How to Create a Short Google Link

Published on October 28, 2023

In today's fast-paced digital world, linking to websites is an essential part of communication. Whether you're sharing an article, directing someone to a specific page, or promoting your own content, shortening your links can make them more manageable and visually appealing. Luckily, Google provides a simple and effective solution for creating short links that are easy to share and remember.

With Google's link shortening service, you can transform long and complex URLs into concise and memorable ones. This not only makes your links more visually appealing but also saves valuable characters, especially when sharing on platforms with character limitations such as social media.

Using this service is as simple as copying and pasting your original link into Google's designated shortening tool. With just a few clicks, you can obtain a shorter and more user-friendly version of your link. To make it even more personalized, Google also allows you to customize the end of the shortened link, so it reflects the content of the page or the purpose of sharing.

Why create short links with Google?

Google is a powerful tool that offers a wide range of services, including the ability to create short links. Creating short links with Google has several benefits.

Firstly, it makes your links more user-friendly. Long, complex links can be difficult to remember and share. By creating a short link with Google, you can simplify the link and make it easier for others to remember and use.

Secondly, short links can be useful for social media and online marketing campaigns. Platforms such as Twitter have character limits, so using a short link allows you to save valuable space for your message. Additionally, short links can make your posts look cleaner and more professional.

Furthermore, short links can provide valuable insights and analytics. When you create a short link with Google, you can track how many people clicked on the link, where they came from, and other useful data. This information can help you understand your audience better and make more informed decisions in your marketing efforts.

In conclusion, creating short links with Google offers several advantages, including improved user-friendliness, space-saving benefits, and access to valuable analytics. By taking advantage of this feature, you can enhance your online presence and improve the effectiveness of your digital marketing strategies.

How to create short links with Google

If you're looking to create short links, Google has a convenient tool called Google URL Shortener that you can use. This tool allows you to quickly generate shorter, more manageable URLs for sharing.

To create a short link, follow these steps:

  1. Visit on your web browser
  2. Copy and paste the long URL into the provided text box
  3. Click the "Shorten URL" button
  4. You will then see the generated short link, which you can copy and share with others

Not only does Google URL Shortener create shorter links, but it also provides analytics and tracking information. This means you can track the number of clicks and where they are coming from, giving you valuable insights into your link's performance.

Additionally, Google URL Shortener allows you to customize your short link by adding a custom alias. This can make your short link even more memorable and branded, especially if you're using it for marketing purposes.

Creating short links with Google is a quick and easy way to make your URLs more user-friendly and shareable. Give it a try and see how it can simplify your link sharing process!

Step 1: Sign in to your Google account

To create a short link with Google, the first step is to sign in to your Google account. This will ensure that you have access to all the necessary tools and features.

If you don't have a Google account, you can easily create one by going to the Google homepage and clicking on the "Sign in" button. From there, you will be guided through the process of creating your account.

Once you have successfully signed in to your Google account, you will have access to various Google services, including the ability to create short links. This is a convenient way to share long and complex URLs in a more compact and manageable format.

Signing in to your Google account also ensures that your short links are saved and accessible across devices. This means that you can create a short link on your computer and easily access it on your smartphone or tablet.

Remember to keep your Google account information secure and protected. It is important to choose a strong password and enable two-factor authentication for added security.

Now that you are signed in to your Google account, you are ready to proceed to the next step and start creating your short links.

Step 2: Go to the Google URL Shortener page

To start creating short links with Google, you will need to go to the Google URL Shortener page. This page allows you to easily convert long URLs into short, more manageable links.

Here are the steps to follow:

  1. Open your web browser and navigate to the Google URL Shortener page.
  2. If you have a Google account, sign in using your credentials. This will give you access to additional features and allow you to keep track of the short links you create.
  3. If you don't have a Google account, you can still use the URL shortener anonymously. Simply proceed to the next step.

Once you have reached the Google URL Shortener page and signed in (if necessary), you are ready to start creating your first short link. Follow the next step to learn how to do it.

