Bitly Encurtador - The Best URL Shortener for Your Online Marketing Campaigns

Published on August 13, 2023

When it comes to sharing long URLs, Bitly URL Shortener is the answer. This powerful tool allows you to transform long web addresses into short, snappy links that are easier to share and remember. Whether you're posting a link on social media, sending it in an email, or using it in a presentation, Bitly URL Shortener will save you time and make your life easier.

With Bitly URL Shortener, you'll never have to worry about long, complicated URLs again. This innovative tool not only makes your links more concise, but it also provides you with valuable analytics and insights. You'll be able to track how many people clicked on your links, where they came from, and how your links are performing overall. This data is invaluable for marketers, businesses, and anyone who wants to optimize their online presence.

One of the key features of Bitly URL Shortener is its customization options. You can choose to create branded links, which include your own domain name, to give your links a professional and recognizable appearance. Additionally, you can add descriptive tags and notes to your links, making it easier to organize and manage your URL shortening efforts. The possibilities are endless with Bitly URL Shortener.

In conclusion, Bitly URL Shortener is a game-changer for anyone who wants to make their shared links more aesthetically pleasing, manageable, and informative. With its user-friendly interface and powerful analytics, this tool is a must-have for marketers, businesses, and anyone who wants to make the most of their online presence. Say goodbye to long, clunky links and hello to the convenience and efficiency of Bitly URL Shortener.

Why Use Bitly?

If you are looking for an efficient way to share URLs and track their performance, Bitly is the perfect tool for you. With Bitly's URL shortening service, you can create shortened links that are easier to share and remember. These shortened links are useful in various scenarios, such as social media posts, email marketing campaigns, or even just sharing links with friends or colleagues.

One of the main benefits of using Bitly is its link tracking feature. By creating shortened links with Bitly, you gain access to valuable analytics and insights about your links' performance. Bitly provides detailed information about the number of clicks, referrers, geographic location, and more. This data can be instrumental in measuring the success of your marketing efforts and optimizing your strategies.

Furthermore, Bitly offers advanced customization options for your URLs. You can customize the back-half of the shortened link with your preferred keywords or branding. This not only enhances the aesthetic appeal of your links but also makes them look more trustworthy and credible.

Another advantage of Bitly is its integration capabilities with other tools and platforms. Bitly provides easy-to-use plugins and APIs that can be integrated with popular social media management tools, analytics platforms, and content management systems. This integration allows you to streamline your workflow and access all relevant link data from a single dashboard.

In summary, using Bitly enables you to create concise and memorable shortened links, track their performance, customize their appearance, and integrate them with other tools. Whether you are a marketer, business owner, or regular Internet user, Bitly can significantly improve your link sharing and tracking experience.

How Does Bitly Work?

Bitly is a popular URL shortener that allows users to easily create and share shortened links. But how does it actually work?

When a user wants to shorten a link using Bitly, the service takes the original URL and generates a unique shortened URL, typically using the domain. This shortened URL is much shorter and easier to share than the original, long URL.

When someone clicks on a Bitly link, the service redirects them to the original URL. This redirection is done seamlessly and quickly, ensuring that users can access the desired webpage without any issues.

Bitly also provides users with analytics and tracking features. Users can see how many times their shortened link has been clicked, where the clicks are coming from, and other useful data. This allows users to measure the success and reach of their links.

In addition to link shortening, Bitly also offers additional features and services, such as link customization, link bundling, and even branded short domains. These features provide users with more control and flexibility in managing their links.

Overall, Bitly is a powerful and versatile tool for shortening links, tracking their performance, and optimizing their reach. Whether you're sharing links on social media, in emails, or anywhere else, Bitly can help you create concise and effective links that drive engagement and results.

Key Features of Bitly

Bitly is a powerful URL shortener that offers a range of key features to simplify and enhance your link management experience. Whether you're a marketer, social media manager, or simply looking to streamline your online presence, Bitly has you covered with its robust toolkit.

1. Link Shortening

Bitly allows you to shorten long and cumbersome URLs into concise and memorable links. This enables you to share links more effectively, especially on platforms with character limitations such as Twitter. With just a few clicks, you can transform lengthy URLs into customized Bitlinks that are clean, professional, and easy to remember.

2. Customized Branded Links

Bitly offers the ability to customize your shortened links with your own custom domain. This means you can create branded links that align with your business or personal brand. By using your own domain, you can reinforce brand recognition, build trust, and promote a professional image when sharing links.

