Discover the Power of Google Short URL for Effortless Web Navigation and Enhanced User Experience

With the proliferation of the internet, web addresses have become longer and more complex. Often, these lengthy URLs can be difficult to remember or share with others. This is where short URLs come in handy. A short URL is a condensed version of a web address that redirects users to the original link. These short addresses are easier to remember and can be shared more efficiently.

Google, being the most popular search engine on the web, has its own URL shortening service called "goo.gl". This service allows users to create shortened versions of long URLs, making it easier to share links with others. The process of creating a short URL in Google search is simple and straightforward.

To create a short URL in Google search, simply visit the "goo.gl" website and paste your desired long web address into the provided box. Google will then generate a shortened version of the URL for you to use. This short link can be copied and pasted anywhere, such as in emails, social media posts, or instant messages. When someone clicks on the short URL, they will be redirected to the original long link.

Short URLs in Google search can be incredibly useful for a variety of purposes. They can be used to share articles, blog posts, videos, or any other online content you want others to access quickly and easily. Additionally, short URLs can also be used for tracking purposes. By creating a unique short URL for each platform you share your content on, you can track how many clicks each link receives and analyze the effectiveness of your marketing efforts.

What is a short URL

A short URL is a condensed version of a longer web address. It is a way to make lengthy URLs more manageable and easier to share. Short URLs are widely used on the internet, especially in social media platforms and search engine results.

Short URLs are created by using a link shortening service or a URL shortener. These services take a long URL and generate a shorter, more concise version that redirects to the original address upon clicking. This allows users to share links in a more compact and visually appealing way.

Search engines like Google also employ short URLs in their search results. When you perform a search, Google may display a short URL for each search result, making it easier for users to determine the source of the information.

Short URLs play a significant role in enhancing user experience on the web. They provide a neat and tidy appearance, making it easier to read and remember. This can help attract more clicks and engagement with the content being shared.

However, it's important to note that short URLs can also pose security risks. Since they hide the actual destination, users may be more susceptible to phishing attacks or malicious websites. It's always advisable to exercise caution when clicking on any unknown or suspicious short URLs.

In conclusion, a short URL is a concise version of a web address that is easier to share and remember. It is commonly used across the internet, including social media platforms and search engine results, to provide a more visually appealing and user-friendly experience. However, users should remain cautious and verify the source before clicking on any short URL.

Short URLs in Google search

Google search is a widely used search engine on the internet that allows users to find information on various topics. When searching for something on Google, you may notice that the search results often include a list of short URLs.

A short URL, also known as a shortened link or address, is a condensed version of a longer URL. It is typically created to make the URL more concise and easier to share. Short URLs are commonly used in social media posts, emails, and other online platforms where character limits may be a concern.

In the context of Google search, short URLs are generated to provide users with a quick and convenient way to access the desired webpage. Instead of displaying the full URL, Google displays a shortened version that starts with "https://goo.gl/". This short URL redirects to the actual webpage when clicked.

Google uses its own URL shortening service, called Google URL Shortener, to generate these short URLs. The service automatically takes the original URL and creates a shorter version of it. This allows users to see the relevant information in the search results without being overwhelmed by long and complex URLs.

Creating a short URL in Google search is as simple as conducting a search. When you search for something on Google, the search results will include a list of webpages. Each webpage will have a title, a brief description, and a short URL. You can click on the short URL to directly access the webpage.

Short URLs in Google search provide a convenient way for users to quickly access relevant webpages. They help to streamline the search experience by presenting users with concise information and eliminating the need to manually type or copy and paste long URLs.

How to create a short URL

Creating a short URL can be useful in various situations, such as sharing a link on social media or sending it via messaging platforms. Google search allows users to generate a shorter version of a website address, making it more convenient to share and remember.

To create a short URL using Google search, follow these steps:

Step 1: Open Google search

Open your web browser and go to the Google search engine.

Step 2: Enter the website address

In the Google search bar, enter the full URL of the webpage you want to shorten. For example, "https://www.examplewebsite.com/blog/article".

Step 3: Copy the short URL

After searching, Google search will display a short version of the entered URL under the search bar. Click on the "Copy link" button next to it to copy the short URL.

Step 4: Use the short URL

Once you have copied the short URL, you can paste it wherever you want to share it, whether it's in an email, a tweet, or a text message.

