Easy Ways to Shorten Your LinkedIn URL and Boost Your Online Presence

Published on September 28, 2023

Do you ever wonder how to shorten a LinkedIn URL to make it more concise and user-friendly? In this quick and easy guide, we will show you just how easy it is to shorten your LinkedIn URL without any hassle. With a few simple steps, you can make your LinkedIn profile or post more shareable and accessible to your target audience.

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and achievements. However, the URLs generated by LinkedIn can be quite long and complex, making it difficult to share them effectively. By shortening your LinkedIn URL, you can not only make it easier to share, but also enhance your personal brand and improve your online presence.

So, how can you shorten your LinkedIn URL in a few simple steps? First, navigate to your LinkedIn profile page and locate the URL section. Next, click on the "Edit public profile & URL" button to access the customization options. Here, you can personalize your URL by selecting a unique and relevant name for your profile. Be sure to choose a name that reflects your professional identity and is easy to remember.

By following these steps, you can quickly and easily shorten your LinkedIn URL, making it more user-friendly and shareable. Take advantage of this simple yet effective technique to enhance your online presence and make it easier for others to find and connect with you on LinkedIn. Start optimizing your LinkedIn profile today and reap the benefits of a shortened URL!

Why Shorten URL in LinkedIn Matters

In today's digital age, LinkedIn has become one of the most popular platforms for professionals to connect and network with each other. With millions of users worldwide, LinkedIn provides a unique opportunity to showcase your skills and expertise to potential employers or clients.

One of the key features of LinkedIn is the ability to include a URL in your profile, which allows others to easily access your website or portfolio. However, the default LinkedIn URL can be long and cumbersome, making it difficult to remember or share with others.

That's where URL shortening comes in handy. By using a URL shortener service, you can quickly and easily shorten your LinkedIn URL, making it more concise and easier to share. Shortened URLs are also aesthetically more appealing and professional-looking, which can make a positive impression on those who visit your profile.

Moreover, shortened LinkedIn URLs are ideal for sharing on social media platforms, such as Twitter, where character limits are imposed. By shortening your LinkedIn URL, you can ensure that your message or post is not cut off or distorted, allowing it to reach a wider audience.

Additionally, URL shortening services often provide valuable analytics and tracking features, allowing you to monitor the performance of your LinkedIn profile. This can be particularly useful to determine which strategies or updates are the most effective in driving traffic and engagement.

In conclusion, shortening your LinkedIn URL is a simple yet effective way to improve your online presence and professional image. By making your URL more user-friendly and shareable, you can increase the visibility of your profile and enhance your networking opportunities on the platform.

Benefits of Short URLs in LinkedIn

LinkedIn is a popular platform for professionals to connect, network, and establish their online presence. With millions of users, it is essential to make your profile and content stand out. One way to do this is by using short URLs in your LinkedIn posts. Here are the benefits of using short URLs in LinkedIn:

1. Improved Readability: Long URLs can look cluttered and unprofessional. By shortening your URLs, you can make your posts more visually appealing and easier to read. This can help increase engagement and click-through rates.

2. Tracking and Analytics: Short URL services often provide tracking and analytics features. This means you can track the number of clicks and engagements your LinkedIn posts receive, helping you measure the effectiveness of your content and marketing efforts.

3. Branding and Customization: Some short URL services allow you to customize your shortened links with your own branding. This can help reinforce your personal brand or company identity, making your LinkedIn posts more memorable.

4. Easy Sharing: Short URLs are easier to share with others, whether it's through LinkedIn messages, emails, or other social media platforms. They take up less space, making it more convenient for your connections or followers to click on the link.

5. Increased Click-Through Rates: Research has shown that shorter URLs tend to have higher click-through rates compared to longer ones. By using short URLs in your LinkedIn posts, you can potentially increase the chances of people clicking on your links and accessing your content.

6. Neat and Professional Image: Short URLs can give your LinkedIn posts a cleaner and more professional appearance. It shows that you pay attention to detail and value the user experience. This can help establish credibility and trust with your audience.

