Located in the heart of a bustling metropolis, the Bitly Headquarters stands as a beacon of innovation in the digital world. Situated on a prime address, this office is where technology and creativity intersect to drive the future of link management. With its state-of-the-art facilities and forward-thinking team, Bitly has created a workplace that fosters ingenuity and collaboration.
As you step inside, you are immediately greeted by the vibrant energy of the Bitly employees. Their dedication to pushing the boundaries of what is possible in the digital realm is contagious. The office itself is a testament to the company's commitment to fostering a culture of innovation. From dynamic workspaces to modern meeting rooms, every aspect of the environment has been meticulously designed to inspire creativity.
The Bitly team is composed of individuals from diverse backgrounds, each bringing their unique perspectives and expertise. This diverse mix of talents is what drives the company's success in an ever-evolving digital landscape. Whether it's developers working on cutting-edge algorithms or marketers shaping strategies for global campaigns, everyone at Bitly is united by a common goal – to create meaningful solutions that simplify digital experiences.
In this dynamic environment, innovation thrives. The Bitly Headquarters serves as a hub for collaboration and experimentation, where ideas are shared and refined. The team is empowered to take risks, explore new technologies, and push the boundaries of what is possible. The culture of the company encourages creativity and rewards out-of-the-box thinking, ensuring that new ideas are transformed into tangible innovations.
In conclusion, the Bitly Headquarters is not just an office building. It is a symbol of progress and growth in the digital world. From its strategic location to its cutting-edge technology, everything about this workspace has been thoughtfully designed to foster innovation. The Bitly team, with their diverse skills and collaborative spirit, is at the forefront of the company's success. Together, they are shaping the future of link management and pioneering new possibilities in the digital landscape.
History of Bitly
Bitly was founded in 2008 and is a link management platform that helps companies and individuals share and track clickable links. The company's address is located in New York City, where it has its headquarters.
Bitly started as a small startup with a small team of employees, focused on providing a solution to the growing need for shortening and managing long URLs. With the rise of social media platforms and the limited character count for posts, there was a need for a tool that could shorten long links and make them more shareable.
Bitly quickly gained popularity due to its innovative technology and user-friendly interface. Its link management technology allowed users to track the performance of their links in terms of clicks, reach, and engagement. This feature was especially valuable for marketers and businesses looking to measure the success of their online campaigns.
Over the years, Bitly has grown into a global company with offices in multiple locations. The company's success can be attributed to its culture of innovation and the dedication of its team. Bitly has always been at the forefront of technology, constantly adapting to the changing digital landscape and introducing new features to its platform.
Bitly's office space reflects its startup culture, with open workspaces and collaborative areas that encourage teamwork and creativity. The company values its employees and fosters a supportive and inclusive work environment. This has attracted top talent and helped Bitly maintain its position as a leader in the link management industry.
Today, Bitly continues to innovate and evolve, offering its users new tools and features to help them optimize their online presence. With the constant advancements in technology and the increasing demand for efficient link management solutions, Bitly is well-positioned for future growth and success.
Bitly's Impact on Digital Advertising
Bitly, a digital marketing startup based in New York City, has made a significant impact on the world of digital advertising. With its innovative technology and data-driven approach, Bitly has helped businesses and advertisers improve their online presence, increase brand visibility, and drive higher engagement rates.
One of the key factors that sets Bitly apart from its competitors is its team of skilled professionals. The company's employees, working out of their modern office space in the heart of Manhattan, are dedicated to pushing the boundaries of digital advertising. Their diverse backgrounds and expertise in various fields contribute to a vibrant and collaborative culture that fosters creativity and innovation.
Bitly's technology plays a crucial role in its impact on digital advertising. The company's URL shortening service allows businesses to create unique, trackable links for their online campaigns. This not only helps organizations manage and analyze their advertising efforts more effectively but also provides valuable insights into consumer behavior and preferences.
Moreover, Bitly's technology enables businesses to optimize their advertising strategies in real-time. By tracking click-through rates and engagement metrics, companies can make data-informed decisions and adjust their campaigns accordingly. This level of agility and adaptability has revolutionized the way digital advertising is approached, empowering businesses to stay ahead of the competition.