Step 3: Enter the long URL you want to shorten

In order to create a short link with Google, you need to provide the long URL that you want to shorten. The long URL is the website address that you want to make shorter and more convenient to share with others.

To enter the long URL, you can simply copy and paste it into the designated text box on the Google link shortening service. Make sure to include the entire URL, starting with "http://" or "https://", to ensure that the link works correctly.

After pasting the long URL, you can click on the "Shorten URL" button to generate the shortened version. Google will then give you a unique and compact link that you can use instead of the longer one.

Remember that the purpose of creating a short link is to make it easier to share and remember. This is especially useful for social media platforms or when you want to send the link via email or messaging apps.

Step 4: Copy the shortened URL

Once you have successfully created a short link with Google, you can easily copy it and use it wherever you need. Follow these steps to copy the shortened URL:

  1. Locate the shortened URL that you just created.
  2. Highlight the entire URL, ensuring that you select the entire link.
  3. Right-click on the highlighted URL and select "Copy" from the drop-down menu that appears.
  4. The shortened URL is now copied to your computer's clipboard.

Now that you have copied the shortened URL, you can paste it into any desired location, such as an email, social media post, or document. This makes it easy to share the link with others or use it for your personal needs.

Advantages of using Google for short links

Short links, often referred to as URL shorteners, have become an essential tool in the digital world. They are used to condense lengthy URLs into more concise and manageable links. While there are several platforms that offer short link services, Google stands out as a reliable and efficient option. Here are some advantages of using Google for short links:

1. Easy to create and use

Google's short link service is incredibly user-friendly. Creating a short link with Google is as simple as copying and pasting your long URL into the provided space. With just a few clicks, a long and cumbersome URL can be transformed into a short and user-friendly link that is easy to remember and share.

2. Reliable and stable

Google is known for its reliability and stability when it comes to online services. When you use Google for short links, you can trust that your links will be available and functional at all times. This is crucial, especially when sharing links with a large audience or using them for important business purposes.

Furthermore, Google's infrastructure ensures that your short links have a high level of uptime, minimizing the risk of downtime and broken links. This reliability is a significant advantage and helps maintain your online presence and credibility.

In addition, Google's short link service provides detailed analytics that can give you insights into the performance of your links. You can track the number of clicks, geographic data, and other relevant statistics. This information can be valuable for marketing campaigns, tracking user engagement, and improving overall performance.

In conclusion, using Google for short links offers several advantages, including ease of use, reliability, stability, and detailed analytics. With its user-friendly interface and robust infrastructure, Google provides an excellent solution for condensing and managing URLs effectively. Whether you are a business owner, marketer, or individual user, utilizing Google for short links can greatly enhance your online presence and link sharing experience.

Disadvantages of using Google for short links

While Google provides a convenient way to create short links, it does have some disadvantages that are worth considering.

1. Reliance on Google: By using Google for short links, you become reliant on the company's infrastructure and services. This means that if Google experiences any issues or downtime, it could affect the accessibility of your short links.

2. Limited customization: Google's short links have a generic format, such as "" or "". This lack of customization may not be ideal for branding purposes, as it does not allow for the inclusion of keywords or a personal touch.

3. Lack of data ownership: When using Google for short links, you are essentially giving Google control over the data associated with those links. This means that Google can track and analyze the usage of your short links, potentially compromising the privacy of your visitors.

4. Potential for link rot: If Google decides to discontinue or change their short link service, any links created with their service may become obsolete or broken. This could lead to a significant loss of traffic and affect the overall user experience.

5. Dependency on internet connection: Google's short link service relies on an internet connection to work. If you or your users do not have access to stable internet, the short links may not function properly or be accessible at all.

6. Global accessibility: Google's short links may not be accessible in certain countries or regions due to government restrictions or censorship. This can limit the reach of your short links and hinder their effectiveness in driving traffic.

While Google's short link service is popular and widely used, it is important to consider these potential disadvantages before relying solely on it for creating short links.