In summary, short URLs offer several benefits when it comes to LinkedIn. They improve readability, provide tracking and analytics, allow for branding and customization, make sharing easier, increase click-through rates, and create a neat and professional image. So, if you're wondering how to shorten URLs in LinkedIn, consider using a reliable short URL service to optimize your LinkedIn presence.

How to Shorten URLs in LinkedIn

If you're looking to shorten a URL in LinkedIn, it can be done quickly and easily using a few simple steps. LinkedIn is a powerful networking platform that allows professionals to connect and share information with each other. By shortening URLs in LinkedIn, you can make your posts and messages more concise and user-friendly.

Here's how you can shorten a URL in LinkedIn:

Step Description
1 Copy the long URL you want to shorten. It could be a link to an article, a website, or any other online resource.
2 Open a URL shortening service website or app. There are several popular options available, such as Bitly, TinyURL, and Ow.ly.
3 Paste the long URL into the designated input field on the URL shortening service.
4 Click the "Shorten" or "Generate" button to create a shortened version of the URL.
5 Copy the shortened URL provided by the service. It will be a much shorter and more compact version of the original URL.
6 Return to LinkedIn and compose your post or message as usual.
7 Paste the shortened URL into your post or message. It will appear as a clickable link to the original content.
8 Complete and publish your post or send your message. The shortened URL will now be shared with your LinkedIn connections.

By following these steps, you can easily shorten URLs in LinkedIn and improve the readability and efficiency of your posts and messages. Shortened URLs also tend to be more visually appealing and take up less space, making them ideal for sharing on platforms with character limits like LinkedIn.

Remember to always use URL shortening services from trusted sources and be cautious of any potential security risks associated with shortened URLs. It's also a good practice to customize your shortened URLs with descriptive keywords or tags to ensure better click-through rates and engagement.

Step 1: Go to LinkedIn

If you are wondering how to shorten a URL in LinkedIn, you first need to go to the LinkedIn website. Follow these simple steps to get started:

  1. Open your preferred web browser and type "www.linkedin.com" in the address bar.
  2. Press Enter or click on the search button to load the LinkedIn website.
  3. If you already have a LinkedIn account, enter your login credentials (email or phone number and password) to sign in. If you don't have an account, click on the "Join now" button to create one.
  4. Once you are logged in, you will be directed to your LinkedIn homepage. Take a moment to navigate through the various sections and familiarize yourself with the interface.

Now that you are on LinkedIn, you are ready to learn how to shorten URLs and share them with your network!

Step 2: Navigate to the Content You Want to Share

Once you have shortened your URL, the next step is to navigate to the content you want to share on LinkedIn. This can be a blog post, an article, a website, or any other online content that you think would be valuable for your LinkedIn connections.

To do this, open your preferred web browser and type in the shortened URL that you created. Press enter, and you will be redirected to the content page.

Take a moment to review the content and make sure it is something that you want to share with your LinkedIn network. Consider whether the content aligns with your professional goals and will be of interest to your connections.

If you are satisfied with the content, it's time to move on to the next step: sharing it on LinkedIn!

Step 3: Locate the Share Box

Once you are logged in to your LinkedIn account, it's time to find the Share box where you can post your shortened URL.

To locate the Share box, follow these simple steps:

Step 1: Go to your LinkedIn homepage

Click on the LinkedIn logo in the top left corner of any LinkedIn page to go to your homepage.

Step 2: Find the Share box

Scroll down on your homepage until you locate the Share box. It is usually found near the top of the page and has the text "Share an article, photo, video, or idea" inside it.

Click on the Share box to activate it.

By following these steps, you will easily find the Share box in LinkedIn where you can post your shortened URL and share it with your network.

Step 4: Copy the URL of the Content

Once you have successfully shortened the URL in LinkedIn, the next step is to copy the shortened URL. This shortened URL will serve as a more concise and manageable link to the original content.

To copy the shortened URL in LinkedIn, follow these simple steps:

  1. After shortening the URL, click on the "Copy" button located next to the shortened link.
  2. The shortened URL will be automatically copied to your clipboard, ready to be pasted wherever you need it.
  3. You can also manually select the shortened URL and use the "Copy" command in your browser or right-click and select "Copy" from the menu.