Address | One World Trade Center, New York, NY 10007 |
Culture | Innovative, Collaborative, and Data-Driven |
Employees | 200+ |
Office | Modern and Open Space |
Technology | Data-Driven Analytics and URL Shortening |
Overall, Bitly's impact on digital advertising has been substantial. Through its innovative technology, dedicated team, and commitment to data-driven strategies, the company has transformed the way businesses approach online advertising. As the digital landscape continues to evolve, Bitly remains at the forefront, helping organizations drive growth and achieve their marketing goals.
Innovation at Bitly
As a technology startup in the heart of New York City, Bitly is constantly pushing the boundaries of innovation. The company's office, located at 139 Fifth Avenue, boasts a prime address in the bustling Flatiron district.
The Office
Bitly's office is designed to foster creativity and collaboration among its employees. The open layout encourages communication and idea sharing, with various spaces dedicated to different team projects. The office also features state-of-the-art technology and amenities to support the employees' work.
Culture of Innovation
Bitly prides itself on fostering a culture of innovation. The company encourages employees to think outside the box and to constantly seek new and creative solutions to problems. Innovative thinking is not only valued but also rewarded, with regular recognition and incentives for outstanding contributions.
Bitly's Contribution to Link Management
As one of the leading link management platforms, Bitly has made significant contributions to the field of link management. Its team of experts, located at its headquarters in New York City, has developed cutting-edge technology that has revolutionized the way links are managed and tracked.
Bitly's technology allows users to shorten and customize links, making them more memorable and shareable. This not only helps businesses and individuals create a strong online presence, but also improves the overall user experience by making links easier to read and interact with. The company's link management tools also provide valuable insights into link performance, allowing users to track clicks and engagement, and optimize their marketing strategies accordingly.
The culture at Bitly is centered around innovation and pushing the boundaries of what is possible in link management. The company values creativity and encourages employees to think outside the box and come up with new solutions to improve link management processes. This innovative mindset has led to the development of numerous features and functionalities that have set Bitly apart from its competitors.
Bitly's headquarters, located in the heart of New York City, is a reflection of the company's commitment to innovation. The office space is designed to foster collaboration and creativity, with open floor plans, comfortable seating areas, and modern amenities. The location itself is strategic, as it allows Bitly to be at the forefront of the latest industry trends and attract top talent from around the world.
In conclusion, Bitly has made a significant contribution to link management through its innovative technology, forward-thinking culture, and dedicated team of employees. By constantly pushing the boundaries of what is possible, Bitly has revolutionized the way links are managed and tracked, and continues to shape the future of link management in a digital world.
Bitly's Role in Social Media Marketing
Bitly's headquarters in New York City plays a significant role in social media marketing. With a focus on innovation, technology, and a strong team culture, Bitly has become an integral part of the digital marketing landscape.
The office itself fosters a culture of creativity and collaboration. Located in the heart of Manhattan, Bitly's address is a symbolic representation of the company's commitment to being at the center of the fast-paced world of social media marketing.
Bitly's team of employees are passionate about staying on top of the latest trends and advancements in the industry. Their deep understanding of social media platforms and their effective use of Bitly's technology enables businesses to maximize their online presence and drive traffic to their websites.
As a startup, Bitly is able to stay agile and quickly adapt to changes in the social media landscape. This agility allows them to continuously innovate and develop new tools and features to enhance their clients' social media marketing efforts.
Bitly's technology provides businesses with the ability to track and analyze the effectiveness of their social media campaigns. By shortening and tracking links, businesses are able to measure click-through rates, engagement, and conversions. This data-driven approach to social media marketing allows businesses to make informed decisions and improve their marketing strategies.
In conclusion, Bitly's role in social media marketing is critical. With their innovative technology, talented team, and a deep understanding of social media platforms, Bitly empowers businesses to effectively engage with their target audience and achieve success in the digital world.
Bitly's Integration with Popular Platforms
As a leader in the digital world, Bitly has established itself as a go-to platform for shortening URLs and tracking link analytics. However, Bitly's influence goes beyond its core offerings. The company has integrated with various popular platforms to provide seamless link management and analytics capabilities for its users.
Bitly's culture of innovation and collaboration extends to its integration efforts. The company works closely with its employees to identify opportunities for integration with popular platforms that can enhance the user experience. This collaborative approach ensures that Bitly stays ahead of trends and constantly adapts to the changing needs of its users.
