Does LinkedIn Shorten URLs - Pros and Cons of Using Shortened Links

Published on August 09, 2023

LinkedIn is a popular professional networking platform used by millions of individuals worldwide. With its extensive features and wide user base, LinkedIn has become an essential tool for professionals looking to connect, network, and explore career opportunities. One of the features that LinkedIn offers is the ability to share links in posts, comments, and messages.

But the question arises, does LinkedIn shorten URLs? Many users may wonder whether LinkedIn automatically shortens long URLs to make them more concise and user-friendly. While it would be convenient if LinkedIn shortened URLs, the platform does not offer this capability natively.

However, this does not mean that you cannot share links on LinkedIn. Although LinkedIn does not shorten URLs, there are several ways to create shorter URLs manually using external tools or services. These tools can help you generate shorter, more visually appealing links that can be easily understood and shared on LinkedIn.

LinkedIn URL Shortening

LinkedIn offers a convenient URL shortening feature that allows users to create shortened URLs for sharing their LinkedIn profiles or content on other platforms. This can be especially useful for sharing links on social media or in email signatures, where long URLs can be cumbersome and take up valuable characters.

When a user wants to create a shortened URL on LinkedIn, they can go to their profile page, click on the "Me" icon at the top of the page, and select "View profile" from the dropdown menu. Once on their profile page, they can click on the "More" button (represented by three horizontal dots) and select "Edit public profile & URL". Here, users can customize their public profile URL by clicking on the pencil icon next to their current URL. After customizing the URL, users can click on the save button to generate the shortened URL.

By default, LinkedIn will generate a URL that includes the user's first and last name, with a dash separating the names. However, users can customize the URL to include a different name, business name, or any combination of letters and numbers. It's important to note that once a URL has been customized and saved, it cannot be changed again.

Advantages of LinkedIn URL Shortening

Shortened URLs on LinkedIn offer several advantages:

  • Convenience: By shortening a URL, users can easily share their LinkedIn profiles or content on other platforms without worrying about long, difficult-to-remember URLs.
  • Professionalism: Shortened URLs can help maintain a professional image by reducing the clutter of long URLs in email signatures or on social media profiles.
  • Customization: LinkedIn allows users to customize their shortened URL, which can help strengthen their personal brand or showcase their business name.

Considerations for LinkedIn URL Shortening

While LinkedIn URL shortening can be a useful tool, there are a few things to keep in mind:

  • Permanence: Once a LinkedIn URL has been customized and saved, it cannot be changed again. Therefore, users should choose their custom URL carefully and consider the long-term implications.
  • Link Tracking: LinkedIn does not offer built-in link tracking or analytics for shortened URLs. If users require detailed insights into the performance of their shared links, they may need to use a third-party link tracking service.

In conclusion, LinkedIn offers a convenient URL shortening feature that allows users to create customized, shortened URLs for sharing their profiles or content. Shortened URLs can enhance convenience, professionalism, and customization on LinkedIn, but users should carefully consider their choices and may need additional tracking options for detailed analytics.

Benefits of Shortened URLs

Shortening URLs can bring several advantages to users, especially when it comes to online platforms like LinkedIn. Here are some key benefits of using shortened URLs:

1. Increased Click-through Rates (CTR)

Shortened URLs are compact and visually appealing, which can result in higher click-through rates. When URLs are too long, they can be intimidating and may discourage users from clicking on them. By shortening URLs, it becomes easier to share and promote links effectively, increasing the likelihood of users clicking on them.

2. Improved Aesthetics and Readability

Long URLs can sometimes be messy and disrupt the overall aesthetics of a post or message. By using shortened URLs, the visual appearance of the content is enhanced. Shorter links are also easier to read and comprehend, providing a clearer message to the audience.

3. Increased Shareability

Sharing long URLs can be tedious, as it requires copying and pasting a lengthy sequence of characters. Shortened URLs offer ease of use by being concise and easily shareable across various platforms, including social media posts, email campaigns, and online profiles, such as LinkedIn. This makes it convenient for users to share content and drive engagement.

Shortened URLs can be especially useful on platforms like LinkedIn, where character limits may be in place for posts or messages. By using shortened URLs, individuals can save valuable space while still conveying important information.

In conclusion, the use of shortened URLs on LinkedIn and other online platforms can have numerous benefits, such as increased click-through rates, improved aesthetics and readability, and enhanced shareability. By utilizing shortened URLs, users can optimize their online presence and make their content more engaging and accessible.

