Get the most out of your links with Bitly's free URL shortener service.
Do you want to make your links more professional and memorable? Are you looking for a reliable analytics tool to track your link's performance? Look no further than Bitly. With Bitly's link shortener, you can transform long and complex URLs into short, clean, and shareable links.
Why choose Bitly?
Bitly is not just your ordinary link shortener, it is a powerful tool that offers a wide range of features to help you enhance your online presence. With Bitly, you can create custom links, track clicks and engagement, and gain valuable insights into your audience's behavior.
Boost your sharing with Bitly
Whether you are sharing links on social media, in emails, or on your website, Bitly's link shortener can make a huge difference. Shortened links not only look clean and professional, but they also improve user experience by saving space and making it easier to remember and share your URLs. With Bitly, you can easily optimize your sharing strategy and drive more traffic to your content.
Boost Your Sharing with Free Bitly Shortener
Bitly is a popular website that offers a free link shortener service to help you boost your sharing. With Bitly, you can easily transform long, unwieldy URLs into short and concise links that are perfect for social media posts, email marketing campaigns, and more.
Using Bitly's link shortener is quick and easy. Simply copy and paste your long URL into Bitly's online tool, and it will generate a shortened link for you. This shortened link is not only easier to share, but it also helps improve your website's aesthetics by reducing clutter in your content.
In addition to its link shortening capabilities, Bitly also offers a range of other useful tools to enhance your sharing experience. Bitly's analytics feature provides valuable insights into how your links are performing, including the number of clicks, geographic location of your audience, and referral sources. These analytics can help you gauge the success of your sharing efforts and tailor future campaigns to better engage your target audience.
Another great advantage of using Bitly is that it's completely free. While there are paid plans available with additional features and advanced analytics, the basic link shortening service is available to everyone at no cost.
So, whether you're a business owner, marketer, or simply someone who wants to streamline their sharing process, Bitly's free link shortener is a valuable tool to have in your arsenal. Start using Bitly today and boost your sharing to new heights!
Why You Need a Bitly Shortener for Your Links
Link sharing has become an important part of our online experience. Whether you are sharing links on social media platforms, sending them via email, or posting them on your website, it is essential to have a short, clean, and easy-to-remember URL for your audience.
Bitly is a free online service that provides URL shortener tools. It allows you to convert long and complicated links into short and concise URLs. By using Bitly, you can make your links more visually appealing and shareable.
One of the key benefits of using Bitly as your link shortener is the analytics it provides. With Bitly, you can track and measure the performance of your shared links. You can see the number of clicks, location of the clicks, and other engagement metrics. This data can help you understand your audience better and optimize your sharing strategies.
Another advantage of using Bitly is the ability to customize your short URLs. You can choose a relevant and catchy slug for your link, making it more memorable for your audience. Customizing your URLs also gives you a branded and professional look.
In addition, Bitly offers link management features, allowing you to organize and categorize your shortened links. You can create different campaigns or folders to keep your links organized and easily accessible.
Using a Bitly shortener for your links not only enhances the visual appeal of your URLs but also provides you with valuable analytics and management tools. It makes your sharing experience more efficient and effective, helping you boost your online presence and achieve your goals.
Benefits of Using Bitly for Link Shortening
The use of a reliable URL shortener service such as Bitly provides a range of benefits and tools for users. Unlike other similar services, Bitly offers a comprehensive set of features completely free of charge.
One of the main advantages of Bitly is the ability to shorten long and complex links into short, concise URLs. This makes it easier to share links on platforms with character limitations, such as social media sites and messaging apps.
In addition to link shortening, Bitly provides powerful analytics tools. These tools allow users to track the performance of their shortened links, including the number of clicks, the geographical location of the visitors, and the referring websites. This data can be invaluable for marketers and businesses looking to optimize their online campaigns and understand their audience better.
Another benefit of Bitly is its user-friendly interface and simplicity. Users can simply paste their long URLs into Bitly and receive a shortened link instantly. The service also offers customizable links, allowing users to create branded short URLs that reflect their brand or campaign.
Furthermore, Bitly ensures the security of shortened links. The service actively monitors links and provides protection against potential vulnerabilities, such as malware or phishing attacks. This gives users peace of mind when sharing links, especially in professional or sensitive contexts.