Located in the heart of New York City, Bitly's team is surrounded by a thriving tech ecosystem. This prime location gives Bitly access to top talent and fosters partnerships with other innovative startups. The close proximity to other tech companies provides Bitly with opportunities to integrate its platform with popular tools and services.
Bitly's integration with popular platforms allows users to seamlessly connect their Bitly accounts to platforms they already use on a daily basis. By integrating with platforms such as social media scheduling tools, content management systems, and customer relationship management software, Bitly enables users to easily manage and track their links without leaving the platforms they are already familiar with.
For example, Bitly has integrated with social media management platforms like Hootsuite and Buffer, allowing users to shorten and track their links directly within these platforms. This integration eliminates the need for users to switch between multiple tools, streamlining their workflow and saving time.
Bitly's commitment to integration is evident in its office setup. The company's open-plan office design encourages cross-team collaboration and communication, facilitating the integration process with external platforms. The close proximity of team members and frequent interactions foster a culture of innovation and experimentation, resulting in seamless integrations with popular platforms.
Address | Key Integration Platforms |
---|---|
1385 Broadway, New York, NY 10018 | Hootsuite |
Buffer | |
WordPress | |
Salesforce |
Bitly's integration efforts with popular platforms have positioned the company as a leader in the link management and analytics space. By seamlessly connecting with tools and platforms that users already rely on, Bitly continues to provide value and drive innovation in the digital world.
The Benefits of Shortened URLs
Innovation, employees, culture, and startup address are all important aspects of a successful technology company. At Bitly, one innovative tool that has greatly benefited our team is the use of shortened URLs.
Shortened URLs provide a number of benefits for both our employees and our customers. For our team, using shortened URLs allows for quicker and easier sharing of links. With just a few clicks, our employees can generate a shortened URL that is easy to remember and share with others.
Additionally, shortened URLs help to maintain a clean and professional appearance in our communications. Rather than including long and complex URLs in our emails or social media posts, we can simply include a shortened URL that directs the recipient to the desired webpage.
From a customer perspective, shortened URLs make it easier to access and share content. In an age where attention spans are shorter than ever, having a concise and clickable URL can greatly improve the chances that our content will be viewed and shared.
Furthermore, shortened URLs allow us to track and analyze click-through rates. This data helps us better understand our audience and tailor our content to meet their needs. By analyzing which links are being clicked on the most, we can gain valuable insights into our customers' interests and preferences.
In conclusion, the use of shortened URLs has become an integral part of our office culture at Bitly. The benefits of this technology extend to both our team and our customers, making it easier to share and access content while maintaining a professional appearance. By embracing innovative tools like shortened URLs, our startup address continues to thrive in the digital world.
Bitly's Analytics Tools
Bitly's analytics tools play a crucial role in helping businesses address their needs for data-driven insights. By providing valuable information about link clicks, location data, and user behavior, Bitly enables companies to make data-driven decisions that can improve their efficiency and effectiveness.
One of the key features of Bitly's analytics tools is its ability to track link clicks. This allows businesses to understand how their content is performing and how users are interacting with their links. By analyzing the number of clicks, businesses can gauge the effectiveness of their marketing campaigns and refine their strategies to generate more engagement and conversions.
Location data is another important aspect of Bitly's analytics tools. By tracking where link clicks are coming from, businesses can gain valuable insights into their target audience's geographic distribution. This information can help businesses tailor their marketing efforts to specific regions and target customers with localized campaigns and offers.
Bitly's analytics tools also provide insights into user behavior. By analyzing metrics such as time spent on page, bounce rate, and conversion rate, businesses can understand how users are interacting with their content. This information can be used to identify areas for improvement and optimize user experience, ultimately driving better results for the business.
The culture of innovation at Bitly extends to its analytics tools as well. With a focus on staying ahead of industry trends and technological advancements, Bitly continuously updates its analytics offerings to provide businesses with the most relevant and comprehensive data. The Bitly team is committed to meeting the evolving needs of its customers and helping them succeed in an increasingly data-driven world.
Overall, Bitly's analytics tools empower businesses to make informed decisions based on data and insights. By leveraging the power of analytics, businesses can drive growth, optimize their strategies, and stay competitive in the digital landscape.