LinkedIn's URL Shortening Mechanism

LinkedIn does provide a mechanism to shorten URLs. This feature allows users to create shorter and more user-friendly links to share on the platform. The purpose of shortening URLs is to make them easier to remember and share on various platforms, including LinkedIn.

When a user wants to share a long URL on LinkedIn, they can use the platform's built-in URL shortening tool. This tool takes the long URL and generates a shorter, more manageable version. This shortened URL can then be easily copied and shared with others.

LinkedIn's URL shortening mechanism works by taking the original URL and generating a unique identifier. This identifier is appended to the LinkedIn domain, creating a new and shorter URL. When someone clicks on the shortened URL, they are redirected to the original long URL.

One example of a shortened URL on LinkedIn could be something like "". This URL would redirect the user to the original long URL but provides a more concise link to share.

By shortening URLs, LinkedIn allows users to create more visually appealing and concise posts. It also makes it easier for others to remember and access shared content on the platform.

In conclusion, LinkedIn does have a URL shortening mechanism that enables users to create shortened and more user-friendly URLs. This feature improves the user experience and makes it easier to share and access content on the platform.

Why Use Shortened URLs on LinkedIn

LinkedIn is a professional networking platform that allows users to connect with colleagues, peers, and potential employers. One of the key features of LinkedIn is the ability to share information and resources with your network. When sharing content on LinkedIn, it is important to consider how your links are displayed to ensure they are user-friendly and professional-looking.

Improved Aesthetics

Using shortened URLs on LinkedIn can greatly improve the aesthetics of your posts and messages. Long URLs can often appear cluttered and unprofessional, especially when they contain a string of letters and numbers. Shortened URLs, on the other hand, are clean and concise, making your content more visually appealing to your connections.

Increased Readability

Long URLs can also be difficult to read and remember. By shortening your URLs on LinkedIn, you make it easier for your connections to digest and understand the information you are sharing. This can lead to higher engagement and click-through rates, as people are more likely to click on a link that is clear and concise.

Additionally, short URLs can be more user-friendly for those accessing LinkedIn on mobile devices. Long URLs can often wrap to multiple lines and be cut off, making it harder for mobile users to read or click on the link. Shortened URLs mitigate this issue by providing a compact link that can be easily seen and accessed on smaller screens.

Tracking and Analytics

Another benefit of using shortened URLs on LinkedIn is the ability to track and analyze link performance. Many URL shortening services provide analytics that allow you to see how many people have clicked on your link, where they are located, and what devices they are using. This data can help you understand the effectiveness of your content and refine your LinkedIn strategy accordingly.

In conclusion, while LinkedIn does not automatically shorten URLs, using shortened URLs on the platform can have several advantages. They improve the aesthetics of your posts, increase readability, and make your content more user-friendly on mobile devices. Additionally, shortened URLs provide valuable tracking and analytics data that can help you measure the success of your LinkedIn efforts.

Visual Appeal

When it comes to shorten URLs on LinkedIn, the visual appeal is an important factor to consider. This is because people are more likely to click on a URL that looks clean and professional, rather than a long and messy one.

LinkedIn understands the importance of visual appeal and provides a user-friendly interface for shortening URLs. By using the URL shortening feature, you can create a concise and attractive link that will catch the attention of your connections.

Short URLs on LinkedIn not only look more visually appealing, but they also help to improve the user experience. When you share a shortened URL, it takes up less space in posts and comments, making the content easier to read and comprehend.

Furthermore, a shortened URL can be customized to reflect your personal brand or the content you are sharing. LinkedIn allows you to edit the URL slug, which is the string of characters that come after the domain name. By choosing a relevant and meaningful slug, you can enhance the visual appeal of the URL even more.

In conclusion, LinkedIn understands the importance of visual appeal when it comes to shorten URLs. By providing an easy-to-use interface and allowing customization options, LinkedIn ensures that your shortened URLs look clean, professional, and visually appealing, making them more likely to be clicked on and shared by others.

Improved User Experience

LinkedIn does not shorten URLs for links shared on its platform. However, it does provide an option for users to customize their profile URL to make it more user-friendly and professional. By customizing their URL, LinkedIn users can create a personalized link that includes their name or relevant keywords, making it easier for others to find and remember their profile.

This improved user experience helps professionals in various ways. Firstly, it allows individuals to easily promote their LinkedIn profile by sharing a personalized URL on other platforms or with potential connections. This eliminates the need for long and complex URLs that are difficult to remember or type.