Alternatives to Google for short links

While Google is undoubtedly a popular choice for creating short links, there are several other platforms that offer similar features and benefits. These alternatives provide users with options that may better suit their needs or preferences. Here are a few alternatives to consider:

1. Bitly

Bitly is a well-known URL shortening service that offers both free and paid plans. With Bitly, users can create custom short links, track link clicks, and even integrate with various analytics platforms. It is widely used by businesses and individuals alike.

2. TinyURL

TinyURL is another popular choice for creating short links. Like Google, it offers a simple interface for generating short URLs, making it quick and easy to use. TinyURL also allows users to customize their links and provides basic click tracking.

While these alternatives may not offer the same level of integration and advanced analytics as Google, they are reliable and widely used platforms for creating short links. Depending on your needs and preferences, these alternatives may be worth considering.

Why use short links in the first place?

In today's digital world, where every character matters, the use of short links has become increasingly popular. A short link is a condensed version of a longer URL that typically contains a string of random characters. These links serve the same purpose as longer URLs but offer a plethora of advantages over their longer counterparts.

Improved Shareability: One of the primary benefits of using short links is that they are much more shareable than long, complex URLs. With the rise of social media platforms like Twitter, where character limits are in place, short links provide a convenient way to share content without worrying about exceeding the maximum character count.

Memorability: Short links are easier to remember than longer URLs. Instead of struggling to recall a lengthy string of letters and numbers, users can easily remember a concise and catchy short link. This makes it easier for individuals to manually type or share the link with others, whether it's through word of mouth or by writing it down on a piece of paper.

Enhanced Aesthetics: Long URLs can be visually unappealing and can make an email, text message, or webpage appear cluttered. Short links, on the other hand, are clean and concise, contributing to a more aesthetically pleasing overall look. This can be especially beneficial for businesses and brands looking to maintain a professional and polished online presence.

Tracking and Analytics: Short links often come with built-in tracking and analytics capabilities. This means that users can gain valuable insights into how many clicks their links are receiving, where those clicks are coming from, and other relevant metrics. These analytics allow individuals and businesses to better understand their audience and tailor their marketing strategies accordingly.

Easy to Manage and Edit: Short links are incredibly versatile and easy to manage. If, for any reason, you need to update or change the destination of a link, you can simply edit the target URL associated with the short link. This eliminates the need to generate a new link and update it wherever it has been shared.

Increased Click-through Rate (CTR): Due to their concise and attractive nature, short links often result in higher click-through rates. Users are more likely to click on a link that appears clean and trustworthy as opposed to a lengthy, convoluted URL. This can be particularly advantageous for digital marketers looking to drive traffic to their websites or landing pages.

In conclusion, the use of short links offers numerous advantages compared to longer URLs. From improved shareability and memorability to enhanced aesthetics and analytics capabilities, short links are an essential tool in the digital age. Their convenience and versatility make them a go-to choice for anyone looking to create, share, and track links easily.

How short links improve user experience

Short links play a crucial role in enhancing the user experience on the internet. With the increasing amount of information available online, it has become essential to create concise and user-friendly links that are easy to remember and share.

One of the primary advantages of short links is their simplicity. Unlike long and complex URLs, short links are clean and concise, making them easier to read, remember, and communicate. This simplicity reduces the chances of errors when manually typing or sharing links, improving the overall user experience.

Short links also save valuable space in various contexts. For example, on social media platforms with character limits like Twitter, short links enable users to share their desired content without exceeding the maximum character count. This ensures that the message is effectively conveyed while including the necessary link.

Moreover, short links are visually appealing and can be customized to reflect the brand or content. By using a URL shortener service, users can create branded links that are more recognizable and trustworthy. This instills confidence in the viewers and encourages them to click on the link, thereby improving conversion rates and user engagement.

Additionally, short links are highly versatile and can be used across different platforms and devices. Whether it is in emails, SMS, or digital advertisements, short links provide a seamless experience for users by allowing them to access the desired content with just a click or tap. This ease of access reduces the friction in the user journey and enhances overall satisfaction.