3. Link Analytics and Insights

Bitly provides comprehensive analytics and insights for the links you share. You can track click-through rates, geographical locations, referrers, and more. This data allows you to measure the success of your campaigns, understand your audience better, and make data-driven decisions to optimize your link sharing strategy.

4. Link Retargeting

With Bitly, you can retarget your audience by adding retargeting pixels to your shortened links. By doing so, you can reach out to individuals who have already engaged with your content, further maximizing the impact of your campaigns and boosting conversion rates.

5. Collaboration and Sharing

Bitly allows for easy collaboration and sharing among team members. You can create and manage multiple users within your Bitly account, granting them access to specific links or campaigns. This feature is particularly useful for teams working on social media marketing, content sharing, or any collaborative projects involving link management.

These key features make Bitly an invaluable tool for anyone who wants to simplify link management, optimize their online presence, and enhance their marketing efforts. With its user-friendly interface and comprehensive features, Bitly remains a popular choice for professionals and individuals alike.

Bitly Enterprise Solutions

Bitly offers powerful enterprise solutions for businesses of all sizes. With its advanced URL shortening and link analytics tools, Bitly helps companies optimize their online presence and track their marketing efforts.

One key feature of Bitly Enterprise Solutions is the ability to create custom branded short links. This allows businesses to showcase their brand in every link they share, increasing brand recognition and trust among their audience.

Another advantage of Bitly Enterprise Solutions is the comprehensive link analytics dashboard. This dashboard provides businesses with valuable insights into their link performance, including click metrics, referral sources, and audience demographics. By analyzing this data, companies can make data-driven decisions to improve their marketing strategies and enhance their customer engagement.

Furthermore, Bitly Enterprise Solutions offers advanced security features to protect businesses from malicious links and phishing attacks. With Bitly's link scanning capabilities, companies can ensure that the links they share are safe and trustworthy for their users.

Finally, Bitly Enterprise Solutions include integrations with popular marketing platforms such as Google Analytics and Adobe Analytics. This enables businesses to seamlessly incorporate their click data into their existing analytics tools, saving time and simplifying their workflow.

Benefits of Bitly Enterprise Solutions:
Custom branded short links
Comprehensive link analytics dashboard
Advanced security features
Integration with popular marketing platforms

Overall, Bitly Enterprise Solutions offer a range of powerful tools for businesses to optimize their online presence, track their marketing efforts, and enhance their customer engagement. With its custom branded short links, comprehensive link analytics, advanced security features, and integrations with popular marketing platforms, Bitly is a trusted choice for businesses of all sizes.

Shortening URLs with Bitly

Bitly is a popular URL shortening service that allows you to convert long, cumbersome URLs into shorter and more manageable ones. This can be particularly useful when sharing links on social media platforms or in emails, where space is limited.

Using Bitly is incredibly simple. All you need to do is paste the long URL you want to shorten into the Bitly website or app, and it will generate a shortened version for you. This shortened URL will typically be a combination of random letters and numbers.

Bitly also offers additional features that can enhance your experience. For example, you can customize your shortened URLs to make them more memorable or branded. This can be done by adding a custom domain or creating a custom alias for your link.

Furthermore, Bitly provides analytics to help you track the performance of your shortened URLs. You can see how many clicks each link receives, as well as information about the location of the people clicking on your links. This can be valuable data for marketers or anyone looking to gain insights into their audience.

Another advantage of using Bitly is the ability to shorten URLs on the go. Bitly offers mobile apps that allow you to quickly generate short links directly from your smartphone. This can be convenient when you're on the move and don't have access to a computer.

In conclusion, Bitly is a powerful tool that simplifies the process of shortening URLs. Whether you're a social media enthusiast or a marketer, Bitly can help you share links more efficiently and gain valuable insights into your audience. So why not give it a try and start simplifying your URLs today?

Customizing Shortened URLs

Bitly's URL shortener service not only provides a quick and easy way to shorten long URLs, but it also offers customization options to make your shortened links more unique and memorable.

When you create a shortened link with Bitly, you have the option to customize the domain, the characters, and the keywords in the URL.

Customizing the domain allows you to choose a domain name that reflects your brand or website. Instead of having a generic "" domain, you can have a custom domain such as "" or "". This not only helps with branding, but it also increases the trust and recognition of your links.

Furthermore, Bitly allows you to customize the characters or symbols in the shortened URL. This means you can replace the randomly generated characters with words or phrases that are relevant to the destination or content of the link. For example, instead of "", you can have "" or "".