Secondly, a customized LinkedIn URL not only makes it simpler for others to find a person's profile, but it also adds a touch of professionalism. Having a personalized URL gives the impression that the individual values their online presence and is proactively managing their professional image.

Additionally, LinkedIn's decision to not shorten URLs for links shared on its platform ensures that users can see the full URL before clicking on it. This transparency helps users evaluate the legitimacy and trustworthiness of the link, reducing the risk of falling victim to phishing attacks or malicious websites.

In conclusion, while LinkedIn does not shorten URLs for links shared on its platform, it offers users the ability to create a customized profile URL. This improves the overall user experience by making it easier to promote and find LinkedIn profiles, and also adds a sense of professionalism by allowing individuals to showcase their personal brand.

Better Tracking and Analytics

When LinkedIn shortens URLs, it offers better tracking and analytics for users. By using a shortened URL, you can easily track click-through rates, engagement levels, and other important metrics. This data can be invaluable for businesses and professionals looking to measure the success of their LinkedIn campaigns.

LinkedIn provides users with detailed analytics dashboards that allow you to view the performance of your shortened URLs. You can see how many clicks your links are receiving, where those clicks are coming from, and even the demographics of your audience. This information can help you understand which content is resonating with your LinkedIn connections and make data-driven decisions to optimize your marketing strategies.

Furthermore, LinkedIn's URL shortening service allows you to customize your URLs with vanity tags. Instead of using a generic shortened link, you can create a unique tag that represents your brand or campaign. This not only enhances your brand recognition but also makes it easier to remember and share your links with others.

Overall, LinkedIn's URL shortening feature offers better tracking and analytics capabilities, giving users valuable insights into the performance of their links. Whether you are a marketer or a professional seeking to enhance your LinkedIn presence, utilizing shortened URLs can provide you with the data you need to improve your strategies and achieve your goals.

How to Shorten URLs on LinkedIn

If you're wondering whether LinkedIn offers a URL shortening feature, the answer is no. Unlike some other social media platforms, LinkedIn does not provide a built-in URL shortening tool for users to use.

However, there are external URL shortening services that you can utilize to shorten your URLs before sharing them on LinkedIn. These services work by taking a long URL and creating a shorter, more manageable version.

Here's how you can shorten your URLs on LinkedIn:

  1. Copy the long URL that you want to share on LinkedIn.
  2. Visit a URL shortening service such as, TinyURL, or
  3. Paste the long URL into the provided field on the URL shortening service.
  4. Click on the "Shorten" or "Generate" button.
  5. The service will create a shortened version of your URL.
  6. Copy the shortened URL provided by the service.
  7. Go to LinkedIn and compose a new post or update your profile.
  8. Paste the shortened URL into the appropriate section.
  9. Add any additional text or commentary to your post.
  10. Click on the "Post" or "Save" button to publish your content with the shortened URL on LinkedIn.

Using a URL shortening service can help make your LinkedIn posts more concise and visually appealing. Additionally, it can track the click-through rates and other analytics for your shared URLs, allowing you to gain insights into the performance of your content.

Keep in mind: While shortened URLs can be beneficial, it's crucial to exercise caution when clicking on them. Some users may misuse shortened URLs to direct individuals to harmful websites or scams. Therefore, it's always a good idea to hover over a shortened URL to preview the actual destination before clicking on it.

Overall, even though LinkedIn does not offer a native URL shortening feature, you can easily use external services to shorten your URLs and optimize your LinkedIn posts for better engagement and analysis.

Method 1: LinkedIn's Built-in Shortener

LinkedIn does provide a URL shortening feature for its users, making it easier to share links within the platform. This built-in shortener allows you to condense long URLs into shorter, more manageable links.

To utilize this feature, simply paste the long URL into a LinkedIn post or message. Once the link preview appears, you can click on the "X" icon at the top right corner of the preview to remove it. This action will automatically convert the long URL into a shorter version.

Shortened URLs generated by LinkedIn's built-in shortener typically start with "" followed by a few random characters. These short links are automatically redirecting to the original long URL when clicked. They can be useful when you want to share a long website address while saving space or making your post more visually appealing.

It's important to note that LinkedIn's built-in shortener is only applicable within the platform. If you copy and paste the shortened URL outside of LinkedIn, it will not redirect to the original content. Therefore, it's recommended to use LinkedIn's built-in shortener primarily for sharing links within the LinkedIn ecosystem.