The benefits of short links include:

  • Efficiency: Short links save time and effort by making URLs more manageable and shareable.
  • Brand recognition: Customizable short links can strengthen brand identity and increase brand awareness.
  • Improved analytics: Short links enable better tracking and analysis of user engagement and campaign performance.

In conclusion, implementing short links can greatly improve the user experience by simplifying the process of sharing and accessing information online. From enhancing readability to increasing brand recognition, the benefits of short links are numerous and undeniable. By utilizing tools like Google's URL shortener, individuals and businesses can leverage the power of short links to make their online presence more efficient, effective, and user-friendly.

Using short links for social media

When it comes to sharing links on social media platforms, using short links can be incredibly beneficial. Google offers a service that allows you to create short links, which can greatly enhance your social media marketing efforts.

Short links are compact URLs that are much shorter than regular links. They have become popular because they are easier to share and can save valuable space in your social media posts. In addition, short links are user-friendly and visually appealing, making them more likely to be clicked on by your audience.

Google's short link service is a simple and efficient way to create these compact URLs. With just a few clicks, you can input your long URL and receive a short link that redirects to your desired webpage.

Using short links for social media can provide several benefits. Firstly, they can improve the appearance and readability of your posts. Instead of sharing long, messy URLs, you can use concise links that are clean and professional-looking.

Secondly, short links can enhance the tracking and analytics of your social media campaigns. By using Google's short link service, you can track the number of clicks and the geographic location of your audience. This valuable information can help you fine-tune your marketing strategies and better understand your target audience.

Lastly, short links can boost the overall engagement and performance of your social media posts. As mentioned earlier, short links are more visually appealing and user-friendly. This means that they are more likely to be clicked on and shared by your audience, increasing the reach and visibility of your content.

In summary, using short links for social media is a smart strategy for any digital marketer. By utilizing Google's short link service, you can create compact and visually appealing URLs that enhance your social media marketing efforts. So why settle for long, cumbersome links when you can streamline your content and maximize your impact with short links?

Google Short Link

Using short links in email marketing

In email marketing campaigns, it is essential to create short links to ensure better click-through rates and tracking. Google provides a simple way to generate short links that can be used in the content of your emails.

Short links created with Google's URL Shortener service offer several advantages. First, they make your email content appear cleaner and more professional. Lengthy URLs can look unappealing and cluttered, potentially discouraging recipients from clicking on them. With short links, you can present a concise and visually appealing call-to-action.

Moreover, short links facilitate tracking and analytics. Google's URL Shortener allows you to monitor the number of clicks on your links, providing valuable insights into the effectiveness of your email campaigns. This data enables you to measure engagement, identify the most popular links, and optimize your marketing strategies accordingly.

When creating short links with Google, it is important to choose custom parameters that are relevant to your email content. This can include keywords or campaign-specific tags. Customizing your short links not only enhances brand recognition but also improves search engine optimization as keywords are frequently included in short link URLs.

Overall, incorporating short links created with Google in your email marketing campaigns can boost click-through rates and provide valuable tracking information. By presenting clean and concise URLs, you can engage your audience, increase brand visibility, and optimize your marketing efforts effectively.

Using short links in online advertising

Short links are a valuable tool in online advertising as they provide many benefits for marketers and businesses. With the ability to create custom, succinct links, advertisers can effectively track and analyze the success of their campaigns.

Enhanced User Experience

Short links create a streamlined user experience by condensing long, complex URLs into concise and memorable links. This simplicity makes it easier for potential customers to remember and share the link, increasing the likelihood of click-throughs and conversions.

Efficient Campaign Tracking

Short links allow advertisers to track the performance of their campaigns with precision. By using unique short links for different marketing channels or campaigns, marketers can accurately measure click-through rates and determine which strategies are yielding the best results.

