Create Shortlink - The Ultimate Guide to Boosting Website Traffic and Enhancing User Experience

Published on August 03, 2023

Welcome to our step-by-step guide on how to create a shortlink! Shortlinks are a convenient way to share a shortened version of a long URL. With just a few simple steps, you can copy, paste, and create your own shortlink to easily share with others.

Shortlinks are commonly used in social media, messaging apps, and email to make long URLs more manageable and easier to share. Whether you want to share a blog post, an article, or any other website, shortlinks can make the sharing process quicker and more efficient.

To create a shortlink, you'll need to use a URL shortening service. These services take a long URL and generate a unique, shortened link that redirects to the original URL. Many of these services are free and offer additional features like analytics and custom branding.

Now, let's get started with the step-by-step process of creating a shortlink. Follow the instructions below to shorten your first link:

What is a Shortlink?

A shortlink is a condensed version of a URL (Uniform Resource Locator) or link that directs users to a specific webpage or resource on the internet. Instead of using the full-length URL, which can often be long and complex, shortlinks provide a compact and easy-to-share alternative.

The process of creating a shortlink involves generating a shortened version of the original link. This can be done using specialized tools or URL shortening services. Once the shortlink is generated, it can be easily copied and pasted into various platforms, such as social media posts, emails, or text messages.

Shortlinks are commonly used to simplify and streamline the sharing of links, especially in situations where character limitations exist or when presenting links in a visually appealing manner is desired. By using a shortlink, users can effectively communicate an important link without overwhelming the recipient with a lengthy URL.

Benefits of Using Shortlinks

There are several benefits to utilizing shortlinks:

  1. Convenience: Shortlinks are easier to type, remember, and share compared to long URLs, making them more user-friendly and accessible.
  2. Space-saving: Shortlinks save valuable character space in social media posts, SMS messages, and other platforms with limited text length.
  3. Branding: Many URL shortening services allow customization of the shortlink, enabling companies to use their own domain or brand name, reinforcing their online presence.
  4. Tracking: Some URL shortening services provide analytics and tracking tools, allowing users to monitor and analyze the performance of their shortlinks, including the number of clicks and geographic locations of the users.
Original URL:

Shortlinks have become an essential tool for marketers, businesses, and individuals who seek convenience and efficiency in sharing links. By transforming a lengthy URL into a concise and memorable shortlink, users can enhance their online communication and improve the overall user experience.

Why Use Shortlinks?

In today's digital age, where attention spans are shorter than ever, creating a shortlink is essential for effectively sharing content and driving engagement. Shortlinks offer a convenient way to generate concise and memorable URLs that are easier to share and remember. Here are a few reasons why you should consider using shortlinks:

1. Create Short and Catchy URLs

Long and complex URLs can be difficult to read, share, and remember. By using a URL shortening service, you can generate short and concise links that are more visually appealing and easier to share, especially on platforms with character limitations like Twitter.

2. Save Space in Messages and Social Media Posts

Shortlinks are a great way to save space when sharing URLs in messages, social media posts, or any other online content with limited characters. Using a shortlink allows you to convey your message concisely without compromising on the content you want to share.

3. Track Clicks and Analyze Performance

URL shortening services often provide analytics tools that allow you to track the number of clicks and analyze the performance of your shortlinks. By monitoring the click-through rates, you can gain valuable insights into user behavior, measure the effectiveness of your campaigns, and make data-driven decisions to optimize your content.

4. Enhance Branding and Trust

Shortlinks can be customized to include your brand name or keywords, making them more memorable and recognizable. By consistently using shortlinks with your brand, you can reinforce your brand identity and build trust with your audience, as they can be confident that the link will direct them to your content.

5. Provide Easy Access to Mobile Users

With the increasing use of mobile devices, it's important to ensure that your links are mobile-friendly. Long URLs can be cumbersome to enter manually on mobile keyboards, while shortlinks are easy to copy and paste or click on directly. By using shortlinks, you can provide a seamless and convenient experience for mobile users.

In conclusion, shortlinks offer many benefits for creating, generating, and sharing URLs efficiently. Whether you're promoting content, running a marketing campaign, or just sharing a link with friends, using shortlinks can help improve engagement, save space, track performance, enhance branding, and provide a better user experience.