In conclusion, Bitly's free link shortener service offers numerous advantages. Its easy-to-use interface, powerful analytics tools, customizable links, and enhanced security make it an excellent choice for anyone looking to streamline their link sharing and track their online performance.
How to Get Started with Bitly Shortener
Bitly is a popular service that allows you to shorten long URLs for easy sharing. Whether you have a personal blog, website, or social media account, Bitly can help you optimize your content and track its performance.
Creating a Bitly Account
To get started, you will need to create an account on the Bitly website. Simply visit their homepage and click on the "Sign Up" button. Fill out the required information, such as your name, email address, and password. Once you have completed the sign-up process, you can start using the Bitly link shortener.
Shortening Your Links
With your Bitly account, you can easily shorten any URL of your choice. Simply paste the long URL into the provided field and click on the "Shorten" button. Bitly will generate a shortened link for you, which you can then copy and share on various platforms.
Using a shortened link is beneficial in many ways. It not only looks cleaner and more professional, but it also saves character space on platforms like Twitter, where character limits apply. Moreover, by using Bitly, you can take advantage of their powerful analytics tools to track the performance of your shortened links.
Tracking Link Performance
Bitly provides detailed analytics for each shortened link you create. By visiting your Bitly dashboard, you can see how many clicks each link has received, where the clicks are coming from, and other valuable insights. This information can help you measure the success of your content and make data-driven decisions to optimize your sharing strategy.
In addition to link analytics, Bitly offers various tools and features to enhance your sharing experience. With features like customizing your link's appearance and branding, setting up custom domain names, and integrating Bitly with other platforms, you can truly make the most out of this powerful link shortener.
So, if you're looking to boost your sharing capabilities and gain valuable insights into your link performance, look no further than Bitly. Sign up today and start shortening your URLs with ease!
Step 1: Signing Up for a Bitly Account
If you want to use the free link shortener service provided by Bitly and take advantage of its powerful analytics features, the first step is to sign up for a Bitly account. With a Bitly account, you will be able to shorten URLs for your website and track the performance of these links.
To create a Bitly account, follow these steps:
Once you have successfully signed up for a Bitly account, you will have access to your own personal dashboard where you can start using the link shortener and track the performance of your shortened URLs. Signing up for a Bitly account is quick and easy, so why wait? Get started today and boost your link sharing with Bitly!
Step 2: Adding Bitly to Your Browser
Adding Bitly to your browser is a quick and easy way to access this powerful link shortener whenever you need it. By adding the Bitly extension to your browser's toolbar, you'll have this handy tool at your fingertips whenever you're browsing the web.
To begin, visit the Bitly website and create a free account. Once you've signed up and logged in, you can start using all the powerful features that Bitly has to offer, including link analytics and customized short links.
Next, navigate to the "Tools" section of the Bitly website, where you'll find the browser extensions available for various browsers. Choose the extension that corresponds to your browser, such as Chrome, Firefox, or Safari.
Click on the download link for your chosen browser, and the extension will be added to your browser automatically. You may need to grant permission for the extension to access certain features of your browser, such as accessing your browsing history or modifying bookmarks.
Once the Bitly extension is installed, you'll see the Bitly icon in your browser's toolbar. Simply click on this icon whenever you want to shorten a link or access other Bitly features.
With Bitly added to your browser, you'll be able to generate short links quickly and easily, saving you time and effort. Plus, you can take advantage of Bitly's link analytics to track the performance of your shortened links and gain valuable insights into their reach and engagement.
Get started with Bitly today and enjoy the benefits of this powerful free link shortener!
Step 3: Shortening Your Links
Now that you have a clear understanding of the benefits of using a URL shortener and have explored the analytics features offered by Bitly, it's time to start shortening your links. With Bitly's free link shortening tools, you can easily transform long and unwieldy URLs into concise and shareable links.
Shortening your links with Bitly is simple. First, navigate to the Bitly website and sign up for a free account. Once you've created your account, you can start shortening your links immediately.
To begin, paste the URL of the long link that you want to shorten into the designated field on the Bitly website. Then, click on the "Shorten" button. Bitly will generate a short and unique link for you to use.
Not only does Bitly provide a free URL shortening service, but it also offers additional features and benefits. By creating a Bitly account, you gain access to the analytics tools mentioned earlier, allowing you to track and measure the performance of your links. You can see how many times your link has been clicked, where the clicks are coming from, and more. This valuable information can help you optimize your sharing strategy and gain insights into your audience's behavior.