Keep in mind that the short URL generated by Google search is specific to that search session and may expire over time. For a more permanent and customizable short URL, you can use URL shortening services like Bitly or TinyURL.

Creating a short URL using Google search is a quick and easy way to share website links in a more compact and convenient format.

Choose a reliable URL shortener

When it comes to shortening web addresses, there are plenty of options available on the Internet. However, not all URL shorteners are created equal. It is essential to choose a reliable service that provides a secure and efficient way of shortening links.

Why use a URL shortener?

In today's fast-paced world, long and cumbersome URLs can be unappealing and difficult to share. They take up unnecessary space and can be challenging for users to remember or type correctly. A URL shortener simplifies the process by converting the lengthy link into a shorter, more concise version.

Benefits of using a reliable URL shortener

1. Security: One of the primary concerns when sharing links is the potential risk of malware or malicious content. A trusted URL shortener ensures that the original link is thoroughly scanned and protected, reducing the chances of users being directed to harmful websites.

2. Analytics: Some URL shorteners provide detailed analytics, allowing users to track the performance of their shortened links. This feature can be extremely helpful for businesses, marketers, or anyone looking to monitor the popularity and effectiveness of their shared content.

3. Customization: Most reputable URL shorteners offer customization options, allowing users to choose a unique shortened URL. This customization can enhance brand recognition and make the links more aesthetically pleasing.

Google is a well-known search engine that offers its own URL shortener service called "goo.gl." However, as of March 2019, Google has announced the discontinuation of this service, and users are encouraged to find alternative URL shorteners.

When selecting a URL shortener, it is crucial to consider factors such as reliability, speed, ease of use, and the features provided. Reading reviews and conducting research can help in making an informed decision. Some popular and dependable URL shorteners include Bit.ly, TinyURL, and Ow.ly.

In conclusion, a reliable URL shortener is essential in today's digital landscape. The right service ensures the safety of shared links, provides valuable analytics, and allows for customization. With many options available, it is important to choose a trusted URL shortener to enhance the web browsing experience.

Sign up for an account

If you want to create a short URL or link in Google search, you will need to sign up for a Google account. Having an account allows you to take advantage of various features and services offered by Google on the web.

Creating a Google account is easy and free. Simply go to the Google homepage on the internet and click on the "Sign in" button, located at the top right corner of the page. You will then be redirected to the sign-in page, where you can either sign in with an existing account or create a new one.

To create a new account, click on the "Create account" link, which is located below the sign-in form. You will be prompted to enter your personal information, such as your first and last name, desired email address, and password. Make sure to choose a strong and secure password to protect your account.

After providing the necessary information, click on the "Next" button. You may be asked to verify your phone number or alternate email address for added security. Once you complete the verification process, your Google account will be created.

With your Google account, you will have access to various Google services, including Google search. This means you can create and share short URLs or links using Google's URL shortener. Simply copy the long URL or web address you want to shorten, go to the Google URL shortener website, and paste the URL into the provided field. Google will then generate a short URL for you to use.

By signing up for a Google account, you can harness the power of the internet and take advantage of Google's vast array of tools and services, including the ability to create and share short URLs or links using their URL shortener.

Enter the long URL

In the world of search engines and the vastness of the internet, the URL is the address for a specific webpage or resource. The long URL is the full address of a webpage. However, in some cases, long URLs can be complex and difficult to remember or share. This is where a short URL comes into play.

A short URL is a condensed version of a long URL that is easier to share and remember. When you search for something on Google, you may have noticed that some of the search results have a short URL displayed below the title. These URLs are created by Google and offer a simplified way to access the webpage or content.

To create a short URL in Google search, you don't need any special tools or programs. Simply search for the long URL you want to shorten and click on the "Share" button below the search result. This will generate a short URL that you can copy and share with others.

The short URL will typically begin with "https://goo.gl/" followed by a unique combination of letters and numbers. This shortened link will redirect users to the original webpage when clicked on.

Using short URLs can be beneficial in a variety of situations. For example, if you want to share a webpage or article with others, a short URL makes it easier to copy and paste into emails, text messages, or social media posts. Additionally, short URLs can be helpful for tracking clicks and monitoring the popularity of a specific link.

In conclusion, a short URL in Google search is a simplified version of a long URL that is easier to share and remember. Google provides a user-friendly way to create short URLs for any webpage, making it convenient for users to navigate the web and share resources with others.