Benefits of Shortlinks

Shortlinks offer a variety of benefits that make them a valuable tool in today's digital landscape. Here are some of the key advantages:

Easy to Create and Share

Creating a shortlink is a simple and straightforward process. With just a few clicks, you can shorten a long and complex URL into a concise and memorable link. Once created, you can easily share the shortlink through various channels such as social media platforms, messaging apps, or email.

Improved User Experience

Long and cumbersome URLs can be off-putting and difficult to manage. Shortlinks, on the other hand, provide a cleaner and more user-friendly browsing experience. Users can quickly copy and paste a shortlink into their browser without the hassle of dealing with a lengthy URL.

Additionally, shortlinks often include recognizable domain names, which can increase trust and credibility among users. This can result in higher click-through rates and engagement.

Shortlinks can also be customized to reflect your brand or the content of the destination page. This allows you to create a more cohesive and consistent online presence.

Trackable and Analyzable

One major advantage of shortlinks is the ability to track and analyze their performance. Shortlink services typically provide analytics tools that allow you to monitor the number of clicks, the sources of traffic, and other important metrics. This data can be invaluable in measuring the success of your marketing campaigns and optimizing your content.

By understanding how users interact with your shortlinks, you can make informed decisions to improve your marketing strategy and drive more traffic to your website.

In conclusion, shortlinks offer a range of benefits including ease of creation and sharing, improved user experience, and the ability to track and analyze performance. As a result, they play an important role in driving traffic, improving user engagement, and enhancing the overall effectiveness of your online presence.

Step 1: Choose a URL Shortening Service

Before you can create a shortlink, you need to choose a URL shortening service. This is a platform or website that will take your long URL and generate a shorter, more manageable link.

There are several popular URL shortening services available, each with its own set of features and capabilities. Some of the most popular options include:

1. Bitly Bitly is one of the most widely used URL shortening services. It offers a user-friendly interface and provides analytics to track link performance.
2. TinyURL TinyURL is another popular service that allows you to create shortlinks quickly and easily. It also has a bookmarklet that you can use to create shortlinks directly from your browser.
3. is a URL shortening service provided by Hootsuite. It is integrated with their social media management platform, making it a convenient choice for those who use Hootsuite's tools.

Once you have chosen a URL shortening service, the process to create a shortlink is usually quite simple. You will typically need to copy your long URL and paste it into the designated field on the service's website. The service will then generate a shortlink for you to use.

After you have generated the shortlink, you can easily copy it and share it with others. Shortlinks are particularly useful for sharing links on social media platforms or in situations where you need to conserve character count.

Remember to choose a reputable URL shortening service to ensure the security and reliability of your shortlinks. Additionally, some services may offer additional features such as link customization or analytics, so consider your specific needs when choosing a service.

Step 2: Sign up for an Account

In order to generate and manage your shortlinks, you will need to sign up for an account on a URL shortening service. There are many different services available, but some popular options include Bitly, TinyURL, or Rebrandly.

To create an account, visit the website of your chosen service and locate the "Sign up" or "Create an Account" button. Click on this button to begin the registration process.

You will likely be asked to provide some basic information such as your name, email address, and a desired username and password. It is important to choose a strong password to protect your account from unauthorized access.

Once you have completed the registration form, click on the "Sign up" or "Create Account" button to create your account. You may be required to verify your email address by clicking on a link sent to your inbox.

After successfully signing up, you will have access to the platform's dashboard, where you can create, paste, copy, and manage your shortlinks. You will also be able to shorten and customize the generated links, as well as track their performance and analytics.

With your account set up, you are now ready to start creating and sharing your own shortlinks to make your URLs more concise and memorable.

Step 3: Generate a Shortlink

Once you have the URL that you want to shorten, it's time to generate a shortlink. This will create a shorter version of the link that you can easily share with others.

To generate a shortlink, you can use a URL shortening service. There are many different services available, both free and paid. These services take your long URL and generate a unique shortlink for you to use.

How to Generate a Shortlink:

1. Go to a URL shortening service website.

2. Paste the long URL that you want to shorten into the provided text box.

3. Click on the "Shorten" or "Generate" button to create the shortlink.

4. Wait for the service to generate the shortlink.

5. Once the shortlink is generated, you can copy it to your clipboard by clicking on the "Copy" button or right-clicking on the link and selecting "Copy Link Address".