Method 2: External URL Shorteners

If you want to shorten your LinkedIn URLs, another option is to use external URL shorteners. These are online tools or services that allow you to create shortened versions of your URLs. These services typically use different domain names and redirect users to the original URL when they click on the shortened link.

There are several advantages to using external URL shorteners for your LinkedIn URLs. First, they can make your links more visually appealing and concise, which is especially useful when sharing them on platforms with character limits, such as social media sites. Secondly, they can provide you with analytics and tracking features, allowing you to monitor the performance of your shortened links.

There are many external URL shorteners available, and some of the popular ones include,, and TinyURL. These services usually offer free plans with basic features, as well as premium plans with advanced analytics and customization options.

Here are the steps to shorten a LinkedIn URL using an external URL shortener:

  1. Copy the LinkedIn URL that you want to shorten.
  2. Go to the website of the URL shortener of your choice.
  3. Paste the LinkedIn URL into the designated field on the URL shortener's website.
  4. Click on the "Shorten" or "Generate" button to create the shortened URL.
  5. Copy the shortened URL that is generated.

You can now use the shortened URL in your LinkedIn posts, messages, or anywhere else you want to share it. When someone clicks on the shortened link, they will be redirected to the original LinkedIn URL.

It's important to note that using external URL shorteners may have some drawbacks. One potential disadvantage is that the original URL may not be immediately recognizable to users when they see the shortened link. This could result in decreased click-through rates or even mistrust in some cases. Additionally, if the URL shortener service experiences any technical issues or shuts down, the shortened URLs may no longer work, resulting in broken links.

Overall, using external URL shorteners can be a convenient way to shorten your LinkedIn URLs and enhance their visual appeal. However, it's essential to consider the potential drawbacks and choose a reliable and reputable URL shortener service.

Instructions for Shortening URLs

If you are using LinkedIn and would like to shorten a URL for a specific link, you are in luck! LinkedIn does offer a URL shortening feature that can help you share your links more effectively.

To begin, open LinkedIn and navigate to the page where the link is located. Once you have found the link you would like to shorten, follow these steps:

  1. Click on the link to highlight it.
  2. Right-click on the highlighted link and select "Copy" from the dropdown menu.
  3. Open a new tab or window in your web browser and go to the LinkedIn URL shortening tool.
  4. Paste the copied link into the provided text box.
  5. Click on the "Shorten" button.

Once you have clicked the "Shorten" button, LinkedIn will generate a shortened URL for your link. You can then copy this shortened URL and use it to share your link on LinkedIn or any other platform.

It is important to note that the LinkedIn URL shortening feature is only available for links shared within the LinkedIn platform. If you would like to shorten a URL for use outside of LinkedIn, you will need to use a separate URL shortening service.

By following these instructions, you can easily shorten URLs on LinkedIn and make your links more concise and visually appealing. Happy linking!

Potential Drawbacks

While LinkedIn does offer the option to shorten URLs, there are a few potential drawbacks to consider.

1. Link Legibility

When URLs are shortened, they often become a string of random characters, making them less readable and recognizable to users. This could lead to confusion and mistrust, as users may not be able to easily identify the destination of the link.

2. Clicker Reluctance

Some users may be hesitant to click on shortened URLs, particularly if they are not familiar with the service being used to shorten the link. This can result in reduced click-through rates and fewer visits to the intended webpage, ultimately impacting the effectiveness of your LinkedIn marketing efforts.

3. Potential for Misuse

Shortened URLs can be easily manipulated and abused by malicious actors. They can be used to hide malicious links, phishing attempts, or malware. Therefore, it's important to be cautious when clicking on shortened URLs and ensure they are from a trusted source.

Overall, while LinkedIn does provide the option to shorten URLs, it's important to weigh the potential drawbacks mentioned above and consider the impact on user experience, click-through rates, and security before utilizing this feature.

Decreased Transparency

When it comes to URL sharing on LinkedIn, there has been a decrease in transparency due to the platform's decision to automatically shorten URLs. LinkedIn, like many other social media platforms, provides users with the option to shorten long URLs, making them more concise and visually appealing. However, this feature also comes with drawbacks in terms of transparency.

When a URL is shortened on LinkedIn, it becomes more difficult for users to identify the actual destination of the link. The shortened URL provides no clue about the website or page it leads to, making it more challenging for users to evaluate the relevance and credibility of the content they are clicking on. This lack of transparency raises concerns about potential security risks and malicious links.

Furthermore, the automatic URL shortening on LinkedIn can create confusion and misunderstanding. Users may share shortened URLs without realizing that they are not providing enough information about the content they are sharing. This lack of clarity can lead to a decline in user engagement and hinder effective communication on the platform.