So, take advantage of Bitly's free link shortening service and start sharing your content with ease. By using a short and memorable link, you can enhance brand recognition, improve user experience, and boost your sharing efforts.
Step 4: Tracking Your Link Analytics
Once you have shortened and shared your link using the free Bitly shortener tool, it's important to track the performance of your link. Link analytics provide valuable insights into how your link is being used and the impact it is having on your website or campaign.
Bitly offers comprehensive link analytics that give you an in-depth look at how your link is performing. You can see important metrics such as the number of clicks, the traffic sources, and the geographic locations of the people clicking on your link.
Tracking your link analytics allows you to measure the effectiveness of your marketing efforts, understand your audience better, and make data-driven decisions to optimize your campaigns. By analyzing the data provided by Bitly, you can determine which channels are driving the most traffic to your website and adjust your strategy accordingly.
With Bitly's link analytics, you can also track the performance of specific campaigns or URLs. This allows you to compare the performance of different links and campaigns and identify which ones are generating the most engagement and conversions.
By using Bitly's free link analytics, you can gain valuable insights into the performance of your links and make informed decisions to improve your marketing efforts. Sign up for a Bitly account today and start tracking your link analytics to boost your sharing and optimize your campaigns!
Step 5: Customizing Your Bitly Short URLs
One of the great features of Bitly's website and free service is the ability to customize your shortened URLs. By default, Bitly assigns a unique combination of letters and numbers to each URL you shorten. However, if you want to make your shortened links more memorable or easier to share, you can customize them to be more meaningful or relevant to your content.
To customize your Bitly short URLs, you can simply edit the link after it has been shortened. After you have logged into your Bitly account and shortened a URL, you will see a table with the analytics for that link. In the same row as the link, you will find a pencil icon. Click on the pencil icon to edit the link.
A small window will pop up where you can customize the shortened URL. You can change the combination of letters and numbers to your desired text. However, keep in mind that the customization feature is limited to 15 characters. Make sure to choose a meaningful and relevant title that accurately reflects the content of the link.
Customizing your Bitly short URLs can be especially helpful for branding purposes. By adding your company or brand name to the shortened link, your audience will be able to recognize the link as coming from your brand. Additionally, customizing your links makes them more shareable and memorable, increasing the chances of others clicking on them.
Once you have customized your Bitly short URL, you can easily share it across various platforms such as social media, emails, or websites. The custom URL will redirect users to the original link you shortened, while maintaining the branding and personal touch you added.
Bitly provides a range of tools and analytics to track the performance of your customized short URLs. You can monitor the number of clicks, geographic location of the clicks, and other valuable data. This allows you to measure the effectiveness of your links and make informed decisions about your marketing strategies.
|Benefits of Customizing Your Bitly Short URLs:
|- Increased brand recognition
|- Enhanced link sharing and memorability
|- Accurate representation of the content
|- Tracking and analysis of link performance
Customizing your Bitly short URLs is a simple yet effective way to optimize your link-sharing efforts. Take advantage of this feature to boost your branding and improve the overall engagement with your content.
Step 6: Sharing Your Bitly Links
Now that you have shortened your URL using the Bitly service and have access to its analytics tools, it's time to start sharing your links and monitoring their performance. Here are some steps to help you get started:
1. Choose the Right Platform
Before sharing your Bitly link, consider which platform or platforms are best suited for your audience. Are you targeting social media users? Perhaps you want to include the shortened link in an email or on your website. Choose the platform that will reach your desired audience.
2. Craft an Engaging Message
When sharing your Bitly link, it's important to craft an engaging and compelling message. Highlight the value or benefit of clicking on the link and make it enticing for users to take action. Keep your message concise and clear.
3. Use a URL Shortener
While Bitly is a powerful and reliable URL shortener, there are other tools available. Consider using multiple URL shorteners to track the performance of your links across different platforms.
4. Monitor Performance
Once you start sharing your Bitly links, it's crucial to monitor their performance. Bitly provides detailed analytics that allow you to see how many clicks your link receives, where those clicks are coming from, and other valuable insights. Use this information to optimize your sharing strategy.