Now you have a shortlink that you can easily share with others. Whenever someone clicks on the shortlink, they will be redirected to the original long URL.

It's important to note that shortlinks are often used for tracking purposes. Some URL shortening services allow you to track the number of clicks on your shortlink, as well as gather other analytics. This can be useful for marketing campaigns or tracking the success of a particular link.

Remember to choose a reliable URL shortening service that provides accurate analytics and a shortlink that is easy to remember and share.

Customizing Your Shortlink

Once you have generated a shortlink for your URL, you might want to customize it to make it more memorable or meaningful. Customizing your shortlink allows you to create a link that is easier to share, paste, and remember.

Here are a few ways you can customize your shortlink:

1. Choose a Custom URL Path

Instead of using a randomly generated string of characters for your shortlink, you can create a custom URL path. This could be a word or combination of words that are relevant to the content or purpose of the link. For example, if you are sharing a link to a blog post about gardening tips, you could create a shortlink like "gardentips" or "greenthumb".

2. Add a Domain Alias

If you have a personal or branded domain, you can add it as an alias to your shortlink. This can help convey trust and credibility to the recipient of the link. For example, if your domain is "" and you want to share a link to a specific page, you could create a shortlink like "".

3. Include Relevant Keywords

Consider including relevant keywords in your shortlink to improve its SEO value and make it more descriptive. This can help both search engines and users understand the content of the link. For example, if you are sharing a link to a recipe for chocolate chip cookies, you could create a shortlink like "bestchocolatechipcookies".

Remember, the goal of customizing your shortlink is to make it easier to share, paste, and remember. Be creative, but also make sure the customizations accurately represent the content or purpose of the link.

Tracking and Analytics

One of the great advantages of using shortlinks is the ability to track and analyze the performance of your links. With a shortlink, you can easily monitor how many times the link has been clicked, where the clicks are coming from, and other valuable data.

Creating a shortlink allows you to copy a unique URL that you can then use to track the activity of your link. By generating a shortlink, you can easily share it and track its progress through various channels.

How to Shorten and Track Shortlinks

To create a shortlink, you can use various tools and platforms that offer link shortening services. These tools allow you to input your long URL and generate a shortened link. Once you have the shortened link, you can start tracking its performance.

There are many analytics tools available that can provide you with valuable insights about your shortlink's performance. These tools can show you the number of clicks, geographic location of the clicks, referral sources, and even the devices used by the clickers.

Benefits of Tracking and Analytics

Tracking and analyzing your shortlinks can provide you with valuable data to optimize your marketing efforts. By knowing how your links are performing, you can make informed decisions about your marketing strategies and improve your overall campaign effectiveness.

Some of the benefits of using tracking and analytics for shortlinks include:

  • Gaining insights into your audience's preferences and behavior
  • Measuring the success of your marketing campaigns
  • Identifying the most effective referral sources
  • Understanding the impact of different channels on your link's performance
  • Optimizing your messaging and targeting based on data-driven insights

By keeping track of your shortlinks and utilizing analytics, you can ensure that your marketing efforts are targeted, efficient, and yielding the desired results.

Step 4: Test and Verify the Shortlink

Once you have generated the shortlink, it is important to test and verify that it is working correctly before you start sharing it with others. Testing the shortlink ensures that the URL redirects to the desired destination and that it functions as intended.

To test the shortlink, simply copy and paste it into your web browser's address bar and hit Enter. The browser should redirect you to the original URL or the desired destination. If the link does not work, ensure that you have copied the correct shortlink and that it is correctly formatted.

It is also a good idea to test the shortlink on various devices and browsers to ensure compatibility. Different platforms and browsers may have slight variations in their interpretation of URLs, so testing on multiple devices ensures that your shortlink will work for a wide range of users.

Once you have tested the shortlink and verified that it works correctly, you can confidently share it with others. Whether you are sharing it via email, social media, or other platforms, the shortlink will provide a convenient and concise way for others to access the desired content without having to type out the entire URL.

Step 5: Share Your Shortlink

Now that you've successfully created your shortened link, it's time to share it with others!

To share your shortlink, simply copy and paste the generated URL wherever you want to share it, such as in an email, a social media post, or a website. This will allow others to easily access the desired webpage without having to type in the long and cumbersome original link.