Customize the short URL

When using the Google search engine, you may come across a short URL generated by Google to quickly direct you to a particular web address. However, did you know that you can customize these short URLs to make them more user-friendly and memorable?

Customizing the short URL allows you to create a link that reflects the content or purpose of the website you are sharing. It can also help make the URL easier to remember and share with others. Here are some steps to customize your short URL:

1. Copy the original short URL provided by Google.
2. Open a URL shortener service or a custom link shortening tool.
3. Paste the original short URL into the appropriate field.
4. Choose a custom alias or keyword that you want to include in the shortened URL.
5. Generate the new customized short URL.

After customizing the short URL, you can use it to promote your website, share it on social media, or even use it for branding purposes. However, it's important to note that the availability of certain customizations may vary depending on the URL shortener service you are using.

By customizing the short URL, you can enhance the user experience and create a more professional and memorable online presence. So why stick with a generic short URL when you can create a customized one that reflects your brand or the content of your website?

Track the performance of the short URL

Once you have created a short URL using Google search, it is important to track its performance to understand its effectiveness. Tracking the performance of a short URL allows you to analyze how well it is performing in terms of generating clicks and traffic to your website.

Google provides a built-in analytics engine called Google Analytics that can help you track the performance of your short URL. By adding a tracking code to your website, you can gather data on how users interact with your shortened link, including information such as click-through rates, demographics, and the source of the traffic.

Another way to track the performance of your short URL is by using a URL shortening service that offers analytics features. These services provide detailed insights into the number of clicks your short URL has received, the geographical location of the users, and even the devices they are using to access the link.

Tracking the performance of your short URL allows you to make informed decisions about your marketing strategies and optimize your campaigns. By analyzing the data provided by the analytics engine or the URL shortening service, you can identify which sources are generating the most traffic and tweak your marketing efforts accordingly.

By regularly monitoring and analyzing the performance metrics of your short URL, you can optimize your marketing strategies and drive more traffic to your website, ultimately increasing your online presence and achieving your business goals on the web.

Benefits of using short URLs

Using short URLs can provide several benefits for web users, search engine optimization, and overall website management. Here are some of the key advantages of using short URLs:

In summary, using short URLs offers benefits such as improved readability, better user experience, SEO advantages, enhanced shareability, branding opportunities, and easier website management. Implementing short URLs can contribute to a more efficient and effective web presence.

Easier to share

One of the main benefits of using a short URL in Google search is that it's easier to share. Instead of sharing a long and complicated web address, you can simply share a short link that redirects to the desired web page. This makes sharing links on the internet, whether it's through email, social media, or any other platform, much more convenient for both the sender and the recipient.

When you share a short URL generated by Google search, it takes up less space and is easier to remember compared to a long and complex URL. This makes it more likely that people will actually click on the link and visit the web page you want to share. Additionally, a short URL makes it easier for people to manually type in the web address if they prefer to do so.

In summary, using a short URL in Google search is a helpful way to make sharing links on the internet more convenient. It simplifies the process of sharing web addresses and increases the likelihood that people will actually visit the desired web page.

Improved appearance

Short URLs provide an improved appearance to the long and complex web addresses typically found on the internet. When conducting a search on Google or any other search engine, the displayed URLs can be quite lengthy and difficult to read. However, with the use of a short URL, the web address becomes much more concise and visually appealing.

Google's short URL service allows users to create a shortened version of a website's address, making it easier to share and remember. By simply entering the long URL into Google's search bar, the search engine automatically generates a shorter version of the link.

Benefits of a shortened URL:

• Improved readability: A long and complex URL can be difficult to read and remember. A shortened URL provides a cleaner and more user-friendly appearance.
• Easier sharing: With a shorter URL, it becomes easier to share links through various platforms such as email, social media, or messaging apps.
• Reduced clutter: Short URLs take up less space on web pages or documents, reducing clutter and improving overall aesthetics.
• Trackability: Many URL shortening services offer analytics and tracking features, allowing users to monitor the performance and engagement of their links.

In conclusion, short URLs created through Google search offer an improved appearance compared to long and complex web addresses. They provide a cleaner, more user-friendly look and make it easier to share and remember links. By using a shortened URL, users can enhance the overall experience of their internet browsing.