Bitly's Expansion into Enterprise Solutions
As Bitly continues to grow and expand, it has set its sights on new horizons, particularly in the realm of enterprise solutions. Recognizing the needs of larger organizations, Bitly has developed innovative tools and technologies to address the unique challenges faced by businesses in today's digital world.
With its headquarters located in the heart of New York City, Bitly is surrounded by a vibrant and dynamic culture of innovation. The diverse team of employees at Bitly brings together a range of skills and expertise, allowing for the development of cutting-edge technology solutions.
Bitly's expansion into enterprise solutions has been driven by a commitment to helping businesses leverage the power of data and analytics. By providing comprehensive, customizable solutions, Bitly empowers companies to make data-driven decisions and optimize their digital marketing efforts.
One key aspect of Bitly's enterprise solutions is its focus on location intelligence. By leveraging advanced geolocation technology, Bitly provides businesses with valuable insights into customer behavior and preferences. This information can be used to inform decision-making processes and drive targeted marketing campaigns.
In addition to location intelligence, Bitly's enterprise solutions also include advanced link management capabilities. Bitly's platform allows businesses to create, manage, and track their links, providing valuable data and analytics on link performance. This data can help organizations optimize their marketing strategies and improve overall ROI.
Overall, Bitly's expansion into enterprise solutions represents its commitment to staying at the forefront of innovation in the digital world. By providing businesses with the tools and technologies they need to succeed, Bitly is helping organizations thrive in an increasingly data-driven landscape.
Bitly's Corporate Culture and Values
One of the driving forces behind the success of Bitly is its strong corporate culture and values. The entire team at Bitly is dedicated to fostering a culture of innovation, creativity, and collaboration.
Located in the heart of New York City, Bitly's office address reflects its commitment to being at the forefront of technology and digital innovation. The office itself is designed to inspire employees and facilitate collaboration, with open workspaces and areas for brainstorming and idea-sharing.
Culture of Innovation
Bitly's culture is rooted in innovation. The company encourages its employees to constantly push the boundaries of what is possible in the digital world. This culture of innovation is what enables Bitly to stay ahead of the curve and continually provide cutting-edge technology and solutions to its clients.
The team at Bitly understands that innovation requires taking risks and not being afraid to fail. This mindset encourages employees to think outside the box and explore new ideas and approaches. It's this willingness to experiment and embrace new technologies that has allowed Bitly to become a leader in the industry.
Values of Collaboration and Teamwork
Collaboration and teamwork are deeply ingrained in Bitly's culture and values. The company recognizes that great ideas can come from anyone, regardless of their role or title. As a result, Bitly promotes a collaborative environment where employees are encouraged to share their ideas and expertise.
Additionally, Bitly values the importance of building strong relationships and supporting one another as a team. The company fosters a supportive and inclusive atmosphere where employees feel comfortable expressing their opinions and working together to achieve common goals.
In summary, Bitly's corporate culture and values play a significant role in driving its success. The company's emphasis on innovation, collaboration, and teamwork sets it apart in the industry and fuels its growth and continued success.
Bitly's Commitment to Data Security
As a leading startup in the technology industry, Bitly understands the importance of data security in today's digital world. With constant innovation and a focus on addressing the needs of both employees and customers, Bitly prioritizes the protection of sensitive information.
Located in the heart of New York City, Bitly's headquarters reflect the company's culture of security and trust. The team at Bitly is committed to maintaining a safe environment for all users, ensuring that their data is handled with the utmost care and responsibility.
Bitly's dedication to data security is evident in the measures they have in place to protect user information. The company employs advanced encryption technologies and secure protocols to safeguard data from unauthorized access and potential threats. Additionally, Bitly regularly conducts security audits and updates their systems to stay ahead of emerging risks.
The commitment to data security extends beyond technical measures. Bitly also places great emphasis on employee education and awareness. Every team member undergoes comprehensive training to promote a culture of security and to ensure that they understand the company's policies and procedures for handling data.
By prioritizing data security, Bitly strives to build trust with its users and partners. Through their continuous efforts and dedication, Bitly sets a high standard for data protection within the industry. As technology continues to evolve, Bitly remains at the forefront of innovation, working diligently to maintain the highest level of security for their users' data.
Bitly's Global Reach and International Offices
As a trailblazing startup in the digital world, Bitly has established its presence not only in the United States but also across the globe. The company has strategically opened international offices to expand its reach and better serve its growing user base.