It's important to ensure that the shortened URL is copied correctly without any extra spaces or characters. Double-check that you have copied the entire URL to avoid any errors when sharing it.

Once you have successfully copied the shortened URL, you can now insert it into your LinkedIn posts, messages, or other applicable areas on the platform. This will provide your audience with a more concise and easily sharable link to the original content.

Step 5: Go to a URL Shortening Service

Now that you have copied the URL you want to share on LinkedIn, it's time to shorten it to make it more user-friendly and aesthetically pleasing. To do this, you will need to use a URL shortening service.

A URL shortening service is a tool that takes your long URL and generates a shorter, more compact version. This not only makes it easier to share but also saves characters and makes your LinkedIn posts look cleaner.

There are several URL shortening services available online, and each one works in a similar way. You simply paste the long URL into the designated field and click a button to generate a shortened version. The new URL will then be provided, and you can copy and paste it into your LinkedIn post.

Some popular URL shortening services include Bitly, TinyURL, and Ow.ly. These services are free to use and offer additional features such as click tracking and analytics to help you measure the success of your links.

Once you have chosen your preferred URL shortening service, open their website in a new tab or window. Then, paste your long URL into the appropriate field and generate the shortened version. Copy the new URL that is generated.

With the shortened URL in hand, you are now ready to go back to LinkedIn and insert it into your post. This step ensures that your LinkedIn post is concise and visually appealing, making it more likely to attract attention and engagement from your connections.

Step 6: Paste the URL into the Shortening Service

To shorten the URL in LinkedIn, you will need to use a URL shortening service. These services are designed to simplify long and cumbersome URLs into shorter, more manageable ones. You can find a wide variety of URL shortening services available online, such as Bitly, TinyURL, or Rebrandly.

Once you have chosen a URL shortening service, go to its website and locate the designated field for pasting the URL. This field is usually labeled as "Paste URL" or similar. To proceed, copy the URL that you want to shorten from your LinkedIn profile page. You can do this by highlighting the desired URL, right-clicking, and selecting "Copy" from the drop-down menu.

Next, navigate back to the URL shortening service's website and find the field where you can input the URL. Click inside the designated field and right-click to select "Paste" from the menu. This will transfer the copied URL into the shortening service.

Ensure that the pasted URL is correct and matches the one you intend to shorten. Double-check for any typos or errors in the URL, as these may lead to incorrect shortened links. Once you have verified the URL, proceed to the next step in the shortening service's process.

Some URL shortening services may provide additional options, such as customizing the shortened URL or tracking the number of clicks it receives. You can explore these features based on your needs, but they are not mandatory for shortening URLs in LinkedIn.

After confirming the settings or options (if applicable), proceed to generate the shortened URL. Click on the appropriate button or link indicated by the shortening service to create the shortened version of the LinkedIn URL you provided. The service will generate a new, shorter URL that you can use in your LinkedIn profile, posts, or elsewhere.

Make sure to copy the newly generated shortened URL to your clipboard. You can do this by right-clicking on the generated URL and selecting "Copy" from the drop-down menu. Now you are ready to update your LinkedIn profile or share the shortened URL wherever you need it!

Step 7: Customize Your Shortened URL

After learning how to shorten your URL in LinkedIn, it's time to take it a step further and customize it to make it more appealing and memorable. Customizing your shortened URL not only adds a personal touch, but also makes it easier for others to recognize and remember your profile or content.

Here are a few tips on how to customize your shortened URL:

1. Keep it short and simple

When customizing your URL, try to keep it as short and simple as possible. Use your name or a combination of your name and profession to create a unique and straightforward URL. This will make it easier for people to type and remember.

2. Avoid using numbers or special characters

Numbers and special characters can make your URL harder to remember and visually unappealing. Stick to letters and hyphens if necessary. Remember, the goal is to make it easy to recall.