Additionally, by utilizing link analytics tools, advertisers can gain valuable insights into user behavior, such as demographics, geolocation, devices used, and conversion rates. This data can be used to optimize future campaigns and improve targeting efforts.

Overall, incorporating short links into online advertising strategies can help businesses improve their marketing efforts and drive more traffic and conversions. The convenience and flexibility of short links make them an essential tool for any advertiser looking to maximize their online presence.

The impact of short links on SEO

Short links created with Google can have a significant impact on SEO (Search Engine Optimization) efforts. These shortened URLs offer a number of benefits that can positively affect a website's visibility and ranking in search engine results.

  • Improved User Experience: Short links are concise and easy to remember, making them more user-friendly compared to long, complex URLs. When users encounter short links, they are more likely to click on them, leading to increased traffic and engagement on a website.
  • Better Page Load Time: Short links have fewer characters, resulting in smaller file sizes. This means that when users click on short links, the corresponding web pages load faster. Page load time is a crucial factor that impacts user experience and can influence search engine rankings.
  • Increased Shareability: Short links are ideal for sharing across various online platforms, including social media, emails, and messaging apps. Their compact nature makes them easier to include in posts, tweets, and other forms of content. This enhanced shareability can lead to a wider audience reach and potentially more backlinks, which are important for SEO.
  • Tracking and Analytics: By using short links created with Google, website owners gain access to detailed analytics and tracking data. These insights allow them to measure the effectiveness of their marketing campaigns, track click-through rates, and identify areas for improvement. Collecting and analyzing such data is crucial for SEO optimization and maximizing the impact of online efforts.

In conclusion, utilizing short links created with Google can provide several advantages for SEO. Improved user experience, faster page load times, increased shareability, and access to tracking and analytics are all factors that contribute to better search engine rankings and overall online visibility. Implementing short links strategically can help websites attract more traffic, improve engagement, and achieve their SEO goals.

Short link analytics and tracking

When you create a short link with Google, you not only get a compact and easy-to-share URL, but also gain access to powerful analytics and tracking features.

Google's short link service provides detailed insights into how your links are performing. You can see the number of clicks on each link, as well as the geographic location of the users who clicked on it. This information can be used to better understand your audience and tailor your marketing strategies accordingly.

Additionally, Google allows you to track the performance of your links over time. By analyzing trends and patterns in click data, you can optimize your marketing campaigns and improve the effectiveness of your messaging. You can also set up conversion tracking to measure the success of specific actions taken by users who clicked on your short links.

Furthermore, with Google's short link analytics, you can easily A/B test different versions of your messaging or landing pages. By creating multiple variations of your links and comparing their performance, you can identify the most effective approaches and make data-driven decisions to drive your business forward.

In summary, Google's short link analytics and tracking capabilities provide valuable insights into the performance of your links. By leveraging this data, you can optimize your marketing strategies, refine your messaging, and drive better results for your business.

Best practices for using short links

Short links are a powerful tool for driving traffic and increasing engagement. Whether you're using them for social media, email campaigns, or website URLs, here are some best practices to keep in mind:

1. Keep it concise Short links are meant to be just that - short. Avoid using long URLs that can confuse and discourage users from clicking. Use a URL shortener to condense your links to a few characters.
2. Customize when possible Many URL shorteners allow you to customize the end of your short link. Take advantage of this feature to make your links more memorable and on-brand. Use keywords or a call-to-action to attract clicks.
3. Test before sharing Always test your short links before sharing them publicly. Make sure they redirect to the correct destination and work on different devices and browsers. Broken links can harm your reputation and frustrate users.
4. Track and analyze Use a link tracking service or analytics tool to monitor the performance of your short links. Track the number of clicks, conversion rates, and engagement metrics to optimize your marketing efforts.
5. Be transparent Disclose that a link is shortened to build trust with your audience. It's important to be transparent and let users know where they'll be redirected. This can improve click-through rates and prevent potential spam or phishing concerns.

By following these best practices, you can maximize the impact of your short links and effectively drive traffic to your desired destination.