Bitly values the importance of office culture and innovation, which is why its international offices reflect the same ethos. These offices are designed to foster creativity and collaboration among employees, creating an environment that nurtures the free flow of ideas.
With its cutting-edge technology, Bitly has attracted talented professionals from around the world to join its international offices. The company's commitment to innovation is evident in the diverse backgrounds of its employees, who bring unique perspectives and expertise to the table.
Bitly's international offices can be found in major cities around the world, including London, Tokyo, and San Francisco. Each office has its own address and location, strategically chosen to be in proximity to key markets and industry hubs.
Having a global reach allows Bitly to cater to the needs of its international users and provide them with seamless experiences. The company's international offices serve as local touchpoints for users, ensuring that they receive the same level of quality and support as its US-based users.
In conclusion, Bitly's global reach and international offices are a testament to the company's commitment to innovation and growth in the digital world. By expanding its presence internationally, Bitly is able to connect with users from different parts of the world and provide them with top-notch technology and services.
Bitly's Partnerships and Collaborations
Bitly, a leading startup in the field of digital marketing and analytics, has built a strong network of partnerships and collaborations that have contributed to its ongoing success. These partnerships have allowed Bitly to expand its reach and offer innovative solutions to its customers.
Bitly's partnerships with other startups in the technology industry have been instrumental in driving its growth. By teaming up with like-minded companies, Bitly has been able to leverage the strengths of each organization to create powerful tools and solutions. This collaborative approach has resulted in the development of cutting-edge technology and innovative strategies.
Bitly also recognizes the value of fostering a culture of collaboration within its own team. The company's employees are encouraged to share their ideas and expertise, creating a dynamic and innovative work environment. This collaborative culture has resulted in the development of groundbreaking products and services.
In addition to partnering with other companies, Bitly has also formed collaborations with academic institutions and research centers. These partnerships allow Bitly to tap into the latest research and academic expertise, helping to fuel its innovation and growth. By working closely with these institutions, Bitly is able to stay at the forefront of industry trends and make informed decisions.
Bitly's partnerships extend beyond its immediate industry. The company has also formed collaborations with organizations in different sectors, such as healthcare, finance, and entertainment. These partnerships allow Bitly to explore new market opportunities and bring its technology to a wider audience.
Bitly's commitment to partnerships and collaborations is evident in its choice of address and location. The company's headquarters are strategically located in the heart of a vibrant tech community, surrounded by other innovative startups and established technology companies. This proximity allows Bitly to easily connect and collaborate with industry leaders and stay at the forefront of industry trends.
In conclusion, Bitly's partnerships and collaborations are crucial to its ongoing success and growth. By working with other startups, academic institutions, and organizations in different sectors, Bitly is able to leverage external expertise, expand its reach, and offer innovative solutions to its customers. This collaborative approach, combined with a strong internal culture of innovation, has positioned Bitly as a leader in the digital marketing and analytics industry.
Bitly's Recognition and Awards
Bitly, the global leader in link management and intelligence, has garnered a reputation for excellence in the tech industry. Known for its innovative approach and cutting-edge technology, Bitly has been recognized by numerous organizations for its outstanding achievements in the field.
Office
With its headquarters located in the heart of New York City, Bitly's office space reflects its commitment to fostering a culture of collaboration and creativity. The open-concept workspace promotes interaction among team members, leading to increased innovation and productivity.
Technology
Bitly's technology platform is at the forefront of the industry. The company's link management and intelligence tools provide powerful analytics and insights, enabling businesses to optimize their online presence and drive engagement. This technological prowess has earned Bitly accolades from industry experts and influencers.
Team
The Bitly team is comprised of talented individuals from diverse backgrounds who bring their unique skills and perspectives to the table. This diverse team dynamic has been recognized by prestigious organizations, highlighting the company's commitment to fostering an inclusive and supportive work environment.
Startup
Despite its global success, Bitly remains true to its startup roots. The company's agile and entrepreneurial spirit continues to drive innovation and growth. Bitly's startup culture has been recognized as a key factor in its ability to adapt and thrive in a rapidly evolving digital landscape.
Innovation
Bitly's commitment to innovation is evident in its continuous development of new features and services. The company's ability to anticipate and meet the ever-changing needs of its customers has earned it recognition as an industry leader in innovation and forward thinking.
