Does bitly pay - The Ultimate Guide to Earning Money with Bitly Links

Published on September 26, 2023

With the increasing popularity of the internet and the growing need for online marketing, businesses are constantly looking for ways to improve their online presence and increase their reach. One effective way to do this is by using link shortening services like Bitly. But the question remains, is Bitly a paying platform?

Bitly is a widely used link shortening service that allows users to shorten long URLs and share them more easily. It provides a simple and convenient way to create shortened links, making it easier for businesses and individuals to share content on social media, in emails, or on websites. But when it comes to the question of whether Bitly is a paying platform, the answer is not as straightforward.

While Bitly offers many features for free, such as link analytics and customization options, it also offers a paid subscription plan called Bitly Enterprise. This plan is designed for businesses and organizations that require additional features and support. With the Bitly Enterprise plan, users can enjoy benefits like advanced analytics, branded domains, and dedicated customer support.

So, while Bitly does offer a free service that can be used by anyone, it also provides a paying platform for those who require more advanced features and support. Whether or not to pay for Bitly depends on your specific needs and the scale of your online marketing efforts. Nevertheless, Bitly remains a valuable tool for businesses and individuals looking to improve their online presence and make their URLs more shareable.

What is Bitly?

Bitly is a popular URL shortening service that allows users to create shortened, more manageable links. It is widely used by individuals, businesses, and organizations to share links on various platforms, such as social media, emails, and websites.

With Bitly, you can easily shorten long and complex URLs into shorter, more user-friendly links. This makes it convenient for sharing links in situations where character limits or aesthetics are a concern.

Bitly also offers additional features and analytics that allow you to track the performance of your links. You can view statistics on clicks, geographic location, and referral sources, providing valuable insights into the effectiveness of your link-sharing efforts.

While Bitly is free to use, there is also a paid version, Bitly Enterprise, which offers advanced features and customization options for businesses and organizations. The paid version provides additional branding and domain customization, as well as more in-depth analytics and reporting capabilities.

Overall, Bitly is a versatile tool that can be used by individuals and businesses alike to create and track shortened links, improving the efficiency and effectiveness of their online sharing efforts.

How does Bitly work?

Bitly is a URL shortening platform that allows users to shorten long URLs into shorter, more manageable links. When a user enters a long URL into Bitly, the platform generates a unique, shortened URL, also known as a bitlink.

When someone clicks on a bitlink, they are redirected to the original, long URL. This process is seamless and helps save space, especially on platforms like social media where character count is limited.

Bitly also offers additional features and analytics for users. Users can track the number of clicks their bitlinks receive, as well as the geographic location and referral source of the clicks. This allows users to gain insights into their audience and measure the success of their campaigns.

Overall, Bitly provides a convenient and efficient way to share and track links, making it a valuable tool for businesses, marketers, and individuals alike.

Key features of Bitly

Bitly is a powerful URL shortening service that offers several key features to its users.

  • URL Shortening: Bitly allows users to shorten long URLs into shorter, more compact links. This is especially useful for sharing links on social media platforms like Twitter, where character limits are imposed.
  • Link Tracking: Bitly provides detailed analytics and tracking tools that allow users to monitor the performance of their shortened links. Users can track clicks, geographic location of clicks, referral sources, and more.
  • Customization: Bitly allows users to customize their shortened links with their own branded domain. This helps to build brand recognition and trust among users.
  • Link Management: Bitly provides users with a centralized dashboard where they can manage all their shortened links. This makes it easy to organize, archive, and categorize links for easy access and sharing.
  • Integration: Bitly can be seamlessly integrated with other popular tools and platforms such as social media management tools, content management systems, and marketing automation platforms. This allows for efficient link sharing and tracking across various channels.
  • Security: Bitly offers security features such as link expiration and password protection. Users can ensure that their shared links are only accessible for a specified period or to authorized individuals.

With these key features, Bitly provides users with a comprehensive URL management solution that is not only convenient but also helps to optimize link sharing and tracking for various purposes.

Pricing plans

Bitly offers a range of pricing plans to meet the needs of different users.

Bitly provides both free and paid plans. The free plan is suitable for individuals or small businesses looking to shorten and track their links. With the free plan, users have access to basic link analytics and the ability to create custom short links.