Overall, while LinkedIn's decision to shorten URLs may bring visual benefits, it also decreases transparency and raises concerns about security and communication effectiveness. Users should be cautious when clicking on shortened URLs and consider verifying the destination before interacting with the content.

Security Concerns

LinkedIn is a popular social networking platform that allows professionals to connect, network, and share their resumes and work experiences. One of the features offered by LinkedIn is the ability to shorten URLs. However, there are security concerns associated with using this feature.

How does LinkedIn shorten URLs?

LinkedIn provides users with the option to shorten URLs when sharing links. This feature is designed to make it easier for users to share links on the platform by reducing the length of the URL. When a user shortens a URL on LinkedIn, the platform generates a new, shortened URL that redirects to the original link.

Does LinkedIn shorten URLs affect security?

While LinkedIn's URL shortening feature can be convenient, it also raises security concerns. One of the main concerns is the potential for malicious users to exploit shortened URLs to deceive users and direct them to malicious websites. It can be difficult for users to determine the destination of a shortened URL, as the original link is not visible. This increases the risk of falling victim to phishing attacks or malware infections.

To address these concerns, LinkedIn provides some security measures. The platform automatically scans shortened URLs to detect and block known malicious websites. However, this does not guarantee protection against all types of malicious links, especially new and unknown threats.

Security Concerns Security Measures
Potential for deception and redirection to malicious websites Automatic scanning and blocking of known malicious websites
Risk of falling victim to phishing attacks Education and user awareness
Potential for malware infections Continued monitoring and updating of security measures

It is important for LinkedIn users to exercise caution when clicking on shortened URLs, especially if they are not familiar with the source or if the link appears suspicious. Users should also keep their devices and security software up to date to mitigate the risk of malware infections.

Limited Options

When it comes to shortening URLs on LinkedIn, users have limited options. Unlike other social media platforms, LinkedIn does not provide a built-in URL shortening feature. This means that if you want to share a lengthy URL, you'll have to find an external tool or platform to shorten it.

While there are many URL shortening services available on the internet, not all of them may be suitable for use on LinkedIn. Some URL shorteners may be considered spammy or untrustworthy, which can reflect poorly on your professional image on the platform.

If you do decide to use a URL shortening service, it's important to choose a reputable one that provides reliable and secure links. You should also consider the available tracking and analytics features offered by the service, as these can help you measure the success of your LinkedIn campaign.

External URL Shorteners

There are several popular URL shortening services that you can use to shorten your URLs before sharing them on LinkedIn:

URL Shortener Description
Bitly Bitly is one of the most popular URL shortening services, known for its reliability and analytics features. It allows you to customize your shortened links and track click-through rates.
TinyURL TinyURL is a simple and straightforward URL shortener that has been around for many years. It doesn't offer as many features as some other services, but it gets the job done. is a URL shortening service provided by Hootsuite, a popular social media management tool. It offers link tracking and analytics, as well as integration with Hootsuite's other features.

Remember to always test your shortened links before sharing them on LinkedIn to ensure that they work correctly and lead to the intended destination. It's also a good idea to periodically check your links to make sure they are still active and haven't expired.

LinkedIn's Stance on Shortened URLs

LinkedIn, the professional networking platform, does not support the use of shortened URLs. Shortened URLs are abbreviated web addresses that take up less space and are often used on social media to make long URLs more concise and shareable. However, LinkedIn takes a cautious approach when it comes to shortened URLs, primarily because they can obscure the destination of the link and pose security risks.

LinkedIn encourages its users to share full, unshortened URLs when posting links on the platform. This allows other users to see the entire web address and make an informed decision before clicking on the link. By displaying the full URL, LinkedIn aims to promote transparency and ensure the safety of its users.

Shortened URLs can be susceptible to malicious activities, such as phishing attacks or the distribution of malware. Without the ability to see the full URL, LinkedIn users have no way to verify the destination of the link and may unknowingly expose themselves to potential threats.

LinkedIn's Anti-Spam Measures

To protect its users from spam and suspicious activities, LinkedIn has implemented various measures to detect and filter out shortened URLs. When a user attempts to share a shortened URL on LinkedIn, the platform automatically expands the URL to show the full address and provide users with the necessary information to assess the credibility of the link.

Furthermore, LinkedIn's algorithms analyze the content of shared URLs and may flag or remove links that are deemed spammy or potentially harmful. This proactive approach helps to maintain the integrity of the platform and preserve the trust of its users.

