bitly. Now you can track clicks, monitor the performance of your links, and easily manage all your URLs through the Bitly platform.

Step 5: Track Your Link Performance

Once you have created your Bitly account and shortened your URL using the Bitly link shortening service, it’s important to track the performance of your link. Bitly provides you with valuable insights and analytics that can help you understand how well your link is performing.

Tracking your link performance is essential because it allows you to measure the success of your marketing efforts. By monitoring click rates, you can see how many people are clicking on your shortened link and being redirected to your website. This data can help you optimize your marketing strategies and drive more traffic to your web pages.

How to Track Your Link Performance on Bitly

To track your link performance on Bitly, follow these steps:

  1. Login to your Bitly account.
  2. Click on the 'Manage' tab at the top of the page.
  3. Select the link you want to track from the list of shortened links.
  4. You will be directed to the link details page, where you can view a variety of statistics and analytics.
  5. Explore the metrics provided by Bitly, such as click-through rates, referrer data, and geographic information, to gain deeper insights into your link performance.

By monitoring these analytics, you can make informed decisions about your marketing strategy and make the necessary adjustments to improve your click rates. Bitly provides a comprehensive platform for link management and analysis, giving you the tools you need to succeed in your online marketing campaigns.

Remember, tracking your link performance is crucial for understanding your audience and improving your marketing efforts. Take advantage of Bitly's tracking features to optimize your short links and drive more traffic to your website.

Step 6: Share Your Short Link

Once you have successfully created and downloaded your shortened link using Bitly, the next step is to share it with others. This is where Bitly's shortener comes into play.

The shortened link you created is a web address, also known as a URL, that redirects users to the original long link when clicked on. Sharing this shortened link allows others to easily access the desired webpage without having to type in the long URL.

To share your short link, simply copy the Bitly link provided and paste it wherever you want to share it: on social media platforms, in email communications, or even in text messages.

By using Bitly's link shortening service, you not only have a shorter and more manageable link, but also the ability to track the performance of your shared links. With Bitly, you can monitor how many times your link has been clicked, where the clicks originated from, and other useful data.

Why Share a Short Link?

Sharing a short link offers several benefits:

  • Improved readability: Long and complex URLs are difficult to read and prone to errors. Shortened links are concise and easy to understand.
  • More space: Social media platforms often have character limits. A shorter link allows you to include more content within this limit.
  • Click tracking: Bitly allows you to track and analyze the performance of your shared links, providing insights and data to improve your marketing strategies.


Sharing your shortened link created with Bitly is a simple process that makes it easier for others to access the desired webpage. By utilizing Bitly's link shortening service, you can create concise, trackable, and shareable links for your online content. Start using Bitly today and streamline your URL sharing experience.

Step 7: Use Bitly's Advanced Features

Once you have created your Bitly account and successfully shortened your first link, you can start exploring Bitly's advanced features to enhance your link management experience. These features provide you with more control and insights into your links.

1. Customized Bitlinks

Bitly allows you to create customized branded Bitlinks. This means you can replace the random characters in the shortened link with a more meaningful and branded URL. For example, you can turn "" into "". Customized Bitlinks can help improve brand recognition and make your links more memorable for your audience.

2. Link Redirection

Bitly's link redirection feature allows you to create redirects for your links. Instead of using the default Bitly domain "", you can use your own custom domain. This is particularly useful if you have your own website or prefer to use a specific domain for branding purposes. With link redirection, you can create smaller, cleaner looking links that still redirect to the original URL.

For example, let's say you have a custom domain called "". You can create a Bitlink like "" that redirects to the original long URL. This gives you more control over your links and helps maintain consistency with your branding.

3. Link Metrics

When you use Bitly to shorten your URLs, you gain access to detailed link metrics. These metrics provide valuable insights into how your links are performing. You can see the number of clicks, countries where the clicks originated, and even the referral sources. This data can help you understand your audience better and make informed decisions about your link sharing strategies.

By analyzing link metrics, you can identify which links are generating the most engagement and adjust your marketing campaigns accordingly. Additionally, you can track the success of different campaigns by creating separate Bitlinks for each one and comparing their performance.

Bitly's advanced features allow you to go beyond basic link shortening and take your link management to the next level. Whether you want to use customized Bitlinks, implement link redirection, or gain insights from link metrics, Bitly has the tools to help you optimize your links and improve your overall marketing strategy.