Common mistakes to avoid when using short links

Short links can be a powerful tool for sharing and promoting content on the internet. However, there are some common mistakes that people make when creating and using short links. Avoiding these mistakes can help ensure that your short links are effective and provide a positive user experience.

1. Using generic link names

One of the most common mistakes when creating short links is using generic link names. Generic link names do not provide any information about the content or destination of the link, making it difficult for users to understand where the link will take them. Instead, use descriptive and specific link names that accurately describe the content or destination of the link.

2. Not customizing the link

Another mistake is not customizing the link to make it more user-friendly and memorable. Many short link services allow you to customize the link by adding a keyword or relevant text. By customizing the link, you can make it more visually appealing and easier for users to remember and share.

3. Forgetting to test the link

Before sharing a short link, it's important to test it to ensure that it works properly. Sometimes, the original long URL may change or become invalid, resulting in a broken link. By testing the link before sharing it, you can avoid the frustration and inconvenience of broken links for your users.

4. Not tracking link performance

Short links can provide valuable data about user engagement and click-through rates. However, many people fail to track the performance of their short links. Tracking link performance can help you understand which links are most effective and which strategies are working best for your audience.

5. Using too many short links

While short links can be useful, using too many of them can be overwhelming for users. Instead of bombarding your audience with multiple short links, consider consolidating your links by creating a webpage or landing page that contains all relevant links. This can make it easier for users to navigate and access the desired content.

By avoiding these common mistakes when creating and using short links, you can ensure that your links are effective, user-friendly, and provide a positive experience for your audience.

The future of short links

In today's fast-paced digital world, creating short links has become an essential tool for sharing and promoting content. With the increasing popularity of social media platforms and the need to convey information quickly and efficiently, the demand for short links is only expected to grow in the future.

Short links are more than just a convenient way to save characters in a tweet or fit a URL into an Instagram bio. They are a powerful tool that not only helps us navigate the vast expanses of the internet but also allows us to track and analyze our online activities.

The future of short links lies in their ability to provide valuable insights and analytics. By using advanced tracking technologies, short links can give us detailed information about who clicked on the link, when, and from which device or location. This data can help businesses and individuals make more informed decisions about their online marketing strategies and target their audience more effectively.

Furthermore, as the internet becomes more interconnected and the need for cross-platform compatibility grows, short links will play a crucial role in ensuring a seamless and unified user experience. With just one short link, we can direct users to different platforms and adapt the content based on their device or preferences. This flexibility and versatility will be paramount in the future of online communication.

As technology continues to evolve, so will the capabilities of short links. We can expect to see advancements in link customization, allowing users to create branded and personalized short links that reflect their unique identity. Additionally, the integration of artificial intelligence and machine learning algorithms will enable short links to become even more intelligent and adaptive, automatically optimizing the user experience based on individual preferences and behaviors.

In conclusion, the future of short links is bright and promising. These simple yet powerful tools will continue to play a central role in our online experience, providing us with convenience, analytics, and adaptability. Whether you're a business owner, a digital marketer, or simply someone who wants to share content quickly, short links will remain an indispensable asset in the ever-evolving digital landscape.


What is a short link?

A short link is a condensed version of a URL that is easier to share and remember.

Why would I want to create a short link?

There are several reasons you might want to create a short link. It can make a long URL more manageable, it can be easier to share on social media platforms with character limits, and it can provide analytics on how many people are clicking on the link.

How can I create a short link with Google?

To create a short link with Google, you can use their URL shortener tool called "". Simply paste your long URL into the tool and it will generate a shorter version for you.

Are there any limitations on creating short links with Google?

Yes, Google has discontinued their URL shortener service "", so you will not be able to create new short links with that tool. However, there are other URL shortener services available such as Bitly and TinyURL.

Can I track the performance of my short links created with Google?

If you created short links with Google's "" tool before it was discontinued, you can still access analytics for those links by going to the "" website and signing in with your Google account. You will be able to see how many clicks your short links received.