For those requiring more advanced features and tools, Bitly offers a paid plan called Bitly Enterprise. This plan is designed for businesses and organizations with higher link volume and more specific tracking and analytics needs. The Bitly Enterprise plan includes additional features such as custom branded links, advanced analytics, and integration options with other marketing tools.

Free Plan

The free plan offered by Bitly includes:

  • Basic link analytics
  • Custom short links

Bitly Enterprise

The Bitly Enterprise plan includes all the features of the free plan, as well as:

  • Advanced link analytics
  • Custom branded links
  • Integration options with marketing tools

Bitly offers competitive pricing for its paid plans, making it a suitable choice for both individuals and businesses looking to enhance their link tracking and management capabilities.

Free features

As an URL shortening service, Bitly offers a range of free features that cater to the needs of its users. While there are paid plans available, Bitly does provide several valuable features at no cost.

Link shortening

The core functionality of Bitly is the ability to shorten URLs. Whether you have a long, complicated link or a lengthy UTM parameter, Bitly allows you to create a concise and easily shareable link. This feature is completely free to use, and you can generate as many shortened links as you need.

Link analytics

Another free feature offered by Bitly is link analytics. Once you have shortened a URL using Bitly, you gain access to information about various metrics related to that link. This includes the number of clicks, the platforms used by the clickers, and the geographical locations of your audience. You can use this data to evaluate the performance of your links and make informed decisions about your marketing strategies.

In addition to these features, Bitly also provides users with the ability to customize their shortened links, track click-through rates, and view traffic sources - all without having to pay for a subscription. These free features make Bitly a valuable tool for anyone looking to optimize their online presence and track the performance of their links.

Free Features Paid Features
Link shortening Custom branded domains
Link analytics Advanced analytics
Customized links API access
Click-through rate tracking Team collaboration
Traffic source tracking Integration with other tools

Subscription benefits

Bitly does offer a paid subscription that comes with several benefits for users. Here are some of the advantages of a Bitly subscription:

1. Customized URLs: When you pay for a Bitly subscription, you have the option to create your own custom URLs. This allows you to have unique and memorable links that better represent your brand or business.

2. Advanced analytics: With a paid Bitly subscription, you gain access to more detailed analytics about your links. This includes information on click-through rates, geographic data, and referrals. These insights can help you better understand your audience and optimize your link-sharing strategy.

3. Enhanced security: Paying for a Bitly subscription also provides you with added security features. This includes the ability to set expiration dates for your links, password protection, and the option to manage access permissions for your links.

4. Collaboration and team management: If you work with a team, a Bitly subscription allows you to collaborate more effectively. You can easily share links with team members, assign roles and permissions, and track their activity on Bitly.

5. Integration with other tools: Bitly offers integrations with various third-party tools and platforms, such as social media scheduling tools and analytics platforms. This makes it easier for you to incorporate Bitly into your existing workflows and maximize its benefits.

Overall, paying for a Bitly subscription provides you with additional features and functionalities that can help you make the most out of the platform and improve your link management and tracking capabilities.

Who should use Bitly?

Bitly is a powerful link management platform that provides a variety of features for different types of users. Whether you are an individual, a small business owner, a social media manager, or a large enterprise, Bitly can be beneficial for you.

For individuals, Bitly offers the ability to shorten and customize links, making them more visually appealing and shareable. Additionally, Bitly provides analytics and tracking tools that allow individuals to gain insights into the performance of their links.

Small business owners can benefit from Bitly's link management capabilities to improve their online presence and drive more traffic to their websites. By shortening and customizing links, small businesses can create branded and memorable URLs that are more likely to be clicked by their target audience.

Social media managers can leverage Bitly to optimize their social media marketing efforts. By using Bitly, they can track the performance of their social media posts and identify the most effective strategies for engaging their audience. This allows social media managers to adjust their content and posting strategies accordingly.

Large enterprises that deal with a high volume of links can benefit from Bitly's link management platform. Bitly provides enterprise-level features like advanced analytics, link routing, and data integration capabilities. This allows large businesses to streamline their link management processes and improve efficiency.