Troubleshooting Common Issues

If you are experiencing any issues while trying to download, here are some common problems and their possible solutions:

Issue Solution
Unable to click the download link Make sure you have a stable internet connection and try refreshing the page. If the issue persists, try using a different browser.
Error message when entering the URL Double-check that you have entered a valid URL and that it is correctly formatted. Make sure there are no typos or missing characters. You can also try copying and pasting the URL instead of typing it manually.
Redirect loop or infinite redirect This issue may occur if the URL you are trying to download is already a redirect itself. Try using a different URL or contact the website administrator for assistance.
Unexpected behavior after installing the shortener If you notice any unusual behavior after installing the shortener, such as browser crashes or system slowdowns, try disabling the extension and see if the issue persists. If the problem continues, consider uninstalling the extension and contact the support team for further assistance.

If none of these solutions solve your issue, you can visit the support website for more troubleshooting resources or contact their customer support for personalized assistance.

Security and Privacy Tips

When using a URL shortener like Bitly, it's important to keep security and privacy in mind. Here are some tips to help protect your information:

  1. Be cautious when clicking on shortened links
  2. Shortened links can be used to deceive users and redirect them to malicious websites. Always double-check the source of the link before clicking on it.

  3. Use a reputable URL shortener
  4. Stick to well-known and trusted URL shortening services like Bitly. These services are more likely to have strict security measures in place to protect your data.

  5. Keep your personal information private
  6. Avoid entering sensitive information on websites accessed through shortened links. It's always better to go directly to the original site to ensure your data is secure.

  7. Regularly update your security software
  8. Keep your antivirus and anti-malware software up to date to prevent any potential threats from affecting your devices.

  9. Enable two-factor authentication
  10. Consider enabling two-factor authentication on your Bitly account to add an extra layer of security. This will require you to provide an additional verification code when logging in.

By following these security and privacy tips, you can minimize the risks associated with using URL shorteners like Bitly and ensure a safer web browsing experience.

Bitly vs Other URL Shorteners: A Comparison

URL shorteners have become essential tools in today's digital world, making it easier to share long and complex web links. One of the most popular options is Bitly, a platform that allows users to shorten URLs and track their clicks. However, it's important to consider how Bitly stacks up against other URL shorteners when choosing the right tool for your needs.

1. Bitly Features

Bitly offers a range of features that make it a preferred choice for many users. It allows you to customize your shortened links with your unique domain name, which can help boost brand recognition. Bitly also provides analytics and click tracking, allowing you to monitor the performance of your shortened URLs.

2. Competitors

While Bitly is widely popular, it's worth exploring some other URL shorteners available in the market. One alternative is TinyURL, which offers a straightforward and user-friendly interface. Another option is, a URL shortener that comes with Hootsuite's social media management platform. These tools have their own unique features and advantages that might better suit your specific needs.

3. Ease of Use

When it comes to ease of use, Bitly excels with its intuitive interface and user-friendly experience. It requires minimal effort to shorten a link, and the platform displays the analytics in a clear and understandable format. However, other URL shorteners like TinyURL and also offer seamless and straightforward processes.

4. Customization

If customization is a priority for you, Bitly stands out from the competition. It allows you to create branded short links using your own domain, giving your links a professional and recognizable appearance. Other URL shorteners may have some customization options, but Bitly provides the most extensive and flexible features in this regard.

5. Pricing

Pricing is another factor to consider when choosing a URL shortener. Bitly offers both free and paid plans, depending on your needs. The free plan provides essential features, while the paid plans offer advanced analytics and additional customization options. Comparatively, TinyURL and mostly operate on a free basis, making them more budget-friendly for users with basic requirements.

When it comes to Bitly vs other URL shorteners, there is no definitive winner–it all depends on your specific needs and preferences. Consider factors such as features, ease of use, customization, and pricing to make an informed decision. Regardless of the choice you make, all these tools serve the common purpose of shortening and managing URLs to facilitate your online sharing needs.

Frequently Asked Questions

1. What is Bitly?

Bitly is a web service that allows users to shorten and customize long URLs into shorter, more manageable links. It provides users with a simple and convenient way to share URLs and track click data.

2. How do I download Bitly?

Downloading and using Bitly is easy. Simply visit the Bitly website and sign up for an account. Once you have an account, you can access and use Bitly's features through your web browser. There is no need to download any additional software or applications.

3. Can I use Bitly to redirect URLs?

Yes, Bitly allows users to create custom short links that redirect to a specific target URL. This can be useful for creating branded or memorable links, as well as tracking click-through rates on different marketing channels.

4. Can I customize my Bitly links?

Yes, you can customize your Bitly links to be more descriptive or memorable. By default, Bitly generates a unique combination of letters and numbers for each shortened link. However, you have the option to customize the ending of the link to be something more meaningful or relevant to the content it directs to.

5. Is Bitly free to use?

Bitly offers both free and paid plans. The free plan allows users to create and track a limited number of links, while the paid plans offer additional features and increased usage limits. You can choose the plan that best fits your needs and budget.

These are just a few of the frequently asked questions about Bitly. If you have any other questions or need further assistance, feel free to check out Bitly's official website for more information and resources.