Benefits of Using Full URLs on LinkedIn

By using full, unshortened URLs on LinkedIn, users can take advantage of several benefits:

  1. Transparency: Full URLs provide transparency, allowing users to see the website they are being directed to before clicking on the link.
  2. Trustworthiness: Displaying the full URL builds trust and credibility, as users can verify the legitimacy of the website they are visiting.
  3. Security: Avoiding shortened URLs helps to protect users from potential security threats, as they can assess the safety of the destination before accessing it.
  4. Enhanced User Experience: Full URLs can provide additional information about the content of the link, giving users a better understanding of what to expect.

In conclusion, LinkedIn takes a cautious approach towards shortened URLs, prioritizing user safety and maintaining the integrity of the platform. By encouraging the use of full, unshortened URLs, LinkedIn aims to provide transparency, trustworthiness, and enhanced security for its users.

Official Guidelines

When it comes to shortening URLs on LinkedIn, the platform does not provide an official URL shortening service. However, there are guidelines and best practices that can be followed to ensure that URLs are clean and user-friendly.

1. Keep URLs concise and relevant

When including URLs in your LinkedIn posts, it is important to keep them concise and relevant to the content. Long, convoluted URLs can be confusing to readers and may deter them from clicking on the link. Make sure your URL accurately reflects the destination page.

2. Use a reliable URL shortening service

While LinkedIn does not offer its own URL shortening service, there are plenty of reliable and widely used URL shorteners available online. These services not only shorten URLs but also provide analytics and data tracking, allowing you to measure the effectiveness of your links.

Some popular URL shorteners include Bitly, TinyURL, and These platforms make it easy to create shorter, more shareable URLs that can be easily shared on LinkedIn and other social media platforms.

3. Add a context to your shortened URLs

When including shortened URLs in your LinkedIn posts, it is helpful to provide some context or a brief description of the link. This can help your audience understand why they should click on the link and what they can expect to find on the destination page.

For example, instead of simply sharing a shortened URL like "", you can provide a more informative message like "Check out this insightful article on LinkedIn marketing:". This not only improves the user experience but also increases the chances of engagement with your content.

4. Avoid using URL shorteners excessively

While URL shortening services can be useful, it is important to use them sparingly and only when necessary. LinkedIn provides ample space for your content, including URLs, so try to use the full URL when it makes sense.

If you find yourself frequently needing to shorten URLs, consider revising your content or using other techniques, such as hyperlinking anchor text, to make your links more visually appealing and professional.

Pros Cons
Shorter, cleaner URLs Potential loss of trust due to unfamiliar shortened URLs
Data tracking and analytics Increased risk of broken or expired links
Better user experience Lack of control over the destination URL and potential for abuse

Best Practices

When it comes to shortening URLs on LinkedIn, it is important to follow best practices to ensure that your links are effective and professional. Here are some tips to keep in mind:

  • Choose a reliable URL shortening service: There are many URL shortening services available, so make sure to choose one that is trustworthy and has a good reputation.
  • Keep it simple: When creating shortened URLs, try to keep them as simple and concise as possible. Use meaningful keywords or phrases that accurately describe the content of the link.
  • Avoid using too many special characters: Special characters can sometimes cause issues with URL rendering, so it is best to avoid using them when creating shortened URLs.
  • Test your shortened URLs: Before sharing your shortened URLs on LinkedIn, make sure to test them to ensure that they work properly and redirect to the correct page. This will help avoid any potential issues or broken links.
  • Create custom URLs when possible: Some URL shortening services allow you to create custom URLs, which can be more memorable and easier to share. Take advantage of this feature if it is available.
  • Be cautious with third-party links: If you are sharing a URL that redirects to a third-party site, make sure to check that it is safe and relevant to your audience. Avoid sharing links that may be perceived as spam or potentially harmful.
  • Track and analyze your shortened URLs: Many URL shortening services offer analytics features that allow you to track the performance of your shortened links. Take advantage of these tools to gain insights into how your links are being used and to measure their effectiveness.

By following these best practices, you can ensure that your shortened URLs on LinkedIn are professional, effective, and provide value to your audience.

Compliance with LinkedIn's Policies

When it comes to sharing URLs on LinkedIn, it is important to understand and comply with LinkedIn's policies. LinkedIn does not shorten URLs automatically, but users can choose to use third-party URL shortening services if they prefer shorter links.

Why should you comply with LinkedIn's policies?