In conclusion, Bitly is suitable for a wide range of users, including individuals, small business owners, social media managers, and large enterprises. Whether you are looking to improve your online presence, optimize your social media marketing efforts, or streamline your link management processes, Bitly has the features and capabilities to meet your needs.

Benefits of using Bitly

Bitly is a powerful URL shortening tool that brings several benefits to its users. Here are some of the advantages of using Bitly:

  • Shortened and memorable URLs: Bitly allows you to take long and complex URLs and transform them into shorter and more memorable links. This can be particularly useful when sharing links on social media platforms or in any situation where space is limited.
  • Trackable links: Bitly provides detailed analytics for each shortened link you create. This means you can track how many people clicked on your link, where they came from, and when they clicked. This data can help you measure the effectiveness of your marketing campaigns and make informed decisions based on the insights you gather.
  • Customizable links: Bitly offers the ability to customize the ending of your shortened URLs. You can choose your preferred branded domain or create a unique link that reflects your brand or campaign. This can help improve brand recognition and trust among your audience.
  • Link management: Bitly provides a user-friendly interface that allows you to organize and manage your shortened links efficiently. You can categorize your links, organize them in folders, and access them from anywhere using Bitly's mobile app or web interface.
  • Integration with other platforms: Bitly can be easily integrated with other popular platforms and tools such as social media management tools, email marketing platforms, and content management systems. This integration makes it seamless to share and track your links across multiple channels.

By leveraging the capabilities of Bitly, users can enjoy these benefits and optimize their link-sharing strategies for better engagement and performance.

How to sign up for Bitly

To sign up for Bitly, you will need to visit their website and follow a few simple steps. First, go to the Bitly homepage and click on the "Sign Up" button located at the top right corner of the page. This will take you to the registration page.

On the registration page, you will need to provide your email address, username, and password. Make sure to choose a strong password to ensure the security of your account. Bitly also offers the option to sign up using your Google or Facebook account if you prefer.

After providing the necessary information, click on the "Sign Up" button to create your Bitly account. Once you have successfully signed up, you will be able to access all the features that Bitly has to offer.

It's important to note that creating a Bitly account is free of charge. While Bitly does offer paid plans with additional features, signing up for a basic account does not require any payment.

In conclusion, signing up for Bitly is a quick and easy process. Simply visit their website, enter your information, and start using Bitly to shorten and customize your URLs. Sign up today and begin enjoying the benefits of this powerful link management platform.

Create an account

If you want to start using Bitly, you will need to create an account. The process is simple and straightforward, and it doesn't cost you anything to sign up.

Here's how you can create an account on Bitly:

  1. Visit the Bitly website.
  2. Click on the "Sign Up" button located at the top right corner of the page.
  3. Fill in the required information, including your name, email address, and password.
  4. Read and accept the terms of service and privacy policy.
  5. Click on the "Create Account" button.
  6. A confirmation email will be sent to the email address you provided. Open the email and click on the verification link to verify your account.
  7. Once your account is verified, you can start using Bitly to shorten, share, and track your links.

Remember, creating an account on Bitly is free of charge. However, if you wish to access additional features and data analytics, Bitly offers paid plans for businesses and individuals.

Verify your email

When using Bitly, it is important to verify your email address. This step is necessary for security purposes and to ensure that your account is valid and active.

Verifying your email address is a simple process. Once you have signed up for an account on Bitly, you will receive an email with a verification link. Clicking on this link will confirm that the email address you provided during registration belongs to you.

Why does Bitly require email verification?

There are several reasons why Bitly requires users to verify their email address. Firstly, it helps to prevent spam and fraudulent activity on the platform. By verifying your email, Bitly can ensure that only legitimate users are accessing their services.

Additionally, verifying your email allows Bitly to communicate with you effectively. They can send important updates, notifications, and account information directly to your email address. This helps to keep you informed and ensures that you don't miss any important information.

The benefits of verifying your email on Bitly

Verifying your email on Bitly comes with several benefits. Firstly, it enhances the security of your account. By confirming that the email address belongs to you, Bitly can prevent unauthorized access to your account and protect your personal information.