In addition to customizing the domain and characters, Bitly also provides the option to add keywords to your shortened links. Keywords help with search engine optimization (SEO) and make it easier for users to find your link when searching. By including relevant keywords in the URL, you can improve the visibility and click-through rate of your links.

Customizing shortened URLs with Bitly not only enhances your brand image, but it also improves the user experience and increases the likelihood of users clicking on your links. With these customization options, you can create shortened URLs that are not only practical but also memorable and engaging.

Tracking Clicks with Bitly

Bitly is a popular URL shortener service that not only shortens long links but also provides tracking capabilities. With Bitly, users can track the number of clicks on their shortened links and gain valuable insights into audience engagement and link performance.

Tracking clicks with Bitly is a simple process. After creating a shortened link with Bitly, users can log into their Bitly account and access a dashboard that shows the total number of clicks on each link. This information can be useful for measuring the success of a marketing campaign or determining which links are generating the most interest.

How it Works

When a user clicks on a Bitly link, the click is registered and tracked by Bitly's analytics system. Bitly records data such as the time the click occurred, the IP address of the user, and the referring website. This information is then aggregated and presented to the user in the form of easy-to-understand reports and graphs.

In addition to tracking clicks, Bitly also offers advanced features such as link retargeting, which allows users to add a retargeting pixel to their shortened links. This enables users to serve targeted ads to individuals who have clicked on their links, maximizing the impact of their marketing efforts.

Benefits of Tracking Clicks

Tracking clicks with Bitly provides several benefits for individuals and businesses:

  1. Measure Engagement: By tracking clicks, users can gain insights into how their audience interacts with their links. They can see which links receive the most clicks and identify patterns or trends in their audience's behavior.
  2. Optimize Campaigns: Tracking clicks allows users to optimize their marketing campaigns by identifying links that are performing well and those that may need improvement. By analyzing click data, users can make data-driven decisions to improve click-through rates and conversions.
  3. Track ROI: With the ability to track clicks, users can measure the return on investment (ROI) of their marketing efforts. By comparing the number of clicks to the cost of a marketing campaign, users can assess the effectiveness of their strategies and make adjustments as needed.

Overall, tracking clicks with Bitly is a valuable tool for anyone looking to gain insights into their link performance and make data-driven decisions to optimize their marketing efforts. With its user-friendly interface and robust tracking capabilities, Bitly is a top choice for tracking clicks and maximizing the impact of shortened links.

Monitoring Link Performance

When using the Bitly URL shortener, it is important to monitor the performance of your links to ensure their effectiveness. Bitly provides various tools and features that allow you to track and analyze the performance of your shortened links.

One of the key metrics that Bitly provides is click tracking. This feature allows you to see how many clicks your link receives, as well as the date and time of each click. By monitoring this data, you can gain valuable insights into the engagement and reach of your links.

In addition to click tracking, Bitly also provides information on the referrers of your clicks. This allows you to see where your traffic is coming from and adjust your marketing strategies accordingly. By understanding which platforms or websites are driving the most clicks, you can optimize your campaigns for maximum impact.

Furthermore, Bitly offers integration with various analytics platforms, such as Google Analytics. This allows you to combine the data from Bitly with other metrics and insights, providing a comprehensive view of the performance of your links.

By monitoring link performance through Bitly, you can make data-driven decisions to improve the effectiveness of your marketing efforts. Whether you are using Bitly for social media campaigns, email marketing, or any other form of online promotion, tracking the performance of your links is essential for success.

Integrating Bitly with Other Tools

The Bitly URL shortener provides a quick and easy way to condense long, complex links into short, shareable URLs. However, Bitly can also be integrated with other tools to enhance its functionality and usability. By integrating Bitly with other tools, you can optimize your workflows and improve your overall efficiency.

1. Social Media Management Tools

Many social media management tools offer integration with Bitly, allowing you to automatically shorten links when scheduling posts or sharing content. This can save you time and effort, as you won't need to manually shorten each link before sharing it on social media. Additionally, integrating Bitly with social media management tools often provides access to analytics and tracking data, helping you measure the success of your social media campaigns.

2. Email Marketing Platforms

Email marketing platforms also frequently offer Bitly integration, enabling you to shorten links within your email campaigns. Shortened URLs are visually cleaner and more concise, which can help improve email deliverability and click-through rates. Integrating Bitly with an email marketing platform allows you to track link clicks, gather valuable data on user engagement, and optimize your email campaigns based on these insights.