Example: www.linkedin.com/in/johndoe

3. Include keywords

If relevant, incorporate targeted keywords into your customized URL. This can help improve your visibility in search engines and make it clear what your area of expertise or interest is.

Example: www.linkedin.com/in/marketingexpertjane

By following these steps, you can create a shortened URL that not only represents your personal brand but also helps you stand out from the competition.

Step 8: Copy the Shortened URL

After you have successfully shortened the URL using the LinkedIn URL shortener, you will need to copy it in order to use it on your LinkedIn profile or share it with others. Here's how:

Method 1: Copying the URL using your mouse

If you are using a desktop or laptop computer, simply place your cursor over the shortened URL and right-click. Then, select the "Copy" option from the menu that appears.

If you are using a touchscreen device, such as a smartphone or tablet, tap and hold your finger on the shortened URL until a menu pops up. Then, tap the "Copy" option.

Method 2: Using keyboard shortcuts

If you prefer using keyboard shortcuts, you can easily copy the shortened URL by pressing "Ctrl" + "C" on a Windows computer or "Command" + "C" on a Mac.

Once you have copied the shortened URL, you can paste it anywhere you want. Whether you want to add it to your LinkedIn profile, share it in a message, or use it for any other purpose, having the shortened URL copied will make it quick and easy.

Step 9: Go Back to LinkedIn

Now that you know how to shorten a URL, it's time to go back to LinkedIn and put your newly generated shortened link to use.

First, log in to your LinkedIn account and navigate to the section where you want to share your shortened URL. This could be in a message, a post, or even in your profile.

Sharing a Shortened URL in a Message or Post

If you want to share the shortened URL in a message or a post, simply paste the copied link into the appropriate text box. You can accompany the link with a message or post that provides context for your audience.

Adding a Shortened URL to Your LinkedIn Profile

If you want to add the shortened URL to your LinkedIn profile, navigate to your profile page and click on the "Edit Profile" button. Then, find the section where you want to include the link, such as the "About" section or a specific experience.

Once you've found the appropriate section, paste the shortened URL into the text box provided. You can even add text before or after the URL to provide more context for visitors to your profile.

After pasting the shortened URL, remember to save your changes, and your shortened link will be active and ready to use on your LinkedIn profile.

That's it! You've successfully learned how to shorten a URL and use it effectively on LinkedIn. Now you can take advantage of the benefits of shorter, more readable links to optimize your LinkedIn presence and drive more engagement.

Step 10: Paste the Shortened URL into the Share Box

Now that you have shortened your URL using the previous steps, it's time to paste it into the share box on LinkedIn! This is where you will showcase your content and let your network know about it.

Here's how you can do it:

  1. Go to your LinkedIn homepage.
  2. Click on the "Start a post" box at the top of your newsfeed.
  3. Paste the shortened URL into the text box.
  4. Add a catchy caption or description to make your post more engaging.
  5. If desired, you can include relevant hashtags to increase the visibility of your post.
  6. Finally, click on the "Post" button to share your content with your LinkedIn network.

By pasting the shortened URL into the share box, you ensure that your network has easy access to your content without having to deal with long, cumbersome URLs. This not only saves space but also makes it more convenient for your connections to engage with your content.

Remember to keep your captions and descriptions concise, engaging, and relevant to your content. This will encourage your network to click on the shortened URL and explore what you have shared.

Now that you know how to shorten and share URLs on LinkedIn, you can streamline your sharing process and make your content more accessible to your network. So go ahead, give it a try, and see the impact it can have on your LinkedIn presence!

Step 11: Add a Compelling Description

When sharing a URL on LinkedIn, it's important to provide a compelling description that entices users to click on your link. A well-written description can greatly increase the chances of engagement and drive more traffic to your website or content.

To add a description to your shortened URL on LinkedIn, follow these steps:

  1. Login to your LinkedIn account and navigate to the post or message where you want to add your shortened URL.
  2. Click on the text box or comment section where you want to add your description.
  3. Type a brief and captivating description that highlights the value or benefit of the content you are linking to. Make sure to keep it concise and compelling.
  4. Consider using relevant keywords to make your description more searchable and appealing to your target audience.
  5. Proofread your description to ensure it is free of any spelling or grammatical errors.
  6. Double-check that your shortened URL is included in your description. If not, add it manually.
  7. Hit the "Post" or "Comment" button to publish your description along with your shortened URL.