5. Test and Iterate
Don't be afraid to test different approaches and iterate on your sharing strategy. Experiment with different messages, platforms, and timing to find the best way to maximize the impact of your Bitly links.
By following these steps, you can effectively share your Bitly links and boost your online sharing efforts. Take advantage of Bitly's powerful features and analytics to refine your approach and drive more clicks to your website or content.
How Bitly Shortener Can Boost Your Sharing
Bitly is a free URL shortening service that allows you to create short and memorable links for your website. By using this service, you can optimize your sharing capabilities and enhance user experience. Here's how Bitly shortener can boost your sharing:
1. Easy to Use
Bitly provides a user-friendly interface that simplifies the process of creating shortened URLs. With just a few clicks, you can generate a custom short link for any web page on your website. This makes it easier for users to share your content across various platforms like social media, email, or messaging apps.
2. Increased Click-through Rates
Long URLs can be off-putting and appear spammy, which can discourage users from clicking on them. By using Bitly to shorten your URLs, you can make them more concise and visually appealing, thereby increasing the likelihood of users clicking on your links. This can lead to higher click-through rates for your shared content.
3. Detailed Analytics
Bitly provides robust analytics tools that give you insights into how your shortened links are performing. You can track metrics such as clicks, referrers, and geographic location of your audience. This data enables you to measure the effectiveness of your sharing strategies and make informed decisions to improve your content's reach.
|Benefits of Bitly Shortener
|Easy to use interface
|Increased click-through rates
In conclusion, Bitly shortener is a valuable tool for optimizing your sharing capabilities and improving user engagement. By utilizing this service, you can create shortened, visually appealing URLs, increase click-through rates, and gain valuable insights through analytics. Start using Bitly today and enhance your sharing experience!
Branding Benefits of Bitly Shortener
Bitly shortener is a valuable tool for improving your brand's online presence and enhancing your marketing efforts. By using Bitly to shorten your links, you can take advantage of several branding benefits that can help you stand out in the crowded digital landscape.
1. Consistency: Bitly allows you to create custom short links that include your brand name or relevant keywords, which can help boost brand recognition and consistency across different platforms. When users see your branded links, they'll immediately associate them with your brand, increasing brand visibility and recall.
2. Professionalism: Short, branded links created with Bitly appear sleek and professional, adding a touch of sophistication to your online content. Instead of long, clunky URLs, Bitly short links are clean and concise, making your brand appear more polished and trustworthy.
3. Trustworthiness: Users are often wary of clicking on unfamiliar or suspicious-looking links. However, when your links are shortened with Bitly, they convey a sense of trustworthiness and credibility. Bitly is a well-known and established service, which can help alleviate any concerns users may have about the safety of your links.
4. Branding Opportunities: Bitly provides additional branding opportunities through its customizable link domains. With a custom link domain, you can incorporate your brand or company name directly into your short links, further reinforcing brand awareness and visibility.
5. Analytics: Bitly offers comprehensive analytics and tracking capabilities, allowing you to gain valuable insights into how your short links are performing. You can track click-through rates, engagement levels, and other metrics to measure the effectiveness of your branding efforts and fine-tune your marketing strategies.
6. Versatility: Bitly can be used across various online platforms, including social media, email campaigns, websites, and more. By consistently using Bitly short links throughout your online presence, you create a cohesive and cohesive experience for consumers, reinforcing your brand and message.
Overall, Bitly shortener is an essential branding tool that can help establish your brand identity, improve your online visibility, and enhance your marketing efforts. By leveraging Bitly's link shortening and analytics capabilities, you can optimize your brand's reach and engagement, ultimately driving more traffic and success to your website.
Bitly Shortener for Social Media Sharing
Social media has become an essential part of our lives, and sharing content has never been easier. However, long and complex URLs can look unattractive and be difficult to share. This is where the Bitly shortener comes to the rescue. By using Bitly's free URL shortening service, you can simplify your links and optimize them for social media sharing.
What is Bitly?
Bitly is a popular link management platform that offers a free and easy-to-use URL shortening service. With Bitly, you can take any long URL and convert it into a short, memorable, and shareable link. This allows you to effectively engage with your audience on social media platforms without overwhelming them with lengthy URLs.
How Does Bitly Shortener Work?