Employees
The dedication and expertise of its employees are key to Bitly's success. The company invests in its team, providing opportunities for growth and professional development. Bitly's commitment to employee satisfaction has been acknowledged by organizations that recognize its outstanding workplace culture.
Address
Bitly's headquarters can be found at:
85 5th Ave, New York, NY 10003, United StatesIn summary, Bitly's recognition and awards are a testament to the company's commitment to excellence, innovation, and fostering a positive work culture. With its impressive track record and forward-thinking approach, Bitly continues to be a driving force in the digital world.
Bitly's Future Vision and Goals
As the Bitly headquarters continues to grow and thrive, the company remains focused on its future vision and goals. Bitly's office, located in New York City, serves as a hub for innovation and collaboration among its employees.
The office's address, situated in the heart of Manhattan, reflects the company's dedication to staying at the forefront of technology and digital trends. This prime location allows Bitly to attract top talent and foster a culture of creativity and ingenuity.
Bitly's future vision encompasses a commitment to developing cutting-edge technology solutions that provide value to businesses and individuals alike. The company aims to revolutionize the way people interact with the web, making it easier and more efficient to share and access information.
The Bitly team plays a crucial role in achieving these goals, as they are passionate about driving innovation and pushing the boundaries of what is possible in the digital space. With a diverse and talented group of employees, Bitly cultivates an environment that encourages collaboration, experimentation, and continuous learning.
As a startup, Bitly recognizes the importance of staying agile and adaptable in an ever-changing industry. The company embraces new technologies and trends, constantly seeking ways to improve its products and services to meet the evolving needs of its customers.
In conclusion, Bitly's future vision and goals are centered around leveraging technology to drive innovation, fostering a culture of collaboration and creativity, and continuously improving its products and services to stay ahead of the curve in the digital world.
Question-answer:
How does Bitly innovate in the digital world?
Bitly innovates in the digital world by constantly developing new features and tools to enhance the user experience. They are always looking for ways to improve their link management platform and provide users with valuable insights and data analytics. Additionally, they stay up-to-date with the latest industry trends and technologies to ensure they are at the forefront of digital innovation.
What sets Bitly apart from its competitors?
Bitly sets itself apart from its competitors by offering a comprehensive link management platform that not only shortens links but also provides detailed analytics and insights. Their platform is user-friendly and allows users to customize their links and track their performance in real-time. Additionally, Bitly has a strong focus on security and reliability, which gives them an edge over their competitors.
Can you provide more information about the growth of Bitly?
Bitly has experienced significant growth since its inception. They have expanded their services beyond link shortening and have become a trusted platform for businesses and individuals looking to manage their links and track engagement. Over the years, Bitly has built a strong user base and has established partnerships with several high-profile companies. This growth is a testament to the value and effectiveness of their platform.
What kind of work environment does Bitly have at their headquarters?
Bitly has a collaborative and innovative work environment at their headquarters. They prioritize teamwork and encourage employees to share ideas and contribute to the company's growth. The headquarters are designed to foster creativity and productivity, with open spaces and comfortable amenities. Bitly also promotes a healthy work-life balance and offers various perks and benefits to ensure employee satisfaction.
How does Bitly stay ahead in the fast-paced digital world?
Bitly stays ahead in the fast-paced digital world by constantly evolving and adapting to the changing needs and demands of users. They invest in research and development to stay at the forefront of technological advancements. Additionally, Bitly actively listens to customer feedback and integrates new features and improvements into their platform. This proactive approach helps them stay ahead of the competition and maintain their position as a leader in the industry.
What is Bitly?
Bitly is a company that provides shortened URLs and analytics to businesses.
How did Bitly start?
Bitly was originally launched in 2008 as a tool for shortening URLs on Twitter. It quickly gained popularity and has since expanded its services.
What are some of the unique features of the Bitly headquarters?
The Bitly headquarters is known for its open floor plan, collaborative workspaces, and recreational areas. It also has an in-house café and a rooftop garden.
How has innovation played a role in Bitly's growth?
Innovation has been a key factor in Bitly's success. The company constantly seeks new ways to improve its services and stay ahead of the competition.
What is the future outlook for Bitly?
Bitly is poised for continued growth and success in the digital world. With its strong focus on innovation and its expanding range of services, the company is well-positioned to thrive in the coming years.