Complying with LinkedIn's policies is crucial to maintain a professional and trustworthy presence on the platform. Non-compliance may result in account suspension or other penalties.

LinkedIn's stance on URL shortening

LinkedIn allows the use of URL shorteners; however, users should exercise caution when using them. It's important to ensure that the shortened URLs are not used for malicious or deceptive purposes.

Best practices for using shortened URLs on LinkedIn:

  1. Ensure the destination of the URL is relevant and reliable.
  2. Avoid using URL shorteners for spamming or misleading purposes.
  3. Use reputable URL shortening services that provide protection against malware or phishing attacks.
  4. Monitor the performance of your shortened URLs for any abnormalities or suspicious activities.

By complying with LinkedIn's policies and using shortened URLs responsibly, you can enhance your professional reputation and maintain a positive presence on the platform.

Case Studies: Shortened URLs on LinkedIn

LinkedIn is a popular platform for professionals to connect, network, and share content. One common question that arises is whether LinkedIn shortens URLs when users post links to external websites. Let's explore a few case studies to understand how LinkedIn handles URLs.

Case Study 1: Direct Link

In this case, a user posts a direct link to an article on their LinkedIn profile. When other users click on the link, it takes them directly to the article's web page without any URL shortening. LinkedIn does not modify or shorten the URL.

Case Study 2: Shared Article

LinkedIn also provides a feature to share articles directly from external websites. In this case, when a user clicks the "Share" button on an article, LinkedIn generates a preview with a shortened URL. This shortened URL redirects users to the original article's web page.

Overall, LinkedIn does shorten URLs in certain scenarios, such as when users share articles from external websites. However, when users post direct links on their profiles, LinkedIn does not modify or shorten the URLs. It's essential for users to be aware of these differences and adjust their sharing strategies accordingly on the platform.

Success Stories

LinkedIn is a platform that primarily focuses on professional networking. However, it has also been instrumental in helping individuals and businesses achieve success by providing various features and tools.

One of the key features of LinkedIn is the ability to share content, including articles and blog posts. By using LinkedIn's URL shortening feature, users can easily share their content in a concise and easy-to-read format.

This feature is particularly useful for individuals and businesses who want to promote their content on social media platforms or through email marketing campaigns. By shortening URLs, they can attract more attention and increase the likelihood of click-throughs to their website or blog.

For example, a marketing professional might create a LinkedIn post promoting their latest blog post. By using the URL shortening feature, they can make the post more visually appealing and easier to read. This can result in increased engagement and more traffic to their website.

In addition to content promotion, LinkedIn's URL shortening feature can also be used to track the performance of different marketing campaigns. By creating unique, shortened URLs for each campaign, businesses can easily determine which campaigns are driving the most traffic and conversions.

Overall, LinkedIn's URL shortening feature offers numerous benefits for individuals and businesses looking to achieve success. By leveraging this feature, users can enhance their content promotion efforts, increase engagement, and track the performance of their marketing campaigns.

  • Enhances content promotion efforts
  • Increases engagement
  • Tracks performance of marketing campaigns

Lessons Learned

During my research on LinkedIn and its URL shortening capabilities, I have learned some valuable lessons:

1. Use LinkedIn's Built-in Shortening Feature

LinkedIn does not have a built-in URL shortening feature for its URLs. If you need to share a long URL on LinkedIn, it is recommended to use an external URL shortening service, such as Bitly or TinyURL, to create a shortened link.

2. Customize Your Shortened URLs

When utilizing an external URL shortening service, take advantage of their customization options. Many services allow you to create custom, memorable URLs that can further enhance your brand or message. Customized URLs are more user-friendly and can be easily shared across different platforms.

3. Be Mindful of Link Trustworthiness

Shortened URLs can sometimes be associated with spam or malicious content, and users may be cautious about clicking on them. It is important to ensure that the content you are linking to is trustworthy and relevant to avoid any potential concerns or loss of credibility. Additionally, including a clear description or context for the shortened URL can help build trust with your audience.

4. Track and Analyze Your Shortened URLs

Using an external URL shortening service often comes with the added benefit of analytics and tracking tools. Take advantage of these features to gather valuable data on your shortened URLs' performance. This data can help you understand the effectiveness of your sharing strategies and optimize your future campaigns.

In conclusion, while LinkedIn does not have a native URL shortening feature, it is important to leverage external services to create shorter and more manageable links. Additionally, being mindful of trustworthiness and utilizing analytics can help optimize your LinkedIn sharing efforts.