Benefits of Integrating Bitly with Other Tools
  • Saves time by automatically shortening links
  • Provides access to analytics and tracking data
  • Improves email deliverability and click-through rates
  • Enhances overall workflow efficiency
  • Facilitates data-driven decision making

Integrating Bitly with other tools can greatly enhance its usefulness and make your tasks more streamlined. Whether you're managing social media campaigns or running email marketing campaigns, leveraging Bitly integration can help you achieve your goals more effectively.

Bitly API Documentation

The Bitly API Documentation provides developers with a comprehensive guide on how to integrate Bitly's URL shortening services into their own applications. With the Bitly API, developers can programmatically create shortened URLs, retrieve click metrics, and manage their Bitly links.

The Bitly API offers a RESTful interface, making it easy for developers to send HTTP requests and receive JSON responses. To begin using the API, developers need to obtain an API key, which can be generated by creating a Bitly account and registering an application.

Once an API key is obtained, developers can authenticate their requests by including the key in the Authorization header of their API calls. The API supports various endpoints, allowing developers to perform actions such as shortening a URL, expanding a Bitly link, and retrieving click data for a specific link.

In addition to basic URL shortening functionality, the Bitly API also provides enhanced features such as custom domain management and campaign tracking. Developers can create custom short domains and associate them with their Bitly account, enabling them to provide branded short URLs to their users. They can also track the performance of their links by attaching campaign parameters to the URLs and retrieving detailed click metrics.

To assist developers in understanding and utilizing the Bitly API, the documentation includes detailed explanations of API endpoints, request/response examples, and code snippets in multiple programming languages. Developers can also find comprehensive guides on best practices, rate limiting, and error handling.

Table of Contents

Authentication Shortening URLs Expanding Bitly Links
Retrieving Click Metrics Custom Domain Management Campaign Tracking
Best Practices Rate Limiting Error Handling

By following the Bitly API Documentation, developers can unlock the full potential of the Bitly platform and enhance their applications with powerful URL shortening capabilities.

Bitly Link Management Tips

Effective link management is key to maximizing the benefits of using a URL shortener like Bitly. Here are some tips to help you manage your Bitly links efficiently:

  • Organize your links: Keep your Bitly links organized by categorizing them into meaningful groups or folders. This will make it easier for you to locate specific links and track their performance.
  • Create custom links: Take advantage of Bitly's customizable feature to create branded links that are easy to remember and share. Custom links also offer better brand recognition for your business.
  • Track and analyze link metrics: Utilize Bitly's analytics tools to track the performance and engagement of your links. This data will help you identify the most successful links and adjust your marketing strategies accordingly.
  • Monitor link health: Regularly check the health of your Bitly links to ensure they are working properly. This includes checking for broken links or expired URLs. By maintaining healthy links, you can provide a seamless user experience for your audience.
  • Integrate with other tools: Explore the various integrations Bitly offers with other marketing tools. By integrating Bitly with platforms like social media schedulers or email marketing software, you can streamline your workflow and improve your overall marketing efforts.

By following these link management tips, you can unleash the full potential of Bitly's URL shortener and optimize your link-sharing strategies for better results.

Ensuring Link Security with Bitly

When using a URL shortener like Bitly, it is important to prioritize link security. With the rise of cyber threats, it is crucial to protect yourself, your brand, and your users from potential harm. Bitly offers several features that help to ensure the security of your shortened links.

1. Link Encryption

Bitly uses secure encryption algorithms to protect your links from being intercepted or tampered with. When a link is shortened using Bitly, it is encrypted and assigned a unique identifier. This makes it almost impossible for anyone to guess or manipulate the link without the proper authorization.

2. Malware Detection

Bitly's system is equipped with advanced malware detection capabilities. It scans the destination URLs of your shortened links for any signs of malicious content. If a potentially harmful website is detected, Bitly will issue a warning and prevent users from accessing the link. This ensures that your audience is protected from phishing attempts, viruses, and other online threats.

By leveraging the security features offered by Bitly, you can have peace of mind knowing that your shortened links are safe to use and share. Whether you are a business, marketer, or an individual, protecting your online presence is essential in today's digital landscape.

Bitly Mobile App

The Bitly mobile app is a convenient tool that allows users to create and manage shortened URLs on the go. With the app, you can quickly generate a Bitly link for any webpage or custom URL. This makes it easier to share and track links across various platforms and devices.

One of the key features of the app is its link analytics. With Bitly, you can track the performance of your links in real-time. This includes information such as click-through rates, geographic location of clicks, and referring websites. These insights can help you understand your audience better and optimize your marketing efforts.