By adding a compelling description to your LinkedIn posts or messages that include a shortened URL, you can enhance the visibility and attractiveness of your content, increasing the likelihood of user engagement and clicks. Mastering this skill can be an effective way to promote your LinkedIn profile, website, or any other content you want to share on the platform.

Step 12: Share Your Post

In order to share your post on LinkedIn, you will first need to shorten the URL. Shortening the URL is important because it makes the link more presentable and easier to share. People are more likely to click on a shorter and more concise URL, rather than a long and cumbersome one.

There are several tools available online that can help you shorten URLs. One popular option is Bitly, which allows you to easily shorten and customize your URL. Simply go to their website and paste your LinkedIn post's URL into the provided field. Bitly will then generate a shortened version of the URL for you to use.

Once you have shortened your LinkedIn post's URL, you can now share it on the platform. Open LinkedIn and navigate to your homepage or profile. Locate the section where you can create a new post or share an update.

In the text box, write a brief message or caption to accompany your post. This can be a short description of the content or a call to action to encourage engagement. Use relevant hashtags to increase the visibility of your post.

Next, insert the shortened URL into the post. You can do this by either copy-pasting the shortened URL directly into the text box or by using the hyperlink feature in the LinkedIn post editor. Simply highlight the text you want to link, click on the hyperlink button, and paste the shortened URL in the provided field.

Before posting, make sure to review your post for any errors or typos. Double-check that the shortened URL is working correctly by clicking on it and ensuring that it directs to the desired destination.

Finally, click on the "Post" button to share your post on LinkedIn. Your network will be able to view and engage with your content, and the shortened URL will make it easier for them to access the post.

Remember to monitor the engagement on your post and respond to any comments or messages that you receive. Sharing your post on LinkedIn is a great way to increase your visibility and promote your content to a wider audience.

How to Measure the Success of Shortened URLs in LinkedIn

When using shortened URLs in LinkedIn, it's important to measure their success to understand how well they are performing and whether they are driving the desired results. Here are a few ways to measure the success of shortened URLs on LinkedIn:

1. Click-through Rate (CTR)

The click-through rate is one of the key metrics to measure the success of a shortened URL on LinkedIn. It indicates the percentage of people who clicked on the URL compared to the total number of people who viewed it. A higher CTR indicates that the URL is generating interest and engagement among users.

2. Conversion Rate

The conversion rate measures the percentage of users who clicked on the shortened URL and completed a specific action, such as filling out a form or making a purchase. This metric helps evaluate the effectiveness of the URL in driving tangible results and achieving business goals.

3. Engagement Metrics

Engagement metrics, such as likes, comments, and shares, provide insights into how well the shortened URL is resonating with LinkedIn users. High engagement indicates that the content behind the URL is valuable and compelling, driving users to interact with it.

4. Referral Traffic

Monitoring referral traffic from shortened URLs in LinkedIn can help determine the effectiveness of the URLs in driving users to a specific website or landing page. By analyzing the volume and quality of traffic, you can assess the impact of the shortened URLs on your overall website traffic.

Overall, measuring the success of shortened URLs in LinkedIn involves analyzing various metrics related to user engagement, click-throughs, conversions, and referral traffic. By tracking these metrics, you can optimize your LinkedIn strategy and make informed decisions to improve the performance of your shortened URLs.

Best Practices for Using Shortened URLs in LinkedIn

Shortening URLs in LinkedIn can be a valuable tool for maximizing engagement and tracking the success of your content. When using shortened URLs in LinkedIn, there are several best practices to keep in mind to ensure optimal results.

1. Choose the Right Shortening Service

With a wide variety of URL shortening services available, it's important to choose one that meets your needs. Consider factors such as customization options, tracking capabilities, and reliability when selecting a service.