Increased click-through rates

Short URLs in the internet have become increasingly popular due to their ability to enhance click-through rates. When conducting a search on Google or any other search engine, users are more likely to click on a short URL rather than a long and complicated one.

By using a short URL, web addresses are condensed into a few characters, making them easier to share and remember. This simplicity results in a higher engagement and increased traffic to a website.

Google, being the leading search engine, recognizes the importance of short URLs and even provides a service to create them. By utilizing Google's URL shortener, users can transform their long web addresses into concise and attractive links.

Short URLs are especially advantageous for online marketing campaigns, social media sharing, and email communications. When embedded in a tweet or an email, a short URL appears more visually appealing and takes up less valuable space.

Moreover, short URLs provide an additional benefit of tracking click-through rates and analyzing the success of marketing efforts. With Google's URL shortener, users can access detailed analytics, monitor the number of clicks, and measure the effectiveness of their campaigns.

In conclusion, short URLs have proven to be a valuable tool in the digital world. By simplifying web addresses and enhancing their visual appeal, they contribute to increased click-through rates, better user engagement, and more efficient marketing strategies.

Best practices for creating short URLs

In the fast-paced digital world, short URLs have become a popular way to share links quickly and efficiently. When creating short URLs, it is important to follow some best practices to ensure that your links are optimized for search engines, easy to share, and have a high level of usability.

Keep it concise and descriptive

When creating a short URL, it is important to keep it concise while still providing enough information to indicate the content of the linked page. Use relevant keywords and phrases in the URL to make it more searchable and descriptive.

Avoid unnecessary words and characters

Short URLs are all about brevity, so avoid using unnecessary words and characters that can make the URL longer. Stick to the essential words and remove any filler words or unnecessary punctuation marks.

• Avoid using "and", "the", "a", or similar articles unless they are integral to the meaning of the URL.
• Exclude non-alphanumeric characters, such as underscores or hyphens, unless they are important for clarity.

Use a URL shortener service

There are several URL shortener services available on the internet, such as Bitly, TinyURL, and Google URL Shortener. These services can help you create short URLs easily and track their performance. Additionally, URL shortener services often provide additional features, such as customization options and link analytics.

Consider the target audience and platform

Take into account your target audience and the platform where the short URLs will be shared. Different platforms may have character limitations or display limitations that could affect the usability of the URL. Ensure that your short URLs are compatible with the platforms where they will be shared.

By following these best practices, you can create short URLs that are optimized for search engines, easily shareable, and user-friendly. These short URLs will help you effectively deliver your message and drive traffic to your desired destination.

Use relevant keywords

Using relevant keywords in your web address can greatly improve your search engine optimization (SEO). When creating a short URL for your website, it is important to include keywords that are relevant to your website content and the search terms people are likely to use to find your website.

A short URL is a condensed version of a website address that is easier for users to remember and type into their web browsers. When creating a short URL for a website, it is important to choose keywords that accurately describe your website and its content. This will not only make your short URL more memorable, but it will also help search engines like Google understand what your website is about and rank it higher in search results.

For example, if you have a website about gardening tips and your main keyword is "gardening", you could create a short URL like "gardeningtips.com" or "learnaboutgardening.com". Including the keyword "gardening" in your short URL will signal to search engines and users that your website is relevant to that topic.

When choosing keywords for your short URL, it is important to consider what users are likely to search for when looking for websites like yours. Think about the words and phrases that are frequently used in your industry or niche and try to incorporate them into your short URL.

In addition to using relevant keywords in your short URL, it is also important to make sure your website content is optimized for those keywords. This includes using the keywords in your page titles, headings, meta descriptions, and throughout your website copy. By using relevant keywords in your short URL and optimizing your website content, you can improve your chances of ranking higher in search engine results and driving more traffic to your website.

Avoid using special characters

When creating a short URL for your web address, it's important to avoid using special characters. Special characters such as #, %, &, ?, and + can cause issues when used in a short URL. These characters can be misinterpreted by search engines and internet browsers, leading to errors or the inability to load the webpage properly.

It is recommended to use only letters, numbers, and hyphens in your short URL. This ensures that the link is more reliable and easier to share. By keeping the URL simple and easy to understand, you increase the chances of it being correctly recognized by search engines and included in search results.