The Bitly app also offers the ability to customize your links. Instead of using a generic Bitly domain, you can choose your own custom domain to create branded links. This adds a professional touch to your links and improves brand recognition.

In addition to link management and analytics, the Bitly mobile app offers various collaboration features. You can create teams and share access to link data with team members. This makes it easy to collaborate on campaigns and track the performance of shared links.

The Bitly mobile app is available for both iOS and Android devices, making it accessible to a wide range of users. It is free to download and use, with additional premium features available for those who require more advanced functionality.

Overall, the Bitly mobile app is an essential tool for anyone looking to streamline their link management and track the performance of their links. Whether you're a marketer, social media manager, or simply someone who frequently shares links, the Bitly mobile app can simplify your workflow and provide valuable insights.

Bitly Pricing Plans

Bitly offers various pricing plans to meet the needs of both individuals and businesses. Whether you're looking to shorten a few URLs or manage a large-scale campaign, Bitly has a plan for you.

1. Free Plan:

  • Designed for individuals and small-scale users.
  • Allows you to shorten up to 1,000 links per month.
  • Basic analytics and reporting features.
  • Ability to customize shortened links.

2. Basic Plan:

  • Perfect for small businesses and teams.
  • Includes up to 5,000 link shortening per month.
  • Advanced analytics and reporting features.
  • Branded domains to create custom short links.
  • Integrations with popular social media platforms.

3. Business Plan:

  • Designed for larger organizations and professional marketers.
  • Unlimited link shortening with extensive analytics.
  • Advanced targeting and retargeting options.
  • Customized branding and domain options.
  • Collaboration tools for team management.

4. Enterprise Plan:

  • Caters to the needs of large-scale enterprises.
  • Customizable features to suit specific requirements.
  • Full API access for seamless integration.
  • Premium security and support.
  • Advanced analytics and data-driven insights.

Choosing the right plan will depend on your usage requirements and business needs. Bitly's pricing plans offer flexibility and scalability to accommodate users of all sizes and goals.

Bitly Alternatives

If you're looking for alternatives to Bitly as a URL shortener, you have several options to consider. Although Bitly is a popular choice, there are other services available that offer similar features and may better suit your needs.

1. TinyURL

TinyURL is one of the oldest and most well-known URL shorteners. It allows you to shorten long links into concise, manageable URLs. With TinyURL, you can also customize your shortened links with a keyword or phrase to make them more memorable. It's a simple and straightforward option for shortening URLs.

2. is a URL shortener provided by Hootsuite, a popular social media management platform. It offers a range of features, including analytics and the ability to track clicks on your shortened links. is a reliable choice for anyone looking for a comprehensive URL shortening solution.

Note: Both TinyURL and are established and reputable alternatives to Bitly. However, it's important to research and compare each service to determine which one best meets your specific needs.

In conclusion, while Bitly is widely used and trusted, there are several Bitly alternatives that offer similar features and functionalities. TinyURL and are just two examples of reliable URL shorteners that you can consider using. Remember to weigh your options and choose the service that aligns most closely with your requirements.


What is Bitly URL Shortener?

Bitly URL Shortener is a web service that allows users to shorten long URLs into shorter, more manageable links.

How does Bitly URL Shortener work?

Bitly URL Shortener works by taking a long URL inputted by the user and generating a shorter, unique link that redirects to the original URL when clicked.

Why should I use a URL shortener like Bitly?

Using a URL shortener like Bitly can be beneficial for various reasons. Shortened links are easier to share, take up less character space, and can be customized for branding purposes.

Is Bitly URL Shortener free to use?

Yes, Bitly URL Shortener offers free accounts that allow users to create and track shortened links. There are also paid plans available with additional features.

What tracking analytics are available with Bitly URL Shortener?

Bitly URL Shortener provides users with detailed analytics on the performance of their shortened links. This includes information such as click counts, geographic location of clicks, and referrer data.

What is Bitly URL Shortener?

Bitly URL Shortener is a tool that allows you to shorten long URLs into shorter, more manageable links. It helps save characters when sharing links on social media platforms and makes URLs more visually appealing.

How does Bitly URL Shortener work?

Bitly URL Shortener works by taking a long URL as input and generating a shortened URL as output. When someone clicks on the shortened link, it redirects them to the original long URL. Bitly also provides analytics to track the number of clicks and other useful metrics for the shortened link.

Can I customize the shortened URLs with Bitly?

Yes, with Bitly URL Shortener, you can customize the shortened URLs to make them more relevant and memorable. The customized URL can include the brand name, a keyword, or any other preferred text. However, customization is only available for registered users of Bitly.