Bitly provides a simple and straightforward process for shortening your links. All you need to do is copy and paste your long URL into the Bitly website or use their browser extension or mobile app. Bitly will then automatically generate a shortened version of your link that starts with "bit.ly". This short link can be easily shared on social media platforms and other online channels.
In addition to providing URL shortening services, Bitly also offers various tools and analytics to help you better understand how your links are performing. These features include click tracking, geolocation data, referral sources, and more. This valuable data allows you to make data-driven decisions and optimize your social media sharing strategy.
By using Bitly's shortener for social media sharing, you can make your links more visually appealing, concise, and user-friendly. Whether you're sharing an article, a product page, or a blog post, Bitly can transform your long URLs into short and memorable links that drive engagement and increase click-through rates.
Bitly for Business: Boost Your Brand Visibility
Bitly is not just a regular URL shortener; it is also a powerful tool for businesses to boost their brand visibility. With Bitly, you can create shortened links for your website or online content, making them easier to share and track.
Using Bitly as your link shortener service can significantly improve your online presence and increase click-through rates. When you share a shortened link with Bitly, you get access to valuable analytics that help you understand how your audience interacts with your content.
Track and Monitor
Bitly provides detailed click analytics that allow you to track and monitor your link performance. You can see how many clicks your link received, where those clicks came from, and when they occurred. This information helps you optimize your marketing strategies and identify which platforms are driving the most traffic to your website.
Bitly offers a branded link feature that allows you to use your own domain instead of the default bit.ly domain. This means that your shortened links can incorporate your brand name, which enhances brand recognition and trust. Branded links also make your links look more professional and credible, which can increase click-through rates.
In addition to branded links, Bitly's customizable links help you create meaningful and memorable URLs. Instead of long, complex URLs, Bitly lets you create short, concise links that are easy for your audience to remember and share.
Boosting your brand visibility is crucial in today's competitive online landscape, and Bitly provides the tools you need to achieve this. With its free link shortening service, analytics, and branding options, Bitly is a must-have for any business looking to make an impact online.
|Benefits of Bitly for Business
|Enhance brand visibility
|Track and monitor link performance
|Create branded and customizable links
|Increase click-through rates
|Improve marketing strategies
Bitly Shortener for Email Marketing
Email marketing is an essential tool for businesses to connect with their audience. However, long URLs can be visually unattractive and take up valuable space in the email. That's where a bitly shortener comes in handy. With a free bitly service, you can easily create shortened URLs for your email marketing campaigns.
Bitly is a popular website that offers a free URL shortening service. With just a few clicks, you can create a shortened URL for your email marketing campaigns. This not only makes your emails look neater and more professional but also saves valuable characters in your email copy.
Using a bitly shortener for email marketing has several advantages. Firstly, it improves the aesthetics of your email by removing long, cumbersome URLs. This makes your email more visually appealing and encourages recipients to click on the link.
Secondly, using a bitly shortener allows you to track the performance of your email marketing campaigns. Bitly provides analytics tools that give you insights into how many people clicked on your shortened links, where they are located, and when they clicked. This data is invaluable for measuring the success of your email campaigns and making improvements for future campaigns.
How to Use Bitly Shortener for Email Marketing
- Create a free account on the Bitly website.
- Copy the long URL that you want to shorten.
- Paste the URL into the bitly shortening tool.
- Click the "Shorten" button to generate a shortened URL.
- Copy the shortened URL and use it in your email marketing campaigns.
Tips for Using Bitly Shortener in Email Marketing
- Customize your shortened URLs to make them more memorable and branded.
- Always test your shortened URLs before sending out your email campaigns to ensure they are working correctly.
- Regularly analyze the analytics provided by Bitly to gain insights into your email campaign's performance.
- Consider using a URL shortener plugin or integration with your email marketing software for a seamless experience.
In conclusion, using a bitly shortener for email marketing can greatly enhance the effectiveness of your campaigns. Its free service, easy-to-use tools, and analytics features make it a valuable asset for any business looking to boost their email marketing efforts.
Security and Privacy of Bitly Shortened URLs
When it comes to using online tools for free website analytics and URL shortening, Bitly is a popular choice among many users. The Bitly shortener allows you to convert long and complex links into shorter, more manageable URLs.
One concern that users may have when using Bitly is the security and privacy of their shortened URLs. Bitly takes these concerns seriously and has implemented measures to ensure the protection of user data and the integrity of their links.