2. Be Transparent

When sharing shortened URLs in LinkedIn, it's important to be transparent with your audience. Clearly indicate that the link leads to external content and provide a concise and accurate description of what users can expect when they click on the link.

3. Customize Your URLs

Customizing your shortened URLs can make them more appealing and memorable to your audience. Many URL shortening services offer options to customize the tail end of the URL to reflect your brand or the content destination.

4. Test and Track Your Shortened URLs

Take advantage of the tracking capabilities offered by URL shortening services. Track the number of clicks, conversions, and other relevant metrics to gain insights into the performance of your shortened URLs on LinkedIn. Use this data to refine your strategies and optimize your content.

5. Use Shortened URLs Sparingly

While shortened URLs can be useful, it's important not to overuse them in your LinkedIn posts. Too many shortened URLs can appear spammy and may discourage engagement from your audience. Use them strategically when necessary, and consider using full URLs for more important or in-depth content.

By following these best practices, you can effectively leverage shortened URLs in LinkedIn to drive engagement, track performance, and enhance the user experience for your audience.

Use URLs that Reflect Your Brand

When it comes to sharing links on LinkedIn, it is essential to use URLs that reflect your brand. Your brand is part of your identity, and using a URL that incorporates your brand name or relevant keywords can enhance your online presence and make it easier for others to recognize and remember your content.

So, how can you create brand-friendly URLs on LinkedIn?

1. Customize the URL

By default, LinkedIn generates a URL for your profile or content that includes a series of numbers and letters. However, you can customize this URL to include your name, your brand, or a relevant keyword.

To do this, go to your LinkedIn profile and click on "Edit public profile & URL." Then, click on the pencil icon next to your public profile URL and enter a URL that aligns with your brand. Keep it simple and memorable, avoiding any unnecessary characters or symbols.

2. Shorten the URL

In addition to customizing the URL, you can also shorten it to make it more concise and shareable. LinkedIn automatically shortens URLs when you share them in posts or messages, but you can manually shorten them as well.

There are various URL shortening tools available online that you can use to shorten your LinkedIn URL. Simply copy and paste your LinkedIn profile or content URL into the tool, and it will generate a shorter and more user-friendly version.

Remember, a shorter URL is not only easier to share but also looks more professional and trustworthy.

Final Thoughts

Using URLs that reflect your brand on LinkedIn can help strengthen your online presence and make it easier for others to find, recognize, and remember your content. By customizing and shortening your URLs, you can create a cohesive and professional image that aligns with your brand identity. So, start optimizing your LinkedIn URLs today!

Avoid URL Shorteners That Are Blocked by LinkedIn

When using LinkedIn to promote your brand or share valuable content, it is important to have professional-looking URLs. Using URL shorteners can seem like a convenient option, but not all URL shorteners are accepted by LinkedIn. It is essential to use a trusted and approved URL shortener to avoid any issues with your links.

One popular URL shortener that LinkedIn accepts is Bitly. Bitly provides a simple and user-friendly interface to shorten long URLs. Additionally, it offers tracking features that allow you to monitor the engagement and performance of your links. By using Bitly, you can ensure that your shortened URLs will work seamlessly on LinkedIn.

Why should you avoid other URL shorteners on LinkedIn?

LinkedIn has implemented certain security measures to protect its users from potential spam or malicious activity. As a part of these measures, LinkedIn may block URLs that are associated with untrustworthy or spammy URL shorteners. If you use a URL shortener that is blocked by LinkedIn, you run the risk of your links being marked as spam and your account being flagged or restricted.

Furthermore, using a URL shortener that is not recognized by LinkedIn may make your links appear unprofessional and unreliable. This can negatively impact your brand's credibility and discourage users from clicking on your links. It is crucial to choose a URL shortener that is compatible with LinkedIn to maintain a positive impression and maximize engagement.

How to check if a URL shortener is blocked by LinkedIn

If you are unsure whether a particular URL shortener is accepted by LinkedIn, you can easily test it by attempting to share a shortened link on your LinkedIn profile or page. If LinkedIn flags the link or shows an error message, it is likely that the URL shortener is not approved. In this case, you should consider using a different URL shortener to ensure that your links are accepted and accessible on LinkedIn.