Additionally, avoid using excessive keyword stuffing in the short URL. While it may be tempting to include as many keywords as possible to optimize search engine rankings, it can appear spammy and may not be as effective in improving your web presence. Instead, focus on creating a concise and relevant URL that accurately represents the content of your webpage.

In summary, when creating a short URL for your web page, stick to using letters, numbers, and hyphens. Avoid using special characters, excessive keyword stuffing, and keep the URL simple and relevant. By following these guidelines, you can create a short URL that is easily searchable and accessible on the internet.

Keep it concise and memorable

When creating a short URL for your website or web page, it is important to keep it concise and memorable. A short URL is a condensed version of the full web address that redirects to the original page. This is useful for sharing links on social media platforms or when you want to create a memorable link for users.

Google Search provides an engine that allows users to create short URLs directly from the search results page. This feature is extremely helpful when you want to quickly share a link without having to use a separate URL shortening service. To create a short URL using Google Search, simply copy the full address of the page and paste it into the search bar. Google will then generate a shortened link that you can copy and share with others.

When choosing a short URL, it is important to make it concise so that it is easy to remember and share. Avoid using long or complex addresses, as they can be difficult to type or remember. Instead, opt for a simple and straightforward URL that accurately reflects the content of the page. This will make it easier for users to remember and navigate to the desired web address.

In addition to being concise, it is also important to make the short URL memorable. Consider using keywords or phrases that are relevant to the content of the page or website. This will help users associate the short URL with the specific topic or information they are looking for. Additionally, you can use a custom URL shortening service that allows you to personalize the link with your brand name or a unique identifier.

Overall, creating a concise and memorable short URL is essential for effectively sharing links and enhancing the user experience. By utilizing Google Search or other URL shortening services, you can create short and memorable links that are easy to share and navigate. Remember to keep the URL relevant to the content and consider using keywords or a custom identifier to make it more memorable.

Short URL maintenance

When using short URLs in the context of Google search or any other search engine, it is important to keep in mind the maintenance aspect. Short URLs are a popular way to quickly and conveniently share links on the web, but they require proper management to ensure their effectiveness.

One important aspect of short URL maintenance is checking for broken links. As the internet is constantly evolving, web pages can change or get removed over time. It is crucial to regularly verify that the short URL leads to the intended destination. Tools like Google's Webmaster Console can help in identifying broken links and taking appropriate action.

Another key factor in short URL maintenance is monitoring the performance of the link. Short URLs may be used in various online campaigns, such as marketing initiatives or social media promotions. Keeping track of the click-through rates and overall engagement is vital to evaluate the success of these campaigns and make any necessary adjustments.

Additionally, it is essential to ensure the short URL is still valid and active. URLs can expire or become inactive due to various reasons, such as domain name changes or server issues. Regularly checking the status of the short URL will help avoid any potential issues and provide a seamless user experience.

Furthermore, considering the fast-paced nature of the internet, it is advisable to periodically review and update the content associated with short URLs. This can involve updating the landing page content or redirecting the short URL to a more relevant webpage. Keeping the link up-to-date will enhance its usefulness and improve the overall user experience.

In conclusion, short URL maintenance is an essential aspect when using short URLs in Google search or any other internet platform. Regularly checking for broken links, monitoring link performance, ensuring availability, and updating content are key steps in maintaining the effectiveness of short URLs.

Regularly check for broken links

When it comes to maintaining a website, it is crucial to regularly check for broken links. Broken links are hyperlinks that no longer point to a valid resource. These broken links can negatively impact your website's user experience, as well as its search engine rankings.

With the vast amount of information available on the internet, it is not uncommon for previously valid links to become broken over time. Websites change their web addresses, content is deleted, or servers go offline. It is important to proactively address broken links to ensure that your website is reliable and up-to-date.

Why should you regularly check for broken links?

Broken links can have several negative effects on your website's performance:

• Bad user experience: When users click on a broken link, they are unable to access the intended content, which leads to frustration and may result in them leaving your website.
• Negative impact on search engine rankings: Search engines like Google take broken links into account when determining the ranking of a website. Having too many broken links can signal to search engines that your website is outdated or poorly maintained, resulting in lower rankings.
• Missed opportunities: Broken links may prevent search engines from properly indexing your website, which can make it harder for potential visitors to find your content.

How to check for broken links?