To begin with, Bitly uses HTTPS encryption for all its website and API traffic, which ensures that data transmitted between the user's device and the Bitly servers is secure and protected from interception or tampering. This encryption extends to both the link creation and link redirection processes, giving users peace of mind that their information is safe.
Furthermore, Bitly has a strong focus on user account security. It allows users to enable two-factor authentication, adding an extra layer of protection to their accounts. This feature requires users to provide a second form of verification, such as a verification code sent to their mobile device, in addition to their username and password.
In terms of privacy, Bitly allows users to customize their shortened URLs and provides options to set them as public or private. Public links are accessible to anyone, while private links require authentication to access. This gives users control over who can view the content behind their shortened URLs.
Bitly also offers detailed analytics on link performance, including click data and referral sources. These analytics are provided to users to assist them in understanding the reach and impact of their links. However, it is important to note that Bitly respects user privacy and does not share personally identifiable information with third-party advertisers or marketers.
In conclusion, Bitly is committed to the security and privacy of its users' shortened URLs. With HTTPS encryption, two-factor authentication, customizable URL privacy settings, and privacy-focused analytics, Bitly provides a safe and reliable platform for shortening and sharing links.
Bitly Shortener vs. Other Link Shortening Services
When it comes to shortening links, there are several tools and services available. However, Bitly stands out as one of the best options for users who are looking for a reliable and efficient link shortening service.
Why choose Bitly?
Bitly offers a free URL shortening service that allows users to transform long and complicated links into short and concise URLs. This can be particularly useful when sharing links on social media platforms or in situations where character count is limited.
Not only does Bitly provide a quick and easy way to shorten links, but it also offers additional features that make it stand out from other link shortening services. One of the key advantages of Bitly is its analytics capabilities. Bitly provides detailed insights into link performance, such as the number of clicks, the geographic location of users, and referral sources. These analytics can help users track the success of their links and make informed decisions on future sharing strategies.
Comparison to other link shortening services
While there are other link shortening services available, Bitly offers some distinct advantages. For example, some services may have limitations on the number of links that can be shortened for free, whereas Bitly's basic plan allows users to shorten an unlimited number of links for free.
Additionally, Bitly's analytics capabilities set it apart from many other services. While some services may provide basic click tracking, Bitly offers more in-depth analytics that can provide valuable insights into link performance and audience engagement.
Another advantage of Bitly is its reputation and reliability. Bitly has been a trusted and widely used link shortening service for many years, and it has earned a reputation for its reliability and security. This can be crucial when using shortened links for business or professional purposes.
In conclusion, while there are other link shortening services available, Bitly offers a comprehensive set of tools and features that make it an excellent choice for users looking to shorten their links. The free service, advanced analytics, and reputation for reliability make Bitly a top contender in the link shortening market.
What is Bitly Shortener?
Bitly Shortener is a tool that allows you to shorten long URLs into shorter and more manageable links.
How can I get a Bitly Shortener for my links?
You can get a Bitly Shortener by signing up for a Bitly account. Once you have an account, you can start using the tool to shorten your links.
Is the Bitly Shortener free to use?
Yes, Bitly Shortener offers a free plan that allows you to shorten and track your links. However, they also have paid plans with additional features for businesses and professional users.
What are the benefits of using Bitly Shortener?
Using Bitly Shortener has several benefits. It allows you to create shorter and more visually appealing links, which are easier to share on social media platforms and other online channels. Additionally, Bitly provides link tracking and analytics, allowing you to monitor the performance of your links.
Can I customize the shortened links with Bitly Shortener?
Yes, Bitly Shortener allows you to customize the shortened links with your own custom domain, making them more branded and memorable for your audience.
What is Bitly Shortener?
Bitly Shortener is a tool that shortens long URLs into more manageable and shareable links.
How can I get the Bitly Shortener for my links?
You can easily get the Bitly Shortener for your links by signing up for a Bitly account and accessing the shortening tool from your dashboard.
Why should I use Bitly Shortener?
Bitly Shortener allows you to create shorter and more visually appealing links, making it easier for others to remember and share your content. It also provides advanced analytics to track the performance of your links.
Is Bitly Shortener free to use?
Yes, Bitly Shortener offers a free plan that allows you to create and track short links. However, there are also paid plans available with additional features and advanced analytics.