In conclusion, when it comes to shortening URLs for LinkedIn, it is crucial to use a trusted and approved URL shortener like Bitly. By avoiding URL shorteners that are blocked by LinkedIn, you can maintain a professional appearance, protect your account from potential issues, and ensure that your links are reaching your target audience effectively.

Test the Shortened URLs Before Sharing

Before sharing any shortened URL in your LinkedIn posts or messages, it is essential to test the URL to ensure that it functions correctly. Testing the URL will help you avoid sharing broken or non-functional links with your connections.

Why should you test shortened URLs?

Shortening a URL involves converting a long and complex link into a shorter and more concise format. While it provides convenience and saves character count, it can sometimes lead to errors or broken links. Testing the shortened URL ensures that it redirects properly and leads to the intended destination.

How to test shortened URLs?

Testing a shortened URL is straightforward and can be done in a few simple steps:

  1. Copy the shortened URL from the LinkedIn post or message.
  2. Open a new browser tab or window.
  3. Paste the shortened URL into the address bar.
  4. Press Enter to load the page.
  5. Verify that the webpage loads correctly and redirects to the desired destination.

If the shortened URL does not work, double-check the original URL and ensure the proper formatting. You can also try re-shortening the URL using a different URL shortening tool.

Common issues to look out for:
1. Typos or errors in the shortened URL itself.
2. Incorrect or missing formatting of the original URL.
3. Broken links or non-functional webpages.
4. URLs that do not redirect to the intended destination.

By testing your shortened URLs before sharing, you can ensure that your LinkedIn connections have a seamless experience when accessing the content you share, thereby enhancing your professional image.

Track the Clicks on Your Shortened URLs

If you have been using shortened URLs on LinkedIn to share your content, you might be curious about how many people are actually clicking on those URLs. Fortunately, LinkedIn offers a simple and effective way to track the clicks on your shortened URLs!

To track the clicks on your shortened URLs in LinkedIn, follow these steps:

  1. First, make sure you have shortened your URL using a reputable URL shortener service. There are many options available online.
  2. Next, log in to your LinkedIn account and go to your profile.
  3. Click on the "Me" icon at the top of the page and select "Settings & Privacy" from the dropdown menu.
  4. In the Settings & Privacy section, click on "Privacy" and then select "Who can see your connections."
  5. In the "Who can see your connections" section, click on the "Change" button next to "Your public profile URL."
  6. A new window will open where you can edit your public profile URL. Replace the shortened URL with the original full URL that you want to track.
  7. Click on the "Save" button to save your changes.
  8. Now, whenever someone clicks on your shortened URL in LinkedIn, the click will be tracked and recorded in your URL shortener's analytics dashboard.

This method allows you to track the clicks on your shortened URLs and gain valuable insights into the effectiveness of your LinkedIn marketing efforts. You can use this data to analyze the click-through rate, identify the most popular content, and make informed decisions to optimize your LinkedIn strategy.

So, don't miss out on the opportunity to track the clicks on your shortened URLs in LinkedIn. Follow the steps mentioned above and start monitoring the performance of your LinkedIn content today!

Consider Using Vanity URLs

If you want to make your LinkedIn profile more professional and memorable, consider using a vanity URL. A vanity URL is a customized web address that includes your name or a relevant keyword. It's a great way to showcase your personal brand and make it easier for others to find and remember your LinkedIn profile.

Here's how to create a vanity URL in LinkedIn:

  1. Go to your LinkedIn profile and click on the "Me" icon at the top of the page.
  2. Select "View Profile" from the dropdown menu. This will take you to your public profile page.
  3. In the right-hand column, you'll see an "Edit public profile & URL" link. Click on it.
  4. On the right-hand side, under "Edit URL," click on the pencil icon.
  5. Type in your preferred vanity URL. Keep in mind that it should be short, easy to remember, and representative of your personal brand.
  6. Click "Save" to update your vanity URL.