Bitly Affiliate Program

If you are already familiar with Bitly's url shortener and link management features, you might be interested to know that Bitly also offers an affiliate program. This program allows you to earn money by promoting Bitly and referring new users to their platform.

The Bitly Affiliate Program is a simple and easy way for you to monetize your web traffic and earn commissions on clicks. By becoming an affiliate, you will have access to unique referral links that you can share on your website, blog, or social media platforms.

How does it work?

When someone clicks on your affiliate link and signs up for Bitly, you will earn a commission for their usage. The more users you refer, the more potential earnings you can generate. It's a win-win situation: you get to earn money while helping others discover the benefits of using Bitly.

Commission Structure:

Earnings will be based on the number of sign-ups and clicks generated through your affiliate link. Bitly offers a tiered commission structure, meaning the more conversions you drive, the higher your commission rate will be.

Why join the Bitly Affiliate Program?

There are several reasons why you should consider joining the Bitly Affiliate Program:

  1. Earn Passive Income: By simply promoting Bitly and referring users, you can earn a steady stream of passive income.
  2. Trusted and Established Brand: Bitly is a well-known and widely-used web and link shortener, so you can be confident in promoting their services.
  3. Easy to Get Started: Signing up for the Bitly Affiliate Program is quick and easy. Once approved, you'll have access to your unique referral links and can start earning commissions immediately.
  4. Track Your Performance: Bitly provides detailed analytics and reports to help you track your performance and optimize your promotional efforts.

Note: Before joining the Bitly Affiliate Program, make sure to review and comply with their terms and conditions.

So, if you're already a Bitly user or simply want to earn money by promoting a trusted web shortener, consider joining the Bitly Affiliate Program and start earning commissions on every click and conversion you generate.


When it comes to URL shorteners, is one of the most popular services out there. It allows you to quickly and easily shorten long URLs into a more manageable and shareable format. If you're interested in learning how to download Bitly, here is a step-by-step guide for beginners:

  1. Visit the Bitly website: To get started, go to the Bitly website. You can do this by typing "" into your browser's address bar and hitting enter.
  2. Create an account: In order to download Bitly, you'll need to create an account. Click on the "Sign Up" button on the top right corner of the page and follow the instructions to register a new account.
  3. Verify your email: After creating your account, Bitly will send you an email with a verification link. Click on the link to verify your email and activate your account.
  4. Log in: Once you've verified your email, go back to the Bitly website and log in using the credentials you used during the registration process.
  5. Access the dashboard: After logging in, you'll be taken to the Bitly dashboard. This is where you'll find all of the tools and features that Bitly has to offer.
  6. Create a shortened link: To use Bitly as a link shortener, simply paste a long URL into the designated field and click on the "Shorten" button. Bitly will generate a unique, shortened URL that you can use to redirect users to the original website.
  7. Customize your link: Bitly also allows you to customize your shortened links. By clicking on the "Settings" icon next to the shortened URL, you can edit the link's title, add a description, and even choose a custom domain if you have one.

By following these steps, you should now have a better understanding of how to download Bitly and use it as a URL shortener. Remember, Bitly is a powerful tool that can help you save space, create more visually appealing links, and track click-through rates. Start using Bitly today and experience the benefits for yourself!


What is Bitly and why would I want to download it?

Bitly is a URL shortening service that allows users to create shortened links that are easier to share. By downloading Bitly, you can access the service on your computer or device without having to rely on the website.

Is downloading Bitly free?

Yes, downloading Bitly is free. However, there are some premium features and plans that may require payment.

Can I use Bitly without creating an account?

No, in order to use Bitly, you need to create an account. This allows you to track the performance of your shortened links and access other features.

What are the system requirements for downloading Bitly?

Bitly is available for download on both Windows and Mac operating systems. For Windows, it requires Windows 7 or later, and for Mac, it requires Mac OS X 10.10 or later.

How do I download Bitly on my computer or device?

To download Bitly, you need to visit the official Bitly website and navigate to the "Download" section. From there, you can choose the version of Bitly that is compatible with your operating system and follow the step-by-step guide to complete the download process.

What is Bitly?

Bitly is a website and a service that allows users to shorten long URLs into shorter, more manageable links.

Why would I want to use Bitly?

There are several reasons why you might want to use Bitly. Firstly, it can make long URLs much easier to share, especially on social media platforms with character limits. Additionally, Bitly provides analytics and tracking features, allowing you to see how many people clicked on your links. This can be useful for measuring the success of your online marketing efforts.

How do I download Bitly?

Bitly is a web-based service, so you don't need to download anything to use it. Simply visit the Bitly website and sign up for an account. Once you've done that, you can start shortening and sharing your URLs right away.

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