Furthermore, verifying your email allows you to access additional features and services on Bitly. Some features may only be available to verified users, so by completing the email verification process, you can unlock these extra functionalities.


To ensure a smooth and secure experience on Bitly, it is important to verify your email address. This process helps to prevent spam, protect your account, and grant access to additional features. Make sure to click on the verification link sent to your email after signing up on Bitly to complete the email verification process.

Set up your profile

When you join Bitly, one of the first steps you need to take is setting up your profile. This is an important part of the process, as it helps to personalize and customize your Bitly experience.

Setting up your profile is simple and straightforward. Here's what you need to do:

  1. Sign up for a Bitly account if you haven't already done so. The sign-up process is free and can be completed in just a few minutes.
  2. Once you have signed up, you will need to provide some basic information to create your profile. This may include your name, email address, and password. Don't worry, Bitly takes privacy and security seriously.
  3. After you have entered your information, you will be prompted to customize your profile. This can include uploading a profile picture, adding a bio or description, and selecting your preferred settings.
  4. Take some time to explore the various features and settings available to you. Bitly offers a range of options to help you optimize your links and track their performance. You can customize your link aliases, create branded links, and even add UTM parameters.
  5. Once you have set up your profile, you're ready to start using Bitly! You can begin shortening and sharing links, tracking their performance, and gaining insights into your audience.

Remember, setting up your profile is an important step, as it allows Bitly to provide you with a tailored experience and helps you make the most of the platform. So, don't skip this crucial step and take the time to personalize your Bitly profile.

Alternatives to Bitly

If you are looking for a different URL shortening platform, there are several alternatives to Bitly that you can consider. While Bitly remains a popular choice, it is always good to explore other options:

1. Pay-per-Click Alternatives

If you are looking for a paid URL shortening platform, there are several pay-per-click alternatives available. These platforms allow you to earn money for every click on your shortened links. Some popular pay-per-click alternatives to Bitly include,, and Link Shrink.

2. Free Alternatives

If you are looking for a free URL shortening platform, there are several options available that offer similar features to Bitly. Some popular free alternatives include TinyURL,, and These platforms allow you to shorten URLs without any cost and track basic analytics.

Before choosing an alternative to Bitly, it is important to consider your specific needs and requirements. Pay-per-click alternatives are best for those looking to monetize their links, while free alternatives are suitable for those on a budget. Additionally, you should also consider the ease of use, analytics capabilities, and integration options of each platform before making a decision.


Is Bitly a paid platform?

Yes, Bitly offers both free and paid plans for its users.

What are the pricing options for Bitly?

Bitly offers three pricing plans: Basic, Premium, and Enterprise. The Basic plan is free, while the Premium and Enterprise plans have different pricing options depending on the user's needs.

What features are included in the free plan of Bitly?

The free plan of Bitly includes essential features such as link shortening, click tracking, and basic analytics.

Are there any limitations on the free plan of Bitly?

Yes, the free plan of Bitly has some limitations, including a limit on the number of links that can be created and a limited number of link clicks tracked per month.

What additional features does the Premium plan of Bitly offer?

The Premium plan of Bitly offers advanced features such as branded and custom links, enhanced analytics, integration with third-party apps, and more.

Is Bitly a paid platform?

Yes, Bitly offers both free and paid plans. The free plan includes basic link shortening and tracking features, while the paid plans offer additional advanced analytics and customization options.

How much does Bitly's paid plan cost?

Bitly's paid plans offer different pricing tiers depending on the needs of the user. The prices start at $29 per month and go up to custom enterprise pricing for larger organizations. It's best to visit Bitly's website for the most accurate and up-to-date pricing information.

What are the advantages of upgrading to Bitly's paid plan?

Upgrading to Bitly's paid plan has several advantages. It unlocks advanced analytics and reporting features, allows for customization of shortened links with branded domains, and provides access to API integrations for seamless integration with other tools and platforms. Additionally, paid users receive priority support for any issues or questions they may have.

Can I try out Bitly's paid features before committing to a plan?

Yes, Bitly offers a 14-day free trial for their paid plans. This trial period allows users to explore and test out the additional features and functionalities of the paid plan before deciding whether to commit to a subscription. It's a great way to see if the paid features align with your needs and requirements.