When sharing your shortlink, it's always a good idea to provide some context or explanation so that people know what they can expect when they click on the link. For example, if you're sharing a link to an article about the benefits of exercise, you could write something like, "Check out this informative article on the benefits of exercise!"

Keep in mind that the purpose of sharing a shortlink is to make it quick and easy for others to access a webpage. Therefore, try to avoid using shortlinks in a way that could be misleading or deceptive. Be transparent about where the link leads to in order to establish trust with your audience.

Some tips for sharing your shortlink:

  • Be mindful of character limitations: Some platforms, such as Twitter, have character limitations for posts. Make sure your shortlink fits within these limitations.
  • Track your shortlink's performance: Many URL shorteners provide analytics that allow you to track how many people have clicked on your shortlink. This can be useful for measuring the effectiveness of your link sharing strategies.
  • Experiment with different platforms: Try sharing your shortlink on various social media platforms, email newsletters, or websites to see which ones yield the highest click-through rates.

By following these tips, you can effectively share your shortlink and increase engagement with your desired webpage.

Sharing on Social Media

Once you have created a shortlink for your URL, you can easily share it on social media platforms. Here is a step-by-step guide on how to share your shortlink:

  1. Copy the generated shortlink.
  2. Go to the social media platform where you want to share the link.
  3. Create a new post or update your status.
  4. Paste the shortlink into the post or status.
  5. Write a catchy caption or description to accompany the link.
  6. Click on the share button to publish your post.

By using a shortlink, you can make your links more visually appealing and easier to share. It also allows you to track the performance of your shared links and analyze the engagement they receive. So, next time you want to share a link on social media, remember to shorten it using a shortlink generator!

Using Shortlinks in Emails

Shortlinks are a great tool to use in emails when you need to share a link with your recipients. They help to save space and make your emails more concise and professional. Here is a step-by-step guide on how to use shortlinks effectively:

  1. Generate a shortlink: To create a shortlink, use an online shortening service or a URL shortener tool. Simply paste the long URL that you want to shorten into the tool, and it will generate a unique shortlink for you.
  2. Create your email: Compose your email as you normally would, including the content and any necessary links.
  3. Shorten the link: Instead of pasting the long URL directly into your email, replace it with the shortlink. This will ensure that the link is shorter and more visually appealing.
  4. Provide clear instructions: When using a shortlink in your email, it's important to provide clear instructions to your recipients. Let them know that the link has been shortened for convenience and that they can simply click on it to access the intended page.
  5. Test the link: Before sending your email, make sure to test the shortlink to ensure that it redirects to the correct page. Click on the link yourself and check that it leads to the desired destination. This will help you avoid any potential issues or broken links.
  6. Track performance: If you want to monitor the performance of your shortlinks in emails, consider using a link tracking tool. This will allow you to see how many clicks your shortlink receives and analyze the engagement of your email recipients.
  7. Include alternatives: While shortlinks can be convenient, it's also important to include the full URL as an alternative for recipients who prefer to see the complete link. Provide the full URL alongside the shortlink in your email content.

By following these steps, you can effectively use shortlinks in your emails to make your messages more concise and professional. Shortlinks help save space, improve the visual appearance of your emails, and make it easier for recipients to access the intended page with just a click.

Step 6: Monitor and Analyze Shortlink Performance

After you have generated and shared your shortlink, it is important to monitor and analyze its performance. By doing so, you can gain valuable insights into how your link is being clicked and shared.

1. Track the number of clicks: Use a URL tracking tool or a link shortening service that provides analytics. This will allow you to see how many times your shortlink has been clicked.

2. Analyze click-through rate: Calculate the click-through rate (CTR) by dividing the number of clicks by the number of times the shortlink has been shown. This metric can help you understand the effectiveness of your shortlink in driving clicks.

3. Determine the most popular platforms: Analyze the data to identify the platforms where your shortlink is being clicked the most. This information can help you optimize your marketing efforts and tailor your messaging to specific platforms.

4. Track conversions: If your shortlink is tied to a specific goal, such as driving sales or sign-ups, track the conversions to measure the success of your campaign. Use conversion tracking tools or set up pixel tracking to attribute conversions to your shortlink.