Impact on Engagement

Shortening URLs on LinkedIn does have an impact on user engagement. When a URL is shortened, it becomes more visually appealing and takes up less space, making it easier for users to read and click on.

Shortened URLs also increase the chances of users clicking on them, leading to higher click-through rates. This can result in increased engagement metrics such as likes, comments, and shares, as more users are exposed to the content being shared.

Additionally, shortened URLs can make it easier to track and analyze the effectiveness of a particular LinkedIn post or campaign. By using analytics tools, marketers can monitor the click-through rates and conversions associated with shortened URLs, allowing them to gain insights into the content that resonates most with their audience.

Overall, shortening URLs on LinkedIn can positively impact engagement by making links more visually appealing, increasing click-through rates, and providing valuable data for analysis and optimization.

Final Thoughts

In conclusion, LinkedIn does not have a built-in feature to shorten URLs. However, there are external services and tools available that can be used to shorten URLs before sharing them on LinkedIn. By using these services, you can make your URLs more concise and user-friendly, which can be beneficial for sharing links on LinkedIn or any other platform.

Shortening URLs can help improve the aesthetics of your posts and make them look cleaner. Additionally, shorter URLs are easier to remember and can potentially attract more clicks and engagement from your target audience. It's important to note that while shortened URLs can be convenient, they may also raise concerns about the credibility and security of the shared links. Thus, it's crucial to ensure that shortened URLs are from trusted sources and do not lead to any malicious or spammy content.

Overall, if you feel the need to have shorter URLs on LinkedIn, you can explore the various URL shortening services available online to accomplish this goal. Just make sure to weigh the potential benefits against any potential risks before implementing any changes to your URL strategy on LinkedIn or any other professional networking platform.


In conclusion, it is clear that LinkedIn does indeed shorten URLs. This feature allows users to share links in a more concise and aesthetically pleasing format. Shortened URLs can be generated for any page on the LinkedIn platform, including personal profiles, company pages, articles, and job postings. By shortening URLs, LinkedIn makes it easier for users to share and promote their content on other platforms, such as social media sites or email campaigns.

The ability to shorten URLs on LinkedIn is a valuable tool for professionals looking to enhance their online presence and increase the visibility of their content. It can be particularly useful for individuals who regularly share links to their LinkedIn profile or specific pages on the platform. With a shorter, more streamlined URL, users can make their links more memorable and clickable, potentially leading to increased engagement and connections.

Benefits of LinkedIn Shortened URLs

  • Shortened URLs are easier to share and remember.
  • Shortened URLs can be customized to include relevant keywords or branding.
  • Shortened URLs can be more aesthetically pleasing and professional-looking.
  • Shortened URLs can potentially increase click-through rates and engagement.

Potential Drawbacks of LinkedIn Shortened URLs

  • Users may not recognize shortened URLs and be hesitant to click on them.
  • If the link shortening service used by LinkedIn goes down or experiences technical issues, the shortened URLs may not work.
  • Shortened URLs may be perceived as spammy or suspicious by some users.
  • Long URLs that are already short enough may not benefit from being shortened on LinkedIn.

In summary, LinkedIn's URL shortening feature provides users with a convenient way to share and promote their content on the platform. While there are potential drawbacks to using shortened URLs, the benefits, such as increased visibility and click-through rates, outweigh these concerns for most professionals. Ultimately, the decision to utilize LinkedIn's URL shortening feature depends on the specific goals and preferences of each user.


Does LinkedIn shorten URLs?

Yes, LinkedIn does offer a URL shortening feature.

How can I shorten a URL on LinkedIn?

To shorten a URL on LinkedIn, you can use the built-in URL shortening tool. When you compose a post or message, you'll see a chain icon in the text editor. Click on it, and you'll be able to paste your long URL and generate a shortened version.

Is there a character limit for LinkedIn shortened URLs?

Yes, the character limit for LinkedIn shortened URLs is 25 characters.

Why would I want to use a shortened URL on LinkedIn?

Using a shortened URL on LinkedIn can make your post or message look cleaner and more professional. It also saves space, which can be especially useful in situations where you have a limited number of characters available.

Can I track the performance of my LinkedIn shortened URLs?

LinkedIn does not provide built-in analytics for shortened URLs. However, you can use third-party URL shortening services that offer tracking and analytics features, and then share those shortened links on LinkedIn.

Does LinkedIn provide a URL shortening feature?

Yes, LinkedIn does offer a URL shortening feature for its users.