There are several online tools and software available that can help you identify broken links on your website. Google offers a free tool called Google Search Console that allows webmasters to monitor and analyze their website's performance on Google Search. Within this tool, you can check for crawling errors, including broken links.

Additionally, there are other third-party link checking tools available on the web. These tools crawl your entire website and provide you with a comprehensive report of all broken links found. Some popular link checking tools include Xenu's Link Sleuth, Broken Link Checker, and Screaming Frog SEO Spider.

Once you have identified broken links on your website, it is important to fix or remove them promptly. You can update the broken links by correcting the URL or removing the link entirely if the resource is no longer available. By regularly checking for broken links, you can ensure that your website provides an optimal user experience and maintains a strong presence on the web.

Update URLs when necessary

As the internet evolves, the web addresses or URLs can change. This can happen due to various reasons such as website redesign, reorganization of content, or updates to the web address structure. It is important to regularly check and update the URLs in your Google search results to ensure they are still valid and relevant.

When a URL is no longer valid, it is referred to as a broken link. Broken links can negatively impact the user experience and can also affect your website's ranking in search engine results. Therefore, it is crucial to regularly monitor and update the URLs in your Google search results.

Google provides various tools and services to help you update your URLs. One such tool is the Google Search Console, which allows you to manage your website's presence in Google search results. Using the Search Console, you can identify and fix any broken links or outdated URLs.

Additionally, when updating URLs, it is important to maintain any SEO value associated with the old URL. You can do this by setting up a 301 redirect, which automatically redirects users from the old URL to the new one. This way, even if someone tries to access the old URL, they will be redirected to the new URL, preserving the SEO value and ensuring a smooth user experience.

In conclusion, it is essential to regularly update URLs when necessary. This ensures that the links provided in your Google search results are valid, improves user experience, and maintains your website's visibility and ranking in search engine results.

Monitor analytics

Once you have created a short URL using Google's URL shortener, it is important to monitor the analytics of your link. This will provide valuable insights into the performance and effectiveness of your shortened link.

Google Analytics

One of the most popular tools for tracking website analytics is Google Analytics. By integrating your short URL with Google Analytics, you can monitor various metrics such as the number of clicks, the geographic location of the users, and the devices they are using to access your link.

Google Analytics provides detailed reports and charts that can help you understand the impact of your short link on the internet. You can analyze the traffic sources, bounce rates, and conversion rates to optimize your marketing strategy.

Short URL Tracking

In addition to Google Analytics, there are other specialized tools available for tracking the analytics of short URLs. These tools provide real-time statistics on the number of clicks, the referrers, and the locations of the users.

Monitoring the analytics of your short URLs is crucial for understanding the success of your marketing campaigns. By tracking the performance of your links, you can make informed decisions to improve your website's visibility on the web and maximize the impact of your marketing efforts.

In conclusion

Monitoring the analytics of your short URLs using tools like Google Analytics is essential for optimizing your online presence and marketing strategies. By analyzing the data provided, you can gain valuable insights into your audience's behavior and preferences, enabling you to refine your marketing campaigns for better results.

Question-answer:

What is a short URL?

A short URL is a condensed version of a longer URL that redirects to the original page. It is created to make long URLs more manageable and easier to share.

How does a short URL work?

A short URL works by replacing the original URL with a shorter version. When a user clicks on the short URL, it redirects them to the original page. This redirection happens almost instantly.

Why would I want to create a short URL?

Creating a short URL can be useful for various reasons. It makes long URLs more shareable on social media platforms with character limits. Short URLs are also easier to remember and give a more professional look.

How can I create a short URL in Google search?

To create a short URL in Google search, you can use the "Google URL Shortener" tool. Simply copy and paste your long URL into the tool, and it will generate a short URL for you. Alternatively, you can use third-party URL shortening services like Bit.ly or TinyURL.

Are there any limitations to using short URLs?

Yes, there are a few limitations to using short URLs. Some URL shorteners have usage limits, so you may be restricted in the number of URLs you can shorten. Short URLs can also be more susceptible to link rot or link decay, meaning they may stop working if the service provider shuts down or changes their policies. Additionally, some users may be hesitant to click on short URLs as they can be used for malicious purposes.

What is a short URL in Google search?

A short URL in Google search is a condensed version of a URL that is easier to share and remember. It allows users to create a custom, shorter link that directs to a specific webpage.