Monitoring and analyzing the performance of your shortlink is crucial for understanding its impact and optimizing your marketing efforts. By tracking clicks, analyzing CTR, identifying popular platforms, and tracking conversions, you can make data-driven decisions to improve your shortlink's performance and achieve your marketing goals.

Step 7: Edit or Delete Shortlinks

Once you have generated shortlinks for your URLs, you may need to edit or delete them in the future. This can be done easily to ensure that your shortlinks are always up-to-date and relevant.

Editing Shortlinks

If you need to make changes to a specific shortlink, follow these steps:

  1. Locate the shortlink that you want to edit.
  2. Copy the shortlink URL.
  3. Paste the copied URL into a URL shortening tool or editor.
  4. Make the necessary changes to the URL.
  5. Copy the updated shortlink URL.
  6. Replace the old shortlink URL with the updated URL wherever it is being used.

By following these steps, you can easily update the destination URL of a shortlink and ensure that it directs users to the correct page or resource.

Deleting Shortlinks

If you no longer need a specific shortlink and want to delete it, you can do so by performing the following actions:

  1. Access the URL shortening tool or service that you used to create the shortlink.
  2. Locate the option to manage or delete shortlinks.
  3. Select the specific shortlink that you want to delete.
  4. Confirm the deletion and follow any additional prompts or instructions.

Deleting shortlinks that are no longer needed can help declutter your URL shortening tool and make it easier to manage and organize your shortened URLs.

Tip: Keep a record of the shortlinks you create, along with any relevant information or associated tasks. This can help you stay organized and quickly update or delete shortlinks when necessary.

Using these editing and deletion techniques, you can easily manage and maintain your shortlinks to ensure they are always accurate and effective for sharing.

Step 8: Maintain and Update Shortlinks

Once you have created and generated your shortlinks, it's important to regularly maintain and update them to ensure they remain functional and relevant. Shortlinks can be a valuable tool for sharing content and driving traffic, so it's essential to keep them up to date.

Regularly Check Shortlink Performance

One essential aspect of maintaining shortlinks is monitoring their performance. This involves regularly checking the analytics and tracking data to see how well your shortlinks are performing. By analyzing this data, you can gain insights into the effectiveness of your links and make any necessary adjustments.

Look for metrics such as click-through rates, conversion rates, and engagement rates to evaluate the success of your shortlinks. This information can help you understand which links are performing well and which may need improvement. It's important to check these metrics on a regular basis to stay informed and make informed decisions about your shortlinks.

Update Shortlinks as Needed

As your content or marketing strategy evolves, you may need to update your shortlinks to reflect these changes. For example, if you change the URL of a webpage or update the content of a landing page, you should update the corresponding shortlinks to ensure they remain accurate.

Additionally, you should regularly review your shortlinks to ensure they are still relevant. Over time, your website or business may undergo changes that make certain shortlinks less useful or obsolete. By reviewing and updating your shortlinks as needed, you can ensure that you are maximizing their effectiveness and providing users with the most relevant information.

Remember to keep a backup of the original long URLs for your shortlinks. If you ever need to recreate a shortlink or make changes, having the original long URL will be helpful.

By regularly maintaining and updating your shortlinks, you can ensure that they continue to be a valuable asset for sharing and promoting your content. Regularly checking their performance and making necessary updates will help to maximize their effectiveness and drive more traffic to your desired destinations.

Step 9: Troubleshooting Shortlink Issues

After generating a shortlink, it's essential to test and ensure that it works correctly. However, sometimes issues might arise, preventing the shortlink from functioning as expected. Here are some common troubleshooting steps to help you tackle any problems you may encounter:

  1. Check the Shortlink Generator: Double-check the settings and parameters you used to generate the shortlink. Ensure that all required fields are filled correctly and that the desired URL is accurate. Incorrect input can result in a broken or non-functional shortlink.
  2. Verify the Destination URL: Make sure the destination URL is valid and accessible. If the original URL contains any errors or typos, the shortlink might not redirect properly. Copy and paste the original URL into a web browser to ensure its functionality before generating a shortlink.
  3. Test Shortlink in Various Browsers: Different web browsers may handle shortlinks differently. Test the generated shortlink in popular browsers such as Google Chrome, Mozilla Firefox, and Safari to confirm that it redirects correctly in each one.
  4. Remove any Unnecessary Characters: Sometimes, when copying and pasting a shortlink, additional characters (such as spaces or line breaks) might accidentally be included. Ensure that the shortlink does not contain any unwanted characters by copying it into a plain text file and then copying it again from there.
  5. Verify Website or Service Restrictions: Some websites or services may block or restrict the use of shortlinks. Make sure that the website or service you are sharing the shortlink on allows the use of this format. If necessary, consider using a different type of link or contacting the website or service provider for further assistance.
  6. Test on Multiple Devices: Shortlinks should work correctly on various devices, including desktops, laptops, tablets, and smartphones. Test the shortlink on different devices and screen sizes to ensure it redirects properly and offers a seamless experience for users.
  7. Contact Shortlink Service Provider: If you have followed all the troubleshooting steps and are still experiencing issues, it may be necessary to reach out to the shortlink service provider for support. They should be able to assist you further and help resolve any technical difficulties you may be facing.

By following these troubleshooting steps, you can identify and address any issues that may arise when creating and using shortlinks. Remember, troubleshooting is part of the process, and with time and practice, you will become more adept at resolving any shortlink-related challenges that come your way.

Step 10: Frequently Asked Questions (FAQ)

Here are some common questions users often have when it comes to creating and sharing shortlinks:

1. What is a shortlink?

A shortlink is a shortened version of a URL that is more concise and easier to share. It helps reduce the length of long URLs, making them more manageable and user-friendly.

2. How do I create a shortlink?

To create a shortlink, you can use various online services or URL shortening tools. These tools generate a unique shortlink for a given URL. Simply copy the link you want to shorten, paste it into the provided field, and click the "Shorten" or "Create Shortlink" button.

3. Can I create my own custom shortlink?

Yes, some URL shortening services allow you to create custom shortlinks using your own domain. This can help reinforce your branding and make your links more recognizable to your audience.

4. Are shortlinks secure?

Shortlinks themselves are not inherently more or less secure than regular links. However, it's important to use a trusted shortlink service and be cautious when clicking on shortlinks from unknown or suspicious sources, as they could lead to malicious websites or phishing attempts.

5. Can I track the performance of my shortlinks?

Many URL shortening services provide analytics and tracking features, allowing you to monitor the performance of your shortlinks. You can track metrics such as the number of clicks, geographic location of the users, and referral sources, providing valuable insights into the effectiveness of your links.

6. Can I edit or delete a shortlink once it's created?

The ability to edit or delete a shortlink depends on the URL shortening service you are using. Some services allow you to make changes to the destination URL or delete the shortlink altogether, while others may have limitations or require you to create a new shortlink.

By understanding these frequently asked questions, you'll be well-equipped to create and share your own shortlinks effectively.


What is a shortlink and why would I need one?

A shortlink is a condensed version of a URL that redirects to the original long link. It is useful for sharing links on social media platforms with limited character counts or for creating memorable and easy-to-share links. Shortlinks also allow for tracking click-through rates and analyzing the success of marketing campaigns.

How can I create a shortlink?

To create a shortlink, you can use various online services or tools specifically designed for this purpose. Some popular options include Bitly, TinyURL, and These platforms allow you to input your long URL and generate a unique shortlink that you can use for sharing.

Can I customize the shortlink?

Yes, many shortlink services offer the option to customize the generated shortlink. This allows you to create a link that is relevant to the content it is redirecting to or that matches your brand. However, do keep in mind that customizing the shortlink may limit its length and potentially make it less memorable.

Are there any downsides to using shortlinks?

While shortlinks can be very useful, there are a few downsides to consider. Firstly, some people may be hesitant to click on unfamiliar shortlinks as they can be associated with spam or malicious content. Secondly, if the shortlink service you are using shuts down or changes its policies, your shortlinks may become obsolete. Finally, relying too heavily on shortlinks can make it difficult to maintain consistent branding and track the performance of different links.

Is it possible to track the performance of my shortlinks?

Yes, most shortlink services offer analytics tools that allow you to track the performance of your shortlinks. You can see how many clicks each link receives, the geographic location of the users, and other useful data. These insights can help you measure the success of your marketing campaigns and adjust your strategies accordingly.

What is a shortlink?

A shortlink is a condensed version of a long URL that redirects users to the original web page. It is often used for sharing links on social media platforms or in marketing campaigns.