Once you have created your vanity URL, you can share it on your business cards, email signature, social media profiles, and any other professional platforms. It will make it much simpler for people to access your LinkedIn profile and connect with you.

Remember that vanity URLs are unique, so it's important to choose one that is still available. You can try different variations of your name or include other relevant keywords to find the perfect vanity URL for your LinkedIn profile. By using a vanity URL, you'll stand out from the crowd and make a lasting impression on potential employers, clients, and connections.

Final Thoughts

In today's fast-paced digital world, having a long and cumbersome URL can be a hindrance when sharing content on LinkedIn. By following the simple steps outlined in this guide, you can quickly and easily shorten any URL you want to share on LinkedIn.

Remember, shortening a URL not only makes it more visually appealing, but it can also make it easier for others to remember and type in. This can be especially beneficial when sharing your LinkedIn profile or a specific article or post.

With the help of various URL shortening services and tools available online, you no longer have to settle for long and convoluted URLs. Take advantage of these resources and use them to your advantage on LinkedIn.

Don't overlook the importance of a shorter URL

Although it may seem like a minor detail, the length of a URL can have a big impact on how others perceive and interact with your content on LinkedIn. A shortened URL can give your profile, article, or post a more professional and polished appearance, increasing the likelihood of clicks and engagement.

Tips for successful URL shortening on LinkedIn

When shortening URLs on LinkedIn, keep these tips in mind:

1. Ensure the shortened URL is still informative and relevant to the content it leads to.

2. Avoid using URL shorteners that are not reputable or trusted to prevent potential security risks.

3. Consider using branded short URLs when appropriate, as they can reinforce your personal or company brand.

By implementing these suggestions, you can effectively leverage the power of shortened URLs on LinkedIn and enhance your online presence. So, go ahead and start shortening those lengthy URLs to make your LinkedIn presence more impactful!


How can I shorten a URL in LinkedIn?

To shorten a URL in LinkedIn, you can use a URL shortener tool such as Bitly or TinyURL. These tools allow you to input a long URL and generate a shorter, more compact version that you can use in your LinkedIn profile or posts.

Why would I want to shorten a URL in LinkedIn?

Shortening a URL in LinkedIn can be beneficial for several reasons. Firstly, it makes the URL more visually appealing and professional, especially if you have a long and complex link. Secondly, a shorter URL is easier to share and remember, which can improve the likelihood of users clicking on it.

Are there any limitations to the URL length in LinkedIn?

Yes, LinkedIn has a limit on the number of characters you can use in a URL. As of now, the maximum length allowed is 118 characters. If your URL exceeds this limit, you will need to use a URL shortening tool to create a more concise version.

Can I customize the shortened URL in LinkedIn?

Depending on the URL shortening tool you use, you may have the option to customize the shortened URL. Some tools allow you to choose a custom alias or keyword that appears at the end of the shortened link. This can help you promote your personal brand or make the link more memorable.

Are there any risks associated with using a URL shortener in LinkedIn?

While using a URL shortener is generally safe, there is a small risk of potential misuse. Since the original URL is hidden behind the shortened link, users may not be able to see where the link leads to. This can be a concern when it comes to phishing or malware attacks. It's essential to use reputable URL shortening services and be cautious when clicking on shortened links from unknown sources.

Is it necessary to have a shortened URL on LinkedIn?

Having a shortened URL on LinkedIn is not necessary, but it can be beneficial in several ways. A shorter URL is easier to share and remember, making it more convenient for others to visit your LinkedIn profile. It also looks cleaner and more professional. Additionally, a shortened URL can be useful for personal branding and promoting your LinkedIn profile on business cards, resumes, or other marketing materials.

Can I customize my shortened URL on LinkedIn?

Yes, you can customize your shortened URL on LinkedIn. When editing your public profile URL, you have the option to type in a desired URL as long as it is not already taken by someone else. It is recommended to choose a URL that reflects your name or professional brand to make it more personal and memorable.

Does LinkedIn automatically generate a shortened URL?

No, LinkedIn does not automatically generate a shortened URL for your profile. You have to manually edit your public profile URL and enter a customized short URL yourself.